Darnell Thornton_Generic Pitch

Marketing
& Advertising
Proposal

Dear Client,
Thank you for the opportunity to present our
comprehensive marketing plan for your home.
In establishing the value of a home, it is essential to
lead with a qualitative evaluation of the property. The
living experience begins long before a potential buyer
enters the actual home. Once identified, a property’s
unique qualities are viewed against the characteristics
of other comparable properties which have recently
sold and those that are currently on the market for sale.
From this analysis, certain conclusions emerge that
determine optimum pricing and market position.
These conclusions become the basis for developing an
effective marketing strategy.
With the support of Brown Harris Stevens’ substantial
resources in every phase of residential real estate, we
will successfully execute your marketing plan.
Our goal will be very simply to obtain the highest
price in the shortest period of time. We look forward to
working with you.
Thank you,

Darnell
Thornton
As a Brooklyn native, a homeowner of several Brooklyn-based
townhomes, and a child of historic brownstone living while
growing up in Fort Greene and Clinton Hill, Darnell has an
extensive knowledge and passion for historic Brooklyn homes.
With a love of all things NYC and as a graduate of the famed
performing arts high school LaGuardia, Darnell is always there to
help his fellow New Yorkers. Whether it’s fundraising for various
charities, helping buyers find a new home, or educating current
homeowners on market trends, Darnell will be there to assist
wholeheartedly.
With just under a decade of experience as a real estate agent and
an extensive marketing, sales, and finance background, Darnell
has a breadth of communication skills that makes being a real
estate professional a perfect fit. His intuitiveness and creative thinking also serve him extremely well when navigating people through
the intricate NYC market. He has also represented a list of exclusive sales and rental listings while also working as a project manager for
various listings in the Central Brooklyn area, which has made selling and searching for a new home easier for his clients.
“I enjoy working with clients to bring their vision of a home to life, while also ensuring that they are making the best investment for the
long term,” Darnell says.
He is also a graduate of Hunter College with a Bachelor of Arts degree in Marketing Communications and served eight years in the
United States Army where he learned the values of loyalty, hard work, and determination. Prior to real estate he honed his business, sales,
and marketing skills as an analyst in the investment banking industry, and more recently as a brand manager in the beverage industry.
When not with his clients, owners, and investors, Darnell is usually spending quality time with his wife and two kids, traveling abroad, or
out discovering new gems in the big city.
BHS Darnell Thornton Lic. R.E. Salesperson dthornton@bhsusa.com O. 718-399-4162 M. 646-345-2382

Our Agents
At every level of Brown Harris Stevens, you will find highly experienced, knowledgeable experts, singularly focused on
achieving their clients’ and customers’ satisfaction. In residential sales, our brokers are exceptional and transact on average
over $7 Billion in sales each year in New York City alone. Our agents average more than 20 years in residential real estate,
by far the highest in the industry, and have marketing and negotiating skills that produce the City’s highest rate of success
in arranging transactions for their clients.
Our Firm
A key element in our success is the unique role of our sales executives, who deliver a company-wide team effort that
empowers the brokers and enhances their service to our clients. Ready access to objective counsel from our managers, all
of whom were top brokers themselves, adds a crucial dimension to their deal-making and negotiating effectiveness of our
brokers. With 45+ offices in New York City, Hamptons, Connecticut, New Jersey, Hudson Valley, Miami, and Palm Beach,
Brown Harris Stevens is the largest privately held real estate firm in the New York Metropolitan Area.
Our Resources
Brown Harris Stevens agents have access to the best technology in the industry, from our state-of-the-art listing system
designed by our in-house development team to our proprietary database of closed sales, to our website and more.
Our relationships with numerous heavily trafficked online resources ensure that our listings quickly have a prominent
presence on the internet, both in the New York marketplace and globally. Brown Harris Stevens is the only brokerage firm
with an in-house chief economist who produces our reports which offer authoritative analysis and statistical data of
trends and prices.

celebrated
150 years in business last year—a milestone
few companies in any industry can
claim. Since its founding in 1873, BHS has
persevered through changing skylines,
boom-and-bust cycles, war, advancements
in technology, pandemics, and 29 U.S.
presidents. BHS was in business before
the Brooklyn Bridge was built and Central
Park was completed. Our firm is now one
of the largest privately owned real estate
brokerages in the country, with more than
2700 agents and 40+ offices across four
states. And an eye-catching ad campaign
focuses on our continuous drive to define
the future of real estate. After all, our past
serves as a foundation for future growth.

