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Marketing<br />

& Advertising<br />

Proposal


Dear Client,<br />

Thank you for the opportunity to present our<br />

comprehensive marketing plan for your home.<br />

In establishing the value of a home, it is essential to<br />

lead with a qualitative evaluation of the property. The<br />

living experience begins long before a potential buyer<br />

enters the actual home. Once identified, a property’s<br />

unique qualities are viewed against the characteristics<br />

of other comparable properties which have recently<br />

sold and those that are currently on the market for sale.<br />

From this analysis, certain conclusions emerge that<br />

determine optimum pricing and market position.<br />

These conclusions become the basis for developing an<br />

effective marketing strategy.<br />

With the support of Brown Harris Stevens’ substantial<br />

resources in every phase of residential real estate, we<br />

will successfully execute your marketing plan.<br />

Our goal will be very simply to obtain the highest<br />

price in the shortest period of time. We look forward to<br />

working with you.<br />

Thank you,


<strong>Darnell</strong><br />

<strong>Thornton</strong><br />

As a Brooklyn native, a homeowner of several Brooklyn-based<br />

townhomes, and a child of historic brownstone living while<br />

growing up in Fort Greene and Clinton Hill, <strong>Darnell</strong> has an<br />

extensive knowledge and passion for historic Brooklyn homes.<br />

With a love of all things NYC and as a graduate of the famed<br />

performing arts high school LaGuardia, <strong>Darnell</strong> is always there to<br />

help his fellow New Yorkers. Whether it’s fundraising for various<br />

charities, helping buyers find a new home, or educating current<br />

homeowners on market trends, <strong>Darnell</strong> will be there to assist<br />

wholeheartedly.<br />

With just under a decade of experience as a real estate agent and<br />

an extensive marketing, sales, and finance background, <strong>Darnell</strong><br />

has a breadth of communication skills that makes being a real<br />

estate professional a perfect fit. His intuitiveness and creative thinking also serve him extremely well when navigating people through<br />

the intricate NYC market. He has also represented a list of exclusive sales and rental listings while also working as a project manager for<br />

various listings in the Central Brooklyn area, which has made selling and searching for a new home easier for his clients.<br />

“I enjoy working with clients to bring their vision of a home to life, while also ensuring that they are making the best investment for the<br />

long term,” <strong>Darnell</strong> says.<br />

He is also a graduate of Hunter College with a Bachelor of Arts degree in Marketing Communications and served eight years in the<br />

United States Army where he learned the values of loyalty, hard work, and determination. Prior to real estate he honed his business, sales,<br />

and marketing skills as an analyst in the investment banking industry, and more recently as a brand manager in the beverage industry.<br />

When not with his clients, owners, and investors, <strong>Darnell</strong> is usually spending quality time with his wife and two kids, traveling abroad, or<br />

out discovering new gems in the big city.<br />

BHS <strong>Darnell</strong> <strong>Thornton</strong> Lic. R.E. Salesperson dthornton@bhsusa.com O. 718-399-4162 M. 646-345-2382


Our Agents<br />

At every level of Brown Harris Stevens, you will find highly experienced, knowledgeable experts, singularly focused on<br />

achieving their clients’ and customers’ satisfaction. In residential sales, our brokers are exceptional and transact on average<br />

over $7 Billion in sales each year in New York City alone. Our agents average more than 20 years in residential real estate,<br />

by far the highest in the industry, and have marketing and negotiating skills that produce the City’s highest rate of success<br />

in arranging transactions for their clients.<br />

Our Firm<br />

A key element in our success is the unique role of our sales executives, who deliver a company-wide team effort that<br />

empowers the brokers and enhances their service to our clients. Ready access to objective counsel from our managers, all<br />

of whom were top brokers themselves, adds a crucial dimension to their deal-making and negotiating effectiveness of our<br />

brokers. With 45+ offices in New York City, Hamptons, Connecticut, New Jersey, Hudson Valley, Miami, and Palm Beach,<br />

Brown Harris Stevens is the largest privately held real estate firm in the New York Metropolitan Area.<br />

Our Resources<br />

Brown Harris Stevens agents have access to the best technology in the industry, from our state-of-the-art listing system<br />

designed by our in-house development team to our proprietary database of closed sales, to our website and more.<br />

Our relationships with numerous heavily trafficked online resources ensure that our listings quickly have a prominent<br />

presence on the internet, both in the New York marketplace and globally. Brown Harris Stevens is the only brokerage firm<br />

with an in-house chief economist who produces our reports which offer authoritative analysis and statistical data of<br />

trends and prices.


celebrated<br />

150 years in business last year—a milestone<br />

few companies in any industry can<br />

claim. Since its founding in 1873, BHS has<br />

persevered through changing skylines,<br />

boom-and-bust cycles, war, advancements<br />

in technology, pandemics, and 29 U.S.<br />

presidents. BHS was in business before<br />

the Brooklyn Bridge was built and Central<br />

Park was completed. Our firm is now one<br />

of the largest privately owned real estate<br />

brokerages in the country, with more than<br />

2700 agents and 40+ offices across four<br />

states. And an eye-catching ad campaign<br />

focuses on our continuous drive to define<br />

the future of real estate. After all, our past<br />

serves as a foundation for future growth.


