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wireless primer - sys-con.com's archive of magazines - SYS-CON ...

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“Wireless data <strong>sys</strong>tems... can track a load during its entire journey,<br />

allowing a company to know if a truck is trapped in heavy traffic,<br />

or delayed by bad weather or a vehicle breakdown”<br />

Jobs that involve uncertainty and customer<br />

communication especially benefit from <strong>wireless</strong><br />

Internet access. Service companies frequently have<br />

to deal with situations where parts are not available,<br />

service calls take longer than expected, and<br />

customers are added or cancelled as the day progresses.<br />

Moving to a centralized scheduling <strong>sys</strong>tem<br />

can provide such companies with as much as a 20%<br />

productivity improvement by enabling service personnel<br />

to update information and receive schedule<br />

changes over a <strong>wireless</strong> channel. Likewise, communication-intensive<br />

tasks, such as taxi dispatch, also<br />

benefit from using lower-cost, less distracting <strong>wireless</strong><br />

data communications. Taxi fleets in Singapore,<br />

for instance, use <strong>wireless</strong> devices from SiGEM that<br />

can be operated one-handed and quickly viewed<br />

while driving in city traffic.<br />

Automated Data Communication<br />

Wireless data communication devices don’t<br />

necessarily require operator input. Vehicle tracking<br />

<strong>sys</strong>tems, for instance, can be installed on each<br />

trailer in a fleet and <strong>con</strong>figured to broadcast their<br />

location at predetermined times, or when specific<br />

situations occur, completely without human intervention.<br />

Wireless data <strong>sys</strong>tems from vendors such<br />

as QUALCOMM (www.qualcomm.com/qwbs), can<br />

track a load during its entire journey, allowing a<br />

company to know if a truck is trapped in heavy<br />

traffic, or delayed by bad weather or a vehicle<br />

breakdown. When a dispatcher knows a load is<br />

delayed, he or she can alert delivery points to the<br />

schedule change, thus improving customer service.<br />

The Web can play an important role in making<br />

this type <strong>of</strong> information “visible” to all stakeholders<br />

in a shipment. These so-called trackand-trace<br />

services, popularized by industry leaders<br />

such as FedEx, have increased customer<br />

expectations, leading many carriers to provide<br />

these services through their own Web sites.<br />

Courier and expedited freight companies use<br />

Datatrac’s dispatch s<strong>of</strong>tware and the centralized<br />

etrac.net hub to communicate information about<br />

deliveries to their customers as well as to get<br />

orders from customers to their drivers.<br />

Lower Cost <strong>of</strong> Adoption<br />

New services such as those <strong>of</strong>fered by<br />

Datatrac, Maptuit, and eDispatch are available at<br />

ever more affordable rates by virtue <strong>of</strong> their<br />

deployment using the ASP model. As centrally<br />

hosted sites communicate with customers across<br />

the country and around the world over the<br />

S E P T E M B E R 2 0 0 1<br />

Internet, they <strong>of</strong>fer an e<strong>con</strong>omy <strong>of</strong> scale that can’t<br />

be matched by traditional CD-ROM distributed<br />

s<strong>of</strong>tware. These savings are passed on to customers,<br />

resulting in services that are frequently<br />

sold by subscription rather than expensive s<strong>of</strong>tware<br />

licenses. As centrally hosted services, transportation<br />

companies do not need to invest as<br />

much in IT support, further reducing costs.<br />

The Ever-Evolving Market<br />

Wireless data <strong>con</strong>nectivity provides many new<br />

opportunities for the transportation market.<br />

Internet-based collaboration services, such as<br />

freight matching, enable carriers to do their jobs<br />

more efficiently. Wireless data communications<br />

can lower telecommunications costs while<br />

improving the accuracy and efficiency <strong>of</strong><br />

driver/fleet manager interaction. Today’s WAP<br />

devices enable even one-man owner-operators to<br />

share these benefits while on the road.<br />

Tomorrow’s innovations from the <strong>con</strong>sumer<br />

market – devices that incorporate location-capture,<br />

high-speed <strong>wireless</strong> data, and more effective<br />

operator interfaces – will accelerate adoption.<br />

Increasingly, these devices will be used to<br />

access centrally hosted ASP services, <strong>of</strong>fered on a<br />

pay-as-you-go basis, to provide even small carriers<br />

with leading-edge services.<br />

As the <strong>wireless</strong> industry wrestles with how to<br />

accelerate the adoption <strong>of</strong> new <strong>con</strong>sumer <strong>wireless</strong><br />

services, the transportation industry is worth<br />

a se<strong>con</strong>d look to see how a focus on a customer’s<br />

needs has led to rapid market adoption.<br />

AETHER'S MOBILEMAX2<br />

Aether's MobileMAX2 is an<br />

onboard information <strong>sys</strong>tem<br />

that delivers information<br />

to the driver regardless<br />

<strong>of</strong> his or her location.<br />

The <strong>sys</strong>tem<br />

eliminates the<br />

driver's need<br />

to check in by<br />

phone and<br />

assists timely delivery,<br />

accurate reporting,<br />

and resource optimization.<br />

MobileMAX2 allows companies<br />

to track their mobile investments,<br />

increase revenues, and communicate with<br />

drivers.<br />

www.WBT2.com<br />

55<br />

W-TRANSPORTATION

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