Four Years of Progress - Shakopee Mdewakanton Sioux Community

2000 2001 2002 2003
Marketing
Wooyake Oyakapi
Telling a story
The Marketing Department staff has expanded from two in 2000 to seven in 2003. The Department now has two Graphic Designers,
an Administrative Assistant, a Print Design Coordinator, a Communications Coordinator, and a Print Design Specialist, all under the
direction of the Retail Administrator. The department handles approximately 1,200 projects a year, including advertising, marketing,
event planning for the SMSC and its events, like the Heart and Diabetes Conference, Cancer Conference, Health Fair, Pow Wow,
Mall of America Pow Wow Exhibition, and miscellaneous
SMSC departmental activities.
The Marketing Department also handles the advertising
needs of all non-gaming enterprises, including
Dakotah! Sport and Fitness, Playworks,
Shakopee Dakota Convenience Store, Dakotah
Meadows RV Park and Campground, Dakotah
Meadows Mini Storage, Lone Pine Golf Course,
and the Mystic Lake Store at Mall of
America. Brochures, rate cards, print ads,
and television and radio ads have all been
produced during the last four years.
Additional Marketing activities include the
writing and distribution of press releases,
publishing the monthly newsletter Iapi
Oaye and the special Pow Wow edition
Iapi Oaye, the annual donation report,
annual Pow Wow Program, and
Community water reports. The Marketing
Department is particularly proud to have
launched two new publications, Play Times
and Inside Dakotah!. The staff moved to
new second floor offices in August 2001.
Dakotah! Print Design Center opened at its new
location in the Public Works building in December
2001. The new facility has upgraded equipment and
enhanced capabilities to better serve the needs of the
Community and its enterprises.
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