Audi collection

Audi 

Vorsprung durch Technik 

quattro GmbH 

85045 Ingolstadt 

www.audi.com 

Updated April 2012 

Printed in Germany 

258/1101.30.18 

2012 

All offers available while stocks last. Deliveries and services 

provided in accordance with our general terms and conditions. 

Subject to misprints, errors and alteration. 

collection 

This catalogue is made from chlorine-free, bleached paper. Audi 





2012 

Audi design Capturing the unique – Leather An extraordinary material – Audi 

exclusive Express your personality – Q3/A1 Collection Young and expressive – 

Kids For the Audi fans of tomorrow – Heritage Motorsport history you can touch

Ë!"5yrq!#Ì 

» Sport/Clothing 

Adidas functional cap – page 067 

Adidas functional polo shirts – page 066 

Backpack – page 061 

Bath towel – page 067 

Golf balls – page 065 

Golf cart bag – page 064 

Golf stand bag – page 064 

Golf towel – page 067 

Golf travel cover – page 065 

Golf umbrella – page 066 

Men’s leather jacket – page 069 

Men’s softshell jackets – page 069 

Shoe bag – page 063 

Sleeping bag – page 061 

Sports bag – page 062 

Travel bag with wheels – page 062 

Wallet – page 061 

Wash Centre – page 063 

Women’s softshell jackets – page 069 

» Kids 

Audi A1 pull-back car – page 083 

Audi Junior quattro – page 083 

Audi Junior quattro push pole – page 083 

Audi Junior quattro trailer – page 083 

Audi Kids Car – page 082 

Baby baseball cap– page 078 

Baby beanie – page 081 

Baby short sleeve romper suit – page 079 

Baby long sleeve romper suit – page 080 

Baby hooded jacket – page 081 

Baby winter jumpsuit – page 081 

Baby/infant polo shirt – page 079 

Girls’ long shirt – page 077 

Infant hooded sweater – page 079 

Infant outdoor jacket – page 075 

Käthe Kruse collection – pages 070–073 

Key ring – page 083 

Kids’ beanie and scarf set – page 075 

Kids’ cap – page 075 

Kids’ hooded jacket – page 074 

Kids’ long sleeve – page 077 

Kids’ outdoor jacket – page 077 

Kids’ polo shirt – page 077 

Motorsport bear – page 083 

Slipper socks – page 081 

» R8 

» Home 

GT Collection 

Cap – page 091 

Men’s leather jacket – page 090 

Men’s outdoor jacket – page 090 

Men’s polo shirt – page 091 

Men’s rugby shirt – page 091 

Scarf – page 089 

Suitcase sets – pages 086, 087 

USB memory stick – page 089 

Women’s layered shirt – page 089 

Women’s outdoor jacket – page 088 

Women’s polo shirt – page 088 

Women’s sweat jacket – page 089 

& Leisure 

2 in 1 Thermos flask – page 101 

Boules set – page 100 

Cigar drill – page 096 

Computer mouse – page 096 

Espresso cups – page 098 

Metal bowl – page 099 

Note books – page 093 

Pens and pencils – pages 093–095 

Pocket knife – page 096 

Shopping basket – page 097 

Thermo mug – page 101 

Water carafe – page 099 

Woollen blanket 

with strap – page 100 

» Heritage 

Aviator sunglasses – page 103 

Heritage caps – page 107 

Heritage jackets – page 104 

Kids’ Heritage polo shirt – page 104 

Men’s Heritage polo shirt – page 104 

Shoulder bag – page 107 

Women’s Heritage polo shirt – page 106 

111

Four rings. 

One spirit. 

Audi stands for Vorsprung durch Technik. This philosophy applies 

not only to our cars, but to everything that bears our name. Each and 

every Audi product must be unmistakable. It has to represent the 

spirit of our brand. In short: it needs to be something special. 

In this catalogue, we’d like to introduce you to the Audi collection. 

Selected items can accompany you throughout the day, no matter 

where you are. Begin the day in a relaxed mood with a glance 

at one of our high-quality chronographs. Feel at home with our 

timelessly stylish fashion range. And spoil the young ones with the 

cheerful children’s range. 

Enjoy Audi. Live Audi. 

Editorial 003

Contents 

Welcome to Audi and the Audi collection. 

Find out what it means not just to drive an Audi but to really live Audi. 

026 

008 034 036 

006 Audi design 

What gives Audi design its distinct 

character? Head of Audi Design 

Wolfgang Egger lets us in on the secret. 

008 Leather 

An extraordinary material 

transformed into extraordinary 

products. 

018 Travel 

No matter where you are – with 

Audi accessories you’ll always feel 

right at home. 

026 Watches 

We know how important time is – 

after all, Audi has been around for 

over 100 years. 

034 Audi exclusive 

That individual touch – exclusively 

from Audi. 

036 Q3/A1 Collection 

Young and modern – stunning 

outfits designed in cooperation 

with Maloja. 

084 102 

060 070 

050 Accessories 

The little things in life 

also deserve great design 

because they enrich our 

every day lives. 

060 Sport/Clothing 

Dynamics are an integral 

part of our brand. The 

same is also true of our 

clothing. 

070 Kids 

They may not be old 

enough to drive, but kids 

can be Audi fans too. 

084 R8 GT collection 

The sportiest accessories 

for some of our sportiest 

cars. 

092 Home & Leisure 

Lend your home that 

certain Audi touch. 

102 Heritage 

Commemorating our 

greatest victories – with 

a series of specially 

selected items. 

108 Size tables 

110 Index

006 Audi design 

Good design must always make a 

statement and express some kind of 

vision, says Wolfgang Egger. It must 

strive for excellence and anticipate 

future developments. 

Focus on precision 

The special something that defines Audi 

design isn’t produced in a vacuum. Design, 

creativity, a feel for the vocabulary of shape – 

these all require inspiration. 

Audi designers find this inspiration in Munich. 

The capital of Bavaria combines sophistication 

with spacious urban planning and provides 

an ideal environment for new ways of 

thinking and interdisciplinary exchange. A 

young, international design team headed by 

Wolfgang Egger works in a generously 

proportioned, well-lit office: this is Audi 

Concept Design. Their main duty is to come up 

with ideas for the unique vehicles that Audi 

produces. But they also develop exclusive 

designer products that make the Audi brand 

come to life beyond the world of cars. 

The products adhere to the philosophy and 

formal style of Audi design: clear lines, 

minimalist execution, no unnecessary ornamentation. 

Everything about the vehicle or 

designer product is there to serve a rational 

purpose. The classic design adage “form 

follows function” is given precise expression 

here. 

Alongside the brand’s aesthetic sensibility, 

the designers also favour materials that are 

used by Audi in automotive construction. Carbon, 

aluminium and leather afford everyday 

items an added sense of value and prestige. 

Commonplace items are given the Audi design 

treatment, elevating them above the mundane. 

But what is the underlying motivation? 

Egger explains: “It allows people to experience 

the Audi brand from a new perspective 

and encounter a very different kind of 

‘Vorsprung durch Technik’.” 

At Audi, high-performance design applies to everyday items as much as it does to automobiles. 

Audi design 

007

008 Leather Leather 009 

Qualit y 

you can see, 

feel and smell. 

A sense of achievement is a magnificent feeling. One that’s 

often followed by the desire to treat yourself to a reward. But 

it’s the little luxuries that frequently make life more pleasurable. 

Like a high-quality accessory in exclusive leather, for 

example. 

“ 

We make cars more innovative. 

Why shouldn’t 

we be able to do the same 

with handbags? 

” 

Women’s handbag 

Spacious handbag made from grained leather. Outer 

zip pocket, handle with imitation seam. The handle’s 

length can be adjusted using a hinge. On the inside: 

compartments for valuables, mobile phone and pens. 

Dimensions: 44 x 36 x 17 cm 

314.11.018.00

010 Leather 

1 

1 Men’s wallet 

Wallet in horizontal format. 2 large compartments 

for notes, coin compartment, flap with 

10 pockets, net pocket for ID card. 

Dimensions: 12.5 x 10.3 x 1.2 cm 

314.11.007.00 

2 Women’s purse 

With all-around zip. 2 compartments for notes, 

2 deep compartments, coin compartment, 

7 card holders. 

Dimensions: 10 x 14 x 2.2 cm 

314.11.001.00 

3 Mini wallet 

Triple-folding wallet. Large compartment for 

bank notes, 4 card holders, coin compartment 

with zip. 


314.11.011.00 

Something valuable 

for your valuables. 

2 

3 

The Audi collection wallets and purses made from 

high-quality cowskin Nappa leather are valuable 

even before you put any money in them. 

4 

5 

6 

Leather 

4 Women’s billfold 

Billfold with all-around zip. 2 compartments for 

bank notes, 1 large zip compartment for coins, 

12 card holders and 2 slip-in compartments. 


314.11.003.00 

5 Credit card wallet 

Flat leather wallet. 12 card holders, 2 deep 

pockets, 1 large compartment for bank notes. 

Dimensions: 10 x 11.5 x 0.6 cm 

314.11.010.00 

6 Wallet 

Wallet in vertical format. 2 large compartments 

for notes, coin compartment, 8 card holders, 

2 deep pockets. 


314.11.004.00 

011

012 Leather 

The pieces of leather are inspected 

several times and then individually 

selected for further processing. 

“ 

This is Audi design you 

can touch – without putting 

a hole in your wallet. 

” 

1 

Just like many of the seat elements in our 

vehicles, the leather accessories are often 

manufactured by hand. 

True character requires craftsmanship. 

As a natural product, every piece of leather is unique and 

no piece looks like any other. And this is how it needs to 

be treated. For this reason, our accessories are produced 

in predominantly manual processes – from stamping out 

the leather with a die punch and turning the edges with a 

bone folder, through to cutting, gluing and stitching with 

the sewing machine. Every piece of leather is individually 

punched by laser and lined with high-quality grey fabric. 

The transformation of animal hide into leather is one of 

the oldest skills known to man. And to the present day, this 

both supple and robust material finds use in the widest 

range of applications. 

5 

Leather is sensitive. Processing it 

requires special tools and great skill. 

These exclusive accessories are made using only 

high-quality cowskin Nappa leather that has been tanned 

without the use of chromium. In terms of functionality, 

design and innovative solutions, all of these German-made 

leather products clearly bear the Audi hallmark. 

2 

3 

4 

Leather 

1 Pouch for car keys 

Leather pouch with 2-sided zip, suitable for Audi 

car keys and other keys. 


314.11.013.00 

2 Passport cover 

Protective holder for a passport, 3 card holders, 

1 pocket. 


314.12.022.00 

3 Vehicle documents holder 

Leather holder. 3 transparent compartments for 

documents, 3 card holders, 2 deep pockets. 

