SPRING / SUMMER 2013 S P R IN G / S U M M E R 2 0 13 OM 700 ...
SPRING / SUMMER 2013 S P R IN G / S U M M E R 2 0 13 OM 700 ...
SPRING / SUMMER 2013 S P R IN G / S U M M E R 2 0 13 OM 700 ...
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Company InformatIon partnershIps + allIanCes<br />
Founded and based in Melbourne, Australia;<br />
our philosophy is to create products which<br />
will advance human performance.<br />
We understand the:<br />
want to multiply<br />
personal performance<br />
need for sporting<br />
equipment engineered<br />
to a body’s genetic<br />
composition.<br />
Our values<br />
sCIentIfIC &<br />
researChed<br />
Constantly working with sports<br />
science institutions, experts,<br />
athletes and coaches to produce<br />
world leading products.<br />
hUman<br />
Learning from the human form to<br />
create zonal applications. Moving<br />
with the body, not restricting it.<br />
p.4<br />
Worn by multiple world champions,<br />
endorsed by sports institutions<br />
the world over and praised by<br />
professional athletes from all<br />
disciplines, 2XU understands<br />
what is needed to be the best.<br />
Developed by athletes for athletes.<br />
teChnologICally<br />
aWare<br />
Latest innovations from leading<br />
fabric mills around the globe, the<br />
most advanced materials and<br />
accessories, a constant search for<br />
new technology.<br />
systematIC<br />
Balancing the zones in garments,<br />
the garments on the body, and<br />
considering the way each garment<br />
works in unison.<br />
We understand that technical<br />
innovation is only as good<br />
as the ideals and philosophy<br />
that guide it. For this reason<br />
we adhere to the following<br />
values. All are created with a<br />
view to improve our research<br />
and development, production,<br />
design and delivery services.<br />
InnoVatIVe<br />
Creating new fabrics and<br />
construction from prototype<br />
yarns, ongoing design<br />
enhancement to improve<br />
comfort and performance.<br />
lIght & fleXIble<br />
To be at one with the body<br />
and remain comfortable during<br />
exhaustive pursuits.<br />
serVICe<br />
We exist to multiply your<br />
performance. Whether you are<br />
a valued retailer, elite athlete or<br />
weekend warrior, our objective is<br />
to meet your expectations and<br />
surpass them.<br />
Working with experts gives us<br />
the edge when it comes to<br />
creating and testing our product.<br />
A central tenet in the<br />
2XU design process is to<br />
work with experts, both<br />
in-house and external.<br />
Offizieller<br />
Compression Partner der<br />
We absorb their feedback and<br />
opinion to develop product<br />
which consistently optimises<br />
performance and capability. There<br />
is no clearer advocacy than being<br />
accepted, utilised and promoted<br />
by the best.<br />
2XU is proud to be an official<br />
apparel supplier to multiple<br />
sporting institutions where<br />
exacting standards are required<br />
for elite athletes. 2XU appeals<br />
to professional, capable athletes<br />
and organisations seeking only<br />
the most advanced, performance<br />
orientated product available.<br />
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