Our Offices
NEW YORK CITY
East Side
Midtown East
West Side
Village
Flatiron
Union Square
SoHo
Tribeca
Harlem
Brooklyn Heights
Park Slope
South Slope
Bay Ridge
Long Island City
Forest Hills
Riverdale
HAMPTONS
East Hampton
Bridgehampton
Sag Harbor
Southampton
Westhampton Beach
North Fork
FLORIDA
Palm Beach
West Palm Beach
Lake Worth
Miami Beach
Key Biscayne
Greater Miami
South Miami
CONNECTICUT
Greenwich
Darien
Rowayton
New Canaan
Westport
Stamford
NEW JERSEY
Hoboken
Montclair
HUDSON VALLEY
Hudson
Rhinebeck

WHETHER YOU’RE BUYING OR SELLING A HOME, LEARN WHAT
OUR MASTERY OF THE CRAFT CAN MEAN TO YOU.
Buying and selling real estate is hard. It’s a serious, complicated business that requires a mastery of the craft — a high
degree of strategic acumen, nuance, and carefully chosen tactics to do it well. Guidance from thoughtful, experienced
professionals skilled in a variety of areas — pricing strategy, marketing, negotiation, and more — is essential to help the
client come out on top in a high-stakes, competitive transaction.
IT’S A ONE-OF-A-KIND PROPERTY,
EVERYONE WILL WANT IT.
ACTUALLY, A BEAUTIFUL PROPERTY
NEEDS A BEAUTIFUL AND
STRATEGIC MARKETING PLAN.
Some homes are so unique that they deserve
a distinctive showcase. Eight times a year
Brown Harris Stevens publishes Exceptional
Residential Properties, a publication devoted to
remarkable listings across our regions and
around the world offered through BHS Partnering
Worldwide. Inserted into the Sunday New York Times,
it reaches a key affluent readership — one important
step in a beautiful marketing plan.
Mastery OF THE Craft
YOU’RE THINKING POOL, PATIO, PARTIES.
WE’RE THINKING TERMS, CONTINGENCIES,
AND LATE-STAGE PANIC.
A talented agent is always thinking three steps ahead. And talent is what you need today in
the complex world of getting a high-stakes transaction to closing. Time and again, the agents
of Brown Harris Stevens show why they are one of the Top 10 Power Brokerages in the country.
Mastery OF THE Craft

As of January 1, 2023
We have provided generations of clients exceptional expertise in residential
real estate service for 150 years. Our historic dominance of the high end of the
market continued in 2022. We frequently and continuously break our own records.
In 2022 while domestic and global concerns
affected our world, Brown Harris Stevens met
market challenges with strength. Despite
these challenges we sold NYC residential real
estate totaling:
$6.7
42%
44%
14%
billion dollars ($6,650,109,125)
of total sales were co-ops
of total sales were condos
of total sales were townhouses
In NYC we closed:
1,756
1,740
208
20
BHS
Agents
properties under $1M.
properties between $1M and $5M.
properties over $5M.
properties over $15 million which
clearly demonstrates how our
outstanding reputation, strength,
and great success at the high end
of the market continued in 2022.
Sold more homes per agent in NYC
than any other firm. The Real Deal
NYC President
These statistics signify the pinnacle of success in residential sales.
Our brand is the most respected in our industry, known for achieving
records at the high end of the market that stand the test of time, while
successfully supporting sales in all our markets, not just the high end.

