Nailing Social Media Marketing ROI - Lithium

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contents 1 nailing it 2 social media can be a scary place 3 what social media marketing does right 4 don’t confuse kpIs with business outcomes 5 how to nail social media marketing ROI 6 start listening 7 engage—build community 9 operationalize 10 extend the business value 11 realize 12 conclusion we help companies unlock the passion of their customers. The Lithium Social Customer Suite allows brands to build vibrant customer communities that: lithium.com | © 2012 Lithium Technologies, Inc. All Rights Reserved share this whitepaper 2
nailing it While social does a lot of things right for marketers, we struggle to keep up with its constantly emerging nature and importantly, we need more and better ways to demonstrate ROI to the C-suite. 42% of marketers say they are very concerned about demonstrating the value of social media to executive management—35% say improving social media measurement is a top priority. But just 4% of marketers say their ability to measure the overall impact of social media is excellent. A Google search of “social media marketing ROI” yields more than 4 million web pages spanning everything from marketing automation software to listening platforms to agency services. It’s clear that everybody and their brother wants to get in on the social media ROI game, yet marketers continually claim they haven’t got it figured out—yet. It certainly isn’t for lack of desire. Most marketers claim measurement is paramount, top of mind, a key priority—yet they end up giving themselves a C+ at best in their ability to pull it off. With 4 million web pages on the subject, with all the tools, technology and thought capital out there focused on this top of mind topic, why aren’t we all pulling straight As in the ROI department? What’s preventing social media marketers from walking tall with ROI pride? share this whitepaper 1
Page 1: nailing social media marketing ROI
Page 5 and 6: what social media marketing does ri
Page 7 and 8: how to nail social media marketing
Page 9 and 10: engage—build community Only socia
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Nailing Social Media Marketing ROI - Lithium

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