Our Offices<br />

NEW YORK CITY<br />

East Side<br />

Midtown East<br />

West Side<br />

Village<br />

Flatiron<br />

Union Square<br />

SoHo<br />

Tribeca<br />

Harlem<br />

Brooklyn Heights<br />

Park Slope<br />

South Slope<br />

Bay Ridge<br />

Long Island City<br />

Forest Hills<br />

Riverdale<br />

HAMPTONS<br />

East Hampton<br />

Bridgehampton<br />

Sag Harbor<br />

Southampton<br />

Westhampton Beach<br />

North Fork<br />

FLORIDA<br />

Palm Beach<br />

West Palm Beach<br />

Lake Worth<br />

Miami Beach<br />

Key Biscayne<br />

Greater Miami<br />

South Miami<br />

CONNECTICUT<br />

Greenwich<br />

Darien<br />

Rowayton<br />

New Canaan<br />

Westport<br />

Stamford<br />

NEW JERSEY<br />

Hoboken<br />

Montclair<br />

HUDSON VALLEY<br />

Hudson<br />

Rhinebeck


WHETHER YOU’RE BUYING OR SELLING A HOME, LEARN WHAT<br />

OUR MASTERY OF THE CRAFT CAN MEAN TO YOU.<br />

Buying and selling real estate is hard. It’s a serious, complicated business that requires a mastery of the craft — a high<br />

degree of strategic acumen, nuance, and carefully chosen tactics to do it well. Guidance from thoughtful, experienced<br />

professionals skilled in a variety of areas — pricing strategy, marketing, negotiation, and more — is essential to help the<br />

client come out on top in a high-stakes, competitive transaction.<br />

IT’S A ONE-OF-A-KIND PROPERTY,<br />

EVERYONE WILL WANT IT.<br />

ACTUALLY, A BEAUTIFUL PROPERTY<br />

NEEDS A BEAUTIFUL AND<br />

STRATEGIC MARKETING PLAN.<br />

Some homes are so unique that they deserve<br />

a distinctive showcase. Eight times a year<br />

Brown Harris Stevens publishes Exceptional<br />

Residential Properties, a publication devoted to<br />

remarkable listings across our regions and<br />

around the world offered through BHS Partnering<br />

Worldwide. Inserted into the Sunday New York Times,<br />

it reaches a key affluent readership — one important<br />

step in a beautiful marketing plan.<br />

Mastery OF THE Craft<br />

YOU’RE THINKING POOL, PATIO, PARTIES.<br />

WE’RE THINKING TERMS, CONTINGENCIES,<br />

AND LATE-STAGE PANIC.<br />

A talented agent is always thinking three steps ahead. And talent is what you need today in<br />

the complex world of getting a high-stakes transaction to closing. Time and again, the agents<br />

of Brown Harris Stevens show why they are one of the Top 10 Power Brokerages in the country.<br />

Mastery OF THE Craft


As of January 1, 2023<br />

We have provided generations of clients exceptional expertise in residential<br />

real estate service for 150 years. Our historic dominance of the high end of the<br />

market continued in 2022. We frequently and continuously break our own records.<br />

In 2022 while domestic and global concerns<br />

affected our world, Brown Harris Stevens met<br />

market challenges with strength. Despite<br />

these challenges we sold NYC residential real<br />

estate totaling:<br />

$6.7<br />

42%<br />

44%<br />

14%<br />

billion dollars ($6,650,109,125)<br />

of total sales were co-ops<br />

of total sales were condos<br />

of total sales were townhouses<br />

In NYC we closed:<br />

1,756<br />

1,740<br />

208<br />

20<br />

BHS<br />

Agents<br />

properties under $1M.<br />

properties between $1M and $5M.<br />

properties over $5M.<br />

properties over $15 million which<br />

clearly demonstrates how our<br />

outstanding reputation, strength,<br />

and great success at the high end<br />

of the market continued in 2022.<br />

Sold more homes per agent in NYC<br />

than any other firm. The Real Deal<br />

NYC President<br />

These statistics signify the pinnacle of success in residential sales.<br />

Our brand is the most respected in our industry, known for achieving<br />

records at the high end of the market that stand the test of time, while<br />

successfully supporting sales in all our markets, not just the high end.


Market Leadership<br />

As the most respected residential real estate firm in all our regions, we closed a substantial number of listings and<br />

ranked as one of the Top 10 Power Brokerages by Sales Volume in the country out of 86,000 firms. In 2022, we closed<br />

the following companywide:<br />

10,955<br />

2,673 sales between $1 Million and $5 Million<br />

271 sales between $5 Million and $10 Million<br />

41 sales between $10 Million and $15 Million<br />

23 sales between $15 Million and $20 Million<br />

16 sales over $20 Million<br />

properties (sales, rentals, referrals).<br />

Highest price achieved $120,000,000<br />

3,724 homes in New York City<br />

962 homes in Connecticut, New Jersey, Hudson Valley<br />

505 homes in Miami<br />

284 homes in Palm Beach<br />

262 homes in The Hamptons<br />

We closed $10.6 Billion Dollars of Residential Real Estate.<br />

Not including New Development Listings<br />

Totaling 5,737 homes closed across all our markets<br />

in 2022.<br />

New York City Top Sales<br />

In 2022 in NYC we had an amazing 41 closings between 10 and 35 million dollars.<br />