Market Leadership
As the most respected residential real estate firm in all our regions, we closed a substantial number of listings and
ranked as one of the Top 10 Power Brokerages by Sales Volume in the country out of 86,000 firms. In 2022, we closed
the following companywide:
10,955
2,673 sales between $1 Million and $5 Million
271 sales between $5 Million and $10 Million
41 sales between $10 Million and $15 Million
23 sales between $15 Million and $20 Million
16 sales over $20 Million
properties (sales, rentals, referrals).
Highest price achieved $120,000,000
3,724 homes in New York City
962 homes in Connecticut, New Jersey, Hudson Valley
505 homes in Miami
284 homes in Palm Beach
262 homes in The Hamptons
We closed $10.6 Billion Dollars of Residential Real Estate.
Not including New Development Listings
Totaling 5,737 homes closed across all our markets
in 2022.
New York City Top Sales
In 2022 in NYC we had an amazing 41 closings between 10 and 35 million dollars.
2022
35 Hudson Yards $35,000,000
1045 Madison Avenue $35,000,000
15 Central Park West $29,000,000
20 East 73rd Street $27,500,000
1045 Madison Avenue $27,370,038
960 Fifth Avenue $25,000,000
15 Central Park West $23,000,000
228 West 11th Street $21,500,000
211 Central Park West $19,000,000
3 East 75th Street $18,750,000
1228 Madison Avenue $18,639,855
88 Remsen Street $18,300,000
299 West 12th Street $18,210,000
217 West 57th Street $17,500,000
15 Central Park West $17,500,000
150 Wooster Street $16,675,000
109 East 79th Street $16,400,000
11 East 73rd Street $16,607,000
498 West End Avenue $15,793,750
145/6 Central Park West $15,500,000
988 Fifth Avenue $14,625,000
378 West End Avenue $14,500,000
151 East 58th Street $14,400,000
1010 Park Avenue $13,059,593
770 Park Avenue $13,000,000
390 West End Avenue $12,925,000
1045 Madison Avenue $12,923,138
123 East 69th Street $12,800,000
109 East 79th Street $12,696,000
33 East 70th Street $12,000,000
225 West 86th Street $11,782,500
17 West 9th Street $11,500,000
1059 Third Avenue $11,400,000
75 Bedford Street $11,400,000
151 East 78th Street $11,300,000
1059 Third Avenue $11,150,000
1010 Fifth Avenue $10,950,000
145 Hudson Street $10,700,000
15 West 81st Street $10,500,000
45 East 80th Street $10,450,000
435 East 52nd Street $10,300,000
We are known for setting records at the high end while also achieving great success in the other value ranges.
Our average Brooklyn sale was $1,450,483. Our Average Manhattan Sale was $1,970,913. 31% of our exclusive listings
were sold in house, where BHS had both sides of the transaction, a very impressive percentage and a consistent one
over the years.
OUR AVERAGE BHS NYC AGENT HAD ANNUAL SALES OF $8,073,307.

All-Time
NYC
We have provided generations of clients exceptional
expertise in real estate service for 150 years.
Our historic dominance of the high end of the market
continued in 2022. We frequently and continuously break our
own records.
Co-Ops
The 4 highest prices ever paid for a Co-Op.
Five of the Top 10 highest prices ever paid for a Co-Op.
Ten of the Top 20 highest prices ever paid for a Co-Op.
Forty percent of the Top 50 prices ever paid for a Co-Op.
( * excluding off-market properties )
Condos
The highest price ever paid for a non-new development
Resale Condo.
Two of the Top 3 highest prices ever paid for a non-new
development Resale Condo.
Townhouses
The highest price ever paid for a Townhouse.
The 2 highest prices ever paid for a Townhouse.
Five of the Top 10 highest prices ever paid for a Townhouse.
Forty-seven percent of the Top 30 prices ever paid for
a Townhouse.
We were named a 2023 GameChanger by RealTrends
for achieving 163% TRANSACTION GROWTH OVER
THE LAST 5 YEARS. One of only 18 firms nationwide to
receive this designation.
Connecticut
we are the leader in Lower Fairfield County in
sales of waterfront homes and hold records
for highest prices in New Canaan, Greenwich,
Darien, Stamford, and Rowayton.
New Jersey
we sell more homes over $1M than any other
firm in our markets.
The Hamptons
we have achieved record sales throughout
the East End for over 25 years.
Miami
we hold the record for the highest price ever
paid for a Condo.
Palm Beach
we hold the record for ​the highest-priced
oceanfront sale​s.
Nationwide
we are ranked #1 in the Nation by REAL
Trends with the highest average sales price
per agent in the US.

