2010 ANNUAL REPORT OVERVIEW OF THE gROUP - 3rd quarter ...

Women’s ready-to-wear
autumn-winter 2010 collection.
REAdy-TO-WEAR
Ready-to-wear and accessories is Hermès’
second-largest business line, accounting
for 19% of consolidated sales. In 2010,
it generated €445 million in sales, a rise of 18%
at constant exchange rates.
WOMEN’S READY-TO-WEAR
Jean-Paul Gaultier drew his inspiration for the spring-summer
2010 collection from 1930s tennis and seaside costumes, as
immortalised in the photographs of Jacques-Henri Lartigue.
A rounded take on the tennis collar was featured in fluid jersey
for tops lengthened into dresses or jumpsuits.
Skirts, tops and dresses boasted pleats reminiscent of the 1930s.
Wide-striped borders on pullovers recalled the “four musketeers”
of the 1926 Davis Cup. Overcoats evoked the memory of seaside
boardwalks in Biarritz. The earthy red of clay tennis courts
contrasted with crisp blues and whites.
This breezy collection featured H en fil and brides rebelles
pop prints with airy materials such as seersucker in a sleeveless
shirt or baby-doll dress. Graphic and fluid, the après-match was
embodied in a shawl-collar jacket and pantsuit in viscose jersey
with contrasting edging.
Autumn-winter 2010 adopted the “London City” style of the
1960s. The spirit of The Avengers ran through the collection, and
in particular the iconic allure of Emma Peel with her razor-sharp
silhouette and tailored, Savile Row look. Leather featured in
three-piece suits, collars and frock coats. Trapeze coats
shimmered in roomy, supple fabrics, such as double-faced
hammered cashmere or bison. Mohair was showcased
in ultra-light coats, outdoor cardigans, and – the ultimate in
refinement – a silk-lined pullover. The colourful sheen of printed
panther accentuated the fluidity of dobby-loomed silk and the
volume of printed taffetas.
After seven years of fruitful cooperation, Hermès and Jean-Paul
Gaultier decided to part ways, as Jean-Paul Gaultier wished to
focus on his own projects. The spring-summer 2011 collection,
presented in October of 2010, was his last collection for Hermès.
Hermès wishes to express its deepest appreciation to Mr Gaultier
for his remarkable design contributions over the past seven years.
Christophe Lemaire took over as artistic director of Hermès
women’s ready-to-wear for the autumn-winter 2011 collection,
presented in March 2011.
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