Darnell Thornton_Generic Pitch
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Marketing<br />
& Advertising<br />
Proposal
Dear Client,<br />
Thank you for the opportunity to present our<br />
comprehensive marketing plan for your home.<br />
In establishing the value of a home, it is essential to<br />
lead with a qualitative evaluation of the property. The<br />
living experience begins long before a potential buyer<br />
enters the actual home. Once identified, a property’s<br />
unique qualities are viewed against the characteristics<br />
of other comparable properties which have recently<br />
sold and those that are currently on the market for sale.<br />
From this analysis, certain conclusions emerge that<br />
determine optimum pricing and market position.<br />
These conclusions become the basis for developing an<br />
effective marketing strategy.<br />
With the support of Brown Harris Stevens’ substantial<br />
resources in every phase of residential real estate, we<br />
will successfully execute your marketing plan.<br />
Our goal will be very simply to obtain the highest<br />
price in the shortest period of time. We look forward to<br />
working with you.<br />
Thank you,
<strong>Darnell</strong><br />
<strong>Thornton</strong><br />
As a Brooklyn native, a homeowner of several Brooklyn-based<br />
townhomes, and a child of historic brownstone living while<br />
growing up in Fort Greene and Clinton Hill, <strong>Darnell</strong> has an<br />
extensive knowledge and passion for historic Brooklyn homes.<br />
With a love of all things NYC and as a graduate of the famed<br />
performing arts high school LaGuardia, <strong>Darnell</strong> is always there to<br />
help his fellow New Yorkers. Whether it’s fundraising for various<br />
charities, helping buyers find a new home, or educating current<br />
homeowners on market trends, <strong>Darnell</strong> will be there to assist<br />
wholeheartedly.<br />
With just under a decade of experience as a real estate agent and<br />
an extensive marketing, sales, and finance background, <strong>Darnell</strong><br />
has a breadth of communication skills that makes being a real<br />
estate professional a perfect fit. His intuitiveness and creative thinking also serve him extremely well when navigating people through<br />
the intricate NYC market. He has also represented a list of exclusive sales and rental listings while also working as a project manager for<br />
various listings in the Central Brooklyn area, which has made selling and searching for a new home easier for his clients.<br />
“I enjoy working with clients to bring their vision of a home to life, while also ensuring that they are making the best investment for the<br />
long term,” <strong>Darnell</strong> says.<br />
He is also a graduate of Hunter College with a Bachelor of Arts degree in Marketing Communications and served eight years in the<br />
United States Army where he learned the values of loyalty, hard work, and determination. Prior to real estate he honed his business, sales,<br />
and marketing skills as an analyst in the investment banking industry, and more recently as a brand manager in the beverage industry.<br />
When not with his clients, owners, and investors, <strong>Darnell</strong> is usually spending quality time with his wife and two kids, traveling abroad, or<br />
out discovering new gems in the big city.<br />
BHS <strong>Darnell</strong> <strong>Thornton</strong> Lic. R.E. Salesperson dthornton@bhsusa.com O. 718-399-4162 M. 646-345-2382
Our Agents<br />
At every level of Brown Harris Stevens, you will find highly experienced, knowledgeable experts, singularly focused on<br />
achieving their clients’ and customers’ satisfaction. In residential sales, our brokers are exceptional and transact on average<br />
over $7 Billion in sales each year in New York City alone. Our agents average more than 20 years in residential real estate,<br />
by far the highest in the industry, and have marketing and negotiating skills that produce the City’s highest rate of success<br />
in arranging transactions for their clients.<br />
Our Firm<br />
A key element in our success is the unique role of our sales executives, who deliver a company-wide team effort that<br />
empowers the brokers and enhances their service to our clients. Ready access to objective counsel from our managers, all<br />
of whom were top brokers themselves, adds a crucial dimension to their deal-making and negotiating effectiveness of our<br />
brokers. With 45+ offices in New York City, Hamptons, Connecticut, New Jersey, Hudson Valley, Miami, and Palm Beach,<br />
Brown Harris Stevens is the largest privately held real estate firm in the New York Metropolitan Area.<br />
Our Resources<br />
Brown Harris Stevens agents have access to the best technology in the industry, from our state-of-the-art listing system<br />
designed by our in-house development team to our proprietary database of closed sales, to our website and more.<br />
Our relationships with numerous heavily trafficked online resources ensure that our listings quickly have a prominent<br />
presence on the internet, both in the New York marketplace and globally. Brown Harris Stevens is the only brokerage firm<br />
with an in-house chief economist who produces our reports which offer authoritative analysis and statistical data of<br />
trends and prices.
celebrated<br />
150 years in business last year—a milestone<br />
few companies in any industry can<br />
claim. Since its founding in 1873, BHS has<br />
persevered through changing skylines,<br />
boom-and-bust cycles, war, advancements<br />
in technology, pandemics, and 29 U.S.<br />
presidents. BHS was in business before<br />
the Brooklyn Bridge was built and Central<br />
Park was completed. Our firm is now one<br />
of the largest privately owned real estate<br />
brokerages in the country, with more than<br />
2700 agents and 40+ offices across four<br />
states. And an eye-catching ad campaign<br />
focuses on our continuous drive to define<br />
the future of real estate. After all, our past<br />
serves as a foundation for future growth.