Recent Marketing
Awards
BEST CONSUMER MATERIALS AWARD
The BHS Marketing Team was recognized for its overall design of property marketing materials compared to
600+ brokerages in the Leading Real Estate Companies of the World network.
COMPANY BRAND ADVERTISING AWARD
The BHS Marketing Team was honored for the Mastery of the Craft advertising campaign. This successful
campaign was singled out amongst 600+ brokerages within the network.
YOU HEAR IT’S A SELLER’S MARKET,
YOUR HOME IS WORTH A FORTUNE.
FIRST GET YOUR PRICING
STRATEGY RIGHT, THEN SEE
WHAT THE MARKET SAYS.
The pricing discussion can be a real eye-opener.
What you see in your home isn’t always what
potential buyers see, or what the market says. The
ability to price a home is something the agents at
Brown Harris Stevens consistently get right, which
is why they’ve achieved the highest average sales
price per agent in the U.S.
Mastery OF THE Craft

S C A N T O
S U B S C R
I B E
POWERED BY:
With media outlets dwindling across the United States, the
ability for brands to create meaningful and relevant content has
never been more important. With the Mastery of Real Estate
Network [MORE],
Brown Harris Stevens has created the premier podcast and
video content network powered by the expertise of BHS real
estate professionals from across the country. Each MORE
podcast is recorded and filmed in our firm’s state-of-the-art
Studio 1873 before being edited and uploaded to streaming
networks and video platforms by our in-house creative team.
The MORE Network covers a range of real estate themes
including market analysis, home buying and selling advice,
cutting edge proptech, industry news and more. For the latest in
all things real estate, subscribe today at getmorenetwork.com
FEATURED SHOWS:
FEATURED ON:
GETMORENETWORK.COM

#1 PRIVATELY HELD FIRM IN
Public Relations
According to Meltwater data, Brown Harris Stevens Public Relations, led by Ashley Murphy, is the top East
Coast-based real estate firm - as well as the top privately held firm - among our largest competitors when it
comes to press hits, broadcast mentions, and audiences reached.
BHS agents, executives, data, and listings were covered an astounding 2,400+ times so far this year, achieving
over 13 billion global audience impressions!
What does this mean for you? BHS and our listings are seen across the broadest audience of potential
buyers. Being the most visible real estate firm in the press means increased exposure for your property -
locally, regionally, nationally and internationally.
THE Craft OF Public Relations

600
FIRMS
Our
Global
Reach
70+
COUNTRIES
150,000+
AGENTS
WHERE HERITAGE MEETS
INNOVATION SINCE 1873
Brown Harris Stevens is an influential Affiliate
Member of Leading Real Estate Companies of the
World® and its luxury marketing arm, Luxury Portfolio
International®. We are also exclusive members in
our regions with London based Mayfair International
further expanding our reach in Western Europe
Markets. This premier network affiliation combined
with our innovative exclusive co-marketing program,
BHS Partnering Worldwide® enables us to provide you
with a uniquely targeted global reach, bringing your
property to the attention of the highest number of
qualified buyers worldwide.
The largest global referral network
in the industry.

LUXURY PORTFOLIO INTERNATIONAL’S global
reach is demonstrated by its website visitors from over
200 countries/territories every month, site translation in
nine languages, conversion to multiple currencies and a
combined $257 billion in U.S. home sales last year.
LEADING REAL ESTATE COMPANIES OF THE
WORLD brings your Brown Harris Stevens listing to a
network of 550 other top independent real estate firms
across the globe, encompassing 135,000 sales associates,
across 70 countries.

GLOBAL EXPOSURE THROUGH THE
Leading Real Estate
Companies of
the World Network
MORE U.S. HOME SALES VOLUME THAN ANY OTHER REAL ESTATE NETWORK,
FRANCHISE OR BROKERAGE BRAND. $257 BILLION IN U.S. HOME SALES VOLUME.
As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a local and global market leader
working on your behalf. LeadingRE’s world-class marketing resources and connections allow us to provide you with a
truly exceptional real estate experience.
$353
$312
$233
$124
$120
$97
$32
$30
$24
$21
$18
$12
$12
Leading Real Estate Companies of the World ®
Keller Williams
Coldwell Banker
Sotheby’s International Realty
Berkshire Hathaway Home Services
RE/MAX
Century 21
HomeSmart International
Corcoran
United Real Estat e
Realty One Group
ERA
Better Homes & Gardens
$0 $50$ 100$ 150 $200 $250 $300 $350
This bar chart is sourced from REAL Trends 500 for 2022, realtrends.com .

BHS Partnering Worldwide is a thriving mutual advertising and marketing vehicle for exceptional listings of
the most respected high-end residential real estate brokerages from around the world, whom we have handselected
to be our partners. BHS Partnering Worldwide is unique in that it allows for the listing agent’s firm and
direct contact information to be prominently shown to bring buyers directly to your property.
The benefits of our partnerships are reciprocal. Partners help to promote very high-end listings from BHS on
their respective websites, across social media, and in print.
• Headquartered in London and the hub of our
UK and European network enabling us to work
with other like-minded brokerages as well as the
European investor.
• Listings are featured on the websites of the
Global Financial Times and Country Life.
• Promoting our listings via editorial features in
the international property press.

