NORMA KRIEGER 2025 ART & HISTORY LEIDESDORFF TOUR

WELCOME TO ST. CROIX! 

2025 | ST. CROIX ART & HISTORY LEIDESDORFF TOUR 

APRIL 23 – 30 | Exciting Curated Travel Experiences by Norma Krieger, 2016 to Present 

ã2016 Norma Krieger 

HOMAGE 

ESTEEMED CRUCIAN WILLIAM ALEXANDER LEIDESDORFF JR. 

BOOK NOW | norma@kriegercreativegroup.com I 336-287-4706

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RELAX & ENJOY! 

ST. CROIX ART & HISTORY LEIDESDORFF TOUR 

2025 | WEDNESDAY, APRIL 23-WEDNESDAY, APRIL 30 

“AMAZING TRIP! I plan to go again with friends.” Maria Garcia 

William Alexander Leidesdorff, Jr. 

HOMAGE ESTEEMED CRUCIAN WILLIAM ALEXANDER LEIDESDORFF JR. 

________________________________________________________________ 

It is an in-depth Art and History-curated tour by Norma Krieger of her ancestor’s extraordinary 

journey from St. Croix to becoming one of the founders of San Francisco. This exciting tour 

includes dining, beaches, music, fun, historic sites, visual arts in St. Croix, and a stay at the 

Caravelle Hotel. BOOK NOW | norma@kriegercreativegroup.com I 336-287-4706

REVIEWS 

______________________________ 

“Thanks, Norma. I appreciate your effort and success in 

presenting your beautiful island. Your introduction to St 

Croix was such a success. I spent yesterday searching 

the web for monthly rental properties, but the month of 

February is popular. I managed to find something that I 

liked for two weeks in February. I miss us. Love to all. 

So much fun!” 

Darla Ebanks 

“There is only one word to 

describe it...WOW!!! Seeing the 

island and being guided by a 

competent and capable 7th 

generation Crucian made for a 

wonderful experience.” 

Jerry Walsh 

“It was a wonderful tour, Norma. Thank you for making it 

happen so masterfully and artfully!” 

Audrey Edwards 

“Norma, getting to know you 

and St. Croix and all the super 

gals has been a blast!” 

Jan & Barry Scheiderman 


REVIEWS 

________________________________ 

“So grateful for being part of this beautiful trip, It was an 

amazing experience and I plan to go again with friends 

Thank you!” 

Maria Concepcion Garcia 

“Thank you for an unforgettable experience.” 

Jane Barry 

“Congratulations, Norma! You’ve always been an 

advocate for art and artists!” 

Jeffery Carrier 

“St. Croix is the most beautiful 

Virgin Island. It is peaceful, 

relaxing, friendly and filled with 

gorgeous beaches, aqua blue 

marine waters that makes for 

a spectacular vacation. 

Thanks to Norma Krieger we 

had the exciting experience of 

exploring the entire island - we 

say – St. Croix, St. Croix, St. 

Croix! LOVED IT!!!” 

Liz Walsh 

“We had a wonderful trip! 

Thank you for all your efforts.” 

Marti & Joe Worshtil 

“You are the best!” 

Janet Barbash 


ABOUT 

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BOOK NOW | norma@kriegercreativegroup.com I 336-287-4706 

William Alexander Leidesdorff 

(Oct 23, 1810 – May 18, 1848) 

William Alexander Leidesdorff was born on 

October 23, 1810, in St. Croix, then the 

Danish West Indies. He is one of the 

founders of San Francisco and one of the 

nation’s first black wealthy businessmen. His 

father was Danish, and his mother was Afro- 

Caribbean. Leidesdorff’s education 

encompassed St. Croix and Copenhagen. He 

was a merchant seaman and then a ship's 

captain. In 1842, he settled in Yerba Buena, 

now known as San Francisco, then 

a small Mexican port town. Leidesdorff 

established himself as a businessman, 

owning the only hotel, a commercial 

warehouse, and the bay's first steamboat. He 

was multilingual and a diplomat; he served as 

the U.S. Vice Consul to Mexico, negotiating 

between the Mexican government and the 

American settlers fighting to annex California. 

William donated land for the first public school 

in San Francisco, was on the first school 

board, and was San Francisco's first 

treasurer. Gold was first discovered in 1848, 

adjacent to his large ranch, Rio De los 

Americanos deeded to him by the Mexican 

government. At the onset of the gold rush, 

Leidesdorff died of typhoid fever on May 18, 

1848. At the time, he was considered a 

founding father of San Francisco and was 

honored with being buried in the chapel floor 

of Mission Dolores.

1 

2 

3 

4 

5 

ST. CROIX 

1800-2024 

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1. The port and shipyard of 

Christiansted, ca. 1800 

2. Budhoe, woodcut 

3. St. Croix Map 1800s 

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7 

4. St. Croix’s Danish Colonial 

History Map 1627-1917 

5. Water Gut 1800s 

6. St. Croix home 1800s 

7. Budhoe, statue 

Frederiksted

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3 

4 

SAN FRANCISCO 

1800-2024 

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1. Yerba Buena (the town renamed 

San Francisco on Jan. 30,1847) 

a. Yerba Buena (the town renamed 

San Francisco on Jan. 30,1847) 

5 

2. Statue, One Leidesdorff Place, 

Financial District, SF, CA. 

3. William Leidesdorff Jr. Memorial 

Highway, SF CA. 

6 

4. William Leidesdorff Jr. Street 

sign, One Leidesdorff Place, SF, 

CA. 

5. Captain Leidesdorff, Plaque 

San Francisco, California, SF, 

CA. 

