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VÃO DA PSKX>LOGIA Á PSI­<<strong>br</strong> />

OVlATRlA E ii. PSlCANÁUSE,<<strong>br</strong> />

DA PEDAGOGIA ii. PSICOlO­<<strong>br</strong> />

GIA INFANTlL, PASSANDO PElA<<strong>br</strong> />

PSICOTERAPIA, PSICOS$O­<<strong>br</strong> />

ClOLOGIA, PSICOMOTRlClDA­<<strong>br</strong> />

OE, PSlCQPEDAGOGIA, PUERI­<<strong>br</strong> />

CULlURA E SexOLOGIA, ESTA<<strong>br</strong> />

ooLECÇÁO, SUBOMOtOA EM<<strong>br</strong> />

SERlES, VISA ESSENCIALMEN­<<strong>br</strong> />

TE TRATAR ASPECTOS RELAmos<<strong>br</strong> />

ii. PESSOA HUMANA E<<strong>br</strong> />

À GLOBAUDADE NAo SÓ<<strong>br</strong> />

OOS PROBLEMAS DA SUA<<strong>br</strong> />

MENTECOMO DOSEUCORPO.


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LAURENCE BARDIN<<strong>br</strong> />

ANALISE<<strong>br</strong> />

DE CONTEUDO<<strong>br</strong> />

n,uIo oricinal: L'",,~<<strong>br</strong> />

n U";"'l:. S%S98 '71001<<strong>br</strong> />

DiotriJuidor no Brasil: LTVRARIA MARTJ:\'S fO,\lTES<<strong>br</strong> />

RIU CnnM'"lhciro R:=alho, })O.)40 _ ~ P.tulo


•<<strong>br</strong> />

PREFAcIO<<strong>br</strong> />

o q"" 6 GI aN61~ lU COIlleWdo act~tllt U """"<<strong>br</strong> />

ik>tto tk iJglnllftAt08 'lMtodológirof cod4 "~.=- .....w /ltu<<strong>br</strong> />

em con.n.mllll aperflliÇOOflV1lto, qlUl « apliCCJln li .dí.lcllr­<<strong>br</strong> />

.m. (COIlt....dOI' li COlltille7ltu) utn~1I di~..:rftfit:a­<<strong>br</strong> />

11M. O lactor tooIUl1II ck.ru técllicu _.utiplo.Y e -.I1i­<<strong>br</strong> />

7'liazdlI - rIu<strong>de</strong> o CIÍlcIllo lU /~ tl"Ut/godor pqr ui", ~-pelo<<strong>br</strong> />

~ãdo,o i&tl!'lltll, o IlOfo.Gparextll, o pot~ <strong>de</strong> Utld'ito<<strong>br</strong> />

(do JIIio.ditoj, rrlido por qw.alqIIer __g


trollgi_llto por ela ;mpwto <strong>de</strong> aloIlgar o tempo <strong>de</strong> lat&­<<strong>br</strong> />

ciII ellfre


,<<strong>br</strong> />

,<<strong>br</strong> />

EXPOSIÇÃO HISTÓRICA<<strong>br</strong> />

·CoDteln ......~ _l>qiD<<strong>br</strong> />

-.e ln'd'r' wl -... ot _<<strong>br</strong> />

_ -..('1<<strong>br</strong> />

~ u:>n


Anue: <strong>de</strong> u&liur ai <strong>com</strong>uniC&ÇÕellllegundo U ~Ieu<<strong>br</strong> />

mo<strong>de</strong>rou do .-kuIo dnte tornadas operaclOJl&is pe1u<<strong>br</strong> />

ciêQciu bumo"", 011 terto!I já eram abord&doll <strong>de</strong> dhoersu<<strong>br</strong> />

fonnu. A bc~~utlaL, a arte <strong>de</strong> Intcrpretar 011 textos<<strong>br</strong> />

sagradooJ OU mistuioso& é uma prática milito antlp.. O que<<strong>br</strong> />