Pre-Launch
Marketing Strategy
Staging & Preparation
In order to maximize the sales price, properties will sometimes need to be staged so it appeals to the largest
number of prospective buyers as possible. In addition, staging reduces the time on the market, thus saving you
monthly expenses in the process. Even the most beautifully decorated home will often need to make minor
staging modifications to maximize buyer appeal.
Coordination of Marketing Materials
We plan to hit the ground running with the marketing campaign. All materials will be ready so the buyers will
have all information at their finger-tips from day one.
Public Relations
For Unique or special interest properties, our Communications Team will leverage our extensive relationships
with online, print, TV and other media outlets to obtain appropriate publicity for the property.
Pricing Is Key
Proper pricing from the very beginning is key to achieving maximum value for the property in the shortest
period of time. Overpriced properties attract little to no interest and tend to languish on the market. Year
over year, properly priced homes typically generate an offer within the first twelve to fifteen showings. Pricing
competitively will help sell your real estate in the shortest possible time.

Our New Home Preparation Service
Maximize your home's value and minimize its time on the market. Curate by BHS makes your home-selling
process seamless, whether your home needs a minor refresh or a complete transformation. With no upfront
costs, Curate by BHS lets you unlock your home's true potential and pay for your upgrades only after you sell.
HOW IT WORKS
1. You and your BHS agent discuss what upgrades will
best position your home for sale and decide on an
estimated budget.
2. We assign you a dedicated project manager and
together you curate vendors from our network of fully
insured and vetted service providers.
3. The vendors get to work. Your project manager oversees
everything and your BHS agent is there every step of
the way.
4. Once the projects are complete, you and your agent
place your home on the market.
5. Your home sells more quickly at a higher price as a result
of the upgrades. The cost of services is deducted from
your selling price.

What Services Does Curate by BHS Cover?
With Curate by BHS, you can move forward with complete cosmetic
upgrades such as painting walls, decluttering, improving fixtures, and
landscaping. Also available are professional staging and design, as well as
full renovation services.
We also cover health and safety items like COVID-19 decontamination
services. Our program covers a wide variety of services. Here is a sampling
of the most popular in our program:
CLEANING/DECLUTTERING
COVID-19 Decontamination Services
Vapor Aerial Decontamination
Professional Deep Cleaning
Decluttering
Storage
Packing/Moving
RENOVATION
General Contracting
Countertops
Plumbing
Electrical Work/Lighting
Masonry
Flooring
Carpentry
Roofing/Chimney Repair
Swimming Pool/Spa Repair
STAGING & DESIGN
Professional Staging
Interior Design
Painting
Urban Landscaping and Fencing
ADDITIONAL SERVICES
Pest Control
Excavating/Oil Tank Removal
HVAC
Mold/Asbestos/Radon
Septic Systems
Well Water Systems
Driveway Sealing/Asphalting
Applicable to Condominiums, Townhouses and Single Family Homes
Brown Harris Stevens Home Concierge Program is powered by Zoom Casa. Brokerage makes no representations or warranties, expressed or implied. Terms
and conditions apply. All rights reserved. Copyright 2020 Zoom Casa, LLC.

Marketing Your Property
WORLDWIDE ONLINE MARKETING
• Marketing online through BrownHarrisStevens.com
• Marketing on the Luxury Portfolio International & Leading Real Estate Companies of the
World websites.
• At the very high end of the market, marketing through BHS Partnering Worldwide.
• Additional online advertising through NYTimes.com, WSJ.com, Realtor.com,
Juwai.com, Mansionglobal.com, Marketwatch.com and others.
• All of our listing are fed to the Real Estate Board of New York’s syndicated listing system which
sends listings to 200+ listing aggregators.

Direct to
Customer
• Private Networking — Email campaign to
our network of private clients and the NYC
brokerage community.
• Digital advertising to targeted consumers
based on behavior and geography
• We will organize and schedule Open Houses
with your approval.
• Targeted Mailings of BHS Postcards to select
buildings and our network of private clients.
Direct to
Brokerage
Community
• Immediate Co-Brokerage within 24 hours to all
residential broker members of The Real Estate
Board of New York (REBNY).
• E-Blasts to our select list of top NYC brokers.