Dimensions: 9.2 x 12 x 1.3 cm 

314.11.008.00 

4 Cigar case 

Leather case. Fits two cigars. 


314.11.017.00 

5 Leather folder 

Folder with all-around zip, suitable for A4 notepads, 

with ring mechanism, 2 large pockets e.g. 

for an iPad, organiser compartments for pens, 

mobile phone, calculator. 


314.11.016.00 

013

1 Cosmetics pouch 

Leather case for cosmetic items, with zip and 

2 inner compartments. 


314.11.009.00 

2 Smartphone case 

Slip-in case for iPhone, iPod, etc. With removal tab. 

Dimensions: 7.5 x 12.5 cm 

314.11.006.00 

3 Pocket mirror 

Handbag mirror with a leather cover. 

Dimensions: 8.7 x 9.2 cm 

314.12.023.00 

4 Pen case 

Flap case with press stud. Fits two pens. 

Dimensions: 15.5 x 5 x 2 cm 

314.11.014.00 

5 Business card case 

Slip-in case for approx.15 business cards. 

Dimensions: 7.5 x 13 cm 

314.11.015.00 

6 Attaché case 

Made from coarse-grained cowskin leather, 

handle with decorative stitching, covered metal 

clasps, 1 large compartment, organizer compartments 

for mobile phone and pens. 


314.11.019.00 

2 

4 

1 

5 

Requirement 1: infuse everyday 

objects with premium quality. 

Requirement 2: ensure that the workmanship 

is perfect, even in the smallest details. 

3 

The quality of a product can only be as high as the material 

from which it was manufactured. This is why we ensure that the 

materials for all our accessories exhibit consistently high levels 

of quality. Because only then is durability – and your complete 

satisfaction – guaranteed. 

6 

Leather 

Requirement 3: always combine 

the practical with the beautiful. 

015

016 Leather 

Design 

with a unique 

trademark: 

perfection. 

The design language of Audi is visible in the 

clear lines, the functional details and the 

overall visual impression. 

1 

1 Watch case 

Padded leather case for 3 watches, press stud 

fastener (watch not included). 

2 

Dimensions: length 21 cm, diameter 9.3 cm 

314.12.021.00 

4 

5 

3 

Leather 

2 Leather belt 

Leather belt with metal clasp in satin finish, Audi 

rings engraved on the upper side of the clasp. 

Perforation at end of belt. 

Length: 120 cm (can be individually shortened) 

Width: 2.5 cm (narrow), 3.5 cm (wide) 

Narrow 

314.11.002.00 

Wide 

314.11.005.00 

017 

3 Picture frame 

Picture frame, can be folded for travel, 

transparent surface suitable for 10 x 15 cm photos. 

314.12.024.00 

4 Wash bag 

Bag made from grained leather with zip, 

inner zip compartment and 3 net pockets. 

Dimensions: 27.5 x 18 x 13 cm 

314.11.012.00 

5 Weekender bag 

Travel bag in grained cowskin Nappa leather 

with zip opening, outer zip pocket, inner 

compartments for small items. 


314.11.020.00

018 Travel 

W Houston St 

SoHo 

Canal St 

Stand at the curb, hail a cab, get in. 

The city’s yellow cabs are an institution. 

New York 

The city that never sleeps. 

People from all over the world. Their 

cultures, their customs, all combined in 

one single city: New York. New York is 

movement, communication, community. 

Always changing. Always inspiring. 

And always worth the trip. 

SoHo 

The trendy district in the south of Manhattan intersected 

by Broadway. The north is overrun by tourists 

in countless restaurants and boutiques, but in 

the south, that original SoHo flair can still be felt. 

Artists and bohemians populate the many lofts 

and studio apartments. 

Broadway 

There are many ways to discover New York: 

the most authentic of all is on foot. 

Travel 

019

020 Travel 

1 

1 Trolley case 

Case with extendible telescopic handle, 

4 low-friction wheels, standardised TSA lock with 

integrated address label and front pocket. On the 

inside: 2 dividers, zipped compartments for small 

items, fastening belts, removable garment bag, 

2 shirt bags with folding boards, shoe bag and 

laundry bag. The large case comes with a garment 

bag and a shoe bag. 

Material: Polycarbonate exterior with nylon fabric 

Dimensions including wheels: 

Large trolley case: 53 x 80 x 33 cm 

(not pictured) 

Medium trolley case: 43 x 70 x 27 cm 

Large 

315.11.009.01 

Medium 

315.11.009.02 

2 Business trolley 

Trolley case with extendible telescopic handle, 

2 wheels. Outer pocket for documents. Business 

section with padded laptop pouch and charger 

pocket, file dividers and organiser pockets for 

mobile phone, pens and business cards. Separate 

zipped garment compartment with fastening 

belt, laundry compartment and removable shirt 

bag. Standardised TSA lock with address label. 

Material: Polycarbonate exterior with nylon fabric 

Dimensions including wheels: 50 x 40 x 20 cm 

(complies with the hand luggage dimensions 

specified by Lufthansa and IATA) 

315.11.009.03 

2 

Brooklyn 

Bridge 

Manhattan 

Bridge 

Williamsburg 

Bridge 

Brooklyn Brook rooklyn rookly roo l yn y 

Welcome to Brooklyn! 

Over the last few centuries, countless immigrants have been drawn to 

this particular corner of the Big Apple. As a result, Brooklyn is one of 

the most colourful districts of New York and the most populated of the 

five boroughs. If you ever travel to New York, be sure not to miss this 

unique part of town. 

BROOKLYN BRIDGE 

The Brooklyn Bridge is one of the oldest 

bridges in America and an icon of the city. 

It connects Brooklyn and Manhattan and 

was originally intended for horse-drawn 

carriages and trolley cars, but now boasts 

six lanes just for cars. There’s also room 

for pedestrians and cyclists to enjoy this 

magnificent bridge, too. 

021

1 

2 

The Manhattan skyline – absolutely unique and instantly recognisable. 

Many immigrants remember the first moment they laid 

eyes on the island. Even today, this vista of promise never fails 

to amaze those new to the city. 

1 Garment bag 

With shoulder strap, 3 front pockets and an 

all-round zip. Spacious interior with 2 hooks for 

hanging, fixture for 2 clothes hangers, separate 

inner pockets, removable shoe bag and crease 

protection for trousers. 

Material: Nylon fabric and solid EVA material 


315.11.009.04 

2 Laptop case 

Shoulder bag. 2 main sections, padded laptop 

pouch, charger pocket, large document compartments 

and organiser pockets. Padded shoulder 

strap and suitcase attachment function. 

Materials: solid EVA material and nylon fabric. 


315.11.009.05 

Constant companions for constant travellers. 

No matter where you are, with Audi Travel 

Accessories you’ll always feel at home. 

3 Beauty case 

Wash bag with suitcase attachment function, 

zip opening allows case to be hung up, integrated 

mirror and large main section with loops 

and inner pockets. 2 separate side sections 

for storing small items; sections also include 

waterproof pockets. 


315.11.009.06 

4 Wash bag 

Zip opening allows bag to be hung up, large main 

section with loops and pockets for cosmetics. 

2 separate side sections for storing small items; 

sections also include waterproof pockets. 


315.11.009.07 

3 4 

Travel 

023

024 Travel 

1 Backpack 

With large main section, padded 15” laptop 

pouch at the back, numerous organiser 

compartments and exterior zipped pockets.* 


315.11.006.00 

2 

3 

1 

2 Messenger bag 

“ 

The modern individual is 

always on the go. Luckily, 

there are plenty of 

accessories that perfectly 

complement our mobile, 

urban lifestyles. 

” 

With large main section, padded 15" laptop pouch 

at the back, numerous organiser compartments. 

Zipped pocket integrated into the flap on the front 

of the bag.* 


315.11.005.00 

3 Small messenger bag 

Main section with organiser compartments, 

zipped pocket at the front.* 


315.12.008.00 

* All Smart Urban Mobility products have the following features: 

Exterior material: 100 % eco-friendly polyester (reduced CO₂ emissions and reduced use of water, chemicals and energy during production) 

Interior material: 100 % cotton 

Colours: mottled grey/black (outside), brown (inside) 

2 

4 

4 Mobile device case 

Zipped case that can also be used as a stand 

(e.g. for an iPad), with flat outer zip pocket 

and flat handle.* 


315.11.008.00 

5 

Travel 

Here today, tomorrow another city, another 

country, another world. No matter where you 

are, Audi Accessories allow you to be yourself. 

5 Smartphone case 

Sleeve case with an additional outer pocket, e.g. 

for cards or business cards.* 


315.11.007.00 

025

You can’t hold 

back time. 

But you can measure 

it down to 1/6 

of a second. 

Ever since the first mechanical watches were 

produced, their makers have been striving to 

achieve the highest possible levels of precision. 

The tools available for this endeavour 

have never changed – technical know-how 

and outstanding craftsmanship. Values that 

have defined Audi since 1909. 

But that’s by no means all. Innovation and 

progressive design are also anchored at the 

brand’s core. And this drive for perfection 

has now led to the 

creation of a wristwatch 

that represents 

a masterpiece of technology 

and mechanical precision. 

The Audi Tachoscope® pays homage to 

100 years of Audi. This unique automatic 

chronograph with tachymeter function 

embodies the brand’s incomparable values 

and harks back to Audi’s legendary 

motorsport victories of the 1930s. 

The design of the dial was inspired by the 

instrumentation typography on the legendary 

Type C Auto Union racing car. Great 

attention was also paid to small details 

such as the crown in the form of a gearwheel 

and the anniversary years engraved 

on the rotor. 

Watches 027 

The technology beneath the sapphire crystal 

comes from Chronoswiss. Housed inside the 

Tachoscope® is the exclusive and patented 

automatic manufacture calibre C.125. 

The Glucydur balance completes 21,600 oscillations 

per hour and enables 

impressive stopwatch accuracy 

down to one-sixth of a 

second – perfect precision. 

As a limited edition of just 100 watches, the 

Tachoscope® is a fascinating chronograph 

that is as unique as the occasion for which 

it was created. 

Tachoscope® 

Automatic chronograph with regulator dial and 

tachymeter function. Hour, minute and second hands, 

centrally located chronographic seconds indicator, 

tachymeter scale. Water resistant to 3 atm. Solid 

26-piece case, crown in Audi design with integrated 

pusher (monopulsante). 

White gold Tachoscope with dial in sterling silver 

(925), 65 units. 

Platinum Tachoscope with dial in enamel, 35 units. 

Dimensions: case diameter 42.8 mm, height 11.8 mm 

White gold 

110.09.002.00 

Platinum 

110.09.001.00

028 Watches 

“ 

With every Audi, you can choose from a range of 

different paint finishes, seat upholstery versions 

and optional equipment. With these three-hand 

watches, it’s virtually the same: thanks to their 

replacement straps, they can create an entirely 

different impression every day – and so can you. 

