Over-the-Counter and Prescription Drugs

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Good Meds. Bad Behavior. Media Campaign � Increase awareness of the problems associated with Rx/OTC drug abuse among youth y (g (ages 12‐17). ) Good Meds. Bad Behavior. in the community Good Meds. Bad Behavior. in the community We’re on facebook Look for us: Good Medicine, Bad Behavior www.fbook.me/goodmedicinebadbehavior 8
Merchant Education Briefing � Educate local retailers on prevalence and dangers associated with misuse of Rx.OTC drugs � Gain support from local retailers to promote awareness of the problem � Request signage for GMBB to be placed in local retailer Orange County Prescription Drug Task Force � Disposal Committee � Take Back Events � Curbside, INC. � Red Ribbon 2010‐2011 Campaign � Rock N Road Event will feature a PSA Contest focused on Rx/OTC abuse Partners � OC Health Care Agency � CSP Project PATH � Curbside, INC. � OC Sanitation � Police Departments/OC Sheriff’s Department � Drug Enforcement Administration Conduct community briefings or town hall meetings to increase public awareness of the prevalence and consequences of Rx/OTC drug use among youth. Town Halls � Fullerton � California State University‐ Fullerton—42 participants � Mission Viejo � Capistrano Valley High School—50 participants � City Hall—May 6, 2010 � Newport Beach � Newport Harbor High School—45 participants � Orange � Orange High School‐ 126 participants � Huntington Beach � Huntington Beach High School—126 participants Prescription and Over-the-Counter Drug Abuse Orange County Comprehensive Report Launched: July of 2008 Designated five objectives 9
Page 1 and 2: Over-the-Counter and Prescription D
Page 3 and 4: National Findings Specific Drug Use
Page 5 and 6: Respondents Percent of What? � Op
Page 7: Why? � Lack of Parental Awareness

Over-the-Counter and Prescription Drugs

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