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2.1 Logo Size and Clear Space<br />

sTAnDARD AnD minimum size cleAR spAce<br />

28.6 mm<br />

(1.1 in)<br />

21.1mm<br />

(0.83 in)<br />

16.3mm<br />

(0.68 in)<br />

14mm<br />

(0.55 in)<br />

19mm<br />

(0.75 in)<br />

6mm (0.25 in)<br />

standard size<br />

The standard size for the<br />

Colliers logo is 19mm (0.75 in.)<br />

in height. The standard size is a<br />

good starting point for many<br />

typical print applications,<br />

including advertising.<br />

minimum size<br />

The smallest size the logo<br />

should be used is 14mm<br />

(0.55 in.) in height. Below that<br />

size, the legibility of the logo<br />

may become degraded. If the<br />

size of the logo in your<br />

application approaches the<br />

minimum size, please<br />

double-check that all type is<br />

legible before publishing.<br />

logotype minimum size<br />

The logotype should be<br />

a minimum of 6mm<br />

(0.25 in.) in height.<br />

5 Colliers International Visual Identity Guidelines<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

X<br />

standard clear space<br />

It’s important to keep the area<br />

immediately surrounding the logo<br />

free and clear of distracting<br />

elements. For most applications, this<br />

clear space should be a minimum<br />

measure equal to the height of the<br />

three colored stripes in the logo.<br />

This measure will grow or shrink<br />

depending on the size of the logo.<br />

If possible, provide even more<br />

space around the logo to maximize<br />

its impact.<br />

Alternate minimum clear space<br />

In certain applications where space<br />

is at a premium (signage and<br />

property listing advertising), use the<br />

alternate minimum clear space. In<br />

this case, the clear space is equal to<br />

the height of the yellow and blue<br />

stripes combined.<br />

logotype clear space<br />

When using the standalone logotype,<br />

maintain a clear space on all sides<br />

equal to the distance between the<br />

baselines of the words “Colliers”<br />

and “International.”

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