Objectives
• To create a buzz and excitement about your
property in the market place.
• To position your property as a quintessential
New York residence that buyers will want to
call their home.
• To professionally present your property to the
largest number of qualified buyers in New
York City, North America and around the world
with high quality print and digital marketing
materials produced by our extensive in-house
marketing department.
THE MARKETING
PLAN TO INTRODUCE
YOUR PROPERTY
We will develop and execute a
custom, multi-layered marketing
program specifically for you.
We will continually communicate
with you and provide progress reports
as needed.

While Brown Harris Stevens celebrates
all residential real estate, some homes
are unequivocally special and unique.
Exceptional Residential Properties
is a showcase of these amazing
listings from across our regions,
and internationally through BHS
Partnering Worldwide. It is inserted
2x annually in The Sunday New York
Times to subscribers across the tristate
area and South Florida.
The digital version is always available at BrownHarrisStevens.com/ERP bringing these
remarkable properties to a global audience.

Showings
ORGANIZE, SCHEDULE &
CONDUCT
• All appointment requests will be
coordinated with you in advance.
• Pre-screening of prospective purchasers
to determine the seriousness of intent,
financial wherewithal and ability to
complete the sale.
• Move prospects into the bidding phase
of the sales process – i.e., for interested
parties, schedule architects, engineers/
inspectors, appraisers, etc.

Digital Strategy
BHS WEBSITE
Our recently redesigned website, bhsusa.com
was featured by Inman News, and is one of
the most trafficked brokerage websites in the
industry. Our daily visitor count has increased
monthly, signaling the effectiveness of our
search engine optimization strategy, and
demonstrating BHS’s continued dominance of
consumer mindshare.

SYNDICATION
WHERE DOES YOUR LISTING
APPEAR ONLINE?
BHS has a number of partners online that
automatically feature our listings.
AT PRESENT, OUR PRIMARY
PARTNERS ARE:
WSJ.com
Barrons.com
MansionGlobal.com
Juwai.com
Barrons.com/penta
Marketwatch.com
LuxuryPortfolio.com
LeadingRE.com
Realtor.com
Brownstoner.com
UrbanDigs.com
Zumper.com
Apartments.com
homes.com
Financialtimes.com

Online
Advertising
Over 90% of all buyers begin their home
search on the internet. Our relationships
with numerous heavily-trafficked online
resources ensure that very quickly your
property has a prominent presence on the
internet, both in the New York marketplace
and globally. All Brown Harris Stevens’
exclusive listings are featured on the most
highly-trafficked real estate websites in the
New York Tri-State area. Our exclusives are
fed to over 200 listing aggregators.
ONLINE ANALYTICS
Brown Harris Stevens agents have access
to the best technology in the industry
and can provide detailed statistics about
internet traffic to each exclusive listing on
our website.

High Net Worth
Targeted
THE CAMPAIGNS
WILL REACH THE
FOLLOWING SITES
BHS Digital
Advertising
All BHS sales exclusives over $1M will receive
a 3-month digital advertising campaign on a
multitude of sites that are specifically geared
toward high net worth audiences in the NY Metro
and South Florida areas.
and 100+ International Site Placements
targeting key investor markets throughout
Europe, Asia, South America, and beyond.

BHS x
SEARCHABLE AD UNITS
In response to NYTimes.com’s removal of its popular real estate search section, BHS
Marketing developed a custom searchable ad unit that lives on articles related to
real estate and the economy in the geo-targeted areas of NYC, NJ, CT, Hamptons,
and South Florida. This allows your listing to be seen by exponentially more qualified,
high-net-worth individuals. BHS is one of the only firms to launch such a product on
the popular news site.