Our Offices<br />
NEW YORK CITY<br />
East Side<br />
Midtown East<br />
West Side<br />
Village<br />
Flatiron<br />
Union Square<br />
SoHo<br />
Tribeca<br />
Harlem<br />
Brooklyn Heights<br />
Park Slope<br />
South Slope<br />
Bay Ridge<br />
Long Island City<br />
Forest Hills<br />
Riverdale<br />
HAMPTONS<br />
East Hampton<br />
Bridgehampton<br />
Sag Harbor<br />
Southampton<br />
Westhampton Beach<br />
North Fork<br />
FLORIDA<br />
Palm Beach<br />
West Palm Beach<br />
Lake Worth<br />
Miami Beach<br />
Key Biscayne<br />
Greater Miami<br />
South Miami<br />
CONNECTICUT<br />
Greenwich<br />
Darien<br />
Rowayton<br />
New Canaan<br />
Westport<br />
Stamford<br />
NEW JERSEY<br />
Hoboken<br />
Montclair<br />
HUDSON VALLEY<br />
Hudson<br />
Rhinebeck
WHETHER YOU’RE BUYING OR SELLING A HOME, LEARN WHAT<br />
OUR MASTERY OF THE CRAFT CAN MEAN TO YOU.<br />
Buying and selling real estate is hard. It’s a serious, complicated business that requires a mastery of the craft — a high<br />
degree of strategic acumen, nuance, and carefully chosen tactics to do it well. Guidance from thoughtful, experienced<br />
professionals skilled in a variety of areas — pricing strategy, marketing, negotiation, and more — is essential to help the<br />
client come out on top in a high-stakes, competitive transaction.<br />
IT’S A ONE-OF-A-KIND PROPERTY,<br />
EVERYONE WILL WANT IT.<br />
ACTUALLY, A BEAUTIFUL PROPERTY<br />
NEEDS A BEAUTIFUL AND<br />
STRATEGIC MARKETING PLAN.<br />
Some homes are so unique that they deserve<br />
a distinctive showcase. Eight times a year<br />
Brown Harris Stevens publishes Exceptional<br />
Residential Properties, a publication devoted to<br />
remarkable listings across our regions and<br />
around the world offered through BHS Partnering<br />
Worldwide. Inserted into the Sunday New York Times,<br />
it reaches a key affluent readership — one important<br />
step in a beautiful marketing plan.<br />
Mastery OF THE Craft<br />
YOU’RE THINKING POOL, PATIO, PARTIES.<br />
WE’RE THINKING TERMS, CONTINGENCIES,<br />
AND LATE-STAGE PANIC.<br />
A talented agent is always thinking three steps ahead. And talent is what you need today in<br />
the complex world of getting a high-stakes transaction to closing. Time and again, the agents<br />
of Brown Harris Stevens show why they are one of the Top 10 Power Brokerages in the country.<br />
Mastery OF THE Craft
As of January 1, 2023<br />
We have provided generations of clients exceptional expertise in residential<br />
real estate service for 150 years. Our historic dominance of the high end of the<br />
market continued in 2022. We frequently and continuously break our own records.<br />
In 2022 while domestic and global concerns<br />
affected our world, Brown Harris Stevens met<br />
market challenges with strength. Despite<br />
these challenges we sold NYC residential real<br />
estate totaling:<br />
$6.7<br />
42%<br />
44%<br />
14%<br />
billion dollars ($6,650,109,125)<br />
of total sales were co-ops<br />
of total sales were condos<br />
of total sales were townhouses<br />
In NYC we closed:<br />
1,756<br />
1,740<br />
208<br />
20<br />
BHS<br />
Agents<br />
properties under $1M.<br />
properties between $1M and $5M.<br />
properties over $5M.<br />
properties over $15 million which<br />
clearly demonstrates how our<br />
outstanding reputation, strength,<br />
and great success at the high end<br />
of the market continued in 2022.<br />
Sold more homes per agent in NYC<br />
than any other firm. The Real Deal<br />
NYC President<br />
These statistics signify the pinnacle of success in residential sales.<br />
Our brand is the most respected in our industry, known for achieving<br />
records at the high end of the market that stand the test of time, while<br />
successfully supporting sales in all our markets, not just the high end.
