Bock of Darts 2024

UNICORN
LEGENDARY BRAND
THE BIG NAME IN DARTS
Back in the early 1930’s, Frank Lowy saw
a lot of frustrated players: Their darts
were fitted with cane shafts, with flights
made of paper or feather, and rarely did
they have three darts the same.
So Frank designed what he believed was
a better dart, Silver Comet. And players
around the world loved it.
That’s how Unicorn started and that’s
what we’ve kept doing ever since, asking:
‘how can we make darts better
For Every Player?’
So, in the 1960’s, we
introduced player
ambassadors
to the sport.
In the 70s, we created the first
international tournament,
and started making darts
out of tungsten alloy.
In the 80s, the world
watched as Team Unicorn
World Champion
Ambassador John Lowe
threw the first 9-dart finish
ever seen on television.
More recently, we invented SmartBoard,
the world’s first auto-scoring dartboard
powered by our Scorebuddy smartphone
app – so newcomers can play right away
and even challenge buddies remotely
across the Internet.
And now we’re making it easy for venues
across the world to offer darts using
augmented reality.
2022 saw the introduction of
the For Every Player Series -
designed to reach a new global
audience through a bespoke
social media influencer
campaign, talking directly
to the dart fans of tomorrow
around the World.
And in the 90s we helped players
and tournament organisers
to create the Professional
Darts Corporation.
“For the amount of fun and
enjoyment it provides the
cost involved is negligible
and the game is so adaptable
that it can be played indoors
or out, in the home, in hotels,
in clubs, in work canteens,
at festivals, fairs, in short
anywhere...”
FRANK LOWY
(extract from the Book Of Darts 1950)
THE MOST Successful
darts brand
of all time!
UNICORN. WORLD CHAMPIONS. 21 TIMES.
UNICORN PLAYERS WITH UNICORN DARTS
WWW.UNICORN-DARTS.COM
UNICORNDARTS
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