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end configuration, where one side can take over if another side<br />

fails; and an external heat-rejection unit that uses 80 percent less<br />

water than a traditional cooling tower. We are able to get the efficiency<br />

of traditional phase change without significant uses of<br />

electrical load.<br />

We are not breaking any laws of thermodynamics. But we get<br />

the efficiency of a refrigerant that has 78 more times the cooling<br />

ability of water, which in turn is more efficient than air. Instead of<br />

being a water-cooled system or air-cooled, it’s neither.<br />

We focused on a developing a technology where we could have<br />

the same overhead for cooling different loads, from 5 kilowatts to<br />

50 kilowatts per rack. And the eoPTI-TRAX system tracks to the<br />

environmental condition and adjusts automatically.<br />

How does “tracking environmental conditions” differ from what data<br />

centers call “air-side cooling,” where you essentially open the windows<br />

and let cool air in?<br />

Most data centers find it difficult to switch to free cooling. They<br />

64 Q www.theregistrysf.com<br />

Social media companies are even recording mouse movements<br />

on the screen, to understand how people navigate a page.<br />

That creates massive amounts of data.<br />

do it only a couple of times a year, once as the winter starts, then<br />

again six months later. They can’t do it daily. This system does.<br />

The problem with using air is that you need good filtering, and<br />

it is costly.<br />

How does this go back to your point of measuring output?<br />

If you look at the pace of IT growth, you are still going to have<br />

more data center growth. The question is building it efficiently so<br />

that companies can afford to continue the pace.<br />

Right now the model is an unsupportable business model. Some<br />

companies are moving their data centers to Finland and Sweden<br />

to take advantage of the cooler weather. We wanted a technology<br />

that would let people build in warmer environments and build<br />

where there is more population density.<br />

For the Bay Area, given that the cost drivers are energy and infrastructure,<br />

the central point of digital infrastructure is that we<br />

come up with ways to support those industries that allow them to<br />

grow and flourish. Q<br />

Prefabricated data center module that <strong>Skanska</strong> is building for national telco client TeLUS<br />

which will soon be one of the most energy-efficient, greenest data centers in the world.<br />

Adam Friedberg

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