Market Leadership<br />
As the most respected residential real estate firm in all our regions, we closed a substantial number of listings and<br />
ranked as one of the Top 10 Power Brokerages by Sales Volume in the country out of 86,000 firms. In 2022, we closed<br />
the following companywide:<br />
10,955<br />
2,673 sales between $1 Million and $5 Million<br />
271 sales between $5 Million and $10 Million<br />
41 sales between $10 Million and $15 Million<br />
23 sales between $15 Million and $20 Million<br />
16 sales over $20 Million<br />
properties (sales, rentals, referrals).<br />
Highest price achieved $120,000,000<br />
3,724 homes in New York City<br />
962 homes in Connecticut, New Jersey, Hudson Valley<br />
505 homes in Miami<br />
284 homes in Palm Beach<br />
262 homes in The Hamptons<br />
We closed $10.6 Billion Dollars of Residential Real Estate.<br />
Not including New Development Listings<br />
Totaling 5,737 homes closed across all our markets<br />
in 2022.<br />
New York City Top Sales<br />
In 2022 in NYC we had an amazing 41 closings between 10 and 35 million dollars.<br />
2022<br />
35 Hudson Yards $35,000,000<br />
1045 Madison Avenue $35,000,000<br />
15 Central Park West $29,000,000<br />
20 East 73rd Street $27,500,000<br />
1045 Madison Avenue $27,370,038<br />
960 Fifth Avenue $25,000,000<br />
15 Central Park West $23,000,000<br />
228 West 11th Street $21,500,000<br />
211 Central Park West $19,000,000<br />
3 East 75th Street $18,750,000<br />
1228 Madison Avenue $18,639,855<br />
88 Remsen Street $18,300,000<br />
299 West 12th Street $18,210,000<br />
217 West 57th Street $17,500,000<br />
15 Central Park West $17,500,000<br />
150 Wooster Street $16,675,000<br />
109 East 79th Street $16,400,000<br />
11 East 73rd Street $16,607,000<br />
498 West End Avenue $15,793,750<br />
145/6 Central Park West $15,500,000<br />
988 Fifth Avenue $14,625,000<br />
378 West End Avenue $14,500,000<br />
151 East 58th Street $14,400,000<br />
1010 Park Avenue $13,059,593<br />
770 Park Avenue $13,000,000<br />
390 West End Avenue $12,925,000<br />
1045 Madison Avenue $12,923,138<br />
123 East 69th Street $12,800,000<br />
109 East 79th Street $12,696,000<br />
33 East 70th Street $12,000,000<br />
225 West 86th Street $11,782,500<br />
17 West 9th Street $11,500,000<br />
1059 Third Avenue $11,400,000<br />
75 Bedford Street $11,400,000<br />
151 East 78th Street $11,300,000<br />
1059 Third Avenue $11,150,000<br />
1010 Fifth Avenue $10,950,000<br />
145 Hudson Street $10,700,000<br />
15 West 81st Street $10,500,000<br />
45 East 80th Street $10,450,000<br />
435 East 52nd Street $10,300,000<br />
We are known for setting records at the high end while also achieving great success in the other value ranges.<br />
Our average Brooklyn sale was $1,450,483. Our Average Manhattan Sale was $1,970,913. 31% of our exclusive listings<br />
were sold in house, where BHS had both sides of the transaction, a very impressive percentage and a consistent one<br />
over the years.<br />
OUR AVERAGE BHS NYC AGENT HAD ANNUAL SALES OF $8,073,307.
All-Time<br />
NYC<br />
We have provided generations of clients exceptional<br />
expertise in real estate service for 150 years.<br />
Our historic dominance of the high end of the market<br />
continued in 2022. We frequently and continuously break our<br />
own records.<br />
Co-Ops<br />
The 4 highest prices ever paid for a Co-Op.<br />
Five of the Top 10 highest prices ever paid for a Co-Op.<br />
Ten of the Top 20 highest prices ever paid for a Co-Op.<br />
Forty percent of the Top 50 prices ever paid for a Co-Op.<br />
( * excluding off-market properties )<br />
Condos<br />
The highest price ever paid for a non-new development<br />
Resale Condo.<br />
Two of the Top 3 highest prices ever paid for a non-new<br />
development Resale Condo.<br />
Townhouses<br />
The highest price ever paid for a Townhouse.<br />
The 2 highest prices ever paid for a Townhouse.<br />
Five of the Top 10 highest prices ever paid for a Townhouse.<br />
Forty-seven percent of the Top 30 prices ever paid for<br />
a Townhouse.<br />
We were named a 2023 GameChanger by RealTrends<br />
for achieving 163% TRANSACTION GROWTH OVER<br />
THE LAST 5 YEARS. One of only 18 firms nationwide to<br />
receive this designation.<br />
Connecticut<br />
we are the leader in Lower Fairfield County in<br />
sales of waterfront homes and hold records<br />
for highest prices in New Canaan, Greenwich,<br />
Darien, Stamford, and Rowayton.<br />
New Jersey<br />
we sell more homes over $1M than any other<br />
firm in our markets.<br />
The Hamptons<br />
we have achieved record sales throughout<br />
the East End for over 25 years.<br />
Miami<br />
we hold the record for the highest price ever<br />
paid for a Condo.<br />
Palm Beach<br />
we hold the record for the highest-priced<br />
oceanfront sales.<br />
Nationwide<br />
we are ranked #1 in the Nation by REAL<br />
Trends with the highest average sales price<br />
per agent in the US.
