Market Brief for Sacha Inchi.

Table of Contents
1. Product description ...................................4
1.1 INCI name ............................................................... 4
1.2 HS code and tariffs ................................................. 4
2. European market environment .................6
2.1 Market segments .................................................... 6
2.2 Market trends .......................................................... 6
2.2.1 Natural .................................................................... 6
2.2.2 Economic crisis ....................................................... 7
2.2.3 Marketing campaign ................................................ 7
2.2.4 Laboratory tests ...................................................... 7
2.3 Opportunities and bottlenecks ................................. 7
3. Price ..........................................................9
3.1 Price factors and costing ......................................... 9
3.2 Price structure ......................................................... 9
3.2.1 Price margins .......................................................... 9
3.2.2 Organic and Fair Trade ........................................... 9
4. Competitor analysis ................................10
4.1 Existing competitors .............................................. 10
4.2 New entrants ......................................................... 10
4.3 Substitutes ............................................................ 10
5. Commercialisation channels in Europe .. 11
5.1 Trade channels for sacha inchi ............................. 11
6. Market and buyer requirements..............12
6.1 Product requirements ............................................ 12
6.1.1 Packaging and labelling ........................................ 12
6.1.2 Documentation ...................................................... 12
6.2 Quality standards and certification schemes ......... 12
6.2.1 Quality standards .................................................. 12
6.2.2 Certification schemes ............................................ 13
6.3 Legislative requirements ....................................... 13
7. Promotion ................................................15
7.1 Recommendations for product promotion ............. 15
7.1.1 Marketing a speciality oil: organic and Fair Trade . 15
7.1.2 Language and communication .............................. 15
7.2 Finding buyers ...................................................... 15
7.2.1 Trade fairs ............................................................. 15
7.2.2 Sector associations and other sources ................. 16
7.3 Buyer list ............................................................... 16
8. Glossary ................................................. 17
Market Brief for Sacha Inchi | 3