é pusI~'l!1 <strong>de</strong> I.nteTpn~!lfensagens oblIe1uu que ai­<<strong>br</strong> />

~~ ~ IDterpretação, mezmagenll <strong>com</strong> um duplo Krltido<<strong>br</strong> />

Cl;IJI. algDlficaçio pn>lwda (a que Importa aqui) ~ ~<<strong>br</strong> />

SIl1Jir <strong>de</strong>poia <strong>de</strong> uma observ;a~cuidarla ou <strong>de</strong> uma intuição<<strong>br</strong> />

em.m&tia.<<strong>br</strong> />

Por <strong>de</strong>l.ri.a do dlseur.oo a~nte g1'rtlmente timbólit:O<<strong>br</strong> />

e pol~ico escoa<strong>de</strong>-.. wn .entido que eonvem <strong>de</strong>sYendar.<<strong>br</strong> />

A tntefllrcta~ eo. !IOnhos. an~ ou mo<strong>de</strong>rna. •<<strong>br</strong> />

enr- 1"l!llgtoea (em sl'ft'l&l a do. B'bli&) • U:p~<<strong>br</strong> />

~~ <strong>de</strong> certol texto. literário8, até me.mo, <strong>de</strong> prUicu<<strong>br</strong> />

tão diterenta eomo a atroJogia ou • pliea.ni1i8e ",levam<<strong>br</strong> />

<strong>de</strong> um pro: 10 bermenéutioo. TaInbém • mÓI'iCII e a<<strong>br</strong> />

lógioo do <strong>de</strong> &grQ~r :lU pril:ica.!'l <strong>de</strong> obeerntão <strong>de</strong> Um<<strong>br</strong> />

di3cuno, priUeu estM. antcriorc~ ii. anili8e <strong>de</strong> eooteUdo.<<strong>br</strong> />

A primeira _tudava as moda.!idad"" <strong>de</strong> c:o;pAllSio maia<<strong>br</strong> />

propicias .. <strong>de</strong>clanw;l.o persua.,;va, ... segunda Wll&\'3<<strong>br</strong> />

<strong>de</strong>terminar, pela anliU,. dO!! enunciad"" <strong>de</strong> um dl$cuno<<strong>br</strong> />

e do !leU enca<strong>de</strong>amento, "'" regras fonnaia do raeloclnlo<<strong>br</strong> />

certo.<<strong>br</strong> />

A atitu<strong>de</strong> interp1"l!Utiv... continua em parte • existir<<strong>br</strong> />

na IInâlJltIe <strong>de</strong> conteúdo ma.'! é sustida por proeeMoB t4c.<<strong>br</strong> />

niCOll <strong>de</strong> vell<strong>de</strong>~ão. Ce1'tool estudos ",,"cmelhll.vllJI1'.ll pelo<<strong>br</strong> />

~eu o.bjecto à retórica (a. progadanda., por exemplo), ou<<strong>br</strong> />

a. loglro pelo ~eu procedimento (por exemplo, a anlJl.sc <strong>de</strong><<strong>br</strong> />

um <strong>de</strong>sen~oolvlmentonormativo e da,s SUD.$ regrD.$ <strong>de</strong> enU!1.<<strong>br</strong> />

d ..çi.o), ou até mesmo pelo seu objectivo (a aniliee <strong>de</strong><<strong>br</strong> />

-lo ('), nem doutrln..1nem norma.<<strong>br</strong> />

tiva],<<strong>br</strong> />

Para além <strong>de</strong>stas lIWleiras <strong>de</strong> ..bordar 0lJ textoa c:uj&<<strong>br</strong> />

tradlçlo é longlnqua, a pl'OlCWio l1iJ


Tr$.ta·se <strong>de</strong> ~rever oomportam""to ""qlUlnlo relIpolIta<<strong>br</strong> />

a um estimulo. COm um máximo <strong>de</strong> r1~r e elentlflelda<strong>de</strong>.<<strong>br</strong> />