Who do you want to be today? 

” 

1 2 

3 

The sensation of feeling something special or even being something special – that’s what 

motivates us. In an age when we read the time on our mobile phones, wristwatches have 

once again become more than just everyday items. Sometimes they’re merely fashion accessories. 

But increasingly they’re a statement – a deliberate choice that distinguishes the wearer 

from those who remain in constant thrall to their phones instead of casting a composed 

glance at their wrist. The place where the passing of the day can be observed. The place 

where traditional materials sharpen your awareness of precision and master craftsmanship. 

The place where you choose to wear something special. 

1 Three-hand watch with leather strap 

Watch with hour, minute and second hands, date 

display, dial in black, Swiss Ronda 715 quartz 

movement, mineral glass, screwed crown, easyto-change 

straps. Water resistant to 5 atm. 

Swiss made. 

Case dimensions: diameter 40 mm 

Height 11 mm 

310.09.002.00 

2 Three-hand watch with metal strap 

Watch made from brushed stainless steel. Hour, 

minute and second hands, date display, dial in 

silver, Swiss Ronda 715 quartz movement, 

mineral glass, screwed crown, easy-to-change 

straps. Water resistant to 5 atm. Swiss made. 


Height 11 mm 

310.09.001.00 

3 Replacement straps 

Brown leather strap 

Cowskin leather, pin buckle made of 

stainless steel. 

310.09.014.00 

Black leather strap 

Cowskin leather, pin buckle made of 

stainless steel. 

310.09.013.00 

Metal strap 

Folding clasp made of stainless steel. 

310.09.015.00 

Three-hand watch package 1 

Three-hand watch with metal strap and 

additional black leather replacement strap. 

310.09.006.00 

Three-hand watch package 2 

Three-hand watch with black leather strap and 

additional brown leather replacement strap. 

310.09.007.00 

The chronographs and three-hand 

watches feature an ingenious mechanism 

for quickly changing the strap, 

Audi has applied for the patent. 

1 

2 

3 

4 

1–4 

Mechanism on the three-hand watches 

The opening for removing and inserting 

the watch strap is on the left side of the 

watch case. 

Insert the desired watch strap in the 

opening on the side of the watch case. 

Watches 

Then rotate the watch strap up or down and 

click it into the correct locked position. 

The same process in reverse makes it just as 

quick and easy to remove the watch strap 

and replace it with another. 

029

030 Watches 

“ 

Every second is precious. 

Keep track of each in style. 

” 

Chronograph 

Watch made from brushed stainless steel. Mineral 

glass, screwed crown. Swiss Ronda 5030.D quartz 

movement with chronograph function for measuring 

seconds, minutes and stop times, date function and tachymeter 

scale for measuring speed. Three different 

straps that click into place. Water resistant to 5 atm. 

Swiss made. 


Height 12 mm 

1 Watch with metal strap and silver dial 

310.09.003.00 

2 Leather strap with silver dial 

310.09.004.00 

3 Rubber strap with black dial 

310.09.005.00 

2 3 

Chronograph package 1 

Chronograph with metal strap and black leather replacement 

strap. 

310.09.008.00 

Chronograph package 2 

Chronograph with rubber strap and black leather replacement 

strap. 

310.09.009.00 

Chronograph replacement straps 

Metal strap made of stainless steel. 

310.09.011.00 

Black leather strap 

Cowskin leather, pin buckle made of stainless steel. 

310.09.010.00 

Black rubber strap 

Rubber, pin buckle made of stainless steel. 

310.09.012.00 

The three chronographs presented here also come with a 

practical and elegant replacement strap. Each one is of 

premium quality and lends the watch its own particular 

character – one that can easily be changed again tomorrow. 

1 

Watches 

How precise is precision? 

Precision is an extremely imprecise concept. 

If a movement deviates from the actual 

time by just 30 seconds per day – or every 

86,400 seconds – its degree of accuracy is 

an astonishing 99.965 %. It could thus be 

reasonably described as being “precise”. 

But compare this value with the accuracy 

expected of high-quality watches and it 

puts things into a different perspective. So 

what defines a watch with a maximum level 

of precision? The key factor in the accuracy 

of a watch is the quality of its movement. 

The more precise the regulation, the more 

accurate the watch will be. Another aspect 

not to be overlooked is the movement’s 

behaviour at different temperatures and 

in different positions. 

031

032 Watches 

1 2 

Time has an individual quality. Taking your time over some- 

thing – an absolute luxury. What better way to savour this 

luxury than with an attractive timepiece? 

Wearing a wristwatch was initially a female privilege – around 

the turn of the last century, men were still using pocket watches. 

Only when the operation of machines became more widespread and 

the ability to quickly check the time became more important did the 

wristwatch begin to appeal to both sexes. The first men to wear this 

“newfangled” wristwatch were pilots, eventually leading to the coining 

of the term “pilot watch”. Ladies’ watches have remained fashion 

accessories to this day, usually with restrained design so as to suit 

any occasion. With the Audi chronographs, you’ll always feel perfectly 

attired – regardless of whether you’re a man or a woman. 

3 Chronograph Big Date 

Classic chronograph. Black dial with large 

luminous hands and numerals. Date display, 

“double stop” function, tachymeter scale for 

measuring speed, Swiss Ronda 5020.B quartz 

movement, black leather strap. Water resistant 

to 5 atm. Made in Germany. 


310.10.003.00 

1 Women’s Watch Dual Time, white 

Three-hand watch with white dial. Display of 

second time zone in silver sunburst finish, Swiss 

Ronda 6203.B quartz movement, luminous hour 

and minute hands, date function, decorative 

stones on the pusher, white leather strap. Water 

resistant to 5 atm. Made in Germany. 


310.10.001.00 

2 Men’s Watch Dual Time 

Silver dial with luminous detailing, date function, 

time zone with sunburst finish, display of a second 

time zone, Swiss Ronda 6203.B movement, 

black leather strap. Water resistant to 5 atm. 

Made in Germany. 


310.10.002.00 

3 

4 

Watches 

4 Chronograph, brown 

Chronograph with “double stop” function, luminous 

hands and numerals, date display, brown 

dial and cowskin leather strap, with Swiss Ronda 

5030.D quartz movement. Water resistant to 

5 atm. Made in Germany. 


310.11.001.00 

5 Women’s Watch Dual Time, brown 

Three-hand watch in cappuccino brown with 

dark Swarovski decorative stones indicating 

the hour marks. Luminous hour and minute 

hands, date function, display of a second time 

zone, Swiss Ronda 6203.B quartz movement, 

calfskin leather strap. Water resistant to 5 atm. 



310.11.002.00 

5 

033

1 

Passion you 

can touch. 

2 Business card case 

Flat business card holder with 2 pockets. 


314.11.021.00 

4 Key ring 

Key ring with carabiner, split ring and small 

Audi exclusive tag. 


318.11.008.00 

1 Note book sleeve 

A5 note book included. 

Dimensions: 16 x 22.3 x 2 cm 

314.11.022.00 

If you drive an Audi, you already know Audi exclusive: with its outstanding 

range of leather in selected beautiful colours, this line offers you products 

3 Ticket wallet 

Audi exclusive 035 

that go beyond the normal equipment. You can now enjoy these fine materi- 

als outside your car too: discover fascinating products made using our 

original cowskin Nappa upholstery leather in chestnut brown with powder 

beige inserts. These unique keepsakes also feature the Audi exclusive logo. 

4 

5 

2 

3 

Leather wallet for travel documents, 2 large 

inner compartments, 3 card holders, large 

main compartment. 


314.12.014.00 

5 Men’s wallet 

Wallet with 2 large compartments for notes, coin 

compartment, flap with 10 pockets, net pocket 

for documents. 


314.12.013.00

036 Q3 collection 

Maloja: 

Rediscovering 

the future. 

The team at Maloja works with traditional materials – 

combining them with the cuts and designs of tomorrow. 

The final results are unique items of clothing, exceptional 

in quality and brimming with adventure. Experience them 

for yourself. 

Q3 

The Audi Q3 has distinctly 

unique qualities: urban design, a 

contemporary form of mobility 

and plenty of space for the driver. 

At Maloja too, space is an integral 

part of their philosophy. In order 

to work creatively, people need 

both the teamwork aspect as well 

as room to withdraw. 

Modern life can be much too hectic. Let’s 

give ourselves time to withdraw for a moment. 

Let’s make our surroundings more 

comfortable, personal, friendly. Let’s clothe 

ourselves in natural materials. And value 

real quality again. Enjoying what we have. 

Because then we can meet the complex 

demands that confront us every day with a 

simple and authentic presence. 

Q3 Collection 

Creating something together. 

The team at Maloja draws inspiration from 

one another – and beyond. The mighty 

Alps – the landscape and challenges that 

they represent – infuse Maloja’s designs 

and cuts. Modern functional materials 

are harmoniously combined with patterns 

inspired by rural art and the Alpine spirit. 

Traditional colours are fused with new cuts 

in compelling styles. 

037 

The Audi A1. Big on quality. Down to 

the last detail. This is the concept 

behind the A1 collection. The highest 

quality standards apply here too – in 

every stitch and every button.


1 Q3 lanyard 

Braided leather band and ring with 

embossed Q3 logo. 

318.11.009.00 

Q3 

2 

4 

“ 

OUR IDEA OF SPORT IS 

MORE ABOUT THE PLEASURE 

OF MOVEMENT THAN 

COMPETING. 

2 Women’s Q3 Thermolite quilted jacket 

Thermolite padding, ultra-lightweight, ultrawarm, 

with multicoloured zip, shoulder yoke, 

Q3 felt badge, checked details on inside, 100 % 

polyester, textured on the inside, washable up 

to 30°C. 

Sizes: XS–XL 

313.11.028.01–05 

3 Men’s Q3 Thermolite quilted jacket 

Thermolite padding, ultra-lightweight, ultrawarm, 

with multicoloured zip, shoulder yoke, 

Q3 felt badge, checked details on inside, 100 % 

polyester, textured on the inside, washable up 

to 30°C. 

Sizes: S–XXL 

313.11.034.02–06 

4 Women’s Q3 bodywarmer 

With hood, top stitching motif, hood lining made 

from checked material, zipper, warming Thermolite 

padding, 100 % polyamide nylon, washable 

up to 30 °C. Co-branding with Maloja. 


313.11.029.01–05 

5 Men’s Q3 bodywarmer 

With hood, top stitching motif, hood lining made 

from checked material, Q3 felt badge, zipper, 

leather shoulder covering, warming Thermolite 

padding, 100 % polyamide nylon, washable up to 

30°C. Co-branding with Maloja. 


