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Akasegawa Genpei as a Populist Avant-Garde An ... - Kontur

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contributions in the tradition of political manga,<br />

<strong>Ak<strong>as</strong>egawa</strong> w<strong>as</strong> openly political, with his hard graphic<br />

(geki-ga) style enhancing the sense of urgency.<br />

Furthermore, <strong>Ak<strong>as</strong>egawa</strong> went a great distance to<br />

create a coherent series with a deliberate structure of<br />

parody. 14<br />

Fig 4: ”The Flowering Old Man: 1” from The Sakura<br />

Illustrated, No.5 (1970)<br />

Even though each installment is three pages long, it h<strong>as</strong><br />

its own m<strong>as</strong>thead, complete with publication date and<br />

issue number, the fact of weekly publication, the total<br />

page number, the price, and the publisher’s and the<br />

artist’s names (Fig 4). The title panel mimicked that of<br />

Asahi Newspaper, the published of Asahi Journal,<br />

including the cherry flowers in the background down<br />

to the typographical design.<br />

The meaning of sakura is also explained on the<br />

m<strong>as</strong>thead, which reads:<br />

14 For further discussion of The Sakura Illustrated, see Tomii<br />

2002b<br />

KONTUR nr. 20 – 2010<br />

REIKO TOMII<br />

Sakura, or cherry, is the king of flowers and the<br />

national flower.<br />

Sakura is a humble [horse] meat and the<br />

“hecking horse.”<br />

Sakura is an audience who cheers in conspiracy<br />

with the performer.<br />

In other words, by designing this m<strong>as</strong>thead, he<br />

conceptualized The Sakura Illustrated <strong>as</strong> a weekly<br />

magazine in its own right. Most outrageously, in his<br />

conceptual parodic scheme, its printing and<br />

distribution w<strong>as</strong> “subcontracted” to Asahi Newspaper<br />

Company. He even claimed to use Asahi Journal <strong>as</strong> a<br />

tsutsumigami, or “wrapper.”<br />

In his own word, he “hijacked” (nottori) the mainstream<br />

magazine, <strong>as</strong> unambiguously spelled out on every page:<br />

“third-cl<strong>as</strong>s mailing hijacked” (dai-san-shu yūbin nottori),<br />

again mimicking the established custom, “third-cl<strong>as</strong>s<br />

mailing permit,” wherein a publisher is allowed to pay<br />

only the subscription-rate postage. Hijacking w<strong>as</strong> a<br />

topical word at the time, especially with the Japan Red<br />

Army’s highjacking of the airplane Yodo in 1970 still<br />

fresh in memory. (In this incident, nine members of the<br />

militant anti-government group highjacked a Japan<br />

Airline plane which left Haneda for Fukuoka, and<br />

successfully landed in North Korea.) Notably, in art,<br />

“hijacking” is tantamount to “appropriation,” or<br />

borrowing. In devising the design and content of The<br />

Sarkura Illustrated, <strong>Ak<strong>as</strong>egawa</strong> made an extensive use of<br />

appropriation, beginning with the magazine format and<br />

extending to the texts of the wartime elementary-school<br />

readers.<br />

The most notorious example is found in the final and<br />

31st installment, in which he put the phr<strong>as</strong>e “Akai / akai<br />

/ <strong>as</strong>ahi / <strong>as</strong>ahi”—which means, “Red, red [is] the rising<br />

sun”—borrowing from the wartime elementary-school<br />

textbook, nicknamed Asahi dokuhon or Asahi Reader. As<br />

parody, he turned what he borrowed into something<br />

funny, frequently slipping his biting critique of the<br />

original into it. In this c<strong>as</strong>e, the phr<strong>as</strong>e “Red Asahi” is<br />

often construed <strong>as</strong> his mockery of the left-leaning tenet<br />

of the Asahi newspaper. (In retrospect, it could also be<br />

interpreted <strong>as</strong> an allusion to Asahi’s significant role in<br />

the war efforts in the cultural sphere in wartime Japan.)<br />

Asahi duly responded to <strong>Ak<strong>as</strong>egawa</strong>’s mischief by<br />

recalling this issue of Asahi Journal from the newsstand<br />

and bookstores. Naturally, once again, <strong>Ak<strong>as</strong>egawa</strong><br />

became an object of scandal in the m<strong>as</strong>s media,<br />

expanding his portfolio of notoriety.<br />

In brief, The Sakura Illustrated offered <strong>Ak<strong>as</strong>egawa</strong> the<br />

first occ<strong>as</strong>ion to use a mainstream print outlet, while<br />

41

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