Tlll eomo & IOCIoIogia apóll Durk",im, a psicologia distancia_<<strong>br</strong> />

race ao 8eu objecto <strong>de</strong> eostudo. O llIUICimellto da<<strong>br</strong> />

a.náliac <strong>de</strong> coot.eíldo ~rorlm da mesma exigência qUtl "<<strong>br</strong> />

maniCe:Ua Igualmente na IinguiBtica. !.lU a linguística "<<strong>br</strong> />

.. anA.ll8e <strong>de</strong> cooUúdo ignoram-


p"'Míonial:a.•. Estas cartas, em número <strong>de</strong> 167, aio materiaÍ!l<<strong>br</strong> />

<strong>de</strong> elei.ia para 01 psico-soeiólogos, já que, analisadas<<strong>br</strong> />

em 1M2 por Baldwin ('), vêm também a interessar a<<strong>br</strong> />

Allport (que ... publie& em 19-16 (l(lmo um cuo <strong>de</strong> particular<<strong>br</strong> />

intel'uM para o estudo da peraonalida<strong>de</strong>) e a J. M.<<strong>br</strong> />

Palge, que u utlUu <strong>de</strong> DaVa em 1966 (') para renovar o<<strong>br</strong> />

estudo do seu a.nteeeMor, "••ndo u novu po&IIlblllda<strong>de</strong>a<<strong>br</strong> />

que o or<strong>de</strong>nador oferece. A análise <strong>de</strong> Baldwin apresen_<<strong>br</strong> />

ta...... eolnO uma «a.n.álille da estrIitur& da pe1"SOD4lida<strong>de</strong>.<<strong>br</strong> />

(personlll 8'tnoctrm. snalym), tendo por objeetlvo funcionar<<strong>br</strong> />

eomo um eQOrnponento da perspicácia mm ou<<strong>br</strong> />

menos <strong>br</strong>llhante do cll.n,oo•. Ou, <strong>com</strong>o d.1.I &ind& Ba.ldv.'UI,<<strong>br</strong> />

cllIl'\& técnica que ofereoe uma ..,..nação e uma análise que<<strong>br</strong> />

terão • vtrlu<strong>de</strong> da o":ljeetlvlda<strong>de</strong> oe J'e\.oeJario também os<<strong>br</strong> />

upectolJ do material que po<strong>de</strong>riam ter ~pado &O eume<<strong>br</strong> />

mlnuclc.o do cllnlco•. Entnl a t6tl1C$ eok>eada na necessid&<strong>de</strong><<strong>br</strong> />

<strong>de</strong> objectlvldad3 e u medidas <strong>de</strong> wrifleação que<<strong>br</strong> />

IlI!IIte período do geni8, a técD.lca empregue por Ba.ldwin<<strong>br</strong> />

para incrementar a <strong>com</strong>preeuaio <strong>de</strong> um cuo nl!lU'Ótlc:o<<strong>br</strong> />

constitlli uma du ~irv ~ntati..... <strong>de</strong> dO"l.. <strong>de</strong> 1:OiD,<<strong>br</strong> />

tingênciu (ou anil.. <strong>de</strong> eo«vilêudas. isto 6, das umciaçõrs<<strong>br</strong> />

_ duu ou lUi.I pt.Ja1'TU ou t.elllU - ou aclu5Ôell<<strong>br</strong> />

pn:lIenUs DO material <strong>de</strong> anau.t). A oooúiJrgeoacy aMl~<<strong>br</strong> />

lIeI'i <strong>de</strong>!JeI1volvlda por Osgood uma qui.tlzlena <strong>de</strong> aooa mair;<<strong>br</strong> />

tar<strong>de</strong> e ~"llRd' em seguida. graçu b polI!Iibllida<strong>de</strong>a<<strong>br</strong> />

ampllldu pelo UIO do or<strong>de</strong>nador.<<strong>br</strong> />

Do ponto <strong>de</strong> vina llletodol6gko. O l'1.llal. do- aJlOII ro-:lO<<strong>br</strong> />