6. William Leidesdorff Jr. Mural, 

Leidesdorff Landing, SF, CA

THE TOUR 

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In honor of the esteemed Crucian 

William Alexander Leidesdorff, Jr, it is 

an in-depth Art and History-curated 

tour by Norma Krieger of her 

ancestor’s extraordinary journey from 

St. Croix to becoming one of the 

founders of San Francisco. It includes 

visits to historic sites and introductions 

to visual arts in St. Croix, dining, 

beaches, music and fun! 

Experience beachside lunches at the 

beautiful, relaxing, romantic emerald 

green waters and pristine beaches of 

Christiansted and Frederiksted. Walk 

the cobblestone streets of her 

birthplace with native Norma Krieger, a 

seven-generation Crucian. 

CARAVELLE HOTEL 

Christiansted, St. Croix Historic Harbor 

_______________________________________________ 

You will stay at the Caravelle Hotel, St. 

Croix, U.S. Virgin Islands. Located on the 

water’s edge, the Caravelle is a charming 

European-style hotel centrally located in 

the historic harbor town of Christiansted, 

St. Croix. 

Experience a scenic view of lovely 

sailboats, vivid panoramic sunsets, and 

sunrises with the fantastic island Cay on 

the horizon. A small casino and pool are 

on the premises. 


PREVIOUS TOURS 

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Unforgettable Travel Experiences by Norma Krieger, 2016 to Present 




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St. Croix Welcome Reception Sponsored by US. Virgin Islands Department of Tourism 

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St. Croix Welcome Dinner Sponsored by US. Virgin Islands Department of Tourism 


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Caravelle Hotel 




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ST. CROIX ARTIST 


Marjorie Robbins 


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ST. Norma CROIX Krieger ARTIST 

Norma Krieger 


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El’Roy Simmonds 


ST. ST. CROIX CROIX ARTIST ARTIST 

Junie Junie Bomba Bomba Allick Allick 


ST. CROIX ST. ARTIST CROIX ARTIST 

Junie Bomba Allick Roy Lawaetz 


ST. CROIX ST. CROIX ARTIST ARTIST 

Junie Bomba Theda Allick Sandiford 


Photo Credit 

________________________ 

Jerry Walsh 

Liz Walsh 

Norma Krieger 

Janet Barbash 

Earlene McMichael 

Jill Mainelli 

Maria Garcia 


Fort Christiansvaern National Park 

Service 

Art Courtesy of 

____________________________ 


El’Roy Simmonds 

Theda Sandiford 

Junie Bomba Allick 

Norma Krieger 

Special Thanks 

___________________________ 

Benito Vegas Jr. 


Born in Christiansted, St. Croix, U.S. Virgin Islands, Krieger is proud of her heritage as a sevengeneration 

Crucian and a descendant of the esteemed Crucian William Alexander Leidesdorff, Jr., 

NORMA KRIEGER | ACCOMPLISHMENTS | HIGHLIGHTS 

one of the founders of San Francisco. Since 2016, Norma has provided unforgettable St. Croix, 

About 

Born in Christiansted, St. Croix, U.S. Virgin Islands, Krieger 

is proud of her heritage as a seven-generation Crucian and a 

descendant of the esteemed Crucian William Alexander 

Leidesdorff, Jr., one of the founders of San Francisco. Since 

2016, Norma has provided unforgettable St. Croix, U.S. 

Virgin Islands experiences to her tour guests. 

Krieger is an accomplished and respected curator and arts 

professional in the advertising corporate industry, academic 

and cultural institutions, and a U.S. Virgin Islands Tourism 

Ambassador. 

Education: Krieger has a Bachelor of Fine Arts, School of 

Art and Design at the Prestigious Pratt Institute: Major: Art 

Administration/Minor: Arts Education. 

St. Croix: Norma was the Founder and Director of Cruzan 

Craft Market, St. Croix, U.S. Virgin Islands, a non-profit 

organization; the Founding Executive Director of the 

Caribbean Center for the Arts, a non-profit organization; 

Founder and director of a non-profit community-based visual 

arts organization, SOCA Society of Caribbean Artists; 

Photographer/Publisher of Three Sepia Tone Photography 

Books VISIONS I, II, II of St. Croix. 

New York: She was the founding chair of the Pratt Alumni 

NYC Network. During her 14 tenures at Ogilvy & Mather 

Advertising Worldwide, NYC, as Senior Art Buyer and Gallery 

Director for their exclusive private gallery, she worked with 

clients such as IBM and American Express. She is the 

principal of Krieger Creative Group, a New York-based 

curatorial and art advisory company. 

• Adjunct Instructor: 

Rochester Institute of Technology, Rochester, N.Y.: 

Designed and taught a photography course to senior undergraduate 

students. 

Pratt Institute Graduate School, New York, N.Y.: 

Designed and taught an Advertising and Marketing graduate course 

to leaders in the non-profit sector. 

• Honor’s New York: 

The Black Achievers in Industry Award for achieving status in the 

industry as a motivator and pacesetter for Black Youth, YMCA, 

New York, Harlem Branch. 

Pratt Institute Honor’s Black Alumni | Black History Month 

https://www.instagram.com/p/C3897cDpEwo/?igsh=bjJobmFxa 

mhpOXkz&img_index=6 

• Memberships: 

Association of Women Art Dealers NYC (AWAD) 

The Professional Organization for Women in the Arts (POWarts) 

_________________________________________________________ 

Norma Krieger 

Curator 

336-287-4706 

KRIEGER CREATIVE GROUP2 

norma@kriegercreativegroup.com

KRIEGER CREATIVE GROUP2 

New York-based Curatorial and Art Advisory Company 

CONTACT 

Norma Krieger, Principal | 336-287-4606 

norma@kriegercreativegroup.com 

PORTFOLIOS 

http://www.kriegercreativegroup2.com

NORMA KRIEGER 2025 ART &amp; HISTORY LEIDESDORFF TOUR

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