Recent Marketing<br />
Awards<br />
BEST CONSUMER MATERIALS AWARD<br />
The BHS Marketing Team was recognized for its overall design of property marketing materials compared to<br />
600+ brokerages in the Leading Real Estate Companies of the World network.<br />
COMPANY BRAND ADVERTISING AWARD<br />
The BHS Marketing Team was honored for the Mastery of the Craft advertising campaign. This successful<br />
campaign was singled out amongst 600+ brokerages within the network.<br />
YOU HEAR IT’S A SELLER’S MARKET,<br />
YOUR HOME IS WORTH A FORTUNE.<br />
FIRST GET YOUR PRICING<br />
STRATEGY RIGHT, THEN SEE<br />
WHAT THE MARKET SAYS.<br />
The pricing discussion can be a real eye-opener.<br />
What you see in your home isn’t always what<br />
potential buyers see, or what the market says. The<br />
ability to price a home is something the agents at<br />
Brown Harris Stevens consistently get right, which<br />
is why they’ve achieved the highest average sales<br />
price per agent in the U.S.<br />
Mastery OF THE Craft
S C A N T O<br />
S U B S C R<br />
I B E<br />
POWERED BY:<br />
With media outlets dwindling across the United States, the<br />
ability for brands to create meaningful and relevant content has<br />
never been more important. With the Mastery of Real Estate<br />
Network [MORE],<br />
Brown Harris Stevens has created the premier podcast and<br />
video content network powered by the expertise of BHS real<br />
estate professionals from across the country. Each MORE<br />
podcast is recorded and filmed in our firm’s state-of-the-art<br />
Studio 1873 before being edited and uploaded to streaming<br />
networks and video platforms by our in-house creative team.<br />
The MORE Network covers a range of real estate themes<br />
including market analysis, home buying and selling advice,<br />
cutting edge proptech, industry news and more. For the latest in<br />
all things real estate, subscribe today at getmorenetwork.com<br />
FEATURED SHOWS:<br />
FEATURED ON:<br />
GETMORENETWORK.COM
#1 PRIVATELY HELD FIRM IN<br />
Public Relations<br />
According to Meltwater data, Brown Harris Stevens Public Relations, led by Ashley Murphy, is the top East<br />
Coast-based real estate firm - as well as the top privately held firm - among our largest competitors when it<br />
comes to press hits, broadcast mentions, and audiences reached.<br />
BHS agents, executives, data, and listings were covered an astounding 2,400+ times so far this year, achieving<br />
over 13 billion global audience impressions!<br />
What does this mean for you? BHS and our listings are seen across the broadest audience of potential<br />
buyers. Being the most visible real estate firm in the press means increased exposure for your property -<br />
locally, regionally, nationally and internationally.<br />
THE Craft OF Public Relations
600<br />
FIRMS<br />
Our<br />
Global<br />
Reach<br />
70+<br />
COUNTRIES<br />
150,000+<br />
AGENTS<br />
WHERE HERITAGE MEETS<br />
INNOVATION SINCE 1873<br />
Brown Harris Stevens is an influential Affiliate<br />
Member of Leading Real Estate Companies of the<br />
World® and its luxury marketing arm, Luxury Portfolio<br />
International®. We are also exclusive members in<br />
our regions with London based Mayfair International<br />
further expanding our reach in Western Europe<br />
Markets. This premier network affiliation combined<br />
with our innovative exclusive co-marketing program,<br />
BHS Partnering Worldwide® enables us to provide you<br />
with a uniquely targeted global reach, bringing your<br />
property to the attention of the highest number of<br />
qualified buyers worldwide.<br />
The largest global referral network<br />
in the industry.
LUXURY PORTFOLIO INTERNATIONAL’S global<br />
reach is demonstrated by its website visitors from over<br />
200 countries/territories every month, site translation in<br />
nine languages, conversion to multiple currencies and a<br />
combined $257 billion in U.S. home sales last year.<br />
LEADING REAL ESTATE COMPANIES OF THE<br />
WORLD brings your Brown Harris Stevens listing to a<br />
network of 550 other top independent real estate firms<br />
across the globe, encompassing 135,000 sales associates,<br />
across 70 countries.
GLOBAL EXPOSURE THROUGH THE<br />
Leading Real Estate<br />
Companies of<br />
the World Network<br />
MORE U.S. HOME SALES VOLUME THAN ANY OTHER REAL ESTATE NETWORK,<br />
FRANCHISE OR BROKERAGE BRAND. $257 BILLION IN U.S. HOME SALES VOLUME.<br />
As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and global market leader<br />
working on your behalf. LeadingRE’s world-class marketing resources and connections allow us to provide you with a<br />
truly exceptional real estate experience.<br />
$353<br />
$312<br />
$233<br />
$124<br />
$120<br />
$97<br />
$32<br />
$30<br />
$24<br />
$21<br />
$18<br />
$12<br />
$12<br />
Leading Real Estate Companies of the World ®<br />
Keller Williams<br />
Coldwell Banker<br />
Sotheby’s International Realty<br />
Berkshire Hathaway Home Services<br />
RE/MAX<br />
Century 21<br />
HomeSmart International<br />
Corcoran<br />
United Real Estat e<br />
Realty One Group<br />
ERA<br />
Better Homes & Gardens<br />
$0 $50$ 100$ 150 $200 $250 $300 $350<br />
This bar chart is sourced from REAL Trends 500 for 2022, realtrends.com .
BHS Partnering Worldwide is a thriving mutual advertising and marketing vehicle for exceptional listings of<br />
the most respected high-end residential real estate brokerages from around the world, whom we have handselected<br />
to be our partners. BHS Partnering Worldwide is unique in that it allows for the listing agent’s firm and<br />
direct contact information to be prominently shown to bring buyers directly to your property.<br />
The benefits of our partnerships are reciprocal. Partners help to promote very high-end listings from BHS on<br />
their respective websites, across social media, and in print.<br />
• Headquartered in London and the hub of our<br />
UK and European network enabling us to work<br />
with other like-minded brokerages as well as the<br />
European investor.<br />
• Listings are featured on the websites of the<br />
Global Financial Times and Country Life.<br />
• Promoting our listings via editorial features in<br />
the international property press.