” 

313.11.035.02–06 

Q3 collection 

3 

5 

039


1 

2 

1 Men’s Q3 polo shirt 

Half-sleeve, yoke with ribbed structure, breast 

pocket, Q3 felt badge, horn-style buttons, 100 % 

piqué cotton, garment washed, washable up to 

30°C. Co-branding with Maloja. 


313.11.038.02–06 

2 Women’s Q3 shirt 

Long-sleeve, embroidered yoke, 95 % cotton, 

5 % lycra, washable up to 30°C. 

Co-branding with Maloja. 


313.11.032.01–05 

3 Women’s Q3 trousers 

With scoop pockets, back welt pockets, checked 

details on inner waistband and hem. 100 % 

cotton twill, washable up to 30°C. Co-branding 

with Maloja. 


313.11.033.01–05 

3 4 

4 Men’s Q3 trousers 

With scoop pockets, patch pockets with flap, diagonal 

seam on the rear, checked details on inner 

waistband and hem, 100 % cotton twill, washable 

up to 30 °C. 

Sizes: S–XL 

313.11.039.02–05


5 Q3 beach towel 

Soft velour beach towel with checked pattern and 

Q3 motif. 

1 Q3 cap 

2 3 4 

2 Women’s Q3 fleece jacket 

With embroidered motifs, Audi rings felt badge, 

side pockets with zips and checked design and 

textured on the inside, 100 % polyester, washable 

up to 30°C. Co-branding with Maloja. 


313.11.030.01–05 

5 

3 Women’s Q3 checked blouse 

Long-sleeve, low yoke on front, breast pocket, Q3 

felt badge, horn-style buttons, 100 % cotton, 

washable up to 30°C. Co-branding with Maloja. 


313.11.031.01–05 

Material: 100 % cotton in compliance with 

Oko-Tex® Standard 100, washable up to 60°C 

Colour: white/cranberry/hazelnut/moss 

Dimensions: 100 x 180 cm 

313.11.041.00 

Flat style, 100 % cotton, Q3 felt badge. 

Colour: blue 

Size: one size (adjustable) 

313.11.042.00 

4 Men’s Q3 checked shirt 

Long-sleeve, pointed yoke on front, breast pocket, 

Q3 felt badge, horn-style buttons, 100 % cotton, 

washable up to 30°C. Co-branding with Maloja. 


313.11.037.02–06 

6 Men’s Q3 fleece jacket 

Sweater with zip, shoulder yoke, kangaroo pockets, 

Audi rings felt badge, checked details and 

textured on the inside, 100 % polyester, washable 

up to 30°C. Co-branding with Maloja. 


313.11.036.02–06 

“ INSPIRED BY NATURE, CREATED FOR THE MODERN WORLD ” 

6 

Q3 collection 

043

044 A1 collection A1 collection 

045 

The Audi A1: 

Big on quality. Down to 

1 

2 

the last detail. 

3 

1 Women’s A1 woollen jacket 

Made from high-quality 3-layered material from 

Pontetorto: knitted wool outside, soft Jersey 

lining inside and a wind-resistant membrane 

in the middle. 

Colour: teak brown 


313.10.004.01–05 

2 Men’s A1 woollen jacket 

Made from high-quality 3-layered material from 

Pontetorto: knitted wool outside, soft Jersey 

lining inside and a wind-resistant membrane 

in the middle. 



313.10.005.02–06 

4 6 

3 Men’s A1 softshell jacket 

Multifunctional clothing is in fashion, because 

challenges demand the right equipment – like 

this lightweight A1 softshell jacket with Jersey interior 

and mesh lining in torso area. 

Colour: white/misano red/teak brown 


313.10.003.02–06 

4 Women’s A1 softshell jacket 

Lightweight functional material, protects against 

rain (10,000 mm water column, 6,000 g/m2/24 

h breathability), with additional mesh lining in 

torso area, width-adjustable hood, sleeve hem 

with velcro adjuster. 

Colour: white/scuba blue/teak brown 


313.10.002.01–05 

5 

5 Men’s A1 sweat jacket 

The cosy A1 sweater made from 100 % cotton will 

make your free time even more relaxing. 

Colour: grey blend/white/misano red/ 

teak brown 


313.10.007.02–06 

6 Women’s A1 sweat jacket 

With lined hood, rounded arm cuffs and bottom 

band. Cool and sporty colour combination, 

distinctive design. 

Material: 100 % cotton 

Colour: grey blend/white/scuba blue 


313.10.006.01–05

046 A1 collection 

1 Men’s A1 checked shirt 

Long-sleeve, fashionable checked design. 




313.10.013.02–06 

3 A1 cap 

Cap. With A1 logo in printed-on 3D look. 

Lined interior. 




313.10.016.00 

5 A1 knitted scarf 

Soft wool-acrylic blend. 

Material: 30 % virgin wool, 70 % polyacrylics 

Colour: white/teak brown 


313.10.019.00 

5 

2 A1 trucker cap 

With modern checked pattern. 



313.10.017.00 

4 A1 belt 

Striped, with decorative clamping buckle for 

variable length adjustment. 


Maximum Length: 105 cm 

313.10.021.00 

6 A1 beanie 

Unisex knitted hat. Soft wool-acrylic blend. 

Interior lined with fleece. 

6 

Material: 30 % virgin wool, 70 % polyacrylics 


313.10.018.00 

1 

7 A1 beach towel 

Soft velour beach towel with checked pattern and 

A1 motif. 

Material: 100 % cotton in compliance with 

Oko-Tex®, Standard 100, washable up to 60 °C 



313.10.020.00 

2 

3 

4 

7 

“ 

Maloja is based in Bavaria. Their rooms are inspired by local mountain culture 

and traditional materials – that is, lots of wood, warmth and space, while outside 

the snow-covered peaks await. 

And the company’s philosophy incorporates yet more contrasts. Although 

the team works locally, they use contacts around the world to develop, manufacture 

and sell their products. Just like at Audi, it’s all about acting responsibly 

and being open for what the future holds in store. And just like at Audi, 

there is a huge emphasis on quality when it comes to materials, suppliers 

and working conditions. 

USING OLD TRADITIONS 

TO CREATE NEW ONES. 

” 

A1 collection 

047

048 A1 collection 

Discover the little big Audi A1 

at www.audi.com/a1. 

1 

4 

4 Men’s A1 polo shirt 

Colour blocks on the front, neckband with 

checked material, metal buttons with 

Audi A1 motif. 

Material: 95 % cotton, 5 % spandex 



313.10.010.02–06 

6 

2 

5 

5 Men’s A1 t-shirt 

With Audi A1 motif. 

Material: 95 % cotton, 5 % spandex 

Colour: white 


313.10.011.02–06 

3 

A1 collection 

1 Women’s A1 shirt 

With band collar, button facing and arm 

cuffs, engraved Audi rings on the silver-coloured 

metal buttons. 

Material: 95 % cotton, 5 % lycra 



313.10.008.01–05 

2 Women’s A1 t-shirt 

With tulip neckline, embroidered A1 logo and 

neckband made from checked material. 


Colour: grey blend 


313.10.009.01–05 

049 

3 Women’s A1 checked half-sleeve blouse 

Semi-fitted, with checked pattern, Audi neck label 

and discreet A1 embroidery. 


Colour: teak brown/white/scuba blue 


313.10.012.01–05 

6 A1 messenger bag 

With reversible cover made of premium-quality 

polyester, red inner lining, intelligent interior features 

including zipped compartments for phone, 

PDA and pen holder. In addition, the large messenger 

bag also has a zipped compartment on the 

back, a padded laptop compartment on the inside 

and an integrated lanyard with carabiner. 

Colours: brown and brown with red/white 

Dimensions: 34 x 31 x 9 cm (large), 

24 x 25 x 7 cm (small) 

Large 

315.10.001.00 

Small 

315.10.002.00


St yle 

is alwa ys 

in season. 

1 

2 

3 

2 Women’s sunglasses 

Accessories 

3 Metal sunglasses 

Sunglasses made of silver-coloured, elastic spring 

steel. Thanks to this innovative material, the temples 

can be folded flat, meaning that the glasses 

can fit into the flattest of jacket pockets. Green 

lenses made of elastic nylon with sun protection 

factor 3, with folding case. Made in Switzerland. 

311.12.003.00 

Glasses made of black, transparent plastic. 

Grey polycarbonate lenses with sun protection 

factor 3, including folding case. 

311.12.001.00 

1 Unisex sunglasses 

Dark brown, matt plastic glasses. Dark brown 

polycarbonate lenses with sun protection 

factor 3, including folding case. 

311.12.002.00 

051


1 

Sensuous 

metals. 

The Italian jewellery designer 

Antonio Ben Chimol has used steel and magnets to create 

something fascinatingly supple. 

2 

1 Women’s leather bracelet, two-tone 

Reversible leather bracelet. Two-tone, with magnetic 

clasp made from brushed steel. Italian 

leather. Colours: pink and brown. Audi rings on 

clasp. Co-branding with Antonio Ben Chimol. 

Size: length including clasp 54.5 cm, 

for maximum wrist circumference 17 cm 

329.11.009.00 

2 Men’s leather bracelet 

Dark brown with magnetic clasp made from 

brushed steel. Italian leather. Audi rings on clasp. 

Co-branding with Antonio Ben Chimol. 

Size: length including clasp 60 cm, 

for maximum wrist circumference 18 cm 

329.11.010.00 

Accessories 

After inspirational periods living in Rome, New York, London and Martinique, Antonio Ben Chimol has spent 

the last few years in Barcelona. This is where his fascinating pieces of jewellery are created. This vibrant city 

provides him with new ideas – and materials – every day. He particularly likes working with industrial metals in 

combination with natural materials. 

For the Audi collection, for example, he designed leather bracelets that are fastened using magnets. Knowledge 

of the healing power of magnetism can be traced back to the ancient Egyptians. Antonio Ben Chimol has 

reinterpreted these ancient ideas to create an aura of elegant timelessness. 

053 

3 Women’s spiral bracelet with beads 

Stainless steel spiral bracelets with stainless steel 

beads. Ultra-lightweight, elastic. 40 spirals in a 

pack. Stainless steel tube with Audi rings fitted 

on one of the spirals. Nickel-free. 

Size: length 19.5 cm, average 6.5 cm for 

maximum wrist circumference 17 cm 

329.11.011.00


1 2 

1 Large umbrella* 

Straight, soft-touch handle made of ABS material 

with integrated push button, aluminium shaft, 

fibre glass rails, aluminium anti-slip tip, two-tone 

cover made of high-quality pongee polyester with 

UV protection, reflective print on two segments 

and reflective tips around the edge. 

