(CIRKUMFLEKS)Magazine
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Josh Rossi<br />
www.joshrossi.com<br />
When I was a young boy I was obsessed<br />
with art. I was born in Florence, Italy.<br />
When I hit high school I saw no need to<br />
pursue art and so I dropped it and got into<br />
other things. After high school I got an<br />
internship with a film production company<br />
and started getting more into film. When I<br />
was 22 I realized that I wasn’t satisfied<br />
with what I was doing so I needed a<br />
change. I decided that advertising was a<br />
lot more exciting and chose to go to Miami<br />
Ad School and thats where my passion for<br />
photography came in. At school I had to<br />
rely on my own skills to produce print ads<br />
and online media. What I leaned toward<br />
was photography and that is when I<br />
started getting into compositing. I realized<br />
that I could actually create the images that<br />
were inside my head. I never thought that<br />
was possible before. I became literally<br />
obsessed with ad photography. I would<br />
stay up every night until 2 or 3am studying<br />
my favorite photographers. I would study<br />
every single detail and try to recreate what<br />
I saw. It took me a year and a half before I<br />
decided to put my style out there to the<br />
public. Once I put my work out there for<br />
people to see I got a surprising response.<br />
People loved it! I dropped my 9 to 5 job<br />
and have been working full time doing<br />
what I love ever since then. Whenever I<br />
create an image I try to think of a story<br />
behind it. I want my viewer to get into the<br />
picture and imagine a whole story. What<br />
brings me joy is when I can inspire others<br />
to do bigger and greater things. My studio<br />
is currently located in Salt Lake City Utah.<br />
(<strong>CIRKUMFLEKS</strong>)<strong>Magazine</strong> 2.2012
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