Pre-Launch<br />
Marketing Strategy<br />
Staging & Preparation<br />
In order to maximize the sales price, properties will sometimes need to be staged so it appeals to the largest<br />
number of prospective buyers as possible. In addition, staging reduces the time on the market, thus saving you<br />
monthly expenses in the process. Even the most beautifully decorated home will often need to make minor<br />
staging modifications to maximize buyer appeal.<br />
Coordination of Marketing Materials<br />
We plan to hit the ground running with the marketing campaign. All materials will be ready so the buyers will<br />
have all information at their finger-tips from day one.<br />
Public Relations<br />
For Unique or special interest properties, our Communications Team will leverage our extensive relationships<br />
with online, print, TV and other media outlets to obtain appropriate publicity for the property.<br />
Pricing Is Key<br />
Proper pricing from the very beginning is key to achieving maximum value for the property in the shortest<br />
period of time. Overpriced properties attract little to no interest and tend to languish on the market. Year<br />
over year, properly priced homes typically generate an offer within the first twelve to fifteen showings. Pricing<br />
competitively will help sell your real estate in the shortest possible time.
Our New Home Preparation Service<br />
Maximize your home's value and minimize its time on the market. Curate by BHS makes your home-selling<br />
process seamless, whether your home needs a minor refresh or a complete transformation. With no upfront<br />
costs, Curate by BHS lets you unlock your home's true potential and pay for your upgrades only after you sell.<br />
HOW IT WORKS<br />
1. You and your BHS agent discuss what upgrades will<br />
best position your home for sale and decide on an<br />
estimated budget.<br />
2. We assign you a dedicated project manager and<br />
together you curate vendors from our network of fully<br />
insured and vetted service providers.<br />
3. The vendors get to work. Your project manager oversees<br />
everything and your BHS agent is there every step of<br />
the way.<br />
4. Once the projects are complete, you and your agent<br />
place your home on the market.<br />
5. Your home sells more quickly at a higher price as a result<br />
of the upgrades. The cost of services is deducted from<br />
your selling price.
What Services Does Curate by BHS Cover?<br />
With Curate by BHS, you can move forward with complete cosmetic<br />
upgrades such as painting walls, decluttering, improving fixtures, and<br />
landscaping. Also available are professional staging and design, as well as<br />
full renovation services.<br />
We also cover health and safety items like COVID-19 decontamination<br />
services. Our program covers a wide variety of services. Here is a sampling<br />
of the most popular in our program:<br />
CLEANING/DECLUTTERING<br />
COVID-19 Decontamination Services<br />
Vapor Aerial Decontamination<br />
Professional Deep Cleaning<br />
Decluttering<br />
Storage<br />
Packing/Moving<br />
RENOVATION<br />
General Contracting<br />
Countertops<br />
Plumbing<br />
Electrical Work/Lighting<br />
Masonry<br />
Flooring<br />
Carpentry<br />
Roofing/Chimney Repair<br />
Swimming Pool/Spa Repair<br />
STAGING & DESIGN<br />
Professional Staging<br />
Interior Design<br />
Painting<br />
Urban Landscaping and Fencing<br />
ADDITIONAL SERVICES<br />
Pest Control<br />
Excavating/Oil Tank Removal<br />
HVAC<br />
Mold/Asbestos/Radon<br />
Septic Systems<br />
Well Water Systems<br />
Driveway Sealing/Asphalting<br />
Applicable to Condominiums, Townhouses and Single Family Homes<br />
Brown Harris Stevens Home Concierge Program is powered by Zoom Casa. Brokerage makes no representations or warranties, expressed or implied. Terms<br />
and conditions apply. All rights reserved. Copyright 2020 Zoom Casa, LLC.
Marketing Your Property<br />
WORLDWIDE ONLINE MARKETING<br />
• Marketing online through BrownHarrisStevens.com<br />
• Marketing on the Luxury Portfolio International & Leading Real Estate Companies of the<br />
World websites.<br />
• At the very high end of the market, marketing through BHS Partnering Worldwide.<br />
• Additional online advertising through NYTimes.com, WSJ.com, Realtor.com,<br />
Juwai.com, Mansionglobal.com, Marketwatch.com and others.<br />
• All of our listing are fed to the Real Estate Board of New York’s syndicated listing system which<br />
sends listings to 200+ listing aggregators.
Direct to<br />
Customer<br />
• Private Networking — Email campaign to<br />
our network of private clients and the NYC<br />
brokerage community.<br />
• Digital advertising to targeted consumers<br />
based on behavior and geography<br />
• We will organize and schedule Open Houses<br />
with your approval.<br />
• Targeted Mailings of BHS Postcards to select<br />
buildings and our network of private clients.<br />
Direct to<br />
Brokerage<br />
Community<br />
• Immediate Co-Brokerage within 24 hours to all<br />
residential broker members of The Real Estate<br />
Board of New York (REBNY).<br />
• E-Blasts to our select list of top NYC brokers.
