Charitable Bingo Operations Business Plan - Texas Lottery

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TEXAS LOTTERY COMMISSION Comprehensive <strong>Business</strong> <strong>Plan</strong> Fiscal Years 2012-2015
Page 1: A N A G E N C Y O F T H E S TAT E O
Page 6: TABLE OF CONTENTS Executive Summary
Page 9 and 10: In all, the Texas Lottery has gener
Page 11 and 12: Customer Responsiveness - The Commi
Page 13 and 14: options to submit license renewals
Page 15 and 16: Services, Lottery Operations, Media
Page 17 and 18: Financial Overview and Assessment O
Page 19 and 20: Planning for the Future Product Mix
Page 21 and 22: maintain player interest and ensure
Page 23 and 24: lettering, allowing it to stand out
Page 25 and 26: computer system to determine a set
Page 27 and 28: Challenges and Opportunities One of
Page 29 and 30: performance with other jackpot game
Page 31 and 32: already begun to show promise as re
Page 33 and 34: similar sales performance incentive
Page 35 and 36: 18,155,095 in 2010. Additionally, t
Page 37 and 38: Tiered-Media Markets The Texas Lott
Page 39 and 40: Key Initiatives With advancements i
Page 41 and 42: competently and consistently. We wi
Page 43 and 44: Management and Organizational Struc
Page 45 and 46: Texas Lottery Commission Budget by
Page 47 and 48: External Initiatives Legislative Re
Page 49 and 50: Internal Initiatives - Operational

Charitable Bingo Operations Business Plan - Texas Lottery

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