Introduction - Brand Finance
Introduction - Brand Finance
Introduction - Brand Finance
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About <strong>Brand</strong> <strong>Finance</strong><br />
<strong>Brand</strong> <strong>Finance</strong> is an independent consultancy focused on the management and valuation of brands<br />
and of branded businesses. Since 1996, <strong>Brand</strong> <strong>Finance</strong> has performed hundreds of brand valuations<br />
with an aggregate value of over $150 billion. The valuations have been in support of a variety of<br />
business needs including:<br />
Technical valuations for accounting, tax and legal purposes<br />
Valuations in support of commercial transactions (acquisitions, divestitures, licensing and joint<br />
ventures) involving different forms of intellectual property<br />
Valuations as part of a wider mandate to deliver value-based marketing strategy and tracking, thereby<br />
bridging the gap between marketing and finance.<br />
<strong>Brand</strong> <strong>Finance</strong> is headquartered in London and has representative offices in Toronto, New York,<br />
Santiago, São Paulo, Madrid, Amsterdam, Paris, Zagreb, Moscow, Dubai, Bangalore, Colombo,<br />
Singapore, Hong Kong, Sydney, Istanbul, Cape Town and Geneva.<br />
For any further information, please contact:<br />
Dave Chattaway ● <strong>Brand</strong> Consultant ● +44 208 607 0300 ● D.Chattaway@brandfinance.com<br />
Or visit:<br />
www.brandfinance.com<br />
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