ACCent Magazine ACCent Magazine - The Athletic Club Of Columbus

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from the General manager’s Desk Paul Kroll, CCM General Manager 2 | ACCent Magazine We are kicking off Spring with a great amount of activity…and the beauty is, it’s all just a mouse click away. After months of development, Marketing Director sarah favara has completed the daunting project of building a brand new ACC website (www.accolumbus.com.) In order to accommodate our increased club programming and the need for more immediate communication to our members, Sarah developed a comprehensive communications plan for a larger and more organized information delivery system . Our Club members have a connoisseurs’ appreciation of media choices and our new website has been getting high marks. April and May mark the transition from year one to year two for the ACC alliance with the Columbus Country Club. There have been many promising developments from our alliance so far. A positive momentum has been building from year one that has created a high platform from which to jump into year two! This first year has taught us that the potential of the alliance that was envisioned to benefit both clubs is real. There is real interest and a real value that As you know, the ACC launched a new website in the middle of April, showcasing a more dynamic and informative platform for our members and guests to land when searching for anything “ACC.” We hope you have had the chance to visit www.accolumbus.com to check out the improvements! Make sure to view the ACCent magazine online too - a great way to stay connected to the Club throughout the year. The acc has a new website! members of both clubs have enjoyed. The strategy for year two, is to let the public know what a unique offering the ACC and CCC has for them. Earlier this year, the board for the alliance created a joint membership and marketing committee. The goal of this committee is to get the word of the alliance out into the Columbus community. The fruit of their efforts can be seen at the newly launched website, www.onemembership.com. The committee chose “One Membership” as the term to describe and brand our strategic alliance. While our first year involved the creation and logistics of the joint venture as it applied to our existing memberships, year two will be about making it easy for the public to learn about our unique town and country concept. Over the past year, the idea of offering two clubs for the dues of one has gained strength. To nurture this arrangement, there has been a great deal of planning and commitment from member committees and the staffs of both clubs. We would like to acknowledge that the successes that we have experienced to date have been a result of these coordinated efforts. If you have not yet “enhanced” your ACC membership, but would like more information about what that means, please contact our Membership Staff. If you have friends, families or co-workers who may be interested in “One Membership” our Membership Staff can help with that, too. To log in as a member to view your statement, your profile and other “members-only” information, simply type your username and password into the box on the main page of the site (located in the top right corner.) If you are unsure of your username and password, please contact Sarah Favara at sfavara@accolumbus.com or 614.643.3119.
Setting the Table for the Future Our “100 Reasons to Celebrate” party in April gave us all a chance to consider the many reasons why we love our membership here at the ACC, and to cement our commitment to the future of this wonderful Club. Over the past year we have embraced change (new venture with the Columbus Country Club,) honored our past (nomination to the National Register,) and celebrated our present (Tuesday Trivia, Martinis and Mistletoe, chili cookoff, anyone?) We realize the importance of sustaining this vitality in to the next 100 years. To keep us on track as we head in to the future, a group of loyal members volunteered for a very big project last Fall. In three sessions with a facilitator, these members devised a strategic plan to set the table for the Club for at least the next three years. The strategic plan focuses on four key areas: Member Recruitment and Retention; Facility; Financial Health; Service Delivery and Staff Development. This plan is intended to be a living document that is “owned” by the ACC House Committee, which will review and revise on a regular basis. The strategic plan also helps guide the Club’s operating and facility plans. Each key area was further developed through goal-setting and specific recommendations to make these goals achievable. The members who helped craft the strategic plan represented a wide spectrum of demographics as well as a wide spectrum of Club usage. Blending these diverse thoughts gives us a very well-rounded plan. Thank you to these members who assisted in this very important process: Mike Becker, Tom Betti, Melissa Black, Mark Blumenthal, jim coleman, chris conley, lisa dePerio, heather Dixon, Guy ford, beth hansen, Ted inbusch, bill Keller, susan Kessel, Greg lashutka, laura mazzarino, Brendan O’Neill, Joe Patrick, George Ruff, Dan Sharpe, Carla Sokol, Mark Swepston, Jeff Wolf If you would like to view a copy of the Club’s strategic plan, please contact ashley chaney in the third floor Executive Office. Together with the strategic plan, we are considering our current governance system. Board member joe Patrick has done a fantastic job of guiding a group of volunteers through this investigative process, and we expect to have recommendations from this group on how to improve our current system and maximize member involvement. If you are interested in joining a Committee to help guide our Club, please contact marte Dobosh in the third floor Executive Office. Let’s continue to celebrate our membership through this Centennial year, and we ask for your help in guiding us into the next 100! in 1987... President’s message Lisa A. Antolino President Centennial Corner A glimpse into our past 100 years. • June 10, 1987 was the date of the First Annual ACC Walleye War held at Lake Erie. • ACC Chef Alex Darvishi placed third in the National Restaurant Association show, in the category titled “Hot Food Displayed Cold.” • Phil Dirt and the Dozers performed at the annual Summer party in the Ballroom. • ACC members Russ Morgan, Ralph Antolino Jr., George Ruff and a few others participated in the TOSRV cycling event. They cycled to Portsmouth, rested 20 minutes and returned to Columbus in the same day... a total of 210 miles in approx. 13 hours. MAY/JUNE 2012 | ACCent Magazine | 3
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Page 7 and 8: Mother’s Day Brunch Sunday, May 1
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ACCent Magazine ACCent Magazine - The Athletic Club Of Columbus

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