Colour: anthracite exterior, light grey interior 

Diameter: approx. 120 cm 

312.12.002.00 

Colour: red exterior, light grey interior 


312.12.003.00 

“ 

There’s no such thing as bad 

weather – only incorrect attire. 

And with Audi Accessories, you’ll 

always be well equipped. 

” 

2 Small umbrella* 

Crooked, soft-touch handle made from ABS 

material with integrated push button, aluminium 

shaft, fibreglass rails, aluminium anti-slip 

tip, two-tone cover made from high-quality 

pongee polyester with UV protection, reflective 

print on two segments and reflective tips 

around the edge. 

Colour: dark grey exterior, light grey interior 


312.12.005.00 

3 Pocket umbrella* 

Straight, soft-touch handle made from ABS 

material with integrated push button, three-part 

steel shaft with safety system and automatic 

open/close function, carbon fibreglass rails, 

7 segments, two-tone cover made from highquality 

pongee polyester with UV protection, 

reflective print on two segments and reflective 

tips around the edge. 

Colour: dark grey exterior, light grey interior 


312.12.004.00 

3 

Keeping a handle on everything. 

To get through the rain in perfect shape, you need to be 

carrying the right umbrella. And it must be pleasant to hold. 

The Audi collection has just the right handle for every style – 

from fine and elegant to striking and robust. Or small enough 

to fit inside any handbag. 

Accessories 

055 

* Planned availability: June 2012.


Unmistakabl y 

Audi. 

“ 

We believe in craftsmanship. Our silk ties are not 

only tied by hand – they’re also sewn by hand. 

” 

1 

2 

1 Silk ties 

100 % Italian silk, hand-sewn with premium 

quality craftsmanship, Audi rings woven into 

the silk lining. 

Silver 

313.11.040.10 

Red 

313.11.040.20 

Who says that only women enjoy frequently changing their outfit? 

The men of the world have been doing some catching up. 

The ties are crafted from 100 % fine Italian silk that is magnificently light and supple 

to wear. Hand-sewn with premium-quality craftsmanship, they set a particularly 

distinctive tone with any business outfit. 

2 Cufflinks 

Brushed stainless steel with polished side edges 

and engraved Audi rings. Optionally available with 

polished onyx stone enclosed in a stainless steel 

frame with engraved Audi rings. 

Stainless steel 

329.08.010.00 

3 

3 Audi rings pin 

Metal, with safety fastener. 

Width: 1.5 cm 

1 pin 

319.10.001.00 

Accessories 

057


Valuables. 

Even the little things in life should be well designed. 

Others might argue that design isn’t important when it 

comes to accessories for everyday use such as caps or key 

rings. But we say that these are exactly the things that 

reveal how much we value ourselves. 

1 Baseball cap 

Cap made from 100 % cotton with Audi rings 

embroidered on the front. Width adjustment 

mechanism with embossed Audi rings. 

Colour: red, black, grey/beige 


Red 

313.07.077.20 

Black 

313.07.077.30 

Grey/beige 

313.07.077.10 

1 

2 

2 Key ring 

Fashionable key ring made from premium-quality 

plastic and metal with A1 logo or Audi rings. The 

design is ideally shaped for holding Audi car keys. 

The smart fastening mechanism is easy to open 

and close. Made in Germany. 

A1 

318.10.012.00 

Audi rings 

318.10.011.00 

3 

4 

3 Audi rings lanyard 

Lanyard with woven Audi rings and carabiner. 

Black 

318.11.010.00 

White 

318.11.011.00 

Red 

318.11.012.00 

4 RS key ring 

Key ring with metal surface in Audi 

aluminium and fine cowskin leather tag with red 

contrasting stitching and embossed RS logo. 


RS 3 

318.11.002.00 

RS 5 

318.10.013.00 

TT RS 

318.11.003.00 

5 

Audi rings 

318.10.002.00 

Audi A3 

318.10.003.00 


318.10.004.00 


318.10.005.00 


318.10.006.00 


318.10.016.00 


318.10.007.00 

Accessories 

5 Leather key ring 

Key ring with metal surface in Audi aluminium. 

The Audi rings and vehicle logo are engraved in 

the metal part. Tag made from fine cowskin 

leather. Made in Germany. 

Audi Q3 

318.11.001.00 


318.10.008.00 


318.10.009.00 

Audi TT 

318.10.010.00 

Audi S model 

318.11.004.00 

059


Read y 

to explore. 

Enjoy long walks through the countryside 

and camping trips with the family. Audi will 

get you there – and provide you with all the 

right accessories to make your outdoor experience 

almost as comfortable as the drive 

there. Our specialist for outdoor products is 

Deuter – Europe’s leading outdoor brand 

with over 100 years of experience. Deuter 

stands for high-quality and 

durable gear you can count on. 

1 

1 Backpack 

Large main compartment with inner document 

compartment, 2 side pockets, slimline zipped 

compartment with lock buckle, elastic bungee 

cord, Deuter Airstripes back system. Co-branding 

with Deuter. 

Material: 600D polyester, water-repellent, 

PU-coated, resistant to wear, kinks and flexible 

at low temperatures 

Colour: dark grey 


Weight: 540 g 

Volume: 20 l 

315.12.007.00 

2 Sleeping bag 

Can also be used as a blanket by opening the zip 

fully, summer sleeping bag / sleeping bag liner. 

Co-branding with Deuter. 

Material: inner lining made of Deuter microfleece 

Outer shell: 260T soft nylon Tactel 



(for people up to 185 cm in height) 

Packed size: 16 x 30 cm 

Total weight: 720 g 

315.12.001.00 

3 Wallet 

1 coin pocket, multiple card compartments, 

Velcro fastener, slimline zipped pocket on the 

back. Co-branding with Deuter. 






315.12.004.00 

3 

2 

Sport/Clothing 

061


1 

2 

1 Sports bag 

Large main section with a padded bottom with 

5 studs, flat zip compartment on the front, 

2 zip side pockets (one with a shoe bag), inner 

mesh pocket beneath the flap. Co-branding with 

Deuter. 






Weight: 1,226 g 

Volume: 50 l 

315.12.005.00 

2 Travel bag with wheels 

Large main section with stable, reinforced base 

and plastic rails, robust wheels with tread, flat zip 

compartment on front, side zip pocket with shoe 

bag, inner net pocket underneath the flap. 







Weight: 3,180 g 

Volume: 90 l 

315.12.006.00 

3 

3 Shoe bag 

Shoe bag with net area for air flow, padded 

interior divider with zip compartment. 






315.12.003.00 

4 Wash Centre 

Large main section with 3 mesh compartments, 

elastic band with loops, 2 zip pockets 

inside the cover, zip compartment on the 

outside, large hook for hanging up securely. 







315.12.002.00 

4 


063


Over 20 and 

going strong: 

Audi quattro Cup 

Almost no other sport places as much emphasis on technique 

and precision as golf. Audi has been supporting this fascinating 

and exclusive game for more than 20 years. The Audi quattro 

Cup is the most popular amateur series and has lured more 

than 1 million golfers onto the greens since 1991. 

1 Golf cart bag 

6-compartment top with divisions throughout; 

plenty of storage space in the bag’s 9 pockets, 

incl. a velour-lined bag for valuables; large side 

pockets, umbrella pocket, rain cover. Co-branding 

with TaylorMade. 

Colour: grey/light grey/black 


Weight: 2.75 kg 

326.12.004.00 

1 

2 Golf stand bag 

Ultra-light golf bag with top containing six completely 

separate compartments; 2 easy-to-use 

grips; ergonomically designed, 3-part straps with 

breathable inner padding; 7 pockets incl. pocket 

for valuables with integrated key ring and isolated 

drinks pocket; attachment ring for umbrella, rain 

cover. Co-branding with TaylorMade. 

Colour: grey/light grey/black 



326.12.003.00 

2 

3 

3 TaylorMade Burner golf balls 

Intelligent, soft 2-piece iothane construction for 

long distances and high ball speeds as well as 

light, short chips. Contents: 3 balls. 

326.10.002.00 

4 Golf travel cover 

Padded handle, inline wheels. Two-part or fourpart 

protection pads in golf club section for one 

cart bag or two stand bags. All-round zip system, 

lightweight base plate, two zipped compartments 

on the inside with removable pads, two adjustable 

fastening straps, lockable double zip, covered 

address label, separate cover. 

Material: Teflon-coated 1680 D ballistic nylon 

and compression-moulded EVA 

Colour: black 


326.07.003.00 

4


1 Golf umbrella 

Ergonomically shaped handle, carbon shaft, 

fibreglass ribs, nylon umbrella canopy with 

Audi rings, umbrella case with zip. Co-branding 

with TaylorMade. 

2 

Colour: grey with red decorative stitching 

and red ribs 

Diameter: 120 cm 

312.12.001.00 

3 

2 and 3 Adidas functional polo shirt 

Extremely comfortable, easy to clean, with side 

mesh inserts. Material with ClimaCool® function: 

absorbs moisture and uses ventilation to reduce 

sweat. Breathable, antimicrobial, provides the 

covered area with UV protection (UPF 15+). Audi 

logo printed on the back. Button facing with 

lasered buttons featuring the Audi logo. Adidas 

stripes printed on the back. 

2 Men’s Adidas functional polo shirt 

Material: 100 % polyester (ClimaCool®) 

Colour: red 


313.10.048.02–06 

3 Women’s Adidas functional polo shirt 

Material: 100 % polyester (ClimaCool®) 

Colour: red 

Sizes: XS–XXL 

313.10.047.01–06 

1 

From the first tee to the clubhouse – with the 

Audi collection, you can show off your sporting 

prowess in style. 

5 

6 

5 Bath towel 

Terrycloth bath towel. Woven label with Audi 

Logo. Co-branding with Möve. 

Material: 100 % twisted cotton 550 g/m² 

Colour: red/grey 


326.12.002.00 

6 Golf towel 

Terrycloth towel. Woven label with Audi logo. 

Co-branding with Möve. 

Material: 100 % twisted cotton 550 g/m² 

Colour: red/grey 


326.12.001.00 


4 Adidas functional cap 

5-panel cap made from functional material. 

With embroidered Audi rings in white, 

red sandwich piping. Adidas logo on the clasp. 

Material: 35 % cotton, 65 % polyester 

Colour: grey 

313.11.001.00 

4 

067


At one 

with nature. 

Introducing a few of 

the particularly exclusive 

items from the 

Audi collection. Our softshell 

jackets will help you 

make the most of the great outdoors, while 

the leather jacket combines classic design 

with rugged good looks. 

