The Future of Research Report - Cambiar Consulting
The Future of Research Report - Cambiar Consulting
The Future of Research Report - Cambiar Consulting
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Suppliers are <strong>of</strong>ten kept “in the dark”<br />
Timelines that lead to conducting<br />
inadequate research<br />
Figure 6<br />
Suppliers are subjected to commodity purchasing<br />
Figure 7<br />
<strong>The</strong> end <strong>of</strong> the project is the<br />
end <strong>of</strong> our involvement<br />
At the outset <strong>of</strong> a project, we<br />
receive insufficient briefing<br />
<strong>Research</strong> is brought in too late<br />
Pressures to bring the cost down<br />
Clients can't differentiate high<br />
quality from mediocre research<br />
Procurement departments demand<br />
cost savings and standardization<br />
Corporate researchers and research companies identified additional<br />
top barriers.<br />
• Corporate researchers need to lead, to educate, and to inspire their internal customers<br />
• <strong>Research</strong> companies need to focus on business outcomes rather than research outputs,<br />
to gain skills in order to facilitate being strategic partners, and to strengthen their<br />
understanding <strong>of</strong> the client’s business<br />
<strong>The</strong> <strong>Future</strong> <strong>of</strong> <strong>Research</strong> <strong>Report</strong>, October 2011<br />
8%<br />
18%<br />
23%<br />
34%<br />
% Rated One <strong>of</strong> Top 5 among 26 Barriers for Suppliers<br />
27%<br />
26%<br />
26%<br />
% Rated One <strong>of</strong> Top 5 among 26 Barriers for Suppliers<br />
5
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