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Telecottage Handbook- How to Establish and Run a

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CHAPTER 4 - LOCAL PARTNERSHIPS FOR E-COMMUNITY<br />

<strong>How</strong> <strong>to</strong> proceed? The matter<br />

must be discussed at length,<br />

<strong>and</strong> in different forums, <strong>and</strong> in<br />

consideration of the local<br />

context. As a general<br />

approach, the public must be<br />

made aware of the issue <strong>and</strong><br />

then invited <strong>to</strong> sit down with<br />

other players in both an<br />

official <strong>and</strong> unofficial way, with<br />

much attention given <strong>to</strong><br />

different opinions <strong>and</strong><br />

reactions. This is the public<br />

part of the matter. In the<br />

background, there is a need <strong>to</strong><br />

analyse the already gained<br />

experiences, <strong>and</strong> it is useful <strong>to</strong><br />

prepare a stakeholder map.<br />

Accumulation of roles – One might not imagine that even in the smallest<br />

community there is such a distinction of roles. And yet there is. With the<br />

scrutiny of those who know the local society well, it is possible <strong>to</strong> describe<br />

any local community in terms of these categories.The above roles exist even<br />

if they are not played by dedicated people as their specialization. In very<br />

small communities the various roles can become merged. The unified effort<br />

of the community, which the telecottage can influence in a positive way,<br />

should be <strong>to</strong> limit or decrease the accumulation of roles, especially those<br />

capable of balancing <strong>and</strong> controlling interests <strong>and</strong> their representation.<br />

There is the need <strong>to</strong> examine separately the roles played in the small community<br />

<strong>and</strong> those who perform them. The key question is <strong>to</strong> identify who<br />

specifically fills the positions that are important for local life <strong>and</strong> development.<br />

External stakeholders – Local interests are not only determined by local<br />

ac<strong>to</strong>rs. Even the most isolated settlements experience external influence <strong>and</strong><br />

decisions. In principle, any role can be played by an individual from outside,<br />

<strong>and</strong> if a suitable person cannot be found locally, one must be found outside<br />

the community. On such occasions, the attribute local does not mean the<br />

individual is local,but that the role played by an external person is a local role.<br />

The point here is that the external ac<strong>to</strong>r has local interests <strong>and</strong> concerns, <strong>and</strong><br />

so becomes a player within the local conditions. This is important for a telecottage.<br />

External ac<strong>to</strong>rs typically also have interests in other small communities <strong>and</strong><br />

settlements, <strong>and</strong> generally operate in a network. Thus it is very important for<br />

them whether changes happening in a given place will affect their regional,<br />

network interests <strong>and</strong> positions (even if only in the long-term). Like everyone<br />

else, they know that a good example is infectious. For this reason, they must<br />

be taken seriously, even more than suggested here, because they can be far<br />

more powerful <strong>and</strong> influential than any local ac<strong>to</strong>r (consider, for example, a<br />

communications provider which enjoys monopoly control in many places).<br />

Surveying the stakes – Local interests are not always clearly apparent. It is<br />

not necessarily evident, even <strong>to</strong> those familiar with local conditions, why<br />

someone holds a particular position on a given issue, <strong>and</strong> whether what is<br />

represented actually expresses that person’s wishes (motivation) or not. On<br />

each new question – which the community does not yet know or has not yet<br />

dealt with – the state of interests can be unclear, <strong>and</strong> may not even emerge<br />

as quickly as decisions are taken. This means that there is little else <strong>to</strong> do but<br />

undertake a methodical survey of the local interests concerning the telecottage.<br />

This is worth completing even if the situation appears transparent <strong>and</strong><br />

the initiative enjoys apparent widespread support.<br />

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