Brand Partnerships
We at Brown Harris Stevens are proud to offer a variety of
exclusive brand partnerships for clients to take advantage
of as they market and sell their properties. Our incentive
pricing on top-rated home décor and short-term furniture
rental services allow you to stage your home in its best light,
while valuable discounts on moving and storage, high-end
appliances, and home electronics ensure a seamless relocation
experience. Here are some of the brand partnerships we have
to help you during your sales journey and beyond:
FURNITURE
DÉCOR
ART
STAGING
APPLIANCES
ELECTRONICS
LANDSCAPING
DECLUTTERING
MOVING
STORAGE
EDUCATIONAL CONSULTANCY
FOOD & WINE FOR EVENTS

Social Media
AUTOMATIC RETARGETING
WITH ONLINE ADS
BHS currently engages with a number of programs
online that automatically publish our listings on
widely viewed sites. The list of publications is long,
covering up to 1,000 at times, and is identified and
organized by an algorithm that identifies online
search behavior and consumer interests that
overlap with property searches. For example, if a
consumer comes to our site (bhsusa.com), they are
tagged with an invisible tracker that follows them
around the internet. Then, when they arrive at an
online publication that’s part of our program, that
site knows to serve them with an advertisement
featuring BHS listings.
DIGITAL AD RETARGETING
TECHNOLOGY
BHS Agents work within a hyper-targeted
digital advertising platform built specifically
for targeting prospective buyers. Leveraging
retargeting and other proprietary technology,
our results have outperformed standard
online advertising metrics by almost double
in some cases.

Social Media
TIKTOK
Launched in April 2022, the official BHS
TikTok garnered 60K+ followers, 500K
likes, and tens of millions of impressions
in the first four months. Each of our
TikTok listing videos is seen by tens of
thousands, with our highest-viewed
property video breaking a record for the
most-viewed TikTok property video by
any major U.S. brokerage.
SOCIAL MEDIA BOOSTED ADS
We are excited to promote your property in a custom Social Media boosted campaign. By boosting
your property with our social team, you get company sponsorship to promote the listing under
our social media account. The post will organically reach our 50k+ followers across Facebook and
Instagram, as well as tens of thousands more through our targeted advertising boost. This type of
post establishes a solid foundation for a listing launch - for example, a week long campaign can reach
around 5,000 viewers who have exhibited interest online for your listing criteria.

Email
EMAIL MARKETING
Email marketing continues to be the most effective
channel in digital marketing. Landing in someone’s inbox
with relevant and informative content dramatically
increases your chances of generating a warm lead. Using
our proprietary platform, Pilot, your listings will reach
the right amount of brokers around your area who have
clients that meet your criteria.
PILOT
Pilot is the proprietary email marketing platform of BHS.
This self-service application contains a robust library of
email templates, for both property-based marketing and
personal promotion. In addition, there are social media
templates for your agent to generate their own graphics
and then share across their personal accounts.
PILOT SMART LIST
A great benefit of Pilot is the Smart List technology.
Pilot operates based on an algorithm which, specific
to each listing, automatically generates an email
list of all brokers who have sold, or who currently
represent in a similar price range or proximity to
your exclusive. This Smart List enables us to reach a
targeted list of brokers who likely have contact with
the buyer pool for your listing.

Email
CORPORATE EMAIL – THE CURATED COLLECTION
BHS manages highly successful corporate email campaigns, direct to consumers. Every
week, we send out a curated collection of listings of particular interest to over 50,000
recipients. If your listing is selected for a feature, we will be sure to let you know and share
the engagement results.

Marketing Services
MEDIA AND CONTENT
SERVICES
Through a network of highly experienced vendors,
we offer the best quality content to promote
your listings. You can access expert real estate
photography, property videos, virtual staging,
3D walkthroughs, detailed floor plans and more
through our services team.
VIDEO TOURS AND
SLIDESHOWS
We can work with a professional film crew to
feature your listing as well as collaborate with
the BHS Marketing Team to transform your static
property images and add movement, music, and
text overlays to create a dynamic and cost-effective
video for your listing.
VIRTUAL STAGING
Add furniture and decor to empty rooms, remove
and replace current furnishings when desired, and
digitally enhance the aesthetic of a property before
bringing to market. We also have the capabilities to
perform virtual renovation services as well.

Marketing Services
BHS QUICKSHEETS
QR Enabled Contactless Digital Brochures
The team will create a beautifully designed digital brochure for your review. Once approved, each
custom brochure will be associated with a unique QR code. At a showing, the QR code can be
scanned using the camera of a smart phone to view your brochure. At that time, a copy of the
brochure will also be emailed to the customer for future reference. The customer can then view all of
the property details easily and safely from a mobile device, rather than a printed brochure or handout.