.. BD<strong>br</strong>etudo, mucado pelu rqru <strong>de</strong> .nU!.... eI&bond.u<<strong>br</strong> />

por B. ~.... (·1••""W,do por P. ~eld.A c:éle<strong>br</strong>e<<strong>br</strong> />

dcliniçio <strong>de</strong> -.nilile <strong>de</strong> conteúdo, que Berebcm di entào,<<strong>br</strong> />

raume bQtante bem u PreocllpaÇÕlell epistemológic:u<<strong>br</strong> />

<strong>de</strong>ste perlodo:<<strong>br</strong> />

,<<strong>br</strong> />

Na verda<strong>de</strong>, esta. concepçii.o e u condlçóell multo nOr·<<strong>br</strong> />

matlvu e limitatlvu <strong>de</strong> tunclonamento da. aniUse <strong>de</strong><<strong>br</strong> />

eonuúdo, toram <strong>com</strong>pletadas, JlOIItll3 em questlo e ampliB_<<strong>br</strong> />

du pelOll trabalhe. post.erlol'M dOll ana!btu a..mcrieanOll.<<strong>br</strong> />

No entanto. em Prança, afigura_se que até uma data extremamente<<strong>br</strong> />

n'C6lte (1973-1914), III! eontillUOU a obe<strong>de</strong>ecr <strong>de</strong><<strong>br</strong> />

UII\& naneira rigida ao mo<strong>de</strong>lo bereiaolliano. Para llOlI convene


,<<strong>br</strong> />

IlUmel'O <strong>de</strong> Invefltiglldores <strong>de</strong>lliludidQll (Berelson, Janis,<<strong>br</strong> />

t...awell, Leite&, Lemer, Pool) parecem abandotlllr .. partida.<<strong>br</strong> />

O próprio Bereblm chega i. COI:lcluaá.o <strong>de</strong>sencantada:<<strong>br</strong> />

lMtodo, n&o ~ quall


,<<strong>br</strong> />

do principio do tQculQ), antes se tomando oon$C!@neia <strong>de</strong><<strong>br</strong> />

que .. lua função ou (I seu objectivo ~ .. ;n/tIf'fnc;l}.. Que<<strong>br</strong> />

esta. inferência H realize tendo por bue indlca.dorell <strong>de</strong><<strong>br</strong> />

frequência, ou, eadI. w:z mais 3.5lliduarncute. <strong>com</strong> .. ajuda<<strong>br</strong> />

<strong>de</strong> illdieado~<strong>com</strong>biJwioll (d. anilise das CO«011&tclul,<<strong>br</strong> />

toma« (l()IISellllcl& ~ que, a part~ doi remltadoll da<<strong>br</strong> />

.n'u.... H ~ ~ is causu, 0\1 até ~ ...<<strong>br</strong> />

efeito» du eancteristieL!l das <strong>com</strong>unlcaçQes.<<strong>br</strong> />

Se fUlerm.. o pom.:o da lrituaçio na. liDais dolI __<<strong>br</strong> />

cinquenta, apel"Oebemo-lIOIl <strong>de</strong> que, quLDtitatlvamente. a<<strong>br</strong> />

UIi1lM <strong>de</strong> eonteiJdo progrediu RgUIldo uma razio geométrIea.<<strong>br</strong> />

A i&ftlr do critklo numérico <strong>de</strong> mudos por NlO,<<strong>br</strong> />

CDl&tata... qUI a omJIuçlo se p"C" da Rg\Iinte ma·<<strong>br</strong> />

Delra: 2,S estudoll por UKI em m~ entre 1900 e 1920. 13.3<<strong>br</strong> />

entre 1920 e 1930. 22,8 entre 1.930 e IlHO. ol3,3 entre llHO<<strong>br</strong> />

e 1900, maW <strong>de</strong> cem C$hIdm porano entre 19C1O e 1980 ("l.<<strong>br</strong> />

