Christmas & New Year in Spain - Web Express Guide Magazine

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IN MY OPINION IN MY OPINION
Key words or real keys for consumers to find you?
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INTERNET
Enough with shysters exploiting businesses! Says Chevalier de Fleury
Business telephone directories, even classified have
become obsolete; you cannot print a directory
every week or every month so by the time they
get printed each year they are out of date and in
Spain they are out of date and inaccurate even
before you start. Although this is different with
private numbers and addresses as they do not
change much from year to year, nevertheless the
world population currently stands at 7 billion and,
allowing for an average number of annual deaths,
it is increasing at the rate of 80 million each year,
never mind the countless web pages on the net.
consumers know what they want and what services
they are looking for, but they have no idea who
provides them and where, this is why they look at and
consult the internet, Google being the most popular
search engine.
For this reason every single business, large or small
needs to have its own internet appearance, but what
is even more important is to be found amongst the
billions of pages within the net. Not only that, but
unless it appears on the first page of a search, it is
a known fact that the second page is skipped all
together by the searcher. This is another good reason
why you need to hand over a business card, a leaflet
or advertise in print to make yourself and your web
address known to consumers, the difference being
BUSINESS
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SEARCHES
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the plague.
that you do not know if the person or public you
have given your details to is interested in your services
or products, whereas when they look for the service
on the internet it is clear they know what they want,
whomsoever provides it.
The fact that everyone needs an appearance on the
internet has been exploited by companies that offer
you the opportunity to build your own website at “no
cost”. “Free of charge” they say, but who on earth is
going to offer or give any service free of charge these
days? if you believe this you will believe anything
and somewhere, somehow there will be a catch. For
example, you may get a free website design as long as
it displays advertising by other companies who pay
for the advert, or you may have to pay a small but
regular amount that over the years will amount to
a tidy little sum or other similar catches that make
the offer worth their while. in any case you are now
talking of web designs made out of a set of templates,
the only difference between them being the names,
images and text that you yourself will insert.
one thing i object to is that some sharks who know
nothing about the internet, websites or how it works
are taking advantage of the general public ignorance
and offer templates taken at no cost to offer them as
original designs. believe me i have come across one
or two of these shysters. They should be avoided like
if you need an appearance on the internet and you
want to avoid the cost at the outset or minimise your
cost at the outset, it may be a small price to pay to
have to put up with some of the requirements and the
idea that your website is made out of a basic template
created for everyone’s use, however the problem of
being found on the internet, which you clearly do, is
quite something else.
if you want to be found in Google’s first page, you
need to be where Google will look for what you do,
in other words you will need a substantial website
worth Google’s time to visit or be part of a portal
that Google regularly visits in reply to your searches.
a small effort with key words will certainly not have
the desired effect.
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So what is the answer? Well if you are a serious business
that wants to project the right image, you should
certainly go for a professional and well designed
website specifically tailored for your business, if
correctly done this will attract Google’s attention.
if you cannot afford the cost of such a structure then
your other option is to join an established portal that
you know is successful with Google searches in your
area.
Web express Guide is such a portal (hence the name),
whether you have a top of the range website, a well
designed website, a free template website or no
website at all, every business should want to be part
of this Portal, this is exactly what it was designed for
and proven to bring the required results. it is not free
because there is no catch, but the cost is very, very
reasonable.
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