Objectives<br />
• To create a buzz and excitement about your<br />
property in the market place.<br />
• To position your property as a quintessential<br />
New York residence that buyers will want to<br />
call their home.<br />
• To professionally present your property to the<br />
largest number of qualified buyers in New<br />
York City, North America and around the world<br />
with high quality print and digital marketing<br />
materials produced by our extensive in-house<br />
marketing department.<br />
THE MARKETING<br />
PLAN TO INTRODUCE<br />
YOUR PROPERTY<br />
We will develop and execute a<br />
custom, multi-layered marketing<br />
program specifically for you.<br />
We will continually communicate<br />
with you and provide progress reports<br />
as needed.
While Brown Harris Stevens celebrates<br />
all residential real estate, some homes<br />
are unequivocally special and unique.<br />
Exceptional Residential Properties<br />
is a showcase of these amazing<br />
listings from across our regions,<br />
and internationally through BHS<br />
Partnering Worldwide. It is inserted<br />
2x annually in The Sunday New York<br />
Times to subscribers across the tristate<br />
area and South Florida.<br />
The digital version is always available at BrownHarrisStevens.com/ERP bringing these<br />
remarkable properties to a global audience.
Showings<br />
ORGANIZE, SCHEDULE &<br />
CONDUCT<br />
• All appointment requests will be<br />
coordinated with you in advance.<br />
• Pre-screening of prospective purchasers<br />
to determine the seriousness of intent,<br />
financial wherewithal and ability to<br />
complete the sale.<br />
• Move prospects into the bidding phase<br />
of the sales process – i.e., for interested<br />
parties, schedule architects, engineers/<br />
inspectors, appraisers, etc.
Digital Strategy<br />
BHS WEBSITE<br />
Our recently redesigned website, bhsusa.com<br />
was featured by Inman News, and is one of<br />
the most trafficked brokerage websites in the<br />
industry. Our daily visitor count has increased<br />
monthly, signaling the effectiveness of our<br />
search engine optimization strategy, and<br />
demonstrating BHS’s continued dominance of<br />
consumer mindshare.
SYNDICATION<br />
WHERE DOES YOUR LISTING<br />
APPEAR ONLINE?<br />
BHS has a number of partners online that<br />
automatically feature our listings.<br />
AT PRESENT, OUR PRIMARY<br />
PARTNERS ARE:<br />
WSJ.com<br />
Barrons.com<br />
MansionGlobal.com<br />
Juwai.com<br />
Barrons.com/penta<br />
Marketwatch.com<br />
LuxuryPortfolio.com<br />
LeadingRE.com<br />
Realtor.com<br />
Brownstoner.com<br />
UrbanDigs.com<br />
Zumper.com<br />
Apartments.com<br />
homes.com<br />
Financialtimes.com
Online<br />
Advertising<br />
Over 90% of all buyers begin their home<br />
search on the internet. Our relationships<br />
with numerous heavily-trafficked online<br />
resources ensure that very quickly your<br />
property has a prominent presence on the<br />
internet, both in the New York marketplace<br />
and globally. All Brown Harris Stevens’<br />
exclusive listings are featured on the most<br />
highly-trafficked real estate websites in the<br />
New York Tri-State area. Our exclusives are<br />
fed to over 200 listing aggregators.<br />
ONLINE ANALYTICS<br />
Brown Harris Stevens agents have access<br />
to the best technology in the industry<br />
and can provide detailed statistics about<br />
internet traffic to each exclusive listing on<br />
our website.
High Net Worth<br />
Targeted<br />
THE CAMPAIGNS<br />
WILL REACH THE<br />
FOLLOWING SITES<br />
BHS Digital<br />
Advertising<br />
All BHS sales exclusives over $1M will receive<br />
a 3-month digital advertising campaign on a<br />
multitude of sites that are specifically geared<br />
toward high net worth audiences in the NY Metro<br />
and South Florida areas.<br />
and 100+ International Site Placements<br />
targeting key investor markets throughout<br />
Europe, Asia, South America, and beyond.
BHS x<br />
SEARCHABLE AD UNITS<br />
In response to NYTimes.com’s removal of its popular real estate search section, BHS<br />
Marketing developed a custom searchable ad unit that lives on articles related to<br />
real estate and the economy in the geo-targeted areas of NYC, NJ, CT, Hamptons,<br />
and South Florida. This allows your listing to be seen by exponentially more qualified,<br />
high-net-worth individuals. BHS is one of the only firms to launch such a product on<br />
the popular news site.