The snugly fitting lambskin Nappa leather 

makes experiencing the natural world all the 

more pleasurable. The leather is selected by 

hand – we only use material that is perfect in 

both appearance and to the touch. The zippers 

are specially polished so that they glide 

smoothly, further emphasising the jacket’s 

premium quality. And once again, the workmanship 

demonstrates that even the smallest 

details are given our fullest attention. 

It is the details that make the Audi collection 

so unique, because after all, not every item 

gets to bear the four rings. Only when our 

supremely high quality standards have been 

met is an item awarded the Audi logo. 

1 

4 

2 

3 

5 


069 

1 Men’s leather jacket 

Blouson style, glove-soft aniline-dyed lambskin 

Nappa leather with turn-down collar and highquality 

polished zippers. Sophisticated craftsmanship 

on the inside with different lining materials 

in both striped and single colours, plus red decorative 

stitching with a hand-stitched look. Large 

zipped pocket with quick-opening safety feature, 

separate phone pocket, one further pocket. 

Colour: chestnut brown 

Sizes: 48–56 

313.10.022.02–06 

2 Women’s softshell jacket, black 

Water-repellent, breathable, with cosy fleece 

interior, waterproof zips, hood stored in the collar 

and silver zip cords. 

Material: 94 % polyester and 6 % spandex, 

fleece made from 100 % polyester 

Colour: black 


313.09.041.01–06 

3 Women’s softshell jacket, red 

Sporty design, water-repellent, breathable, with 

jersey on the inside, zip with Audi rings. 

Material: 100 % polyester 

Colour: red 


313.12.002.01–06 

4 Men’s softshell jacket, black 

Waterproof (fully taped seams), breathable, with 

lightweight fleece interior, hood stored in the 

collar, waterproof zips and red zip cords. 

Material: 94 % polyester and 6 % spandex, 

fleece made from 100 % polyester 

Colour: black 

Sizes: S–XXXL 

313.09.042.02–07 

5 Men’s softshell jacket, red 

Sporty design, water-repellent, breathable, with 

jersey on the inside, zip with Audi rings. 


Colour: red 

Sizes: S–XXXL 

313.12.001.02–06

070 Kids 

“ 

1 

y 

favourite colour 

is 

greygreenred.” 

2 

Unfortunately, as a kid, you have to 

wait a while before you can drive an 

Audi. But at least your little ones can 

still enjoy Audi while they wait: with our 

special products for children. 

Part of this collection was developed in collaboration with the Käthe 

Kruse toy manufactory. A series of child-friendly designs and materials 

were chosen so that kids of all sizes can happily snuggle up and romp 

around all day long. And when it comes to toys and their materials, the 

Käthe Kruse toy manufactory pays special attention to creating an environmentally-friendly 

and sustainable production process. 

3 

4 

1 Mini mobile 

With two hanging elements: a red rattle (with 

embroidered racing car appliqué) and a plush motorsport 

bear head containing crinkle material. 

Dimensions: approx. 26 x 10 cm 

320.11.015.00 

4 Romper suit 

Soft plush made from certified organic fabric, push 

buttons on the shoulders, with a racing driver appliqué, 

embroidered Audi rings on collar. 


Colour: ecru and natural red stripes 

Size: 62/68 

320.12.008.00 

2 Pillow 

Fleece with road and racing car appliqué. 

Colour: cream white with red 


320.11.011.00 

5 Music box 

Music box melody: lullaby from Johannes Brahms, 

with a racing-driver embroidery, hook made of 

corded ribbon, with a rip-tape fastener, safety 

zip on the rear, music box can be removed for 

washing. Gentle wash 30° C. 

Material: cotton fabric filled with 

soft polyester wool 

Colour: red 

Dimensions: approx. 12 cm in diameter 

320.12.006.00 

5 

6 

3 Blanket 

Fleece with road and racing car appliqué. 

Colour: cream white with red 


320.11.012.00 

Kids 

071 

6 Bib 

Pleasantly soft and absorbent, velcro fastener at 

neck, with a racing driver appliqué and red cotton 

binding. Gentle wash 30 °C. 

Material: front made from cotton terrycloth, 

back lined with molton cotton 

Colour: ecru 

Size: approx. 23 x 32 cm 

320.12.007.00

072 Kids 

1 

1 Tazio racing driver 

With a cuddly body, hand-stitched face and 

removable racing driver overalls embroidered 

with “1” and the Audi rings in white, with a 

velcro fastener. Gentle wash 30 °C. 

Material: body made of cotton terrycloth, 

filled with polyester wool and plastic granules 

Dimensions: 23 cm 

320.12.005.00 

2 Comforter 

Comforter with plush racing driver head and 

racing car appliqué. 

Dimensions: approx. 25 cm 

320.11.010.00 

2 

3 Backpack 

Large main section, small pocket on the front, 

mesh pockets left and right. Padded shoulder 

straps, chest strap with reflectors, reflective piping 

and racing driver appliqué. 


320.11.013.00 

3 

4 Trolley case 

Large main section, flat pocket on the front, 

extendible handle, reflective piping and 

racing car appliqué. 


320.11.014.00 

6 

5 

Kids 

073 

5 Snack box 

Stainless steel thermobox, hermetically sealed, 

double-walled vacuum insulation. Ages 4 and up. 

Dimensions: 11.5 x 9 cm (without handle) 

Volume: 330 ml 

329.12.003.00 

6 Beaker 

Stainless steel, the spout opens at the touch 

of a button, hermetically sealed with Autoseal® 

technology, doublewalled vacuum insulation, 

BPA-free. Suitable for anybody above the age of 3. 

Dimensions: 19.2 x 7.4 (base) 


329.12.002.00 

4

074 Kids 

“There’s still 

soooo much to discover! ” 

1 

The new Audi Kids collection is designed for babies, infants 

and children. Durable materials and outstanding functionality 

ensure maximum mobility and plenty of fun for children of all 

ages. The bright colours and child-friendly designs mean every 

item could become their next favourite thing to wear. 

1 Kids’ hooded jacket* 

Fashionable kids’ jacket with hood and patch 

pockets with zips. Smart details like the stamp 

print, the “Experience the world” badge on the 

chest and decorative stitching along the arm joint 

round off the design. 

Material: cotton/polyester blend 

Colour: grey blend/red 

Sizes: 122/128, 134/140, 146/152 

320.12.023.06–08 

2 

4 

3 

2 Kids’ cap* 

Military-style cap with “Experience the world” 

badge on the front, adjustable fit with velcro strap. 

Material: cotton/polyester blend, piqué 


Sizes: infants 51–53 cm, children 53–55 cm 

320.12.019.01–02 

3 Kids’ beanie and scarf set* 

Woven hat and scarf with contrast stripes and 

Audi “Experience the world” badge. 

Material: acrylic/wool blend, 

100 % polyester fleece inside the beanie 


Size: universal 

320.12.025.00 

4 Infant outdoor jacket* 

Lined outdoor jacket with cuddly teddy fleece on 

the inside. Also comes with a practical hood, zip 

pockets and an Audi “Experience yourself” badge 

on the chest. 

Material: 100 % nylon exterior, 

100 % polyester teddy fleece interior 

Colour: red 

Sizes: 86/92, 98/104, 110/116, 122/128 

320.12.018.03–06 

* Planned availability: end of May 2012.

076 Kids 

“Daddy, when 

do I get to 

1 2 

drive?” 

3 

1 Kids’ polo shirt* 

Polo shirt with trendy skyline print on the chest, 

contrast stripes on the cuffs and collar, and Audi 

“Experience the world” badge. 


Colour: white 

Sizes: 122/128, 134/140, 146/152 

320.12.020.06–08 

2 Kids’ outdoor jacket* 

Lined outdoor jacket with cuddly teddy fleece on 

the inside. Additionally with Audi “Experience the 

world” badge and removable sleeves. 



Colour: grey 

Sizes: 122/128, 134/140, 146/152 

320.12.024.06–08 

3 Girls’ long shirt* 

Long sweater for girls, with sleeves and hood in 

contrasting green. Stamp print, Audi “Experience 

the world” badge. 



Sizes: 122/128, 134/140, 146/152 

320.12.022.06–08 

4 Kids’ long sleeve* 

Long-sleeve top with patch pockets, button facing 

and shoulder epaulettes in contrasting material. 

The design is rounded off with contrasting 

cuffs, the Audi “Experience the world” badge and 

a stamp print. 



Sizes: 122/128, 134/140, 146/152 

320.12.021.06–08 

4 * Planned availability: end of May 2012.

078 Kids 

“ 

Do I 

really 

have to go 

back inside?” 

1 Baby baseball cap* 

Baseball cap with elastic cord, embroidered 

pattern on the front and embroidered “first 

steps” badge on the back. 


Colour: green 

Sizes: 49–51 cm 

320.12.016.00 

1 

2 

2 Baby short sleeve romper suit* 

Bodysuit with embroidered braces, lower half 

can be completely unbuttoned between the 

legs, upper half in polo shirt look with Audi 

“First steps” badge. 


Colour: white/grey 

Sizes: 62/68, 74/80 

320.12.009.01–02 

3 

4 

Kids 

079 

3 Infant hooded sweater* 

Three-colour sweater with button-down hood and 

kangaroo patch pocket, asymmetrical design, 

with Audi “Experience yourself” badge. 


Colour: red /green/grey blend 

Sizes: 86/92, 98/104, 110/116, 122/128 

320.12.017.03–06 

4 Baby/infant polo shirt* 

Three-colour polo shirt with button facing, 

side slits and contrast stripe with Audi “First 

steps” badge (babies) or Audi “Experience 

yourself” badge (infants). 


Colour: green/white/red 

Sizes: 62/68, 74/80, 86/92, 98/104, 110/116, 

122/128 

320.12.011.01–06 


080 Kids 

Can we go on a 

“ 

trip today?” 

Fresh air and daylight is just as important to our little ones as it is to us. And parents 

can rest easy knowing their children always have the best protection when out and 

about. Warm bodysuits and jumpsuits like these are both hard-wearing and comfy 

at the same time. 

1 

1 Baby long sleeve romper suit* 

Bodysuit with print on chest, legs can be 

completely unbuttoned, collar and cuffs in 

contrasting white, with Audi “First steps” badge. 


Colour: red 

Sizes: 62/68, 74/80 

320.12.010.01–02 

4 

2 

2 Baby winter jumpsuit* 

Jumpsuit with cuddly teddy fleece on the inside, 

practical hood, roll-down sleeves and legs for 

extra warmth and Audi “First steps” badge. 



Colour: grey/brown 

Sizes: 62/68, 74/80, 86/92, 98/104 

320.12.014.01–04 

4 Slipper socks* 

Anti-slip socks, anti-slip print on the soles in 

tyre track pattern. 

Material: cotton/lycra 

Colour: green/red 

Sizes: 18–20, 21–23 

320.12.015.01–02 

3 

5 

3 Baby beanie* 

Light hat for babies with print on the front. 


