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NRDC: Prospects for Saving Energy in Televisions (pdf)

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500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

they follow a similar power consumption<br />

trend <strong>in</strong> these larger<br />

sizes. Major plasma TV manufacturers<br />

are currently <strong>in</strong>troduc<strong>in</strong>g<br />

more efficient models <strong>in</strong>to the<br />

market.<br />

• There is great variation <strong>in</strong> power<br />

consumption even with<strong>in</strong> TVs of<br />

the same size and screen display<br />

technologies.<br />

<strong>Energy</strong> Use and<br />

<strong>Sav<strong>in</strong>g</strong>s Estimates<br />

We estimate that the U.S. uses over<br />

46 billion kWh every year to power<br />

TVs, which represents over 1% of all<br />

U.S. electricity use. It means consumers<br />

are spend<strong>in</strong>g more than $13<br />

billion each year to buy new TVs,<br />

and almost $4 billion each year to<br />

operate the ones they have.<br />

Our research shows that the U.S.<br />

could save billions of kWh of electricity<br />

<strong>in</strong> the near future if a nationwide<br />

voluntary label<strong>in</strong>g program<br />

like ENERGY STAR adopted a 25%<br />

reduction <strong>in</strong> active mode power<br />

from measured average values <strong>in</strong> a<br />

future TV specification. Figure 4<br />

shows how the expected growth of<br />

Active Mode Power <strong>in</strong> DTVs<br />

0 500 1000 1500 2000<br />

Screen Area (square <strong>in</strong>ches)<br />

Figure 3<br />

CRT-Direct View<br />

CRT-Projection<br />

LCD-Direct View<br />

LCD-Projection<br />

Plasma-Direct View<br />

DLP-Projection<br />

LCOS-Projection<br />

TV energy use could be trimmed<br />

depend<strong>in</strong>g on the share of new TV<br />

sales that comply with such energy<br />

efficiency guidel<strong>in</strong>es. Because of the<br />

rise <strong>in</strong> DTV products and the ever<strong>in</strong>creas<strong>in</strong>g<br />

number of TVs <strong>in</strong> operation<br />

<strong>in</strong> the U.S., these active mode<br />

sav<strong>in</strong>gs become <strong>in</strong>creas<strong>in</strong>gly important<br />

<strong>in</strong> the future. Once fully implemented,<br />

the U.S. could save over 10<br />

billion kWh and $800 million <strong>in</strong><br />

energy bills per year through such<br />

efficiency targets.<br />

Annual <strong>Energy</strong> Consumption (billions kWh)<br />

80<br />

75<br />

70<br />

65<br />

60<br />

Policy Review<br />

Programs address<strong>in</strong>g standby mode<br />

energy use have been around <strong>for</strong><br />

several years, but a number of <strong>in</strong>ternational<br />

programs address<strong>in</strong>g<br />

active mode power use will soon<br />

raise the bar <strong>for</strong> TV energy efficiency.<br />

These programs use the IEC<br />

62087 test procedure to measure<br />

active mode power consumption <strong>in</strong><br />

TVs. Most also use a per<strong>for</strong>mance<br />

metric known as the energy efficiency<br />

<strong>in</strong>dex (EEI) to rank TVs by various<br />

functional attributes. In addition,<br />

some nations have m<strong>in</strong>imum<br />

energy per<strong>for</strong>mance standards<br />

(MEPS) <strong>for</strong> TVs that set mandatory<br />

m<strong>in</strong>imum efficiency levels <strong>for</strong> TVs.<br />

Australia will even beg<strong>in</strong> mandatory<br />

energy efficiency label<strong>in</strong>g <strong>for</strong> TVs<br />

through its <strong>Energy</strong> Rat<strong>in</strong>g program,<br />

currently used to provide energy<br />

efficiency <strong>in</strong><strong>for</strong>mation to consumers<br />

<strong>for</strong> other high-power appliances<br />

like refrigerators and furnaces.<br />

U.S. consumers are generally<br />

unaware of the energy efficiency of<br />

their TVs because they lack <strong>in</strong><strong>for</strong>mation<br />

about the total annual energy<br />

consumption of the product. The<br />

Estimated U.S. Annual <strong>Energy</strong> Consumption by TVs<br />

Base Case<br />

Improved case: 25% sales of efficient models<br />

Improved case: 50% sales of efficient models<br />

Improved case: 75% sales of efficient models<br />

55<br />

2005 2006 2007 2008 2009<br />

Figure 4

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