CELEBRATING MUSEUM MEMBERS - Museum Foundation
CELEBRATING MUSEUM MEMBERS - Museum Foundation
CELEBRATING MUSEUM MEMBERS - Museum Foundation
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PHOTO © 2012 DANIEL QUAT<br />
Why Membership Matters<br />
MuseuM of neW Mexico MeMbers cherish cuLture and coMMunity connections<br />
One woman treasures her childhood dream of living in<br />
the Palace of the Governors. A Santa Fe family of four<br />
frequents the museums for exploration and education.<br />
An Albuquerque couple makes a day of visiting state<br />
monuments and other favorite cultural destinations.<br />
All of these individuals are devoted <strong>Museum</strong><br />
of New Mexico members. Their reasons for<br />
becoming members are diverse. But their<br />
reasons for renewing membership, or contributing<br />
beyond annual membership dues, are<br />
motivated by the personal satisfaction, cultural<br />
education, creative entertainment and financial<br />
value they say membership brings to their lives.<br />
“It’s the best cultural bargain I know,” says<br />
member Ann Van Arsdall of Albuquerque.<br />
Adds Santa Fe member Anabella St. Peter,<br />
“It’s only $75 for my family of four, and it’s<br />
tax deductible.” Nancy Dimit, another Santa<br />
Fe member, says, “Membership is one of the<br />
highlights of my life.”<br />
More than 12,000 individuals consider<br />
museum membership an asset in their lives.<br />
All combined, these avid museum advocates<br />
comprise the largest arts-and-culture collective<br />
in New Mexico — and one of the largest, most<br />
robust museum membership programs per<br />
capita in the United States.<br />
MEMBErsHip By THE nuMBErs<br />
Nearly 4,000 museum members participated<br />
in a survey to tell the <strong>Foundation</strong> what motivates<br />
their membership support and which<br />
member benefits they value most.<br />
Their answers, and other membership data,<br />
reveal these notable things about <strong>Museum</strong> of<br />
New Mexico members:<br />
• 79 % join to support a local arts organization<br />
• 44 % join because it’s a good financial value<br />
• 17 % join with a specific museum interest<br />
or area of collecting<br />
• 25 % join for lifelong educational opportunities<br />
• Nearly 70 % renew each year, a retention<br />
rate matched by only 16 % of museum<br />
membership programs nationwide<br />
• More than 4,000 members have been<br />
members for over ten years<br />
Continued next page<br />
Best Benefits!<br />
All levels of museum<br />
membership offer<br />
benefits. When asked<br />
their favorites, our<br />
members ranked these<br />
three benefits among<br />
the best:<br />
Free admission to<br />
state museums and<br />
monuments (90%)<br />
Free quarterly<br />
editions of El Palacio<br />
and Member News<br />
(72%)<br />
Advance notice<br />
of exhibitions and<br />
events (71%)<br />
museumfoundation.org 3
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