Colour: red 


320.12.013.00 

5 Baby hooded jacket* 

Sweater with hood, contrast patches on the 

elbows, roll-down sleeves for hands and Audi 

“First steps” badge. 



Sizes: 62/68, 74/80, 86/92, 98/104 

320.12.012.01–04 

Kids 

081 


082 Kids 

“ 

I’m 

1 Audi Kids Car 

for 

Car for children with chain drive, including neutral 

and reverse functions. Soft seat upholstery, hand 

brake, low-noise tyres, rims in original Audi 

design, adjustable roll bar. Recommended height: 

95 cm to 130 cm. 



320.08.004.00 

1 

practising 

later. 

” 

2 Audi Junior quattro 

Ride-on toy car for children aged between 1 and 

3, robust blow-moulded body in the latest Audi 

design; upholstered seat; integrated horn in the 

steering wheel; Audi rims in a 5-arm rotor design 

with low-noise tyres; clear-glass headlights and 

rear lights with a 3D look, equipped for use with a 

trailer and push pole. 


Red 

320.12.001.20 

Silver 

320.12.001.10 

3 Audi Junior quattro trailer 

Matching trailer for Audi Junior quattro. Deep 

loading space, Audi rims in a 5-arm rotor design 

with low-noise tyres, clear-glass rear lights with a 

3D look, tow bar and coupling pin. 


Red 

320.12.002.20 

Silver 

320.12.002.10 

2 

4 

Push pole (not pictured) 

Metal pole with plastic grip for the Audi Junior 

quattro, allows adults to control the speed and 

direction by lifting the front of the car, adjustable 

height, fits into the opening at the rear underbody 

of the vehicle, locks automatically. 

320.12.003.00 

4 Audi A1 pull-back car 

Plastic toy car with pull-back action at a scale of 

1:64. Suitable for children from the age of three. 

Colours: Misano Red and Ice Silver 

Misano Red 

320.11.009.20 

Ice Silver 

320.11.009.10 

5 

5 Motorsport bear 

With fluffy fur, brown felt paws, plastic eyes, 

stitched nose and removable clothing. Cap and 

racing suit made of 100 % cotton. 

Size: 40 cm 

320.06.002.00 

6 Motorsport bear key ring 

With metal split ring. 


Size: approx. 10 cm 

318.09.004.00 

3 

6 

Kids 

083

Audi R8. Audi R8 GT. 

R8 GT collection 085 

Two thrilling names. Two cars 

that will take your breath away. 

Their unparalleled dynamism is 

palpable – even at a standstill.


Tailor-made 

sportiness. 

1 

2 

1 R8 suitcase set for the interior 

2 suitcases for the rear seat. Colour combinations: 

the colour of the leather is based on the vehicle’s 

seat leather, while the contrasting stitching 

and inner lining match the colour of 

the stitching in the Audi R8 interior. 

Standard black colour 

314.07.007.10 

Special colour 

314.07.007.20 

2 R8 suitcase set for the car boot 

Fits neatly into the boot: 1 suitcase, 1 briefcase, 

1 garment bag, 2 wash bags. The colour of the 

leather is based on the vehicle’s seat leather, 

while the contrasting stitching and inner lining 

match the colour of the stitching in the interior. 

Standard black colour 

314.07.006.10 

Special colour 

314.07.006.20 

Choose from two sets: 

R8 luggage set for the interior: 

2 suitcases 

R8 luggage set for the car boot: 

1 suitcase, 1 briefcase, 

1 garment bag, 2 wash bags 

R8 GT collection 

Choose from two sets that both perfectly 

complement the Audi R8. All luggage 

items for both the interior and the boot 

are tailor-made. 

The R8 luggage set makes the best possible use of 

the space inside the R8 and is customised to suit your 

needs. Manufactured in Germany using the finest 

cowskin Nappa leather, the set is available in the 

R8 seat upholstery colours and each item features an 

embossed R8 logo. The suitcase handles are made of 

real carbon. Coloured contrasting stitching and the 

matching inner lining made from a premium textile 

fibre make these bags truly individual. 

Combination shown: 

standard black leather with contrasting stitching and 

inner lining in light grey. Special colour in cognac brown 

with red contrasting stitching. 

Please contact your Audi partner to order. The R8 luggage 

set can be ordered as optional vehicle equipment. 

Carbon – an extraordinary material 

The Audi R8 is characterised not only by its 

irresistible athleticism, but also by its innovative 

materials. The blades and various interior 

elements are made of carbon, which makes 

the vehicle lighter and even more dynamic. 

So it’s not surprising that we’ve chosen to use 

carbon in the Audi collection too. 

087


Always a heartbeat ahead: the Audi R8 GT. 

Limited to just 333 models – unlike its collection. 

11 10 

11 Women’s R8 GT outdoor jacket 

Longer body, zip, press studs, unlined, bound 

seams, inside pockets, technical material, Audi 

rings and R8 GT logos, gentle wash at 30 °C. 

Colour: grey 

Sizes: 34-44 

313.11.004.01–06 

10 Women’s R8 GT polo shirt 

100 % fine-knit cotton, hole pattern on the side 

seams, long button facing with pairs of double 

buttons, Audi rings and R8 GT logo, gentle 

wash at 30 °C. 




313.11.008.01–05 

08 Women’s R8 GT layered shirt 

Under shirt in grey, outer shirt in white with 

three-quarter sleeves, Audi rings and R8 GT 

logo, gentle wash. 

Material: 100 % micromodal 

Colour: white/grey 


313.11.009.01–05 

09 

09 R8 GT scarf 

Hand wash. 

Material: 45 % cotton, 55 % linen 

Colour: brown/grey/silver 

Size: 160 x 40 cm 

313.11.011.00 

07 

07 Women’s R8 GT sweat jacket 

Textured, with zip, Audi rings and R8 GT logo, 

machine wash. 

Material: 30 % polyester, 70 % cotton 



313.11.007.01–05 

06 


06 R8 USB memory stick 

In the Audi R8 V10 design, 4 GB storage 

capacity, scale 1:72, die-cast material 

with a plastic case. 

329.12.004.00 

089


Fear no challenge. Take on all the competition. Always be well equipped. 

And even if you don’t have the fastest car – you can always exude the 

sharpest look. 

05 Men’s R8 GT leather jacket 

Lambskin Nappa leather, sophisticated workmanship 

on the inside, inner pockets with zips, Audi 

rings and R8 GT logo. 

Colour: black 

Sizes: 46–56 

313.11.002.01–06 

04 

04 Men’s R8 GT outdoor jacket 

Longer body, zip, press studs, unlined, bound 

seams, inner pockets, technical material, Audi 

rings and R8 GT logo, gentle wash at 30 °C. 

Colour: grey 

Sizes: 46–56 

313.11.003.01–06 

03 Men’s R8 GT rugby shirt 

100 % interlock cotton, broad white and grey 

stripes, collar and button facing in black, 

underlay / side slits / decorative stitching in red, 

Audi rings and R8 GT logo, machine wash. 


313.11.005.02–06 

03 

02 R8 GT cap 

Dark grey, red contrast, Audi rings and R8 GT logo 

on the metal clasp. 


313.11.010.00 

01 

02 

01 Men’s R8 GT polo shirt 


Cotton/spandex piqué, grey, zip collar, Audi rings 

and R8 GT logo, machine wash. 

Material: 95 % cotton, 5 % spandex piqué 


313.11.006.02–06 

091


Your Audi is individuall y designed b y you. 

Just like your own home. 

Your own home. An exclusive retreat. The place where you seek nothing but comfort. Selected items from the Audi collection 

give you just that. They afford you pleasure every day, providing outstanding functionality in exclusive materials. And 

beyond that, they naturally convey the attitude of the brand. Just like the exquisite note book that we offer in cooperation 

with Bindewerk. Bindewerk is a small owner-managed workshop by the Chiemsee in Bavaria. The raw materials used for the 

note book are hand-picked, the Alcantara for the binding is smooth to the touch, the textured paper is chamois-coloured. 

So every piece of writing becomes something special. 

2 

3 

4 

2 Fountain pen brown 

Fountain pen in brown finish, made 

from metal with chrome-plated 

details, made in Germany. Highquality 

fountain nib with iridium 

point for 2 standard ink cartridges, 

medium writing thickness. 

322.11.006.00 

1 

3 Ink rollerball pen 

Brown metal pen with turning function, 

chrome-plated details and embossed 

Audi logo on the clip. Blue 

standard capless refill, medium 

writing thickness. 

322.11.005.00 

4 Ballpoint pen 

Metal pen in brown finish with turning 

function, Audi logo on the clip, 

blue large-capacity refill. 

322.11.004.00 

1 Note book 

Home & Leisure 

093 

Binding in high-quality Nardia microfibre 

that is also employed in Audi automobiles. 

Embossed Audi rings, with 

pen and pen holder. Made in Germany 

by Bindewerk. 

Colour: anthracite 

Format: A6, 120 pages, blank 

329.11.006.00 

Colour: black 

Format: A5, 120 pages, blank 

329.12.011.00


Chrome-plated pens 

High-quality metal pens, chrome-plated, embossed 

Audi logo on the clip with grooved structure. Made in 

Germany. 

Ballpoint pen: turning mechanism, blue large-capacity 

refill. 

Ink rollerball pen: turning mechanism, blue standard 

capless refill, medium writing thickness. 

Fountain pen: high-quality nib with iridium point, for 

2 standard ink cartridges, medium writing thickness. 

Ballpoint pen 

322.11.001.00 

Ink rollerball pen 

322.11.002.00 

Fountain pen 

322.11.003.00 

Make your 

mark. 

In writing, you are capturing something. 

A special memory, an important thought. 

Doesn’t that deserve special writing tools? 

Whether a fountain pen, an ink rollerball pen or a pencil – all the writing utensils 

in the Audi collection are a delight to hold. Just like our vehicles, the pens are made 

from high-quality materials. They are manufactured in Germany and produce an 

outstanding writing style. 

Aluminium pens 

High-quality aluminium pens. 



Ballpoint pen: black standard large-capacity refill. 

Ink rollerball pen: capless ink rollerball pen with black 

standard refill, medium writing thickness. 

Pencil: 0.5 mm lead. 

Ballpoint pen 

322.10.008.00 

Ink rollerball pen 

322.10.009.00 

Pencil 

322.10.010.00 

095

1 Pocket knife 

Stainless steel with black inlay. Functions: LED 

light, knife, scissors, bottle opener with screwdriver 

and file, shuttle with tweezers, toothpick 

and ballpoint pen. 


329.11.005.00 

2 Cigar drill 

Innovative sliding mechanism, body and knife in 

brushed stainless steel, 2 precise round blades in 

different sizes. 

