Proposal Deck - American Airlines Center
Proposal Deck - American Airlines Center
Proposal Deck - American Airlines Center
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Dallas Mavericks Fan Demographics<br />
THE MAVERICKS FAN is as dynamic and diverse as your company. There are 2 million Mavericks fans in the Dallas-Fort Worth<br />
area and 450,000 of those fans regularly attend home games. Overall, Mavs Fans and Attendees are family oriented, are younger,<br />
have slightly higher incomes, live in larger homes, are more active, travel more often and are better educated than the general<br />
population in Dallas Fort Worth.<br />
Scarborough Sports Marketing, May 2011<br />
Ethnic Breakdown<br />
•62% White, 18% Hispanic, 15% African <strong>American</strong><br />
Age<br />
• 57% of Mavs Fans are between the ages of 30 and 54<br />
Income<br />
•50% of Mavs Fans & 55% of Mavs Attendees have a HHI of at least $75,000<br />
compared to 26% of DFW general market adults<br />
Gender<br />
•61% are men, 39% are women<br />
Kids<br />
•45% of Mavs’ Fans have at least one child<br />
Education<br />
•32% of Mavs Fans and 32% of Attendees have at least a college education compared<br />
to 29% of Dallas general market adults<br />
Home Value<br />
•40% of Mavs Fans and 41% of Mavs Attendees have a home value of<br />
$150,000+<br />
Social Media<br />
•Mavs Fans use Facebook 11% more often then the average Dallas market adult and<br />
over 1.4 million members follow the Mavs official Facebook page
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