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Anacortes Communicator Anacortes Communicator

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A Message from the President<br />

Four new divisions move forward on 2007 initiatives<br />

December was a busy time at the<br />

Chamber. I want to thank all of our<br />

members who<br />

helped contribute<br />

to a successful<br />

Holiday<br />

season. The<br />

Celebration/Art<br />

Walk, street<br />

lighting, holiday<br />

banners,<br />

carriage rides,<br />

and merchant<br />

Vince Oliver<br />

window decorations<br />

were<br />

well received and contributed significantly<br />

to the festive spirit in town.<br />

The coming year will be both challenging<br />

and exciting—our agenda is ambitious.<br />

I believe our new divisional structure will<br />

result in a more proactive Chamber. A few<br />

of the initiatives that I expect you will see<br />

Tourism Marketing<br />

We consider how to draw tourists, what to do with them<br />

By Steve Berentson<br />

You might think the season for “making<br />

a list and checking it twice” is past,<br />

but at the <strong>Anacortes</strong> Chamber of Commerce<br />

we are busy combing through last<br />

year’s tourism marketing plan with new<br />

and renewed “partnerships” in mind.<br />

As noted last month, our list of tourism<br />

partners ranges from local publishers<br />

(Skagit Valley Publishing and MacGregor<br />

Publishing companies, for example) to the<br />

<strong>Anacortes</strong> Arts and Skagit Valley Tulip<br />

festivals.<br />

We have also agreed to invest once<br />

again in a “Treasured Islands” cooperative<br />

that includes tourism marketing organizations<br />

from the San Juans, Whidbey and<br />

Camano islands. That partnership will in-<br />

in 2007:<br />

� A membership directory<br />

� A redesigned website, incorporating<br />

ease-of-use with increased functionality<br />

� Creation of a blog, allowing Chamber<br />

members to effectively network on-line<br />

� Banner advertising, increasing member<br />

reach to web visitors<br />

� Position papers/membership surveys<br />

on key topics<br />

� Quarterly member forums incorporating<br />

areas of interest<br />

� Quarterly new member orientation<br />

sessions<br />

� A quarterly breakfast networking<br />

meeting<br />

� Redesigned events, including a new<br />

shoulder event—the Salmon Derby in<br />

March—which the Chamber is promoting<br />

� A renewed focus on business development,<br />

with video streamed to the website<br />

� Enhanced partnerships with both the<br />

clude display ads in Sunset magazine and<br />

a new European travel magazine, among<br />

others.<br />

Changes to the Chamber website<br />

(www.anacortes.org) are already underway,<br />

in cooperation with Chamber<br />

member How It Works and a committee of<br />

volunteers. We will also explore opportunities<br />

to tell the <strong>Anacortes</strong> story elsewhere<br />

on the web.<br />

As we move into 2007, we are working<br />

diligently to prepare for Chamber of<br />

Commerce events including the Waterfront<br />

Festival, Shipwreck Day and the <strong>Anacortes</strong><br />

Jazz Festival. We are also working<br />

closely with the Port of <strong>Anacortes</strong> and the<br />

Fidalgo Island Chapter of the Puget Sound<br />

Anglers Association, proud sponsors of<br />

City and the Port<br />

Each of our divisions—Membership,<br />

Marketing & Promotions, Economic<br />

Development/Governmental Affairs, and<br />

Finance—is focused on a number of action<br />

items. They will be actively meeting<br />

on at least a monthly basis beginning<br />

this month. I will be reporting on their<br />

initiatives and recommendations in later<br />

columns.<br />

Please make a note on your calendar<br />

that our annual membership meeting will<br />

be held on January 9, 5:30 p.m., at the Salvation<br />

Army. We will review key aspects<br />

of our 2007 Plan at the meeting. I would<br />

appreciate your attendance and input.<br />

On behalf of the Chamber of Commerce,<br />

I wish you a happy, healthy,<br />

and productive New Year. As always, I<br />

welcome your comments. I can be reached<br />

by e-mail (voliver@islandhospital.org) or<br />

telephone (299-1300).<br />

the <strong>Anacortes</strong> Salmon Derby scheduled<br />

March 10 and 11.<br />

We met recently with representatives of<br />

Washington State Ferries (WSF) in regard<br />

to marketing the 2007 season for the <strong>Anacortes</strong>/Sidney,<br />

B.C. ferry. Reduced rates<br />

will once again be offered for RVs and<br />

buses, but we will also place new emphasis<br />

on pedestrian and vehicle travel, a plan<br />

that inspires its own set of challenges. This<br />

season opens on April 1. Look for exciting<br />

developments regarding that opening date.<br />

A re-designed tourism brochure has<br />

once again found its way onto our “to do”<br />

list, and we look forward to continued<br />

cooperation between the <strong>Anacortes</strong> Cham-<br />

(Continued on page 3)

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