28.01.2013 Views

Hybrid and Electric Vehicles - Purdue School of Engineering and ...

Hybrid and Electric Vehicles - Purdue School of Engineering and ...

Hybrid and Electric Vehicles - Purdue School of Engineering and ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

4<br />

CUSTOMER ROI IS STILL THE MAJOR<br />

OBSTACLE FOR MASS ADOPTION<br />

$ 000's<br />

10<br />

0<br />

-10<br />

-20<br />

-30<br />

-40<br />

5/26/2011<br />

Cummulative Cash Flow<br />

Purchase Year 1 Year 2 Year 3 Year 4 Year 5 Year 6<br />

Incremental technology<br />

cost at purchase<br />

© 2011 Cummins Inc. All Rights Reserved<br />

Over time, benefit<br />

is derived from<br />

fuel savings<br />

TM

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!