FINDING YOUR FOCUS - American Marketing Association

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2 FINDING YOUR FOCUS June 5–8, 2011 • Palm Desert, CA CONFERENCE COMMITTEE Wendy Moe, Chair Associate Professor of Marketing University of Maryland Anocha Aribarg Assistant Professor of Marketing University of Michigan Chris Chapman Senior Researcher Microsoft Advertising R&D Jeff Dotson Assistant Professor of Marketing Vanderbilt University Elea McDonnell Feit Research Director Wharton Customer Analytics Initiative David Lyon Principal Aurora Market Modeling MarketingPower.com/artforum Register by May 5 and save!
Dear Attendee: 22ND ANNUAL Advanced Research Techniques Forum ART2011 The Advanced Research Techniques Forum focuses on the use of sophisticated methodologies and quantitative techniques to support strategic and tactical marketing decisions. The conference, now in its 22nd year, provides a unique opportunity for academics, practitioners and research clients to exchange ideas and solutions. The 2011 ART Forum Program Committee has assembled an innovative slate of papers and posters featuring methods that address both traditional and emerging research challenges. We have brought back the end-of-day roundtables to give attendees and speakers a chance to delve deeper into issues raised in the presentations. You may also notice that we have scheduled additional networking receptions this year. I hope you take advantage of these receptions to spend time with old friends and to meet new attendees working on interesting projects. Over two and a half days of programming, attendees are encouraged to share in a lively and open discussion of the various methods. Additional learning opportunities are provided through optional tutorials on a variety of topics. This year, the committee has worked with a number of new instructors to provide several new tutorial offerings: Â Advanced Computer Simulations for Improved Marketing Decisions Â Advanced Theory and Application of Hierarchical Bayes Choice Models Â Analyzing Network Data Â Introduction to Bayesian Statistics and Marketing Â Introduction to Discrete Choice Modeling Â Introduction to R for Marketing Research Â Modeling Market Dynamics Â Structural Modeling of Forward-Looking Consumer Behavior Â Introduction to Text Mining and Sentiment Analysis Â Introduction to Bayesian Networks: Their Applications in the Field of Marketing Science We hope you’ll join us for an exciting and informative 2011 ART Forum! Wendy Moe Committee Chair Associate Professor of Marketing University of Maryland FROM THE CHAIR MarketingPower.com/artforum 3
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