Piano Lovers' Celebration Interviews SUMMER ... - Jazz Singers.com
Piano Lovers' Celebration Interviews SUMMER ... - Jazz Singers.com
Piano Lovers' Celebration Interviews SUMMER ... - Jazz Singers.com
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Venue Profile<br />
Sasa’s Lounge<br />
Guitarist Arnold Strickland & Sabrina DeVanna<br />
Talk About Their Inviting Upper West Side Venue<br />
By Eric Nemeyer<br />
<strong>Jazz</strong> Inside: What inspired you to create Sasa’s<br />
Lounge?<br />
Arnold Strickland: The concept has morphed<br />
since its first inception, notably back on the<br />
beach in Campo Marino Italy, but as of now the<br />
concept of Sasa’s Lounge is a mix of what my<br />
soulmate Sabrina DeVanna, aka Sasa, and her<br />
sister-in law Federica Bridda wanted to create.<br />
With me being involved as a jazz musician and<br />
my expertise in the music business, it’s be<strong>com</strong>e<br />
what we are about individually, artistically, creatively,<br />
emotionally and spiritually. Sabrina and<br />
Federica always wanted to open a Lounge of<br />
some sort, so that’s where the vibe started.<br />
JI: How did the two of you, Arnold and Sabrina,<br />
get together on this concept?<br />
AS: It all starts with the love of my life, my<br />
bambina, Sabrina! She is the genius brain-child<br />
behind this! There would be no Sasa’s Lounge<br />
without her!! I’m telling you, her shear tenacity<br />
and business savvy makes it all possible and<br />
keeps us afloat! Sometimes I don’t know how<br />
she does it! Let me go back,.. about 7 years ago,<br />
Sabrina would take me to the Aperitivo’s in<br />
Rome, Milan and in certain part of the region of<br />
Puglia Italy, so the basic theme <strong>com</strong>es from<br />
those experiences. Although none of those<br />
Aperitivo’s had music, and certainly not the<br />
music of jazz. Being a jazz musician, I never<br />
really thought about being a part of a club. I, just<br />
like most musicians, just want to play their axe,<br />
do many gigs and shed! But once Sabrina proposed<br />
the idea to me of opening a Club, of<br />
course I knew it would be difficult, but I<br />
thought.. hmmm- we just might be able do this<br />
and I could develop the music side of the business!<br />
Federica was on board immediately and<br />
became an integral part of the creation of Sasa’s<br />
Lounge. Even though she has never been to<br />
America, she does whatever she can from Rome<br />
to help. We usually <strong>com</strong>municate with her and<br />
her husband Vito via Skype. Everything really<br />
has been one day at a time.<br />
Sabrina: Arnold has been with me during the<br />
entire process of creating the Lounge, from the<br />
days in Rome, Milan and Puglia, the day we<br />
opened, until now. This June 2011, we will celebrate<br />
our one year anniversary! During all this<br />
time we always wanted to put together great jazz<br />
music, art shows and events. Who better than<br />
Arnold with his great guitar talent and his extraordinary<br />
knowledge of music to create a jazz<br />
venue! Together, we’re a great team!<br />
JI: How do you envision Sasa’s Lounge distin-<br />
guishing itself from other jazz<br />
venues in New York?<br />
AS: Well first off, we are the<br />
first Italian aperitivo lounge in<br />
New York, and from what we’ve<br />
researched so far, more than<br />
likely, the first in the United<br />
States. Not only is the look<br />
unique and hip, but people enjoy<br />
a unique food experience. Sabrina<br />
has created a fantastic<br />
menu! From a music perspective,<br />
we would like to have Duo’s,<br />
Trio’s and Quartet’s you might<br />
and might not see at other venues.<br />
I would like to see everything<br />
from the main stream to<br />
the experimental. Also, we have<br />
art exhibitions that feature many<br />
up and <strong>com</strong>ing artist. For us, the<br />
sky is the limit!!<br />
JI: What were some of the challenges you experienced<br />
as you were preparing to open?<br />
AS: Wow, we have survived many challenges<br />
already and we’re sure we have many more challenges<br />
ahead! I can surely say, opening any<br />
venue in Manhattan is extremely challenging,<br />
especially for first timers like us! I’m sure if we<br />
were the proprietors of a well known music<br />
venue, we could probably open a place within a<br />
year tops! But being first timers, we had our<br />
hands full right from the start! We’ve had the<br />
spot for almost 3 years, but have been officially<br />
open for one year. Sabrina and I run everything<br />
totally by ourselves and for now have no employees.<br />
We are learning day by day! Sabrina<br />
developed the basic concept of the business and<br />
acquired all the finances to build the Lounge.<br />
Then there is the business plan, then there is<br />
having and/or finding the money to not only<br />
acquire a spot, then tear down and rebuild the<br />
entire place from the ground up. Do the construction,<br />
submit plans to the City of New York<br />
for approval, acquiring city planning permits,<br />
hiring architects, lawyers, plumbers, electricians,<br />
carpenters, the alarm <strong>com</strong>pany, and much more.<br />
One particular challenge was acquiring a liquor<br />
license!! MAN!! That was one of the most difficult<br />
things we had to do!! Since Federica is also<br />
part owner, we also had to deal with different<br />
authorities in Italy to get the license! Then we<br />
had to meet certain deadlines or lose thousands<br />
of dollars!! Now this is really where Sabrina’s<br />
genius <strong>com</strong>es into play! She handled all of that<br />
literally, by herself! Even during the demolition,<br />
she was even helping the contractors tear down<br />
the old walls!! Of course I was there to help<br />
when needed!! Though she would always run<br />
ideas by me to get an opinion, she makes the<br />
final determination business-wise, which is why<br />
it is appropriately called Sasa’s Lounge! Once<br />
the Lounge was up and running and we got the<br />
liquor license, that’s when I started to develop<br />
the music side of the business. Oh man, I’ve had<br />
so much support and love from fellow musicians,<br />
it’s really been amazing! People like Nora<br />
McCarthy and Jorge Sylvester helped us by providing<br />
me with their fantastic personal contacts!<br />
Nasheet Waits performed with me for a gig and<br />
he wouldn’t even take the money afterwards!<br />
What!! Greg Lewis gave me a Drum kit for the<br />
Lounge! Richie Goods also <strong>com</strong>es all the way<br />
from up state and always performs for not the<br />
kind of money he demands, but does it as a personal<br />
favor to me! My friend actress and jazz<br />
singer, Deborah Bowman from the show Ugly<br />
Betty, also performed gratuitously to help get us<br />
off the ground and will be back once she finishes<br />
her five month tour! Other people that have supported<br />
us and graced the Lounge so far have<br />
been Miles Griffith, Num Amen Tehu, Winard<br />
Harper, Reuben Wilson, Wayne Escoffery,<br />
Frank Lacy, Ugonna Okegwo, Jeremy Clemons,<br />
Stacy Dillard, Lenny Stallworth, Floyd King,<br />
Eric McPherson, Carol Escoffery, Willis Wilson,<br />
Bruce Cox, David Lee Jones, Mark Gross, Keith<br />
Gamble, even musicians from Italy like<br />
Giuseppe Mazza,.. man so many cats!! And <strong>Jazz</strong><br />
Inside for being so very supportive! Eric I must<br />
say, with your words of encouragement once you<br />
To Advertise CALL: 215-887-8880 July 2011 � <strong>Jazz</strong> Inside Magazine � www.<strong>Jazz</strong>InsideMagazine.<strong>com</strong><br />
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