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Contents Week 2 Summer term 2008 Warwick Arts Centre Studio ...

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In addition we would also use other methods to publicise the play. Some original ideas include placing<br />

empty water bottles full of dark red water (suggesting blood) with a pair of intertwined wedding rights<br />

floating inside. We are naturally planning on exploiting Facebook to its full potential as well as various<br />

<strong>Warwick</strong> Media outlets – the Boar, RaW – to create events, groups and general hype. Local media<br />

outlets will also be contacted. In order to provoke the <strong>Warwick</strong> students we may hang a white bride's<br />

dress covered in blood with a “Coming Soon” sign.<br />

Another<br />

important aspect of the campaign will be the organisation of a “Wedding” party in the last<br />

week of <strong>term</strong> where we can tie up people with different partners and swap them every half an hour<br />

which would create a very intense atmosphere. Not only it will generate extra revenue for publicity<br />

purposes but would also attract more potential audience. JJ will be creating a website and a trailer as<br />

well. Below is a selection of images important for marketing and the play’s themes in general:<br />

16

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