2022<br />

35 Hudson Yards $35,000,000<br />

1045 Madison Avenue $35,000,000<br />

15 Central Park West $29,000,000<br />

20 East 73rd Street $27,500,000<br />

1045 Madison Avenue $27,370,038<br />

960 Fifth Avenue $25,000,000<br />

15 Central Park West $23,000,000<br />

228 West 11th Street $21,500,000<br />

211 Central Park West $19,000,000<br />

3 East 75th Street $18,750,000<br />

1228 Madison Avenue $18,639,855<br />

88 Remsen Street $18,300,000<br />

299 West 12th Street $18,210,000<br />

217 West 57th Street $17,500,000<br />

15 Central Park West $17,500,000<br />

150 Wooster Street $16,675,000<br />

109 East 79th Street $16,400,000<br />

11 East 73rd Street $16,607,000<br />

498 West End Avenue $15,793,750<br />

145/6 Central Park West $15,500,000<br />

988 Fifth Avenue $14,625,000<br />

378 West End Avenue $14,500,000<br />

151 East 58th Street $14,400,000<br />

1010 Park Avenue $13,059,593<br />

770 Park Avenue $13,000,000<br />

390 West End Avenue $12,925,000<br />

1045 Madison Avenue $12,923,138<br />

123 East 69th Street $12,800,000<br />

109 East 79th Street $12,696,000<br />

33 East 70th Street $12,000,000<br />

225 West 86th Street $11,782,500<br />

17 West 9th Street $11,500,000<br />

1059 Third Avenue $11,400,000<br />

75 Bedford Street $11,400,000<br />

151 East 78th Street $11,300,000<br />

1059 Third Avenue $11,150,000<br />

1010 Fifth Avenue $10,950,000<br />

145 Hudson Street $10,700,000<br />

15 West 81st Street $10,500,000<br />

45 East 80th Street $10,450,000<br />

435 East 52nd Street $10,300,000<br />

We are known for setting records at the high end while also achieving great success in the other value ranges.<br />

Our average Brooklyn sale was $1,450,483. Our Average Manhattan Sale was $1,970,913. 31% of our exclusive listings<br />

were sold in house, where BHS had both sides of the transaction, a very impressive percentage and a consistent one<br />

over the years.<br />

OUR AVERAGE BHS NYC AGENT HAD ANNUAL SALES OF $8,073,307.


All-Time<br />

NYC<br />

We have provided generations of clients exceptional<br />

expertise in real estate service for 150 years.<br />

Our historic dominance of the high end of the market<br />

continued in 2022. We frequently and continuously break our<br />

own records.<br />

Co-Ops<br />

The 4 highest prices ever paid for a Co-Op.<br />

Five of the Top 10 highest prices ever paid for a Co-Op.<br />

Ten of the Top 20 highest prices ever paid for a Co-Op.<br />

Forty percent of the Top 50 prices ever paid for a Co-Op.<br />

( * excluding off-market properties )<br />

Condos<br />

The highest price ever paid for a non-new development<br />

Resale Condo.<br />

Two of the Top 3 highest prices ever paid for a non-new<br />

development Resale Condo.<br />

Townhouses<br />

The highest price ever paid for a Townhouse.<br />

The 2 highest prices ever paid for a Townhouse.<br />

Five of the Top 10 highest prices ever paid for a Townhouse.<br />

Forty-seven percent of the Top 30 prices ever paid for<br />

a Townhouse.<br />

We were named a 2023 GameChanger by RealTrends<br />

for achieving 163% TRANSACTION GROWTH OVER<br />

THE LAST 5 YEARS. One of only 18 firms nationwide to<br />

receive this designation.<br />

Connecticut<br />

we are the leader in Lower Fairfield County in<br />

sales of waterfront homes and hold records<br />

for highest prices in New Canaan, Greenwich,<br />

Darien, Stamford, and Rowayton.<br />

New Jersey<br />

we sell more homes over $1M than any other<br />

firm in our markets.<br />

The Hamptons<br />

we have achieved record sales throughout<br />

the East End for over 25 years.<br />

Miami<br />

we hold the record for the highest price ever<br />

paid for a Condo.<br />

Palm Beach<br />

we hold the record for ​the highest-priced<br />

oceanfront sale​s.<br />

Nationwide<br />

we are ranked #1 in the Nation by REAL<br />

Trends with the highest average sales price<br />

per agent in the US.


