Siemens Solid Edge Business Update -Tony Affuso - Dezignstuff
Siemens Solid Edge Business Update -Tony Affuso - Dezignstuff
Siemens Solid Edge Business Update -Tony Affuso - Dezignstuff
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Leading Through Innovation<br />
<strong>Siemens</strong> PLM Software <strong>Business</strong> Review<br />
<strong>Tony</strong> <strong>Affuso</strong><br />
Chairman<br />
#SEU12
<strong>Siemens</strong> AG – over 160 years of innovation<br />
in Engineering and Manufacturing<br />
Energy Sector<br />
Revenue: $38.5 billion<br />
Page 2<br />
Revenue of $102.6 billion in Fiscal Year 2011<br />
Industry Sector<br />
Revenue: $45.9 billion<br />
Healthcare Sector<br />
Revenue: $17.5 billion<br />
A global team of 360,000 employees, doing business activities in 190 countries<br />
� $5.4 Bil R&D in FY11; 5.3% of revenue<br />
� 27,800 R&D employees worldwide<br />
“Innovation is our lifeblood”<br />
� Roughly 17,000 software engineers<br />
� 8,600 inventions in fiscal 2011<br />
Werner von <strong>Siemens</strong>: “I won’t sell the future for a short term profit.”<br />
© <strong>Siemens</strong> AG 2012. All Rights Reserved.<br />
<strong>Siemens</strong> PLM Software
Having the Strength to Lead<br />
Access to Innovation Across <strong>Siemens</strong><br />
Page 3<br />
160+ Years of Innovation<br />
57,900 active patents, 8,600 inventions in 2011<br />
<strong>Siemens</strong> PLM Software
<strong>Siemens</strong> Vision for the Digital Enterprise<br />
Long-range Investment Planning & Funding<br />
Integrated Product and Production Lifecycles<br />
Page 4<br />
<strong>Siemens</strong> PLM Software
Example Results of Vision Investments…<br />
Integrated Product and Production Lifecycles<br />
Enterprise Level<br />
ERP<br />
Management Level<br />
MES<br />
Operator Level<br />
Control Level<br />
Field Level<br />
Page 5<br />
PLM<br />
Plant Engineering<br />
PCS 7 SCADA<br />
TIA<br />
MES<br />
PLM<br />
Automation Systems for Production…<br />
Product Lifecycle Management<br />
Manufacturing Execution<br />
…Operations<br />
Totally Integrated<br />
Automation<br />
…Products<br />
<strong>Siemens</strong> PLM Software
Added 3,500 new customers in last 12 months…<br />
Currently 71,000 customers and 7,000,000 licensed seats<br />
AEROSPACE<br />
DEFENSE<br />
Page 6<br />
(19%)<br />
AUTOMOTIVE<br />
TRANSPORT<br />
(31%)<br />
MACHINERY<br />
& INDUSTRIAL<br />
(15%)<br />
HIGH TECH<br />
ELECTRONICS<br />
(14%)<br />
Ships, CPG, Energy,<br />
& Life Sciences,<br />
(21%)<br />
CPG & Life Sciences<br />
11,400 Academic Partners… training over 1.2 million students per year<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
Our Market<br />
Position<br />
and Growth<br />
Page 7<br />
Key<br />
Customer<br />
Success<br />
Expanding<br />
the Value<br />
of our<br />
Portfolio<br />
Delivering<br />
on our<br />
Vision<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
in both mainstream and product engineering<br />
Page 8<br />
Scaling from the End User (our roots)…to the Enterprise:<br />
� <strong>Solid</strong> <strong>Edge</strong>: Channel partners generated 90% revenue.<br />
� <strong>Solid</strong> <strong>Edge</strong>: 30% license growth in 2011<br />
� <strong>Solid</strong> <strong>Edge</strong>: > 40% license growth in Americas for H1 2012<br />
� SPLM: Outgrew the overall MCAD market gaining share.<br />
� SPLM: Overall leadership in cPDM market.<br />
� SPLM: Overall leadership in Digital Manufacturing market.<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
Key Customer Success (examples)<br />
Page 9<br />
� BAE Systems Submarine Solutions<br />
� Johnson Controls<br />
� Boeing<br />
� GM<br />
� Procter & Gamble<br />
� Daimler<br />
� Emerson<br />
� Space Systems/Loral<br />
� Local Motors<br />
� JSC KUZNETSOV<br />
� L’OREAL<br />
