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Red Hot Chili Peppers - I'm With You - Mobile Production Pro

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him or her up every night. The cost<br />

is around $450 daily, all-inclusive,<br />

according to the company, estimating<br />

it to be about a quarter of the cost of<br />

a tour bus. But it also means sacrificing<br />

a little.<br />

“We lease them out with a matching<br />

black trailer,” Hart said. “The whole<br />

idea is being efficient so, if a band<br />

has too much gear, we try to educate<br />

them that there’s a cost to pulling that<br />

weight. <strong>You</strong> have to reduce what you<br />

bring with you; sometimes you may<br />

have to drop-ship your merch. But all<br />

that reduction is saving the band in<br />

the end.”<br />

Hart added that the company has<br />

a unique delivery system: if a band<br />

prefers delivery to a flight to Florida<br />

for pickup, a driver will take the van<br />

to the delivery location, then, from<br />

the trailer, leave in a smart car. Hart<br />

added that, unlike some tour bus and<br />

rent-a-car companies, Rock-it Ships’<br />

insurance policy not only covers damage<br />

to the vehicle but liability for the<br />

passengers.<br />

Rock-It Ships expects to open offices<br />

on the left and right coasts by fall<br />

if enough capital is raised, Hart<br />

said. ♦<br />

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mobile production monthly 15

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