Dimensions: length 6 cm 

Round blade diameter: 0.8 cm and 1.0 cm 

123.08.001.00 

3 Computer mouse 

Sculpted Audi car body from the Audi design 

studio, wireless, with scroll wheel, USB interface 

(1.1 or 2.0), high-resolution 2000 dpi sensor, 

2.4 Ghz technology, compatible with PC and Mac. 


329.12.010.00 

5 Shopping basket 


Appreciate the simple. 

Love the exquisite. 

Foldable shopping basket with stainless steel 

handle, black polyester material, brown inner 

lining with imprinted Audi logo. Max. load: 20 kg. 

Manufactured by WMF. 

Dimensions: 33.5 x 23 cm (closed), 

21 x 46 cm (open), handle 3 cm wide 

315.11.004.00 

097


It’s all a question 

of culture. 

People have enjoyed coffee, espressos and mochas 

for hundreds of years. 

There are dozens of ways to prepare coffee and just as 

many varieties of beans. But there’s one thing they have in 

common: they all taste even better when served in well 

designed cups. 

A classic espresso is made by forcing water through finely 

ground coffee beans at high pressure. This creates a light 

foam on the espresso: the crema. True coffee connoisseurs 

know that the crema’s consistency is a mark of its quality. For 

a revitalising drink on the go, an espresso is nicely topped off 

with a drop of milk. Every coffee bar serves latte macchiato. 

It came into fashion a few years ago - and now many coffee 

fans swear by a sip to start their day. The stainless steel 

beaker and pot make it easy to transport your favourite drink. 

They can be securely sealed and maintain the coffee’s temperature 

over long periods. 

1 2 Metal bowl for fruit and sweets 

Bowl made of white powder-coated metal. The 

bowl can be formed to create a unique shape by 

adjusting the metal surface. Made in Germany. 

1 Espresso cups 

2 high-quality, gift-wrapped porcelain cups with 

the R8 sports car logo and shift gate pattern. 


329.11.007.00 

Curved diameter: approx.42 cm (large), 

approx.22 cm (small) 

Large 

329.11.013.00 

Small 

329.11.012.00 

3 Water carafe 

Glass carafe, grey lid made of matt stainless 

steel, clever swivel mechanism for easy pouring, 

integrated sieve. Co-branding with WMF. 

Dimensions: height 30 cm, diameter 9.7 cm 

Volume: approx. 1 l 

329.12.009.00 

2 

3


1 

2 

1 Woollen blanket with strap 

Blanket made of pure lambswool, greyishwhite 

weaving, practical carrying handle. 

Designed in cooperation with the Swedish 

manufacturer Klippan. 


329.12.008.00 

2 Boules set 

Leather case, 6 balls made from hardened carbon 

steel, chrome-plated with a satin finish, sporting 

the logos of the Auto Union. 

Ball diameter: 7.4 cm 

Ball weight: 620 g 

221.10.001.00 

3 

4 

3 2 in 1 Thermos flask 

Red stainless steel, vacuum insulated, base 

casing can be removed for use as second beaker. 

Volume: 0.7 l 

329.11.008.00 

4 Thermo mug 

Red stainless steel, the spout opens at the touch 

of a button, hermetically sealed with Autoseal® 

technology, double-walled vacuum 

insulation, BPA-free. 

Dimensions: 19.2 x 7.4 cm (base) 


329.12.001.00

The victory of an idea. 

The 1980s were dominated by quattro®. 

We commemorate our successes in motor racing 

with a Heritage collection. 

In the early 1980s, Audi made unprecedented use of permanent all-wheel drive quattro® in 

rallying – it was the dawn of a new era. The results speak for themselves: 23 WRC race wins 

and four World Championships between 1981 and 1986. Walter Röhrl’s performance at Pikes 

Peak in 1987 is also legendary. In his Audi Sport quattro S1, Röhrl won the “Race to the 

clouds” in just 10 minutes and 47.85 seconds, thereby becoming the first ever driver to complete 

the 20-kilometre uphill stretch in under 11 minutes. 

For Audi, the entire decade was shaped by rallying – and that passion was passed on to the 

fans. To this day, they recall the thrill of seeing sport and driving pleasure united as one. 

Rallying conveys something completely different than, say, the high-tech operation of 

Formula 1: unconventional driving skills are much more important on the road circuits. 

This is the spirit behind the items in the Heritage collection. They radiate individuality and 

fun as well as sportiness and style. 

1 

Style 1 

1 Aviator sunglasses 

Sunglasses, lenses made from high-quality 

polycarbonate with sun protection factor 3 and 

quattro logo embossed on the left arm. 

Style 1 

Small frame, brown/green lenses 

311.11.001.00 

Style 2 

Large frame, dark grey lenses, lightly reflective 

311.11.002.00 

Style 2

104 Heritage 

1 Men’s/Women’s Heritage jacket 

Retro-chic with 2 side pockets, zip, stand-up 

collar and side inserts in the old Audi Sport logo 

colours, old Audi logo badge on the sleeves, 

embroidered Audi Sport logo and quattro logo. 

Men’s Heritage jacket pictured here. 

Men’s 


Colour: off-white 


313.11.044.02–06 

Women’s 




313.12.004.01–05 

2 Kids’ Heritage jacket 

Retro-chic with 2 side pockets, zip, stand-up 

collar and side inserts in the old Audi Sport logo 

colours, old Audi logo badge on the sleeves, 

embroidered quattro logo on the neck, old Audi 

Sport logo on the left breast. 



Sizes: 110/116–158/164 

320.11.017.05–09 

3 Kids’ Heritage polo shirt 

High-quality piqué polo shirt with contrasting 

button facing, breast pocket as well as ribbed 

cuffs in the old Audi Sport logo colours, side 

print: Audi 90 quattro IMSA GTO. 



Sizes: 110/116–158/164 

320.11.016.05–09 

4 Men’s Heritage polo shirt 

High-quality piqué polo shirt with contrasting 

button facing, breast pocket as well as ribbed 

cuffs in the old Audi Sport logo colours. 




313.11.043.02–06 

1 

2 

3 

4 

Heritage 

105

106 Heritage 

Every stretch of road is a challenge. 

So it’s good to know you can rely on your 

equipment. No matter if you’re behind 

the wheel or enjoying your spare time. 

1 Women’s Heritage polo shirt 

Feminine polo shirt with retro stretch belt. 

The overcut shoulders and rounded seams 

recall the style of the 80s. Old Audi Sport logo 

on the left breast. 

Material: 95 % cotton, 5 % linen 



313.12.003.01–05 

1 

2 Heritage kids’ cap 

Cool retro-style cap for children. Old Audi Sport 

logo, size adjustable with metal clasp. 

Material: 100 % cotton, canvas 

Colour: brown 


320.12.004.00 

4 Shoulder bag 

The classic bag for people on the go. Shoulder 

bag with large main section, organizer dividers, 

front pouch with zip, rear compartment, 

adjustable strap, old quattro logo and 

Audi Sport logo on the front, old Audi logo 

on the rear. 

Material: synthetic leather 



315.11.003.00 

2 3 

3 Heritage unisex cap 

Sporty retro cap with print and old Audi Sport 

logo, contrast stitching and stripes, size 

adjustable with metal clasp. 

Material: 100 % cotton, canvas 


Size: one size 

313.12.005.00 

Heritage 

4 

107

108 Size tables 

Size tables 

» Men/Unisex 

Inter - 

national 

» Women 

D E/I FR GB USA 

XS 44 44 44 34 34 

S 46 46 46 36 36 

M 48/50 48/50 48/50 38/40 38/40 

L 52 52 52 42 42 

XL 54 54 54 44 44 

XXL 56 56 56 46 46 

XXXL/ 

XXXXL 

Inter - 

national 

58/60 58/60 58/60 48/50 48/50 

D E/I FR GB USA 

XS 34 38 36 8 6 

S 36 40 38 10 8 

M 38/40 42/44 40/42 12/14 10/12 

L 42 46 44 16 14 

XL 44 48 46 18 16 

XXL 46 50 48 20 18 

XXXL 48 52 50 22 20 

» Men’s 

» Women’s 

gloves 

International 

D 

S 7.5/8 

M 8.5/9 

L 9.5/10 

gloves 

International 

D 

S 6.5 

M 7/ 7.5 

L 8 

» Kids 

» Belts 

Inter national D 

Baby 6–9 months 62/68 




XS 104 

S 110/116 

M 122/128 

L 134/140 

XL 146/152 

XXL 164/172 

The measured circumference of the waist always 

corresponds to the length of the closed belt up to 

the middle hole. 

All decorative items not mentioned in 

the product description are not included 

in delivery. 

Size tables 

109

110 Index 

Index 

» Leather 

Attaché case – page 014 

Belt – page 017 

Cases – pages 012, 013, 014 

Leather folder – page 013 

Picture frame – page 017 

Pocket mirror – page 014 

Wallets and purses – pages 010, 011 

Wash bag – page 017 

Watch case – page 016 

Weekender bag – page 017 

Women’s billfold – page 011 

Women’s handbag – page 009 

» Travel 

Backpack – page 024 

Beauty case – page 023 

Cases – page 025 

Garment bag – page 022 

Laptop case – page 022 

Messenger bags – page 024 

Trolleys – page 020 

Wash bag – page 023 

» Watches 

Chronographs – pages 030, 031, 032, 033 

Men’s Watch Dual Time – page 032 

Tachoscope® – page 027 

Three-hand watches – pages 028, 029 

Women’s Watches 

Dual Time – pages 032, 033 

» Audi 

exclusive 

Business card case – page 035 

Key ring – page 035 

Men’s wallet – page 035 

Note book sleeve – page 035 

Ticket wallet – page 035 

» Q3/A1 


A1 beach towel – page 046 

Beanie – page 046 

Belt – page 046 

Caps – pages 042, 046 

Knitted scarf – page 046 

Lanyard – page 038 

Men’s bodywarmer – page 039 

Men’s checked shirts – pages 042, 046 

Men’s jackets – pages 039, 042, 045 

Men’s shirts – pages 041, 049 

Men’s trousers – page 041 

Messenger bag – page 049 

Q3 beach towel – page 042 

Women’s bodywarmer – page 039 

Women’s checked 

blouses – pages 042, 049 

Women’s jackets – pages 039, 042, 045 

Women’s shirts – pages 041, 049 

Women’s trousers – page 041 

» Accessories 

Baseball cap – page 058 

Bracelets – pages 052, 053 

Cufflinks – page 057 

Key rings – page 059 

Lanyard – page 059 

Pin – page 057 

Sunglasses – pages 050, 051 

Ties – page 057 

Umbrellas – pages 054, 055

Audi collection

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