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editorial<br />
10 JANUARY 2011<br />
FAVORITE<br />
THINGS…<br />
Raindrops on roses and whiskers on kittens are some of the favorite<br />
things that Julie Andrews trilled on about in that holiday classic The<br />
Sound of Music, and as I sit here writing this just a week or so before<br />
Christmas Day—admittedly a little preoccupied by the fact that I still have<br />
to brave the mall-going hoards—I’m thinking about what I like most about<br />
this industry and this job, by association. (Don’t worry, I’m not about to don<br />
a dirndl and start caterwauling whilst perched upon a mountaintop.)<br />
It turns out, it’s not really so much the mundane comfort provided by the<br />
children’s entertainment equivalent of brown paper packages tied up with<br />
string (uh, quaffing rosé in Cannes, perhaps?), but has more to do with the<br />
fact that things are always moving forward and breaking new ground. With<br />
an audience and consumer group that changes every few years, broadcasters,<br />
producers and product creators have no choice but innovate and shake up<br />
their approach—each successive generation of kids demands it.<br />
And we’re in the throes of the next big shake-up right now with the entrée<br />
of the iPad and related tablet devices. It turns out toddlers are not intimidated<br />
by touch-screen technology and are learning rather quickly how to use their<br />
parents’ “toy.” Beyond the flood of picture-book and kid-friendly apps that’s<br />
set to deluge iTunes stores around the world, you have to wonder what this<br />
will mean for the industry a few years down the road when those industrious<br />
three-year-olds are ready to enter middle school. What will their expectations<br />
of entertainment be like by then? Well, that’s where you folks come in, and it’s<br />
also my favorite part—documenting that pending sea change.<br />
As for my other favorite things, I guess warm woolen mittens, which help<br />
insulate me from the snowflakes that stay on my nose and eyelashes (I do live<br />
in Canada, eh?) rank pretty highly on the list. Or at least these ones do!<br />
Cheers,<br />
Lana<br />
January 2011 Volume 16, Issue 1<br />
VP & PUBLISHER<br />
Jocelyn Christie (jchristie@brunico.com)<br />
EDITORIAL<br />
Lana Castleman Editor (lcastleman@brunico.com)<br />
Kate Calder Senior Writer (kcalder@brunico.com)<br />
Gary Rusak Senior Writer (grusak@brunico.com)<br />
Wendy Goldman Getzler Senior Online Writer (wgoldman@brunico.com)<br />
Writers and Contributors David B. Levy (New York)<br />
Nickelodeon Kids & Family (New York)<br />
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CORPORATE<br />
President & CEO Russell Goldstein (rgoldstein@brunico.com)<br />
VP & Editorial Director Mary Maddever (mmaddever@brunico.com)<br />
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BRUNICO CREATIVE<br />
Creative Director Stephen Stanley (sstanley@brunico.com)<br />
Art Director Andrew Glowala (aglowala@brunico.com)<br />
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Production/Distribution Coordinator Robert Lines (rlines@brunico.com)<br />
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Director of Audience Services and Production Jennifer Colvin (jcolvin@brunico.com)<br />
Assistant Audience Services Manager Christine McNalley (cmcnalley@brunico.com)<br />
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Watch for the next issue of<br />
KidScreen:<br />
February/March<br />
Street Date: Feb. 3
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