De 1960 .~ boje, tr& fenómenOll primordiail &fcetam<<strong>br</strong> />

a iD.\~tig&çio e .. prática da a.ntlise <strong>de</strong> conleúdo. O pri·<<strong>br</strong> />

melro é (I recurso ao or<strong>de</strong>nador; (I ""gundo (I lnte~ pelOlJ<<strong>br</strong> />

.atudOll rt'lIpeltantc8 i oomunica.çAo nlo verbal e (l terceiro<<strong>br</strong> />

é a inviabilida<strong>de</strong> <strong>de</strong> p:recisio dOll trabalhOll llngulatiCO$,<<strong>br</strong> />

O primeiro «cére<strong>br</strong>o electr6nico~ D!UletU em 1944: em<<strong>br</strong> />

1960 aurjl'e «li segun


•<<strong>br</strong> />

Enquanto surge" .....=lta


,<<strong>br</strong> />

,<<strong>br</strong> />

o<<strong>br</strong> />

DEFINlÇÃO E RELAÇÃO<<strong>br</strong> />

CQ.\f AS OUTRAS m..'l'a.A5<<strong>br</strong> />

So\I tn\"eStigador -»10(0 e o meu tnb..Ibo via. <strong>de</strong>terminar<<strong>br</strong> />

lo lDflukleia eultunJ du eomUII~<strong>de</strong> massa na<<strong>br</strong> />

DQ!!i& ~.d· Sou J*ootel'$peuu, to ptaria <strong>de</strong> conopn!eD<strong>de</strong>r<<strong>br</strong> />

o que u I*1avru 00. JDe\U; cellentell~-os seubaIbúclos,<<strong>br</strong> />

sUmclo-, re~ ou I&~ - do 1UtlCeptíT1!is<<strong>br</strong> />

<strong>de</strong> revelar DO Mil euno pan. lima .uperaçlodu !lU....<<strong>br</strong> />

aDgÚstiU ou lllJ "ft Sou blatortador e <strong>de</strong>llejar\& ~­<<strong>br</strong> />

belecer, bue&ndo-me nu eanu enviad&ll i. h.lnilia ante.<<strong>br</strong> />

da c:atáatroIe, .. rulo pela qual <strong>de</strong>terminado t.Whio se<<strong>br</strong> />

<strong>de</strong>ixl>u. m'n'rnr, quando da Primein Guern Mundial.<<strong>br</strong> />

Sou psieólogo e goatari& <strong>de</strong> InlliAr .. cnlnNtu que<<strong>br</strong> />

efeetuei <strong>com</strong> ai.ançu <strong>de</strong> uma tunD& pan. aVlliar o lIell<<strong>br</strong> />

grau <strong>de</strong> adaptação. Elstudo liten.tu.... e ao <strong>de</strong>tmuçar-me<<strong>br</strong> />

.00", .. o<strong>br</strong>a <strong>de</strong> Bau<strong>de</strong>"'ire, tento <strong>de</strong>lilleu, atr.vés das<<strong>br</strong> />

lfktnq do< Mal, <strong>de</strong> potmU em prQ8t. e llOtU lntbnutmcontn.du,<<strong>br</strong> />

.. estnltura temitlcs do ali lmaglnlrio. Sou politico<<strong>br</strong> />

e


,<<strong>br</strong> />

doa callOlI e para muitos outros,:uI cienci~ bumana&_O!~.<<strong>br</strong> />

reeem um Instrumento: a amiliu <strong>de</strong> COllte'/ido <strong>de</strong> <strong>com</strong>unlcães.<<strong>br</strong> />