Brand Partnerships<br />
We at Brown Harris Stevens are proud to offer a variety of<br />
exclusive brand partnerships for clients to take advantage<br />
of as they market and sell their properties. Our incentive<br />
pricing on top-rated home décor and short-term furniture<br />
rental services allow you to stage your home in its best light,<br />
while valuable discounts on moving and storage, high-end<br />
appliances, and home electronics ensure a seamless relocation<br />
experience. Here are some of the brand partnerships we have<br />
to help you during your sales journey and beyond:<br />
FURNITURE<br />
DÉCOR<br />
ART<br />
STAGING<br />
APPLIANCES<br />
ELECTRONICS<br />
LANDSCAPING<br />
DECLUTTERING<br />
MOVING<br />
STORAGE<br />
EDUCATIONAL CONSULTANCY<br />
FOOD & WINE FOR EVENTS
Social Media<br />
AUTOMATIC RETARGETING<br />
WITH ONLINE ADS<br />
BHS currently engages with a number of programs<br />
online that automatically publish our listings on<br />
widely viewed sites. The list of publications is long,<br />
covering up to 1,000 at times, and is identified and<br />
organized by an algorithm that identifies online<br />
search behavior and consumer interests that<br />
overlap with property searches. For example, if a<br />
consumer comes to our site (bhsusa.com), they are<br />
tagged with an invisible tracker that follows them<br />
around the internet. Then, when they arrive at an<br />
online publication that’s part of our program, that<br />
site knows to serve them with an advertisement<br />
featuring BHS listings.<br />
DIGITAL AD RETARGETING<br />
TECHNOLOGY<br />
BHS Agents work within a hyper-targeted<br />
digital advertising platform built specifically<br />
for targeting prospective buyers. Leveraging<br />
retargeting and other proprietary technology,<br />
our results have outperformed standard<br />
online advertising metrics by almost double<br />
in some cases.
Social Media<br />
TIKTOK<br />
Launched in April 2022, the official BHS<br />
TikTok garnered 60K+ followers, 500K<br />
likes, and tens of millions of impressions<br />
in the first four months. Each of our<br />
TikTok listing videos is seen by tens of<br />
thousands, with our highest-viewed<br />
property video breaking a record for the<br />
most-viewed TikTok property video by<br />
any major U.S. brokerage.<br />
SOCIAL MEDIA BOOSTED ADS<br />
We are excited to promote your property in a custom Social Media boosted campaign. By boosting<br />
your property with our social team, you get company sponsorship to promote the listing under<br />
our social media account. The post will organically reach our 50k+ followers across Facebook and<br />
Instagram, as well as tens of thousands more through our targeted advertising boost. This type of<br />
post establishes a solid foundation for a listing launch - for example, a week long campaign can reach<br />
around 5,000 viewers who have exhibited interest online for your listing criteria.
Email<br />
EMAIL MARKETING<br />
Email marketing continues to be the most effective<br />
channel in digital marketing. Landing in someone’s inbox<br />
with relevant and informative content dramatically<br />
increases your chances of generating a warm lead. Using<br />
our proprietary platform, Pilot, your listings will reach<br />
the right amount of brokers around your area who have<br />
clients that meet your criteria.<br />
PILOT<br />
Pilot is the proprietary email marketing platform of BHS.<br />
This self-service application contains a robust library of<br />
email templates, for both property-based marketing and<br />
personal promotion. In addition, there are social media<br />
templates for your agent to generate their own graphics<br />
and then share across their personal accounts.<br />
PILOT SMART LIST<br />
A great benefit of Pilot is the Smart List technology.<br />
Pilot operates based on an algorithm which, specific<br />
to each listing, automatically generates an email<br />
list of all brokers who have sold, or who currently<br />
represent in a similar price range or proximity to<br />
your exclusive. This Smart List enables us to reach a<br />
targeted list of brokers who likely have contact with<br />
the buyer pool for your listing.
Email<br />
CORPORATE EMAIL – THE CURATED COLLECTION<br />
BHS manages highly successful corporate email campaigns, direct to consumers. Every<br />
week, we send out a curated collection of listings of particular interest to over 50,000<br />
recipients. If your listing is selected for a feature, we will be sure to let you know and share<br />
the engagement results.
Marketing Services<br />
MEDIA AND CONTENT<br />
SERVICES<br />
Through a network of highly experienced vendors,<br />
we offer the best quality content to promote<br />
your listings. You can access expert real estate<br />
photography, property videos, virtual staging,<br />
3D walkthroughs, detailed floor plans and more<br />
through our services team.<br />
VIDEO TOURS AND<br />
SLIDESHOWS<br />
We can work with a professional film crew to<br />
feature your listing as well as collaborate with<br />
the BHS Marketing Team to transform your static<br />
property images and add movement, music, and<br />
text overlays to create a dynamic and cost-effective<br />
video for your listing.<br />
VIRTUAL STAGING<br />
Add furniture and decor to empty rooms, remove<br />
and replace current furnishings when desired, and<br />
digitally enhance the aesthetic of a property before<br />
bringing to market. We also have the capabilities to<br />
perform virtual renovation services as well.
Marketing Services<br />
BHS QUICKSHEETS<br />
QR Enabled Contactless Digital Brochures<br />
The team will create a beautifully designed digital brochure for your review. Once approved, each<br />
custom brochure will be associated with a unique QR code. At a showing, the QR code can be<br />
scanned using the camera of a smart phone to view your brochure. At that time, a copy of the<br />
brochure will also be emailed to the customer for future reference. The customer can then view all of<br />
the property details easily and safely from a mobile device, rather than a printed brochure or handout.
