SACC - Delegation - Kriesemer

C M Y K
SACC /JOURNAL2/2010
SACC - Delegation
ignore the culture and its local rules. Sell
Swiss Made quality with an Asian face,
that's how it's done”. The Swiss Made
label can turn out to be the key to
success, especially for young SMEs,
because a lot of positive attributes are
associated with it; quality, precision and
reliability, to take a few examples.
General Secretary Barbara Moeckli-Schneider with Martin Schneider
happy and relaxed about the Mission
In summary, a Swiss SME shall evaluate
Malaysia in their expansion strategy by
having one of the most conducive
business environments in the region.
Malaysia is easily one of the best places
to invest in. Taking into account its
competitive wages, no natural
catastrophes, low inflation, high staff
retention rate, a well-educated and
multilingual workforce with excellent
Conclusion
Chinese or Indians, and I am convinced English language skills (based on the fact
that not playing by the prevailing rules that Malaysia was a British colony until
In Asia, Malaysia is one of the countries can cost you success.
August 31st 1957) along with world-
with a mental outlook most similar to
that of the West, due its history of being a
British colony. That makes doing
business with them a little bit easier.
Of course, the product or service you are
providing will be the decisive factor, but
even the best product can fail if you are
not playing the markets properly.
class infrastructure (Airport, Seaports,
Highways, Cities etc), it makes perfect
economic sense to invest in a country
that is as sound and stable as Malaysia. �
Culture and ethnicity is very important Kriesemer recommends involving
in Asia; you have to know about the experts with a strong local network and
differences, especially if you hire local who know how to prepare a successful
employees. There are certain positions market entry into Malaysia. “You have to
that are traditionally filled by the Malay, offer something unique but cannot
Mission accomplished...
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