Recent Marketing<br />

Awards<br />

BEST CONSUMER MATERIALS AWARD<br />

The BHS Marketing Team was recognized for its overall design of property marketing materials compared to<br />

600+ brokerages in the Leading Real Estate Companies of the World network.<br />

COMPANY BRAND ADVERTISING AWARD<br />

The BHS Marketing Team was honored for the Mastery of the Craft advertising campaign. This successful<br />

campaign was singled out amongst 600+ brokerages within the network.<br />

YOU HEAR IT’S A SELLER’S MARKET,<br />

YOUR HOME IS WORTH A FORTUNE.<br />

FIRST GET YOUR PRICING<br />

STRATEGY RIGHT, THEN SEE<br />

WHAT THE MARKET SAYS.<br />

The pricing discussion can be a real eye-opener.<br />

What you see in your home isn’t always what<br />

potential buyers see, or what the market says. The<br />

ability to price a home is something the agents at<br />

Brown Harris Stevens consistently get right, which<br />

is why they’ve achieved the highest average sales<br />

price per agent in the U.S.<br />

Mastery OF THE Craft


S C A N T O<br />

S U B S C R<br />

I B E<br />

POWERED BY:<br />

With media outlets dwindling across the United States, the<br />

ability for brands to create meaningful and relevant content has<br />

never been more important. With the Mastery of Real Estate<br />

Network [MORE],<br />

Brown Harris Stevens has created the premier podcast and<br />

video content network powered by the expertise of BHS real<br />

estate professionals from across the country. Each MORE<br />

podcast is recorded and filmed in our firm’s state-of-the-art<br />

Studio 1873 before being edited and uploaded to streaming<br />

networks and video platforms by our in-house creative team.<br />

The MORE Network covers a range of real estate themes<br />

including market analysis, home buying and selling advice,<br />

cutting edge proptech, industry news and more. For the latest in<br />

all things real estate, subscribe today at getmorenetwork.com<br />

FEATURED SHOWS:<br />

FEATURED ON:<br />

GETMORENETWORK.COM


#1 PRIVATELY HELD FIRM IN<br />

Public Relations<br />

According to Meltwater data, Brown Harris Stevens Public Relations, led by Ashley Murphy, is the top East<br />

Coast-based real estate firm - as well as the top privately held firm - among our largest competitors when it<br />

comes to press hits, broadcast mentions, and audiences reached.<br />

BHS agents, executives, data, and listings were covered an astounding 2,400+ times so far this year, achieving<br />

over 13 billion global audience impressions!<br />

What does this mean for you? BHS and our listings are seen across the broadest audience of potential<br />

buyers. Being the most visible real estate firm in the press means increased exposure for your property -<br />

locally, regionally, nationally and internationally.<br />

THE Craft OF Public Relations


600<br />

FIRMS<br />

Our<br />

Global<br />

Reach<br />

70+<br />

COUNTRIES<br />

150,000+<br />

AGENTS<br />

WHERE HERITAGE MEETS<br />

INNOVATION SINCE 1873<br />

Brown Harris Stevens is an influential Affiliate<br />

Member of Leading Real Estate Companies of the<br />

World® and its luxury marketing arm, Luxury Portfolio<br />

International®. We are also exclusive members in<br />

our regions with London based Mayfair International<br />

further expanding our reach in Western Europe<br />

Markets. This premier network affiliation combined<br />

with our innovative exclusive co-marketing program,<br />

BHS Partnering Worldwide® enables us to provide you<br />

with a uniquely targeted global reach, bringing your<br />

property to the attention of the highest number of<br />

qualified buyers worldwide.<br />

The largest global referral network<br />

in the industry.


LUXURY PORTFOLIO INTERNATIONAL’S global<br />

reach is demonstrated by its website visitors from over<br />

200 countries/territories every month, site translation in<br />

nine languages, conversion to multiple currencies and a<br />

combined $257 billion in U.S. home sales last year.<br />

LEADING REAL ESTATE COMPANIES OF THE<br />

WORLD brings your Brown Harris Stevens listing to a<br />

network of 550 other top independent real estate firms<br />

across the globe, encompassing 135,000 sales associates,<br />

across 70 countries.


GLOBAL EXPOSURE THROUGH THE<br />

Leading Real Estate<br />

Companies of<br />

the World Network<br />

MORE U.S. HOME SALES VOLUME THAN ANY OTHER REAL ESTATE NETWORK,<br />

FRANCHISE OR BROKERAGE BRAND. $257 BILLION IN U.S. HOME SALES VOLUME.<br />

As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and global market leader<br />

working on your behalf. LeadingRE’s world-class marketing resources and connections allow us to provide you with a<br />

truly exceptional real estate experience.<br />

$353<br />

$312<br />

$233<br />

$124<br />

$120<br />

$97<br />

$32<br />

$30<br />

$24<br />

$21<br />

$18<br />

$12<br />

$12<br />

Leading Real Estate Companies of the World ®<br />

Keller Williams<br />

Coldwell Banker<br />

Sotheby’s International Realty<br />

Berkshire Hathaway Home Services<br />

RE/MAX<br />

Century 21<br />

HomeSmart International<br />

Corcoran<br />

United Real Estat e<br />

Realty One Group<br />

ERA<br />

Better Homes & Gardens<br />

$0 $50$ 100$ 150 $200 $250 $300 $350<br />

This bar chart is sourced from REAL Trends 500 for 2022, realtrends.com .


BHS Partnering Worldwide is a thriving mutual advertising and marketing vehicle for exceptional listings of<br />

the most respected high-end residential real estate brokerages from around the world, whom we have handselected<br />

to be our partners. BHS Partnering Worldwide is unique in that it allows for the listing agent’s firm and<br />

direct contact information to be prominently shown to bring buyers directly to your property.<br />

The benefits of our partnerships are reciprocal. Partners help to promote very high-end listings from BHS on<br />

their respective websites, across social media, and in print.<br />

• Headquartered in London and the hub of our<br />

UK and European network enabling us to work<br />

with other like-minded brokerages as well as the<br />

European investor.<br />

• Listings are featured on the websites of the<br />

Global Financial Times and Country Life.<br />

• Promoting our listings via editorial features in<br />

the international property press.


