Download full presentation - A new advertising agency model.

A new breed of
communication agency is born.

We custom build the right team
to get the best talent for the job.

We have an endless reservoir of
talent throughout the world.

We deliver the best ideas
for the best value.

We are...

Squids is a network of independent partners based all over the world,
specializing in 360° international communications.
This vast network allows us
to choose the best minds for the job.
Our model minimizes overhead costs.
Combined with strong talent, the direct result is:
better work more affordably.

We are one agency with
an international network of talent.
We custom build the right team from
across the world for every assignment.
Creative teams
Planners
Shopper marketers
Digital experts
Producers
Client services
Sustainability expert
Art buyers
Packaging
Translators
Designers
Copywriters
Art directors
We partner our clients
with a fixed leadership team.
This ensures effective
project management and
long-term brand stewardship.
Business leader
Creative director
Client

We know how to touch and reach
consumers in this brave new world
of communications.
Today’s diverse multi-channel, cross-discipline communications environment
often means a wide range of services are required to successfully complete an assignment.
The years of talking at a consumer are over.
The consumer today is looking for interaction and participation with their brands
so we need to create a dialogue. These trends and other continuous technological advances
and ever-expanding media, message and platform choices are clearly empowering consumers.
They are resulting in advertiser imperatives that include new and creative ways
to engage audiences.

What we offer:
• Consumer behavior analysis
• 360° creative development and implementation
TV, print, digital, shopper communication, packaging, etc.
• Idea navigation
• Strategic brand stewardship
• Brand essence development
• Strategy and communication training
• Expertise in both developed and emerging markets

We relentlessly pursue only quality ideas,
resulting in great work that works.
We believe that a quality idea is a merging of effectiveness and creativity;
therefore, we are only interested in powerful ideas which have the ability to drive
return on investment and make a real difference to our client’s business.

Squids exist to develop powerful
ideas which create conversation
and shape markets.

Our business model ensures
that we have the best minds for the job.
Question: Who did Edison or Enro Rubik or Mark Zuckerberg work for
when they invented the light bulb, Rubik’s Cube or Facebook?
Well, no one. That’s the point. The best minds and ideas don’t necessarily
reside within any one organization.
This understanding is at the heart of our agency model.
We are able to look outside the boundary of a typical agency to identify people
that have the best skill, talent, and mindset for the job.

Although this model is fresh
to the advertising agency industry
it has been proven successful
for over 50 years by Hollywood.
Modern day Hollywood is an industry in which talent is largely outsourced and films are made
on a project-by-project base. Each crew member is hired and his or her skills assembled for use
when needed. There are no stars or directors under long-term contracts to be automatically
used for ongoing productions. Hollywood today is a place where anything is possible.
We follow a similar approach. Our core leadership team assembles the best talent from all
over the world and assigns them to the brand. At each stage of strategic, creative and production
development, people are mandated according to need. This allows us to maximize the use of
people’s specific skills to get the best creative work possible.

We excel at leading diverse teams
and fostering collaboration.
Like movie making, advertising is overall a people business.
When organizing teams of overlapping functional specialists,
it involves clever casting to ensure we bring exactly the right person to the job.
At Squids, we have years and years of experience in this area,
including the skills to get people to work towards the same objective.
Squids extensive network of partners share our passion for creating great work that works.
This truly enables us to deliver what our clients are looking for.

We collaborate only with very talented
and like-minded people.
We are picky. Our people are highly inventive and thrive
in an independent, entrepreneurial environment. Along with their proven talent,
they share our passion for creating great ideas that work; that they have fun making;
and that make people talk.

We marry logic with magic.
We recognize that excelling in the project management (the logic) of the creation (the magic)
vastly improves agencies’ effectiveness and thus value for the client.
Therefore, our whole process is incredibly disciplined and we are relentless in our efforts
to execute flawlessly. We have talent in both areas and pursue both with equal vigor.

Squids Points of distinction:
Our optimized pricing structure.
• Overhead costs are slashed. We charge 30% vs. 70-100% of a typical agency.
• We spend clients’ money where it matters: on the talent, not on the overhead.
• Our pricing structure is transparent; there are no hidden margins.
Our network of accomplished talent.
• We have an unlimited number of possibilities of where to source great talent
as we do not have the boundaries of a typical agency.
• We build and customize the team based on the criteria of the project,
not just on who has spare capacity.
• There is no need to suffer weak performers,
as people are not locked in under long-term contracts.
Our enormous flexibility to respond to client needs.
• Our structure allows us to work with clients on a fee or project basis.
• We can ramp up to an increase in demand yet if a project is cancelled,
we can close it down and the client can cut their losses.
• We provide service from origination to completion as well as specific expertise
to an ongoing assignment.

We create the best work
for the best value.
The advertising industry is undergoing wrenching change.
Many say that the next 5 years will bring more significant changes to the advertising
industry and how agencies do business than in the last 50.
Squids is a dynamic agency responding to this transformation
and directly to clients’ legitimate desire for the best of both worlds: great ideas for better value.
Having access to an unlimited number of smart people enables us to provide our clients with
the best team to create the best work for the best value.

Kerry Petty
Global Business Leader
JWT, BBDO, Ogilvy & Mather,
and Saatchi & Saatchi
Co-founders
Philippe Schwaar
Global Creative Director
FCB, Dentsu and Saatchi & Saatchi
Kerry and Philippe, over the course of their individual twenty year international careers,
have accumulated vast and diverse expertise in global communications.
Having both worked extensively with large global FMCG and service clients on behalf
of top global agency networks, they have tackled and solved
an uncountable number of complicated marketing challenges.
Specific industries include Food, Beverage, Social, Automotive, Luxury, Fashion,
Personal Grooming, Governmental, Computing, Financial Services and Pharmaceutical.
They work in all types of communication channels from digital to classical, across all kinds
of target audiences from kids to seniors, B2C, B2B, for both developed and emerging markets.

Personal experience snapshot

Squids network
has more than 60 people
and it’s growing every day!

Contact:
kerry@squidsnetwork.com
philippe@squidsnetwork.com