Print<br />
We offer a wide range of professionally produced collateral options, curated by the BHS<br />
Marketing Team, and customized to the look and feel of the property type.<br />
THESE INCLUDE:<br />
Fact Sheets<br />
Postcards<br />
Brochures<br />
Window Displays<br />
For Sale Sign<br />
Display Ads<br />
Exceptional Residential Properties<br />
Entrance
FACTSHEETS 8.5x11”<br />
POSTCARDS 8.5x5.5”<br />
Landscape<br />
Portrait<br />
BROCHURES<br />
WINDOW DISPLAYS<br />
4 Page: 11x17” (Folded 11x8.5”)<br />
2 Page: 8.5x11”<br />
FOR SALE SIGNS<br />
203.655.1418<br />
For Sale
w<br />
Print Advertising<br />
Prominent and regular print advertising, under the distinguished Brown Harris<br />
Stevens brand, in such publications as The New York Times, Wall Street Journal,<br />
Brownstoner, Avenue Magazine and others.<br />
1. Penthouse Zen<br />
139 West 19th St. 2BR. 2 Bath<br />
$4.498M Web #21910625<br />
Mike Lubin 917-371-6723<br />
2. Mesmerizing Views on Madison Square Park<br />
5 East 22nd St. 1BR. 2 Bath<br />
$2.1M Web #21828989<br />
Barbara Licalzi 917-826-2037<br />
3. Light and Views on Greenwich Village’s<br />
Gold Coast<br />
41 Fifth Ave. 2BR. 1.5 Bath<br />
$1.995M Web #21910353<br />
Robert D. Dienes 917-570-7599<br />
Andrea Saturno-Sanjana 212-888-0550<br />
Shirley A. Mueller 917-331-6691<br />
4. Jardim Condo in the Heart of West Chelsea<br />
527 West 27th St. 2BR. 2.5 Bath<br />
$3.1M Web#21375652<br />
Wendy J. Sarasohn 212-906-9366<br />
Jamie S. Joseph 917-215-5993<br />
Kirsten Aiello 917-405-8544<br />
5. Garden in the Sky<br />
125 East 84th St. 1BR. 1.5 Bath<br />
$1.95M Web #21853282<br />
1 Rena Goldstein 917-886-1679<br />
6. Reduced-Price, Triple-Mint Home<br />
525 East 86th St. 3BR. 2 Bath<br />
$1.85M Web #21740856<br />
Susan Silverman 917-863-4634<br />
7. Watch The Boats Go By<br />
60 Sutton Place S. 2BR. 2 Bath<br />
$1.699M Web #21694425<br />
Maximo Jimenez 917-715-3398<br />
Senad Ahmetovic 917-523-7987<br />
8. Gut-Renovated Loft in LIC<br />
27-28 Thomson Ave. - BR. 2 Bath<br />
$1.65M Web #21863842<br />
2 3<br />
Jennifer Hsu 347-641-9078<br />
5 6<br />
4<br />
7 8<br />
9<br />
10<br />
11<br />
12<br />
14<br />
15 16<br />
13<br />
9. Amazing Views and Sun-Filled Luxury Living<br />
1 Hanson Pl. 2BR. 2 bath<br />
$1.475M Web #21881372<br />
Linda VanderWoude 718-613-2030<br />
Terrence LeRay 718-613-2057<br />
10. Rare Prewar Classic 6 with Original Details<br />
35 Mt Morris Park W. 3BR. 1 Bath<br />
$1.444M Web #21855888<br />
Traci Byers 347-671-4729<br />
11. Charming Brownstone in Red Hook<br />
119 Pioneer St. 5BR. 3 Bath<br />
$1.395M Web #21842110<br />
Artis Miner 718-878-1932<br />
12. Spacious and Renovated on the<br />
Upper East Side<br />
530 East 72nd St. 2BR. 2 Bath<br />
$1.299M Web #21739316<br />
Michele Bialek Neufeld 914-772-2012<br />
Lisa Rose 212-381-3262<br />
Jackie Siegel 914-980-0305<br />
13. Triple-Mint, High-Floor Prewar Apt on<br />
Fifth Avenue<br />
930 Fifth Ave. 2BR. 2 Bath<br />
$2.595M Web #21753895<br />
Daniella G. Schlisser 212-906-9348<br />
14. Long Island City Penthouse with Balcony<br />
46-30 Center Blvd. 3BR. 3 Bath<br />
$3.35M Web #21777831<br />
Jonna Stark 917-696-3698<br />
15. Tree-lined Townhouse Block<br />
57 West 127th St. 2BR. 2 Bath<br />
$999K Web #21817285<br />
Louise Phillips Forbes 917-846-8640<br />
Nirveeta Mahabir 917-943-0807<br />
16. In the Heart of Lincoln Center<br />
130 West 67th St. 1BR. 1 Bath<br />
$685K Web #21841989<br />
Evelyn E. Albino 917-478-8352<br />
Roy C. Beason, III 347-526-2674<br />
MASTERY OF THE CRAFT<br />
IS WHY WE’RE ONE OF THE “TOP 10 POWER<br />
REAL ESTATE BROKERAGES” IN THE COUNTRY.<br />
All information is from sources deemed reliable but is subject to errors, omissions, changes in price, prior sale or withdrawal without notice.<br />
All rights to content, photographs and graphics reserved to Broker.
We look forward to<br />
bringing all of our<br />
resources together<br />
towards the successful<br />
sale of your property.<br />
THANK YOU.