Eastman Kodak Company: Funtime Film - SPARCS

Recommendations

Info

Exhibit 2. BCG matrix Market share of <strong>Kodak</strong> and Fuji is 70%, 11% respectively.
Exhibit 3. Porter’s 5 forces Factors/Suppliers (Bargaining power ) It's relatively high. Because films become commodity to the consumers. Threat of New Entrants It's a little bit high. <strong>Film</strong> needs not so difficult technology. Under this situation, company like Polaroid can enter. The Industry (Rivalry Existing Firms) There are several companies that are selling films which has almost same function. And, their qualities are similar. In other words, there are some rivals. Threat of Substitutes It's very high. From the survey of quality, consumers think that quality of films are almost same. It means that consumers can change at any time. Furthermore, there is no switching cost. Buyers (Bargaining Power) It's relatively high. As we said, there is no switching cost.
Page 1 and 2: Eastman Kodak Company: Funtime Film
Page 3 and 4: By the evaluation of the consumers,
Page 5 and 6: than Gold Plus, if Gold Plus users
Page 7: Exhibit 1. SWOT analysis Internal S
Page 11: Appendix 2. Funtime evaluation Gold

Eastman Kodak Company: Funtime Film - SPARCS

Create successful ePaper yourself

Delete template?

Save as template?