Pre-Launch<br />

Marketing Strategy<br />

Staging & Preparation<br />

In order to maximize the sales price, properties will sometimes need to be staged so it appeals to the largest<br />

number of prospective buyers as possible. In addition, staging reduces the time on the market, thus saving you<br />

monthly expenses in the process. Even the most beautifully decorated home will often need to make minor<br />

staging modifications to maximize buyer appeal.<br />

Coordination of Marketing Materials<br />

We plan to hit the ground running with the marketing campaign. All materials will be ready so the buyers will<br />

have all information at their finger-tips from day one.<br />

Public Relations<br />

For Unique or special interest properties, our Communications Team will leverage our extensive relationships<br />

with online, print, TV and other media outlets to obtain appropriate publicity for the property.<br />

Pricing Is Key<br />

Proper pricing from the very beginning is key to achieving maximum value for the property in the shortest<br />

period of time. Overpriced properties attract little to no interest and tend to languish on the market. Year<br />

over year, properly priced homes typically generate an offer within the first twelve to fifteen showings. Pricing<br />

competitively will help sell your real estate in the shortest possible time.


Our New Home Preparation Service<br />

Maximize your home's value and minimize its time on the market. Curate by BHS makes your home-selling<br />

process seamless, whether your home needs a minor refresh or a complete transformation. With no upfront<br />

costs, Curate by BHS lets you unlock your home's true potential and pay for your upgrades only after you sell.<br />

HOW IT WORKS<br />

1. You and your BHS agent discuss what upgrades will<br />

best position your home for sale and decide on an<br />

estimated budget.<br />

2. We assign you a dedicated project manager and<br />

together you curate vendors from our network of fully<br />

insured and vetted service providers.<br />

3. The vendors get to work. Your project manager oversees<br />

everything and your BHS agent is there every step of<br />

the way.<br />

4. Once the projects are complete, you and your agent<br />

place your home on the market.<br />

5. Your home sells more quickly at a higher price as a result<br />

of the upgrades. The cost of services is deducted from<br />

your selling price.


What Services Does Curate by BHS Cover?<br />

With Curate by BHS, you can move forward with complete cosmetic<br />

upgrades such as painting walls, decluttering, improving fixtures, and<br />

landscaping. Also available are professional staging and design, as well as<br />

full renovation services.<br />

We also cover health and safety items like COVID-19 decontamination<br />

services. Our program covers a wide variety of services. Here is a sampling<br />

of the most popular in our program:<br />

CLEANING/DECLUTTERING<br />

COVID-19 Decontamination Services<br />

Vapor Aerial Decontamination<br />

Professional Deep Cleaning<br />

Decluttering<br />

Storage<br />

Packing/Moving<br />

RENOVATION<br />

General Contracting<br />

Countertops<br />

Plumbing<br />

Electrical Work/Lighting<br />

Masonry<br />

Flooring<br />

Carpentry<br />

Roofing/Chimney Repair<br />

Swimming Pool/Spa Repair<br />

STAGING & DESIGN<br />

Professional Staging<br />

Interior Design<br />

Painting<br />

Urban Landscaping and Fencing<br />

ADDITIONAL SERVICES<br />

Pest Control<br />

Excavating/Oil Tank Removal<br />

HVAC<br />

Mold/Asbestos/Radon<br />

Septic Systems<br />

Well Water Systems<br />

Driveway Sealing/Asphalting<br />

Applicable to Condominiums, Townhouses and Single Family Homes<br />

Brown Harris Stevens Home Concierge Program is powered by Zoom Casa. Brokerage makes no representations or warranties, expressed or implied. Terms<br />

and conditions apply. All rights reserved. Copyright 2020 Zoom Casa, LLC.


Marketing Your Property<br />

WORLDWIDE ONLINE MARKETING<br />

• Marketing online through BrownHarrisStevens.com<br />

• Marketing on the Luxury Portfolio International & Leading Real Estate Companies of the<br />

World websites.<br />

• At the very high end of the market, marketing through BHS Partnering Worldwide.<br />

• Additional online advertising through NYTimes.com, WSJ.com, Realtor.com,<br />

Juwai.com, Mansionglobal.com, Marketwatch.com and others.<br />

• All of our listing are fed to the Real Estate Board of New York’s syndicated listing system which<br />

sends listings to 200+ listing aggregators.


Direct to<br />

Customer<br />

• Private Networking — Email campaign to<br />

our network of private clients and the NYC<br />

brokerage community.<br />

• Digital advertising to targeted consumers<br />

based on behavior and geography<br />

• We will organize and schedule Open Houses<br />

with your approval.<br />

• Targeted Mailings of BHS Postcards to select<br />

buildings and our network of private clients.<br />

Direct to<br />

Brokerage<br />

Community<br />

• Immediate Co-Brokerage within 24 hours to all<br />

residential broker members of The Real Estate<br />

Board of New York (REBNY).<br />

• E-Blasts to our select list of top NYC brokers.