� Hi-P (Shanghai) Precision Tooling Co.<br />
“<strong>Siemens</strong> “…we “<strong>Siemens</strong>’ “…we “Our “The 10-year openness needed conducted PLM robust agreement a Software’s of scalable, PLM a the thorough and<br />
partnership, responsive, Lifecycle selection reinforces <strong>Siemens</strong> Engineering<br />
PLM process… the and<br />
clear Software dedication objective <strong>Siemens</strong> will<br />
… comprehensive software PLM of …help Daimler contributed Software us has improve, AG helped to proved PLM both use the us the our to be<br />
companies’ solution,” secure the most solutions best advanced an vendor we engineering success,” use technology for throughout BAE in<br />
competitive Systems the Boeing.” industry to partner advantage…”<br />
…” with..”<br />
“we never let a customer fail”<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
Expanding the Value of our Portfolio<br />
Page 10<br />
Key 2011 Investments:<br />
� <strong>Solid</strong> <strong>Edge</strong> ST4<br />
� Introduced Active Workspace<br />
� Acquired Vistagy (composites)<br />
� NX 8<br />
� Teamcenter 9/ Mobility<br />
� Tecnomatix 10<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
Delivering on our Vision<br />
Page 11<br />
Provide everyone in the process a clearer view of the information<br />
needed to make smarter decisions and better products<br />
“Every two days now we create as much information as we<br />
did from the dawn of civilization up til 2003”…Eric Schmidt<br />
<strong>Siemens</strong> PLM Software
HD-PLM Vision<br />
Enabling Smarter Decisions, Better Products through…<br />
Page 12<br />
Vision Design Goals…<br />
� Intelligently Integrated Information<br />
� Future-proof Architecture<br />
� HD User Experience<br />
…for Every SPLM Product<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
Delivering on our Vision<br />
Page 13<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
Delivering on our Vision<br />
Strategy & CTO<br />
Page 14<br />
John F.<br />
Miller<br />
Strategy<br />
Steve<br />
Bashada<br />
Industries<br />
Raj<br />
Khoshoo<br />
Strategic<br />
Initiatives<br />
Paul<br />
Sicking<br />
CTO<br />
<strong>Siemens</strong> PLM Software – our Leadership Team<br />
<strong>Business</strong> Segments<br />
Jim Rusk<br />
Product<br />
Engineering<br />
Software<br />
Karsten<br />
Newbury<br />
Mainstream<br />
Engineering<br />
Software<br />
Zvi Feuer<br />
Manufacturing<br />
Engineering<br />
Software<br />
<strong>Tony</strong><br />
<strong>Affuso</strong><br />
Chairman<br />
Eric<br />
Sterling<br />
Lifecycle<br />
Collaboration<br />
Software<br />
Kevin<br />
Eustace<br />
Product-<br />
driven<br />
Services<br />
Steve Luby<br />
Specialized<br />
Engineering<br />
Software<br />
Chuck<br />
Grindstaff<br />
President<br />
& CEO<br />
Harry<br />
Volande<br />
CFO<br />
Sales, Marketing & Service Delivery<br />
David<br />
Taylor<br />
Global<br />
Marketing<br />
Bob<br />
Jones<br />
US and GM<br />
Paul<br />
Vogel<br />
GS&S<br />
Dave<br />
Shook<br />
Americas<br />
KC<br />
Yee<br />
Asia-Pacific<br />
New PLM Organization Structure - Product <strong>Business</strong> Segments<br />
<strong>Tony</strong><br />
Hemmelgarn<br />
EMEA<br />
Urban<br />
August<br />
Germany<br />
<strong>Siemens</strong> PLM Software
2011…A Year of Continued Success<br />
Delivering on our Vision<br />
Performs the product lifecycle management functions for our<br />
products & services (e.g. product strategy, management, marketing,<br />
development, verification, …)<br />
Page 15<br />
New PLM Organization Structure –Major Product <strong>Business</strong> Segments<br />
Mainstream Engineering<br />
Software<br />
Lifecycle Collaboration<br />
Software<br />
Product Engineering<br />
Software<br />
Manufacturing Engineering<br />
Software<br />
