Desarrollando Developing - CEDAF

Public relations and MarketingThis incentive basically consists in publicly recognizing thecontributions PPAs are making, through all possible means. The propertiesthat are protected as well as the names of the landowners could be widelypublicized. Properties declared as PPA could be included in country reports,media adds, web sites, publications, etc. where they are mentioned as part ofthe NSPA and highlight the voluntary conservation work that theselandowners are doing. In this way, the landowners would obtain economicaland spiritual benefits by the “green image” brought about by this type ofrecognition. This is especially true in those cases where the productiveactivities being carried out on the property are related to their conservationefforts. The logic behind this is that little by little consumers are lookingharder for products from companies with corporate social responsibility thatare sustainable and support conservation efforts. The companies or personswith PPA show their commitment to the social and environmental wellbeingand, in this way, they could obtain more clients, thus increasing their income.Technical assistanceIn some cases, the Government and NGOs offer technical assistanceas an incentive so that landowners are able to develop certain types ofactivities. In the past, this was a very common practice in the agricultural fieldwith farming extension programs implemented by Ministries of Agricultureinterested in promoting certain farming activities. In this same way, NGOsand some public entities exist with specialties in diverse areas ofenvironmental conservation which offer support to private landowners at costor even for free. This collaboration brings in exchange the commitment of thelandowner to conserve and use their land in an appropriate way. Thistechnical support can be offered in a variety of areas, such as:Creating Management Plans.Design and construction of infrastructure or trails.Cleaning and maintenance of borders and trails.Inspection and guarding of prohibited activities (hunting, illegallogging, etc.)Environmental education and recreational events.Design and construction of markers and interpretative signs.22