04.02.2013 Views

Addicted To The Wind! - Windfinder

Addicted To The Wind! - Windfinder

Addicted To The Wind! - Windfinder

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Ad rates<br />

Ad Rates<br />

Check the ad rates and decide: Who and where to target, which ad formats, how<br />

many ad impressions and how long the campaign should run?<br />

Leaderboard<br />

(728x90)<br />

Medium Rectangle<br />

(300x250)<br />

Skyscraper<br />

(120x600)<br />

Wide Skyscraper<br />

(160x600)<br />

<strong>The</strong> CPM (cost per mille) is indicating the cost per 1000 ad impressions. Here is an<br />

example on how to find the total price for a CPM-based campaign.<br />

50,000 impressions of a leaderboard banner: 2.30 Euro (CPM) * 50 = 115 Euro<br />

You can easily calculate prices with the online price calculator:<br />

http://www.windfinder.com/contact/advertising_calculator.htm<br />

Targeting and special options<br />

Targeting<br />

Geo-Targeting<br />

Weather-Targeting<br />

Date/Time-Targeting<br />

Frequency Capping<br />

Tuesday<br />

9<br />

CPM<br />

CPM + 0.40 €<br />

CPM + 0.40 €<br />

CPM + 0.40 €<br />

CPM + 0.20 €<br />

windfinder.com | MediaKit 2013<br />

50 000 100 000 250 000 500 000 1 000 000<br />

1.90 € 1.80 € 1.70 € 1.60 € 1.50 €<br />

2.50 € 2.40 € 2.30 € 2.20 € 2.10 €<br />

2.70 € 2.60 € 2.50 € 2.40 € 2.30 €<br />

2.90 € 2.80 € 2.70 € 2.60 € 2.50 €<br />

14<br />

Additional formats Price<br />

Expandable<br />

Skyscraper<br />

(420x600)<br />

Expandable<br />

Leaderboard<br />

(420x600)<br />

Hockey stick<br />

(728x90<br />

+<br />

160x600)<br />

Impressions<br />

on request<br />

on request<br />

on request

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!