Hotel ZaZa - Micros

More documents

Recommendations

Info

Page 2 “We had a very good rela‐ tionship with MICROS from the beginning, when we chose OPERA PMS as our property management solution. When we began looking for an automated revenue management tool, MICROS gave us an in depth look into the ORMS platform, model‐ ing and providing a demo of its capabilities. We were confident we made the right choice.” ‐John Martin, Revenue Manager, Hotel ZaZa “The hotel industry is highly competitive and an automated revenue man‐ agement tool is key in staying ahead of the curve in the hotel and resort space. We are thrilled to have Hotel Za‐ Za utilize OPERA Reve‐ nue Management in addi‐ tion to its existing MI‐ CROS technology infra‐ structure.” ‐Kelle Ballou, Sales Executive, MICROS Sys‐ tems, Inc. The Challenge Hotel ZaZa set out to find an automated revenue management system (RMS) that would complement its current revenue goals and management strategy. “We didn’t want to drop from the leading pack in terms of revenue performance. We are always looking to find something to stay on top of our competitive set or take us to the next level. Having an automated revenue system that assists you in yield is the perfect accessory,” said John Martin, Revenue Manger , Hotel ZaZa. John Martin has been working in the luxury hotel industry for over 26 years, specifically in the Dallas and Houston region. Mr. Martin has experience with managing revenue of luxury hotel businesses and knew exactly what Hotel ZaZa required in terms of an automated revenue management system. “There is a lot of product junk out there claiming to account for specific variables, but in reality delivering something far from accurate. We required a system that could provide accurate business intelligence and yield maximization. Not necessarily something that does the work for us, rather a system that better guides us in the right direction to achieve optimal yield.” Finding an intelligent revenue management tool that is reliable was a challenge faced by Hotel ZaZa, and businesses alike. The revenue system needed to not only provide business analytics based on aggregated data but, it also required an accurate systematical process. Functional requirements for an automated revenue management system included but were not limited to: �� Demand forecasting based on historical data and current market performance �� Aggregated data from multiple properties and revenue centers �� Integrated hotel systems for a comprehensive and accurate view of operational statistics �� Competitor's pricing and real‐time data based on occupancy and market rates �� Optimal yield and pricing analytics for each room type and booking window Accurately extracting data regarding past demand, actual performance and future demand from the hotel’s property management systems (PMS) or central reservation system (CRS) is often the most complex aspect of an RMS implementation. A key aspect in selecting an RMS for Hotel ZaZa was the reliability and stability of the data extract process. It was critical that the systems worked well together. Mr. Martin elaborated on this point, “Since our two properties are structured very differently in terms of yield, room sizes available, and property size we required a RMS system that accurately incorporated the individual variables of each property. We needed a system that guides us, but also lets us maintain a hands on effort in how we develop optimal revenue.”
The Solution The OPERA Revenue Management System (ORMS) turned out be the ideal solution for Hotel ZaZa, providing its management team with the tools and information needed to enhance business. “We had a very good experience with MICROS solutions from the beginning, when we chose OPERA PMS as our property management solution. When we began looking for an automated revenue management tool, MICROS gave us an in depth look into the ORMS platform, modeling and providing a demo of its capabilities. We were confident that this was the best solution for Hotel ZaZa,” expressed Mr. Martin. ORMS provided unique capabilities and offered multiple hospitality revenue management tools guiding Hotel ZaZa to better yield management. In the dynamic and competitive world of hotel reservations marketing, Hotel ZaZa desired to extend its revenue strategy with an innovative revenue tool, giving it the ability to sell to the right customer at the right time and for the right price. ORMS was designed specifically as an embedded component of the OPERA Property Management System and the OPERA Reservation System. This seamless solution provides Hotel ZaZa with the most accurate and effective revenue management tools available in today’s market. ORMS eliminates the data collection and configuration phases typically required when deploying other hotel revenue management systems. Since Hotel ZaZa’s OPERA PMS already contains all the data, necessary key components of ORMS were easily set up and running in just one day. “The installer was terrific and very knowledgeable making it very easy to learn how to set up and use ORMS. He ensured the initial process of putting it all together went smoothly without any disruptions to operational flow and that it incorporated both properties seamlessly,” explained Mr. Martin about the instillation of ORMS. The tools and features that ORMS provides includes: �� Customized alerts facility that allow the revenue management team to keep constant track of forecast risks, eliminating manual tracking �� Customized evaluation of groups with different optimizing patterns are used based on the behavior of the group �� Automated optimization based on event and seasonal impact is derived through real historical data �� Distinct forecast models are used, for each optimization the most suitable model is automatically selected Analyzing demand and optimizing revenue based on ORMS’s intuitive results is critical for Hotel ZaZa. “We are not a large scale hotel company, and we didn’t want to completely relinquish our revenue objectives to an automated system. We wanted to still keep human objective thinking in our revenue strategy. With ORMS we review current levels of booking and forecasts, look at specific business opportunities, restrictions and rates by market segment, and any exceptional circumstances influencing previous forecasts. Then it’s back to the system to input the various adjustments and intuitively set pricing. All of your main channels now look at the same availability and restrictions, but you do have to understand the system before you can start manipulating these results,” said Mr. Martin. Page 3 “When there is a good mar‐ riage between two different businesses, both benefit from talking about it,” Expressed John Martin, Revenue Manager Hotel ZaZa about why he was excited to have Hotel ZaZa featured in a MICROS Case Study about ORMS. “The installer was terrific and very knowledgeable making it very easy to learn how to set up and use ORMS. He ensured the initial process of putting it all together went smoothly without any disruptions to operational flow and that it incorporated both properties seamlessly.” ‐John Martin, Revenue Manager, Hotel ZaZa
Page 1: micros ® Case Study AT a Glance CO
Page 5 and 6: comparatively earned revenues close

Hotel ZaZa - Micros

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?