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Venue Profile<br />

Sasa’s Lounge<br />

Guitarist Arnold Strickland & Sabrina DeVanna<br />

Talk About Their Inviting Upper West Side Venue<br />

By Eric Nemeyer<br />

<strong>Jazz</strong> Inside: What inspired you to create Sasa’s<br />

Lounge?<br />

Arnold Strickland: The concept has morphed<br />

since its first inception, notably back on the<br />

beach in Campo Marino Italy, but as of now the<br />

concept of Sasa’s Lounge is a mix of what my<br />

soulmate Sabrina DeVanna, aka Sasa, and her<br />

sister-in law Federica Bridda wanted to create.<br />

With me being involved as a jazz musician and<br />

my expertise in the music business, it’s be<strong>com</strong>e<br />

what we are about individually, artistically, creatively,<br />

emotionally and spiritually. Sabrina and<br />

Federica always wanted to open a Lounge of<br />

some sort, so that’s where the vibe started.<br />

JI: How did the two of you, Arnold and Sabrina,<br />

get together on this concept?<br />

AS: It all starts with the love of my life, my<br />

bambina, Sabrina! She is the genius brain-child<br />

behind this! There would be no Sasa’s Lounge<br />

without her!! I’m telling you, her shear tenacity<br />

and business savvy makes it all possible and<br />

keeps us afloat! Sometimes I don’t know how<br />

she does it! Let me go back,.. about 7 years ago,<br />

Sabrina would take me to the Aperitivo’s in<br />

Rome, Milan and in certain part of the region of<br />

Puglia Italy, so the basic theme <strong>com</strong>es from<br />

those experiences. Although none of those<br />

Aperitivo’s had music, and certainly not the<br />

music of jazz. Being a jazz musician, I never<br />

really thought about being a part of a club. I, just<br />

like most musicians, just want to play their axe,<br />

do many gigs and shed! But once Sabrina proposed<br />

the idea to me of opening a Club, of<br />

course I knew it would be difficult, but I<br />

thought.. hmmm- we just might be able do this<br />

and I could develop the music side of the business!<br />

Federica was on board immediately and<br />

became an integral part of the creation of Sasa’s<br />

Lounge. Even though she has never been to<br />

America, she does whatever she can from Rome<br />

to help. We usually <strong>com</strong>municate with her and<br />

her husband Vito via Skype. Everything really<br />

has been one day at a time.<br />

Sabrina: Arnold has been with me during the<br />

entire process of creating the Lounge, from the<br />

days in Rome, Milan and Puglia, the day we<br />

opened, until now. This June 2011, we will celebrate<br />

our one year anniversary! During all this<br />

time we always wanted to put together great jazz<br />

music, art shows and events. Who better than<br />

Arnold with his great guitar talent and his extraordinary<br />

knowledge of music to create a jazz<br />

venue! Together, we’re a great team!<br />

JI: How do you envision Sasa’s Lounge distin-<br />

guishing itself from other jazz<br />

venues in New York?<br />

AS: Well first off, we are the<br />

first Italian aperitivo lounge in<br />

New York, and from what we’ve<br />

researched so far, more than<br />

likely, the first in the United<br />

States. Not only is the look<br />

unique and hip, but people enjoy<br />

a unique food experience. Sabrina<br />

has created a fantastic<br />

menu! From a music perspective,<br />

we would like to have Duo’s,<br />

Trio’s and Quartet’s you might<br />

and might not see at other venues.<br />

I would like to see everything<br />

from the main stream to<br />

the experimental. Also, we have<br />

art exhibitions that feature many<br />

up and <strong>com</strong>ing artist. For us, the<br />

sky is the limit!!<br />

JI: What were some of the challenges you experienced<br />

as you were preparing to open?<br />

AS: Wow, we have survived many challenges<br />

already and we’re sure we have many more challenges<br />

ahead! I can surely say, opening any<br />

venue in Manhattan is extremely challenging,<br />

especially for first timers like us! I’m sure if we<br />

were the proprietors of a well known music<br />

venue, we could probably open a place within a<br />

year tops! But being first timers, we had our<br />

hands full right from the start! We’ve had the<br />

spot for almost 3 years, but have been officially<br />

open for one year. Sabrina and I run everything<br />

totally by ourselves and for now have no employees.<br />

We are learning day by day! Sabrina<br />

developed the basic concept of the business and<br />

acquired all the finances to build the Lounge.<br />

Then there is the business plan, then there is<br />

having and/or finding the money to not only<br />

acquire a spot, then tear down and rebuild the<br />

entire place from the ground up. Do the construction,<br />

submit plans to the City of New York<br />

for approval, acquiring city planning permits,<br />

hiring architects, lawyers, plumbers, electricians,<br />

carpenters, the alarm <strong>com</strong>pany, and much more.<br />

One particular challenge was acquiring a liquor<br />

license!! MAN!! That was one of the most difficult<br />

things we had to do!! Since Federica is also<br />

part owner, we also had to deal with different<br />

authorities in Italy to get the license! Then we<br />

had to meet certain deadlines or lose thousands<br />

of dollars!! Now this is really where Sabrina’s<br />

genius <strong>com</strong>es into play! She handled all of that<br />

literally, by herself! Even during the demolition,<br />

she was even helping the contractors tear down<br />

the old walls!! Of course I was there to help<br />

when needed!! Though she would always run<br />

ideas by me to get an opinion, she makes the<br />

final determination business-wise, which is why<br />

it is appropriately called Sasa’s Lounge! Once<br />

the Lounge was up and running and we got the<br />

liquor license, that’s when I started to develop<br />

the music side of the business. Oh man, I’ve had<br />

so much support and love from fellow musicians,<br />

it’s really been amazing! People like Nora<br />

McCarthy and Jorge Sylvester helped us by providing<br />

me with their fantastic personal contacts!<br />

Nasheet Waits performed with me for a gig and<br />

he wouldn’t even take the money afterwards!<br />

What!! Greg Lewis gave me a Drum kit for the<br />

Lounge! Richie Goods also <strong>com</strong>es all the way<br />

from up state and always performs for not the<br />

kind of money he demands, but does it as a personal<br />

favor to me! My friend actress and jazz<br />

singer, Deborah Bowman from the show Ugly<br />

Betty, also performed gratuitously to help get us<br />

off the ground and will be back once she finishes<br />

her five month tour! Other people that have supported<br />

us and graced the Lounge so far have<br />

been Miles Griffith, Num Amen Tehu, Winard<br />

Harper, Reuben Wilson, Wayne Escoffery,<br />

Frank Lacy, Ugonna Okegwo, Jeremy Clemons,<br />

Stacy Dillard, Lenny Stallworth, Floyd King,<br />

Eric McPherson, Carol Escoffery, Willis Wilson,<br />

Bruce Cox, David Lee Jones, Mark Gross, Keith<br />

Gamble, even musicians from Italy like<br />

Giuseppe Mazza,.. man so many cats!! And <strong>Jazz</strong><br />

Inside for being so very supportive! Eric I must<br />

say, with your words of encouragement once you<br />

To Advertise CALL: 215-887-8880 July 2011 � <strong>Jazz</strong> Inside Magazine � www.<strong>Jazz</strong>InsideMagazine.<strong>com</strong><br />

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