HEADING

THE BROMPTON WAY
The past year has been extraordinary. Among the highlights, an MBE for Andrew Ritchie, the inventor
of the Brompton, to go with his Prince Philip Designers Prize; the company received two Queen’s
Awards for Enterprise (for both Innovation and International Trade) as well as the BikeBiz Brand
of the Year award from our peers in the industry; and the 5th instalment of the Brompton World
Championship, with 750 registered riders, has now become an established part of the (British) racing
calendar.
The story of the past 12 months is of a company whose future is bound up with its history: there is
a Brompton Way of doing things, marrying excellence in design, engineering and manufacturing with
a passion for doing it all here in London. Brompton has never followed the easy option, insisting on
getting things right rather than getting them easily or first, and that remains our approach.
At the heart of the Brompton Way is a belief that designs and innovations should be built to last, just
like the bikes themselves. So Bromptons are practical, reliable machines, designed and manufactured
with real life, not the showroom, in mind.
This total commitment to excellence through the entire product lifecycle has long been cherished
by Brompton owners, but it is an approach that is now being recognised more widely for its success
and sustainability.
We hope this brochure goes some way to showing you why we are different, and why it matters.
A Brompton will redefine how you see transport.
PERSONAL TRANSPORT
It fits in with you and your journeys, whether you are a city commuter or a global tourer, in a hurry
or taking your time.
Whether you use public or private transport, or neither, a Brompton allows you to rethink, vary and
adapt your journeys at will. A Brompton sets you free from the constraints imposed by the combustion
engine, weather, transport systems, bike thieves and other hassles.
On trains and buses it tucks into luggage space and it’s easily checked in for commercial flights... in
cars, on boats, behind the pilot’s seat of a single-prop, Bromptons are taken on trips as often as they
take their owners on journeys.
And whether your trip involves other forms of transport or just your bike, when it’s over your
Brompton fits in a cupboard, under a desk or in a cloakroom, safe from theft and the elements, ready
for your next journey by personal transport.
We think you’ll love our bikes, and the independence and freedom that comes with a Brompton. You
might even wonder how you ever managed without a bike that tears up the transport rule book and
puts you back in charge of your journeys.
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