Horticultural News January - February issue

secondary schools in the water
scarce constituency. While the
rest of the country’s CDFs copy
the yatta model, Honorable
Kilonzo has aleady tasked
amiran to install newly designed
1 acre gravity fed drip irrigation
systems, complete with all of
the aFK components in primary
schools in the constituency.
Whether the match between
abbas Gullet and amiran was
made on the ‘Breakfast Show’
or whether a higher power had
some involvement, the result
was the scaling up of the schools
model to reach many of the
drought stricken areas of the
country, bringing the aFK and a
glimpse of prosperity, hope and
dignity to men and women, who
are bringing in a good income
for their families without having
to put their hand out for help.
In the middle of a huge desert
people have created green, in
Israel and now in Kenya. Imagine
the potential of greening our
desert?
In a country where agriculture
is the most available means of
wealth creation and 20 million
youth are jobless and dream less,
agribusiness done “the amiran
Way” is drawing the attention
of young Kenyan entrepreneurs
who are rushing from the cyber
cafes to the fields to build their
own businesses, to become
amiran Farmers like many who
have gone from owning their
first aFK two years ago and now
own 10 kits producing above
5 million shilling in less than
a year and supplying Kenya’s
leading grocers. Flocking to
the company’s Facebook page
to discuss agribusiness, a new
breed of Kenyan agripreneur,
who emails his or her prices to
their clients is being grown here
in Kenya.
A Walda boy savours the taste of ripe tomatoes
aSK CEO Muthoka and
amiran were aiming at the
youth when they launched
the “Farming is Cool”
campaign, which joined Dj and
Greenhouse in an attempt to
attract youth to take a closer
This girl from Walda holds on to her tomato
look at the technology. Kenyan
youth perceive of agriculture
as a ‘punishment’, something
one does after retirement
or to survive and not starve.
amiran surprised everyone by
launching the “Farming is Cool”
campaign using 50 agriculture
and Communications students
from Egerton university and
jKuaT to both dance and
explain agriculture to show
gowers at this year’s nairobi
International Trade Fair. amiran’s
Pr Department admits that the
company’s “Farming is Cool”
campaign recently launched by
assistant Minster of agriculture
Honorable Gideon ndambuki
and the new ambassador of
Israel, HE Gil Haskel stealing the
show at this year’s nairobi aSK
Show, is based on same phrase
coined by Caroline Mutoko
herself live on the breakfast
show “Farming is Cool’’.
In his speech at the
International World Poverty
Eradication event in Murang’a
the amiran representative
said that he believed that
Kenya had been blessed by
God, that our land was fertile
and that if the power of our
young small scale farmers
could be harnessed together
with the right knowledge,
the “do how” and the right
agricultural, ‘agro-tech’
inputs we could become the
world’s food basket. Imagine
Kenya first in athletics, First in
Flowers, First in Horticluture! If
Kenya was feeding the world
with vegetables and fruits it
would not have to worry about
feeding itself.
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