Print
We offer a wide range of professionally produced collateral options, curated by the BHS
Marketing Team, and customized to the look and feel of the property type.
THESE INCLUDE:
Fact Sheets
Postcards
Brochures
Window Displays
For Sale Sign
Display Ads
Exceptional Residential Properties
Entrance

FACTSHEETS 8.5x11”
POSTCARDS 8.5x5.5”
Landscape
Portrait
BROCHURES
WINDOW DISPLAYS
4 Page: 11x17” (Folded 11x8.5”)
2 Page: 8.5x11”
FOR SALE SIGNS
203.655.1418
For Sale

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Print Advertising
Prominent and regular print advertising, under the distinguished Brown Harris
Stevens brand, in such publications as The New York Times, Wall Street Journal,
Brownstoner, Avenue Magazine and others.
1. Penthouse Zen
139 West 19th St. 2BR. 2 Bath
$4.498M Web #21910625
Mike Lubin 917-371-6723
2. Mesmerizing Views on Madison Square Park
5 East 22nd St. 1BR. 2 Bath
$2.1M Web #21828989
Barbara Licalzi 917-826-2037
3. Light and Views on Greenwich Village’s
Gold Coast
41 Fifth Ave. 2BR. 1.5 Bath
$1.995M Web #21910353
Robert D. Dienes 917-570-7599
Andrea Saturno-Sanjana 212-888-0550
Shirley A. Mueller 917-331-6691
4. Jardim Condo in the Heart of West Chelsea
527 West 27th St. 2BR. 2.5 Bath
$3.1M Web#21375652
Wendy J. Sarasohn 212-906-9366
Jamie S. Joseph 917-215-5993
Kirsten Aiello 917-405-8544
5. Garden in the Sky
125 East 84th St. 1BR. 1.5 Bath
$1.95M Web #21853282
1 Rena Goldstein 917-886-1679
6. Reduced-Price, Triple-Mint Home
525 East 86th St. 3BR. 2 Bath
$1.85M Web #21740856
Susan Silverman 917-863-4634
7. Watch The Boats Go By
60 Sutton Place S. 2BR. 2 Bath
$1.699M Web #21694425
Maximo Jimenez 917-715-3398
Senad Ahmetovic 917-523-7987
8. Gut-Renovated Loft in LIC
27-28 Thomson Ave. - BR. 2 Bath
$1.65M Web #21863842
2 3
Jennifer Hsu 347-641-9078
5 6
4
7 8
9
10
11
12
14
15 16
13
9. Amazing Views and Sun-Filled Luxury Living
1 Hanson Pl. 2BR. 2 bath
$1.475M Web #21881372
Linda VanderWoude 718-613-2030
Terrence LeRay 718-613-2057
10. Rare Prewar Classic 6 with Original Details
35 Mt Morris Park W. 3BR. 1 Bath
$1.444M Web #21855888
Traci Byers 347-671-4729
11. Charming Brownstone in Red Hook
119 Pioneer St. 5BR. 3 Bath
$1.395M Web #21842110
Artis Miner 718-878-1932
12. Spacious and Renovated on the
Upper East Side
530 East 72nd St. 2BR. 2 Bath
$1.299M Web #21739316
Michele Bialek Neufeld 914-772-2012
Lisa Rose 212-381-3262
Jackie Siegel 914-980-0305
13. Triple-Mint, High-Floor Prewar Apt on
Fifth Avenue
930 Fifth Ave. 2BR. 2 Bath
$2.595M Web #21753895
Daniella G. Schlisser 212-906-9348
14. Long Island City Penthouse with Balcony
46-30 Center Blvd. 3BR. 3 Bath
$3.35M Web #21777831
Jonna Stark 917-696-3698
15. Tree-lined Townhouse Block
57 West 127th St. 2BR. 2 Bath
$999K Web #21817285
Louise Phillips Forbes 917-846-8640
Nirveeta Mahabir 917-943-0807
16. In the Heart of Lincoln Center
130 West 67th St. 1BR. 1 Bath
$685K Web #21841989
Evelyn E. Albino 917-478-8352
Roy C. Beason, III 347-526-2674
MASTERY OF THE CRAFT
IS WHY WE’RE ONE OF THE “TOP 10 POWER
REAL ESTATE BROKERAGES” IN THE COUNTRY.
All information is from sources deemed reliable but is subject to errors, omissions, changes in price, prior sale or withdrawal without notice.
All rights to content, photographs and graphics reserved to Broker.

We look forward to
bringing all of our
resources together
towards the successful
sale of your property.
THANK YOU.