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UAE Country Commercial Guide 2012 - Export.gov

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Chapter 1: Doing Business in the United Arab Emirates<br />

• Market Overview<br />

• Market Challenges<br />

• Market Opportunities<br />

• Market Entry Strategy<br />

Market Overview Return to top<br />

The United Arab Emirates (<strong>UAE</strong>) represents a major market for U.S. exports and serves as an<br />

important regional hub for American companies conducting business throughout the Middle East,<br />

Africa and South Asia. Owing to rapid expansion of bilateral trade in recent years, the <strong>UAE</strong> has<br />

overtaken Saudi Arabia as the largest market for American products in the Middle East. In 2011,<br />

U.S. exports to the <strong>UAE</strong> totaled $15.9 billion, an increase of 36% over the previous year’s levels.<br />

<strong>UAE</strong> sales to the United States increased by 113% last year, reaching $2.4 billion. For the first<br />

quarter of <strong>2012</strong>, American exports to the USA have increased by an additional 75%.<br />

Leading export sectors for American firms include commercial aircraft, power generating equipment,<br />

defense equipment, transportation and infrastructure related goods and services. Demand for<br />

imported goods is currently being fueled by a number of factors, including a rapidly expanding <strong>UAE</strong><br />

civil aviation sector; implementation of major infrastructure and transportation projects; as well as oil<br />

and gas industry modernization and expansion.<br />

Oil and gas production remains critical to the <strong>UAE</strong> economy, contributing about one-third of GDP<br />

and generating $75 billion in <strong>UAE</strong> exports last year. The industry is set for expansion as the <strong>UAE</strong><br />

seeks to increase daily production from approximately 2.5 million to 3.5 million barrels a day within<br />

the next five years. Major downstream projects are also planned. American firms are major players<br />

in new onshore and offshore projects currently being implemented, including the $10 billion Shah<br />

Gas Filed project and modernization of production at the Upper Zakum offshore field where daily<br />

production of 750,000 barrels of oil is targeted. U.S. companies are also vying for a major onshore<br />

petroleum concession that expires after 75 years and is to be renewed in 2014.<br />

Despite the continued importance of the petroleum sector, the <strong>UAE</strong> is aggressively seeking to<br />

diversity its economy and develop new industrial and commercial sectors. The <strong>UAE</strong> has already<br />

become a major international producer of aluminum and has also begun ventures in the aviation and<br />

defense sectors.<br />

Reflecting the country’s role as a major regional commercial center, a significant portion of the <strong>UAE</strong>’s<br />

import volume is ultimately re-exported. Dubai in particular plays a central role as a regional trade<br />

facilitation, logistics and tourism hub. Still, Dubai continues to grapple with large debt burdens<br />

(thought to exceed $100 billion for state-owned entities) and an over-supply of housing and office<br />

space. However, the past year has seen strong trade and tourism performance as political<br />

developments associated with the so-called “Arab Spring” have resulted in high occupancy rates in<br />

Dubai hotels as many tourists and business travelers shy away for other traditional, regional<br />

destinations.<br />

Market Challenges Return to top

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