Core Document - International Union for Health Promotion and ...

Chapter Three
Bridging the Gap
When the health promoters met with representatives of the political community
over a total of four days in Brussels and Paris as part of the innovative development
process leading to this report, several things became clear.
First, the language spoken by each side was different. A health promoter would be
more likely to advocate a health solution first and worry about the cost later; the
politician would understandably view it the other way round.
Next, as the dialogue unfolded, different sets of priorities became clearer on both
sides, until finally, and most importantly, common ground began to emerge. There
was recognition from the health promotion community that the need was to
demonstrate to audiences unfamiliar with the health promotion ‘jargon’ or
terminology the clear relevance in health, social, economic and political terms of what
they actually do. Each section in the Evidence Book spells out how, in the opinion of
its author, a particular health promotion discipline has been politically, socially and
economically relevant.
The dialogue has begun. A bridge is being built to remove the gaps in
understanding. From both sides.
This chapter summarises some of the key points made during the dialogue
between the health promoters and the political audience. The next chapter offers
some opening recommendations for political action.
Health Impacts
1 Europe is facing greater health challenges than at any time since the end of the
Second World War. The emphasis needed to meet these challenges must be on
health, not sickness. The need is for effective health services, not just effective
repair services.
2 The evidence shows health promotion as an essential element in the provision of
health services. Significant experience, supported by a sound and supportive
governmental framework at all levels, enables health promotion to deliver
measurable results.
3 In tackling the issue of the rising ageing population in Europe, it is
clear that health promotion interventions can sustain a more active
and significantly enhanced quality of life for millions of people. It is equally clear
that health promotion is a life-cycle issue – work done with and for children, in
homes and schools, can show a short-term impact, but if sustained through the
working life and into old age, the health benefits can be enormous.
4 In meeting the epidemic of mental health problems, it is clear that interventions
tackle depression, suicide, stress and anxiety. The evidence shows reductions in
Bridging the Gap
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