Esta t"""'lra. ollJllelbor, ""tas 1.écW.* ("t-imI1!l~<<strong>br</strong> />

um trabalho fIPoustlvo eom "" suas divisôell, d.leulos e<<strong>br</strong> />

apcrfciçOarnéiilOS in~lelI do mitMir.<<strong>br</strong> />

Porqd entio este C'a.balho <strong>de</strong> Pen~ope,diria o fUóeofo<<strong>br</strong> />

que n.lo se ineouwda c:llI' tais ÍIUItrumenl.OS, 011 o profano<<strong>br</strong> />

que a. dCllOOllheoe! ~ue est......p&Cicnlca ro<strong>de</strong>iQl;~,<<strong>br</strong> />

estu eoumeT'f,ÇÕeS <strong>de</strong> uma precisão minuciosa IMelltell 110<<strong>br</strong> />

estado &etua1 do pNgI so cWI tê. _ .n,.,•. SoI:em_ llJ6B, .... n. doflMm • ...u. ""<<strong>br</strong> />

_ ........ "'" coooJta'" .-.-.. di ti


qual for a natu~ZiL do !leU 8uporle (do tam·tam à ima·<<strong>br</strong> />

gem, tendo evi<strong>de</strong>ntemente <strong>com</strong>o ten-er>o <strong>de</strong> elt!içi.o O código<<strong>br</strong> />

l.1Dgulatl.oo) poBlIul duo..5 f~ qlle na pritlea podtm<<strong>br</strong> />

011 D.lo dlSllOCIar«:<<strong>br</strong> />

Na pritlca. .. ~~ da análise <strong>de</strong> OOIltaWo<<strong>br</strong> />

po<strong>de</strong>m eoaisttr da maneira romplementu. Tal produz..se,<<strong>br</strong> />

sotlfttudo, quando O analW.a. lIe <strong>de</strong>dica a um dominio da<<strong>br</strong> />

Inveatlgaçlo, ou a um tipo <strong>de</strong> men8ageDll pouco exe:adu,<<strong>br</strong> />

on<strong>de</strong> faltam ao meJllllo tempo a problemátlea. <strong>de</strong> e ..<<strong>br</strong> />

técDleu a utilUar. Neste


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dos ~), ano'~ • fmquêacla doi t.enllm ou doi<<strong>br</strong> />

tl!mU reIatlvw à~, DO voc:abulirio do Rjeito. Ou<<strong>br</strong> />

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2.riídll~j~. llW"I::ada pela. .~para.çOO cn~ quem<<strong>br</strong> />

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impres!llo <strong>de</strong> ut~, origem <strong>de</strong> conflito, .. qual PO<strong>de</strong><<strong>br</strong> />

lmpf'01 leal<<strong>br</strong> />

.... _._ ..... DUmr~_ 1..1<<strong>br</strong> />

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objecto <strong>de</strong>ve, em .ll0UG cnt.en<strong>de</strong>l". nflectil' o aentlmeJ1to <strong>de</strong><<strong>br</strong> />

participação que el& pe<strong>de</strong> ter tido nesse lllomento•• !A medida.<<strong>br</strong> />

do gTaU <strong>de</strong> impli. -.pUl'" l!'aI&UIt8, .....<<strong>br</strong> />

..... t 1O'" Inbo.Ibo> oImpicw: t p~ 'lU" Rjoa ... ",..O o!IrIjI&. .. _<<strong>br</strong> />

por _ I dltIdI__lo: t~: e~ lAr Cllldad; t<<strong>br</strong> />

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A criotiLid~ é. so<strong>br</strong>etudo, <strong>de</strong> Ol'<strong>de</strong>m inteleetu..! (inci_<<strong>br</strong> />

taçào à evocação <strong>de</strong> recordações). O ln~l'8O, é objecto que<<strong>br</strong> />

engendra II. paaividadc, li. esterilida<strong>de</strong>. A penOflOli.ta(do<<strong>br</strong> />

tradu .. maneira eomo o individun se reconhece no objecto,<<strong>br</strong> />

