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“These three avant-garde designers have become an international ...

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esemble each other nor the st<strong>an</strong>dard in Jap<strong>an</strong>. 23<br />

“Despite the fact that all of them share a common heritage <strong>an</strong>d are of the<br />

same generation, these individuals differ startlingly in their creative<br />

output. Issey Miyake is often described as the most optimistic <strong>an</strong>d<br />

forward-looking of them…By contrast Yohji Yamamoto’s revisions of<br />

historical Western dress place him in the “rom<strong>an</strong>tic” faction of today’s<br />

<strong>av<strong>an</strong>t</strong>-<strong>garde</strong>. He often combines recognizable Western silhouettes, such as<br />

the bustle, with unorthodox materials to create the most beautiful of <strong>av<strong>an</strong>t</strong><strong>garde</strong><br />

fashions. Intellectualism is the defining element of Rei Kawakubo’s<br />

work […] In her overriding desire to create fashions that defy<br />

conventional beauty while at the same time redefining what we see as<br />

fashionable, Kawakubo is the quintessential postmodern designer.” 24<br />

In 2003, the Musée des Arts Asiatiques, a small museum in Nice devoted to the art of<br />

China, Jap<strong>an</strong>, India, <strong>an</strong>d Indochina, presented XXIème Ciel: Mode in Jap<strong>an</strong>, displaying<br />

the garments of Yamamoto, Miyake, Kawakubo, <strong>an</strong>d W<strong>an</strong>t<strong>an</strong>abe. The director, Marie-<br />

Pierre Foissy Aufrère, saw in the garments of these makers <strong>an</strong> intrinsic link to <strong>an</strong>cient<br />

Asi<strong>an</strong> cultures, that mysterious quality or “côté magique” found in Jap<strong>an</strong>ese art. 25 She<br />

was met with initial refusal, however, when proposing the idea to the <strong>designers</strong> who<br />

refused to be exhibited on the basis of <strong>an</strong> outdated Orientalism. 26<br />

This exhibition did not provide a historical overview of contemporary Jap<strong>an</strong>ese<br />

fashion or the usual discourse on radical design. Rather, as Patricia Mears, a collaborator<br />

on this project, notes, curators created “a visual story that evoked the beautiful qualities<br />

of Jap<strong>an</strong>ese design from a decidedly Western point of view.” 27 French conceptual artist<br />

Gotscho (whose work often focuses on fashion) designed the exhibition space, placing<br />

the garments in a theatrical display of fashion clichés including the coat rack <strong>an</strong>d top<br />

model. These str<strong>an</strong>ge juxtapositions <strong>an</strong>d lack of contextualizing information perhaps<br />

allowed the garments to speak for themselves as such, highlighting the differences<br />

8

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