Objectives<br />

• To create a buzz and excitement about your<br />

property in the market place.<br />

• To position your property as a quintessential<br />

New York residence that buyers will want to<br />

call their home.<br />

• To professionally present your property to the<br />

largest number of qualified buyers in New<br />

York City, North America and around the world<br />

with high quality print and digital marketing<br />

materials produced by our extensive in-house<br />

marketing department.<br />

THE MARKETING<br />

PLAN TO INTRODUCE<br />

YOUR PROPERTY<br />

We will develop and execute a<br />

custom, multi-layered marketing<br />

program specifically for you.<br />

We will continually communicate<br />

with you and provide progress reports<br />

as needed.


While Brown Harris Stevens celebrates<br />

all residential real estate, some homes<br />

are unequivocally special and unique.<br />

Exceptional Residential Properties<br />

is a showcase of these amazing<br />

listings from across our regions,<br />

and internationally through BHS<br />

Partnering Worldwide. It is inserted<br />

2x annually in The Sunday New York<br />

Times to subscribers across the tristate<br />

area and South Florida.<br />

The digital version is always available at BrownHarrisStevens.com/ERP bringing these<br />

remarkable properties to a global audience.


Showings<br />

ORGANIZE, SCHEDULE &<br />

CONDUCT<br />

• All appointment requests will be<br />

coordinated with you in advance.<br />

• Pre-screening of prospective purchasers<br />

to determine the seriousness of intent,<br />

financial wherewithal and ability to<br />

complete the sale.<br />

• Move prospects into the bidding phase<br />

of the sales process – i.e., for interested<br />

parties, schedule architects, engineers/<br />

inspectors, appraisers, etc.


Digital Strategy<br />

BHS WEBSITE<br />

Our recently redesigned website, bhsusa.com<br />

was featured by Inman News, and is one of<br />

the most trafficked brokerage websites in the<br />

industry. Our daily visitor count has increased<br />

monthly, signaling the effectiveness of our<br />

search engine optimization strategy, and<br />

demonstrating BHS’s continued dominance of<br />

consumer mindshare.


SYNDICATION<br />

WHERE DOES YOUR LISTING<br />

APPEAR ONLINE?<br />

BHS has a number of partners online that<br />

automatically feature our listings.<br />

AT PRESENT, OUR PRIMARY<br />

PARTNERS ARE:<br />

WSJ.com<br />

Barrons.com<br />

MansionGlobal.com<br />

Juwai.com<br />

Barrons.com/penta<br />

Marketwatch.com<br />

LuxuryPortfolio.com<br />

LeadingRE.com<br />

Realtor.com<br />

Brownstoner.com<br />

UrbanDigs.com<br />

Zumper.com<br />

Apartments.com<br />

homes.com<br />

Financialtimes.com


Online<br />

Advertising<br />

Over 90% of all buyers begin their home<br />

search on the internet. Our relationships<br />

with numerous heavily-trafficked online<br />

resources ensure that very quickly your<br />

property has a prominent presence on the<br />

internet, both in the New York marketplace<br />

and globally. All Brown Harris Stevens’<br />

exclusive listings are featured on the most<br />

highly-trafficked real estate websites in the<br />

New York Tri-State area. Our exclusives are<br />

fed to over 200 listing aggregators.<br />

ONLINE ANALYTICS<br />

Brown Harris Stevens agents have access<br />

to the best technology in the industry<br />

and can provide detailed statistics about<br />

internet traffic to each exclusive listing on<br />

our website.


High Net Worth<br />

Targeted<br />

THE CAMPAIGNS<br />

WILL REACH THE<br />

FOLLOWING SITES<br />

BHS Digital<br />

Advertising<br />

All BHS sales exclusives over $1M will receive<br />

a 3-month digital advertising campaign on a<br />

multitude of sites that are specifically geared<br />

toward high net worth audiences in the NY Metro<br />

and South Florida areas.<br />

and 100+ International Site Placements<br />

targeting key investor markets throughout<br />

Europe, Asia, South America, and beyond.


BHS x<br />

SEARCHABLE AD UNITS<br />

In response to NYTimes.com’s removal of its popular real estate search section, BHS<br />

Marketing developed a custom searchable ad unit that lives on articles related to<br />

real estate and the economy in the geo-targeted areas of NYC, NJ, CT, Hamptons,<br />

and South Florida. This allows your listing to be seen by exponentially more qualified,<br />

high-net-worth individuals. BHS is one of the only firms to launch such a product on<br />

the popular news site.