M I<strong>de</strong>ntifica. <strong>com</strong> ele. ou, pelo contrário, o lente <strong>com</strong>o um<<strong>br</strong> />

estranho.<<strong>br</strong> />

_IIJ~\\... polllth~ {,<<strong>br</strong> />

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alto .-., do m• ....-vlr ,..." doA ooltl DOm _ prll>tt. ""," rTeoo-.... mu...........'e potqu' lOrTw • edor.1çlo _ obj«:too; poIo OOlIlrU1o. ,.,...Inmto<<strong>br</strong> />

"tIII'IO. teiIIor pulO •<<strong>br</strong> />

__ op 't""_.~ 'el<<strong>br</strong> />

' ma-... &l1l1>I_,<<strong>br</strong> />

-o--. que 01 obje


IV<<strong>br</strong> />

ANAlISE DE COMUNICAçOES DE M.....SSA:<<strong>br</strong> />

O HORÓSCOPO DE UMA REVISTA<<strong>br</strong> />

.<<strong>br</strong> />

díaoD. O que é que lIe po<strong>de</strong> ler ou revelar .travi. d5t.a.s<<strong>br</strong> />

pseudo prediç6ea CI\K', <strong>de</strong> fado, nlo emlnam gran<strong>de</strong> coisa<<strong>br</strong> />

ao leitor so~ o lIeIl. futuro, DlU têm 0Iltn.. tuneões!:Em<<strong>br</strong> />

que é que, Dea1e u:emplo~, .. tkniç.. <strong>de</strong> .n.ilise <strong>de</strong><<strong>br</strong> />

eouteúdo po<strong>de</strong>rio .er úte~. pela cIalIlIitie:atlo <strong>de</strong> ItemI <strong>de</strong><<strong>br</strong> />

lII!IItido ou <strong>de</strong> unI~ doe vocabulário! O cteno. em questio<<strong>br</strong> />

p


I. O JOC'.o CAS HIP e coodicional)<<strong>br</strong> />

e motiWJIte ou Implicante é (ceotrada uniamente<<strong>br</strong> />

no lPljeito leitot').<<strong>br</strong> />

Por ~uéneia, • ~lIt;/iotIgão ! fat:WtadI. para o<<strong>br</strong> />

leitor. 'finto maLa que à poIl1semla. voluntária do discunJo,<<strong>br</strong> />

se junta o elogio do l'IOI'"drinIo. Tudo DO texto gira em<<strong>br</strong> />

n:dor do wjelto tom&do <strong>br</strong>uscamente her6i. O hor6sc:opo é<<strong>br</strong> />

um espelho. Um upelho <strong>de</strong>formador, viIt.o que não reflecte<<strong>br</strong> />

o sujeito, mal 11m um mo<strong>de</strong>lo I<strong>de</strong>al (e nonnativo). O leitor<<strong>br</strong> />

não sabe que ele ! <strong>de</strong>formador: olha-o e creoonh.......... Um<<strong>br</strong> />

digeunIo """'elhantc fa~ • intrQlpec:ç1o e 1:ODll.w: ao<<strong>br</strong> />

eu.me <strong>de</strong> consciência, 011, pelo~a fuer o ponto da<<strong>br</strong> />

litu1Çlo.<<strong>br</strong> />

Facilita a aulo-aoili... (") _troliurlldo o lalgúho da<<strong>br</strong> />

introolpec:çi.o 1Kl1itária. 0\1 o:ana.l!mll6o-& para. I.cção, .\n.­<<strong>br</strong> />

vés da flm..;io do eaforço.<<strong>br</strong> />

B) A ICgIUlda bipótelle ...ri, portanto,. <strong>de</strong> que o borúJcopo<<strong>br</strong> />

t.... ~ MM t'a/or predlClUia:l do qw _"'" fvaçiio<<strong>br</strong> />

fÚ: ""park llOONl.<<strong>br</strong> />

Mu esta certeza não é dlreeta, ela pus&. pelo próprio<<strong>br</strong> />

sujeito, o qual tem um papel • õuempenhar. Da.qui a terceuelbi;:;:::~l_te,o<<strong>br</strong> />