<strong>Siemens</strong> PLM Software
The Role of <strong>Solid</strong> <strong>Edge</strong> in our <strong>Business</strong> Success<br />
Page 16<br />
Growth<br />
Innovation<br />
Key Wins<br />
In 2011 <strong>Solid</strong> <strong>Edge</strong> software rev. growth<br />
outpaced <strong>Solid</strong>works and Autodesk.<br />
Technical Innovation:<br />
Insight XT, ST5, Mobile Viewer<br />
<strong>Business</strong> Innovation:<br />
Local Motors, (<strong>Solid</strong> <strong>Edge</strong> Design1 + Web<br />
visualization)<br />
Growing number of customers making<br />
the switch to <strong>Solid</strong> <strong>Edge</strong>…<br />
<strong>Siemens</strong> PLM Software
<strong>Business</strong> Innovation<br />
Our Open Components in Action<br />
Page 17<br />
Real tools for Real work…community communications in 3D<br />
<strong>Siemens</strong> PLM Software
<strong>Business</strong> Innovation<br />
Our Open Components in Action…<br />
Page 18<br />
Real tools for Real work…community communications in 3D<br />
Expanding the capabilities of<br />
the community and the<br />
processes through a common<br />
language…<br />
<strong>Siemens</strong> PLM Software
<strong>Solid</strong> <strong>Edge</strong> Customer Wins<br />
Making the switch around the world<br />
Page 19<br />
Americas<br />
Americas<br />
Europe, Middle East<br />
and Africa<br />
Asia Pacific<br />
<strong>Siemens</strong> PLM Software
<strong>Solid</strong> <strong>Edge</strong> Customer Wins<br />
Making the switch around the world<br />
Page 20<br />
Americas<br />
<strong>Siemens</strong> PLM Software
Caprock Manfacturing<br />
Contract manufacturer makes the switch to <strong>Solid</strong> <strong>Edge</strong><br />
Keys to success:<br />
� Re-evaluate existing CAD system<br />
� Find faster way to edit customer data; a better way<br />
to import data<br />
� Move from complex history-based modeling to<br />
synchronous technology<br />
Results:<br />
�5X decrease in design time<br />
�Avoids having to start over in<br />
50% of redesign projects<br />
�Avoided possible modeling<br />
kernel disruption<br />
Page 21<br />
“What used to take us<br />
several hours to<br />
edit…[now] takes us less<br />
than an hour using <strong>Solid</strong><br />
<strong>Edge</strong>” Joshua Walles<br />
Sr Project Engineer<br />
<strong>Siemens</strong> PLM Software
Helena Laboratories<br />
Medical device maker makes the switch to <strong>Solid</strong> <strong>Edge</strong><br />
Keys to success:<br />
� Convert legacy data (including 18-years of 3D<br />
wireframe data) to <strong>Solid</strong> <strong>Edge</strong> using<br />
synchronous technology<br />
� Move from complex history-based modeling to<br />
synchronous technology<br />
Results:<br />
�100% data conversion to <strong>Solid</strong> <strong>Edge</strong><br />
�Eliminated difficult ordered-feature<br />
design processes to leverage creativity<br />
and experience of entire design team<br />
�Synchronous technology leverages all<br />
imported supplier data<br />
�<strong>Solid</strong> <strong>Edge</strong> data files much smaller and<br />
easier to work with<br />
Page 22<br />
When I picked up<br />
<strong>Solid</strong> <strong>Edge</strong> and<br />
synchronous<br />
technology, I got it,<br />
fast and easy."<br />
Bob Sarrine<br />
Design Engineer<br />
<strong>Siemens</strong> PLM Software
Summary<br />
�Organized to Drive Mainstream Growth<br />
�Backed by the Strength of <strong>Siemens</strong><br />
�Continued Success and Growth in the Market<br />
�Long-range Investing to create Industry Leadership<br />
�Gaining Momentum in Customer Conversions<br />
Page 23<br />
<strong>Solid</strong> <strong>Edge</strong>. Design Better!<br />
<strong>Siemens</strong> PLM Software
Thank You!<br />
#SEU12
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