Brand Partnerships<br />

We at Brown Harris Stevens are proud to offer a variety of<br />

exclusive brand partnerships for clients to take advantage<br />

of as they market and sell their properties. Our incentive<br />

pricing on top-rated home décor and short-term furniture<br />

rental services allow you to stage your home in its best light,<br />

while valuable discounts on moving and storage, high-end<br />

appliances, and home electronics ensure a seamless relocation<br />

experience. Here are some of the brand partnerships we have<br />

to help you during your sales journey and beyond:<br />

FURNITURE<br />

DÉCOR<br />

ART<br />

STAGING<br />

APPLIANCES<br />

ELECTRONICS<br />

LANDSCAPING<br />

DECLUTTERING<br />

MOVING<br />

STORAGE<br />

EDUCATIONAL CONSULTANCY<br />

FOOD & WINE FOR EVENTS


Social Media<br />

AUTOMATIC RETARGETING<br />

WITH ONLINE ADS<br />

BHS currently engages with a number of programs<br />

online that automatically publish our listings on<br />

widely viewed sites. The list of publications is long,<br />

covering up to 1,000 at times, and is identified and<br />

organized by an algorithm that identifies online<br />

search behavior and consumer interests that<br />

overlap with property searches. For example, if a<br />

consumer comes to our site (bhsusa.com), they are<br />

tagged with an invisible tracker that follows them<br />

around the internet. Then, when they arrive at an<br />

online publication that’s part of our program, that<br />

site knows to serve them with an advertisement<br />

featuring BHS listings.<br />

DIGITAL AD RETARGETING<br />

TECHNOLOGY<br />

BHS Agents work within a hyper-targeted<br />

digital advertising platform built specifically<br />

for targeting prospective buyers. Leveraging<br />

retargeting and other proprietary technology,<br />

our results have outperformed standard<br />

online advertising metrics by almost double<br />

in some cases.


Social Media<br />

TIKTOK<br />

Launched in April 2022, the official BHS<br />

TikTok garnered 60K+ followers, 500K<br />

likes, and tens of millions of impressions<br />

in the first four months. Each of our<br />

TikTok listing videos is seen by tens of<br />

thousands, with our highest-viewed<br />

property video breaking a record for the<br />

most-viewed TikTok property video by<br />

any major U.S. brokerage.<br />

SOCIAL MEDIA BOOSTED ADS<br />

We are excited to promote your property in a custom Social Media boosted campaign. By boosting<br />

your property with our social team, you get company sponsorship to promote the listing under<br />

our social media account. The post will organically reach our 50k+ followers across Facebook and<br />

Instagram, as well as tens of thousands more through our targeted advertising boost. This type of<br />

post establishes a solid foundation for a listing launch - for example, a week long campaign can reach<br />

around 5,000 viewers who have exhibited interest online for your listing criteria.


Email<br />

EMAIL MARKETING<br />

Email marketing continues to be the most effective<br />

channel in digital marketing. Landing in someone’s inbox<br />

with relevant and informative content dramatically<br />

increases your chances of generating a warm lead. Using<br />

our proprietary platform, Pilot, your listings will reach<br />

the right amount of brokers around your area who have<br />

clients that meet your criteria.<br />

PILOT<br />

Pilot is the proprietary email marketing platform of BHS.<br />

This self-service application contains a robust library of<br />

email templates, for both property-based marketing and<br />

personal promotion. In addition, there are social media<br />

templates for your agent to generate their own graphics<br />

and then share across their personal accounts.<br />

PILOT SMART LIST<br />

A great benefit of Pilot is the Smart List technology.<br />

Pilot operates based on an algorithm which, specific<br />

to each listing, automatically generates an email<br />

list of all brokers who have sold, or who currently<br />

represent in a similar price range or proximity to<br />

your exclusive. This Smart List enables us to reach a<br />

targeted list of brokers who likely have contact with<br />

the buyer pool for your listing.


Email<br />

CORPORATE EMAIL – THE CURATED COLLECTION<br />

BHS manages highly successful corporate email campaigns, direct to consumers. Every<br />

week, we send out a curated collection of listings of particular interest to over 50,000<br />

recipients. If your listing is selected for a feature, we will be sure to let you know and share<br />

the engagement results.


Marketing Services<br />

MEDIA AND CONTENT<br />

SERVICES<br />

Through a network of highly experienced vendors,<br />

we offer the best quality content to promote<br />

your listings. You can access expert real estate<br />

photography, property videos, virtual staging,<br />

3D walkthroughs, detailed floor plans and more<br />

through our services team.<br />

VIDEO TOURS AND<br />

SLIDESHOWS<br />

We can work with a professional film crew to<br />

feature your listing as well as collaborate with<br />

the BHS Marketing Team to transform your static<br />

property images and add movement, music, and<br />

text overlays to create a dynamic and cost-effective<br />

video for your listing.<br />

VIRTUAL STAGING<br />

Add furniture and decor to empty rooms, remove<br />

and replace current furnishings when desired, and<br />

digitally enhance the aesthetic of a property before<br />

bringing to market. We also have the capabilities to<br />

perform virtual renovation services as well.


Marketing Services<br />

BHS QUICKSHEETS<br />

QR Enabled Contactless Digital Brochures<br />

The team will create a beautifully designed digital brochure for your review. Once approved, each<br />

custom brochure will be associated with a unique QR code. At a showing, the QR code can be<br />

scanned using the camera of a smart phone to view your brochure. At that time, a copy of the<br />

brochure will also be emailed to the customer for future reference. The customer can then view all of<br />

the property details easily and safely from a mobile device, rather than a printed brochure or handout.


