Sesame Workshop 2008 Annual Report

Forty-five percent of
children ages 5 and
under in the United
States spend almost
as much time with
new media – Internet,
video and computer
games, and handheld
devices – as they do
watching TV. 1
Just as Sesame Street
reinvented tv to
educate preschoolers,
so too is it transforming
the web and other
media platforms to
advance learning.
1) Sesame Workshop, Sesame Street Brand Tracking, 2009.