China Car Audio Industry Report, 2008 - Research In China

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Car Audio Retail Sales & Growth Rates in China, 2003-2007 100 80 60 40 20 0 36.10% 77 93 40.00% 35.00% 49 65 30.00% 58 20.80% 25.00% 18.40% 18.50% 20.00% 15.00% 12.10% 10.00% 5.00% 0.00% ¡ ¡ ¢ ¡ ¡ £ ¡ ¡¤ Sales Growth rate Source: ResearchInChina China Car Audio Retail Market Structure in 2007 In China where its retail market of car audio is still in the infancy, foreign brand products have taken up more than half of the market shares. Japanese products, mainly referring to host and speakers, account for 50%-60% of China's car audio market. Most of the Japanese companies, such as Pioneer and Panasonic, Sony, Alpine, Clarion, JVC and Kenwood, have built plants or SKD assembly lines in China. Euro-American producers like Philips and Siemens VDO, KICKER, Lifot, MT, JL, MA and Harman with their key products different from the Japanese ones have also taken up a handsome share of China's car audio market. U.S. products are better in terms of amplifiers and speakers, ¡ ¡ ¥ ¡ ¡¦ suitable for playing pop and rock music, while European brands that are well-known for their natural & pure acoustic fidelity and nuanced designs place great emphasis on sound quality. The European and U.S products occupy 30% to 40% of China's car audio market. In the end, less than 10 percent of market is left for the Chinese local brands, mainly including Freeway, Supersonic, Ruisheng, Botu and Hangsheng. China car audio market will rise at a double-digit growth rate. With increasing maturity of auto market at home, China's consumers like Euro-American consumers will demand high quality car audio. Japanese brands, 56% Chinese brands, 10% Source: ResearchInChina Euro- American brands, 34%
• 1. Overview of Car Audio System 1.1 Car audio system composition 1.1.1 Host 1.1.2 Power amplifier 1.1.3 Speaker 1.2 Overview of car audio • 2. Current Situation & Development Trend of Car Audio Market 2.1China auto market 2.2 Global car audio market 2.3 China car audio market 2.3.1 OEM supporting parts market 2.3.2 Retail of supporting market 2.4 Development trend of China car audio market • 3. Import and Export of China Car Audio Market, 2007 3.1 Import and export 3.2 Key importers and exporters 3.3 Import and export regions • 4. Car Audio Manufacturers and Brands 4.1 Japanese and South Korean manufacturers 4.1.1 Clarion 4.1.2 Pioneer 4.1.3 Panasonic 4.1.4 Alpine 4.1.5 Sony 4.1.6 Kenwood 4.1.7 JVC 4.1.8 Sanyo 4.1.9 FUJITSU 4.2 American manufacturers 4.2.1 KICKER 4.2.2 Rockford 4.2.3 MTX 4.2.4 JL 4.2.5 Audio Control 4.2.6 Mcintosh 4.2.7 Boston 4.2.8 Dynamat 4.3 European manufacturers 4.3.1 Siemens VDO 4.3.2 BOSCH 4.3.3 PHILIPS 4.3.4 VDO 4.3.5 FOCAL 4.3.6 AUDISON 4.3.7 Dragster 4.3.8 MBQuart 4.3.9 Heco
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Page 5 and 6: Car audio System Composition Retail
Page 7 and 8: Car CD of Kenwood Car Power Amplifi
Page 9 and 10: Car audio Series Products of Shenzh

China Car Audio Industry Report, 2008 - Research In China

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