Print<br />

We offer a wide range of professionally produced collateral options, curated by the BHS<br />

Marketing Team, and customized to the look and feel of the property type.<br />

THESE INCLUDE:<br />

Fact Sheets<br />

Postcards<br />

Brochures<br />

Window Displays<br />

For Sale Sign<br />

Display Ads<br />

Exceptional Residential Properties<br />

Entrance


FACTSHEETS 8.5x11”<br />

POSTCARDS 8.5x5.5”<br />

Landscape<br />

Portrait<br />

BROCHURES<br />

WINDOW DISPLAYS<br />

4 Page: 11x17” (Folded 11x8.5”)<br />

2 Page: 8.5x11”<br />

FOR SALE SIGNS<br />

203.655.1418<br />

For Sale


w<br />

Print Advertising<br />

Prominent and regular print advertising, under the distinguished Brown Harris<br />

Stevens brand, in such publications as The New York Times, Wall Street Journal,<br />

Brownstoner, Avenue Magazine and others.<br />

1. Penthouse Zen<br />

139 West 19th St. 2BR. 2 Bath<br />

$4.498M Web #21910625<br />

Mike Lubin 917-371-6723<br />

2. Mesmerizing Views on Madison Square Park<br />

5 East 22nd St. 1BR. 2 Bath<br />

$2.1M Web #21828989<br />

Barbara Licalzi 917-826-2037<br />

3. Light and Views on Greenwich Village’s<br />

Gold Coast<br />

41 Fifth Ave. 2BR. 1.5 Bath<br />

$1.995M Web #21910353<br />

Robert D. Dienes 917-570-7599<br />

Andrea Saturno-Sanjana 212-888-0550<br />

Shirley A. Mueller 917-331-6691<br />

4. Jardim Condo in the Heart of West Chelsea<br />

527 West 27th St. 2BR. 2.5 Bath<br />

$3.1M Web#21375652<br />

Wendy J. Sarasohn 212-906-9366<br />

Jamie S. Joseph 917-215-5993<br />

Kirsten Aiello 917-405-8544<br />

5. Garden in the Sky<br />

125 East 84th St. 1BR. 1.5 Bath<br />

$1.95M Web #21853282<br />

1 Rena Goldstein 917-886-1679<br />

6. Reduced-Price, Triple-Mint Home<br />

525 East 86th St. 3BR. 2 Bath<br />

$1.85M Web #21740856<br />

Susan Silverman 917-863-4634<br />

7. Watch The Boats Go By<br />

60 Sutton Place S. 2BR. 2 Bath<br />

$1.699M Web #21694425<br />

Maximo Jimenez 917-715-3398<br />

Senad Ahmetovic 917-523-7987<br />

8. Gut-Renovated Loft in LIC<br />

27-28 Thomson Ave. - BR. 2 Bath<br />

$1.65M Web #21863842<br />

2 3<br />

Jennifer Hsu 347-641-9078<br />

5 6<br />

4<br />

7 8<br />

9<br />

10<br />

11<br />

12<br />

14<br />

15 16<br />

13<br />

9. Amazing Views and Sun-Filled Luxury Living<br />

1 Hanson Pl. 2BR. 2 bath<br />

$1.475M Web #21881372<br />

Linda VanderWoude 718-613-2030<br />

Terrence LeRay 718-613-2057<br />

10. Rare Prewar Classic 6 with Original Details<br />

35 Mt Morris Park W. 3BR. 1 Bath<br />

$1.444M Web #21855888<br />

Traci Byers 347-671-4729<br />

11. Charming Brownstone in Red Hook<br />

119 Pioneer St. 5BR. 3 Bath<br />

$1.395M Web #21842110<br />

Artis Miner 718-878-1932<br />

12. Spacious and Renovated on the<br />

Upper East Side<br />

530 East 72nd St. 2BR. 2 Bath<br />

$1.299M Web #21739316<br />

Michele Bialek Neufeld 914-772-2012<br />

Lisa Rose 212-381-3262<br />

Jackie Siegel 914-980-0305<br />

13. Triple-Mint, High-Floor Prewar Apt on<br />

Fifth Avenue<br />

930 Fifth Ave. 2BR. 2 Bath<br />

$2.595M Web #21753895<br />

Daniella G. Schlisser 212-906-9348<br />

14. Long Island City Penthouse with Balcony<br />

46-30 Center Blvd. 3BR. 3 Bath<br />

$3.35M Web #21777831<br />

Jonna Stark 917-696-3698<br />

15. Tree-lined Townhouse Block<br />

57 West 127th St. 2BR. 2 Bath<br />

$999K Web #21817285<br />

Louise Phillips Forbes 917-846-8640<br />

Nirveeta Mahabir 917-943-0807<br />

16. In the Heart of Lincoln Center<br />

130 West 67th St. 1BR. 1 Bath<br />

$685K Web #21841989<br />

Evelyn E. Albino 917-478-8352<br />

Roy C. Beason, III 347-526-2674<br />

MASTERY OF THE CRAFT<br />

IS WHY WE’RE ONE OF THE “TOP 10 POWER<br />

REAL ESTATE BROKERAGES” IN THE COUNTRY.<br />

All information is from sources deemed reliable but is subject to errors, omissions, changes in price, prior sale or withdrawal without notice.<br />

All rights to content, photographs and graphics reserved to Broker.


We look forward to<br />

bringing all of our<br />

resources together<br />

towards the successful<br />

sale of your property.<br />

THANK YOU.

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