1IorÔftlopo lião I o Tritoo do latolinIo<<strong>br</strong> />

Nto que tlldo li repoMo 1141 lII6lM do ""ÓP' io "..<<strong>br</strong> />

jeito... Este po<strong>de</strong> .Un;ir" teUcida<strong>de</strong>, 110 COIId~ <strong>de</strong> relIlizar<<strong>br</strong> />

o que pcr7lI tal for M'ct'HOfrio.<<strong>br</strong> />

Contudo, ..través do boft.eeopo, o IUjelto dispUe <strong>de</strong> um<<strong>br</strong> />

guia. espkie <strong>de</strong> dInctor <strong>de</strong> eoD8dência indicando, aob a<<strong>br</strong> />

forma <strong>de</strong> COJI«Du» • <strong>de</strong> implmlti~_pl'l'Cw.:., o modo <strong>de</strong><<strong>br</strong> />

""'P"'glI da semana vindoura.<<strong>br</strong> />

C-) o:-- '''n-Io R. ~l'l'lt, fton Izurta:It.... 1zI1~<<strong>br</strong> />

p .........<<strong>br</strong> />

"<<strong>br</strong> />

pJ'6.


.'<<strong>br</strong> />

D) o hor6.tc:opo coJo(a o indivlduo lI"m quadro <strong>de</strong> ufer __ do--... ~elo_.aU elo __<<strong>br</strong> />

UP> (o _ • a _r' • l...... pelo _ .. 1'.60 do<<strong>br</strong> />

re-U"dO" ~_<<strong>br</strong> />

F) O lw.>rWcopo ctlfIhibMi parG O due>rwlvitltexto do<<strong>br</strong> />

COJIfnB1ntD e paTa O III_to da flltegraçdo date 9"'110<<strong>br</strong> />

aocial oscilll.nte que fi .. pequena burguesla (leitora da<<strong>br</strong> />

Blle), &man"&r>do-a quer ao IDd1viduallslmo (llUlS não .i.<<strong>br</strong> />

autoDomia). quer l tena10 relath'BD1ellte a uma t1n.lld.dc<<strong>br</strong> />

"<<strong>br</strong> />

{rn.as cuidadosamentc dOl!eada e calculada), o êxito (Im_<<strong>br</strong> />

poo;w), etc.<<strong>br</strong> />

porque, dcliDitivamente, a pr6pria essêncill <strong>de</strong>ste discurso<<strong>br</strong> />

é o que po<strong>de</strong>rlamOll ehamar:<<strong>br</strong> />

G) Á ellMGgruç40 <strong>de</strong> lima /dcologi4> da temperança_<<strong>br</strong> />

ludo oe llIl'Wiu em redor dlI mo<strong>de</strong>ração e do Ilutoeontrnlo,<<strong>br</strong> />

J!l ...prudêncUl .0 volante., pérola do teno, qua resume<<strong>br</strong> />

IUL perfeição, metaforicamente, .. atitu<strong>de</strong> g


._~<<strong>br</strong> />

-<<strong>br</strong> />

_.<<strong>br</strong> />

ArrrtiDES VALoIt'1:ADAS<<strong>br</strong> />

•<<strong>br</strong> />

ArrTUOE$ REJEITADAS •<<strong>br</strong> />

~_.<<strong>br</strong> />

,,~~<<strong>br</strong> />

nl:OIQt."U1" Optlml...... •"",,,tmh3 a mo:ro.l. DE5I:N""'...· o-nco.aja. .1


Re8.grupolD.do as diferente. .titudCtl em gran<strong>de</strong>s categoriu<<strong>br</strong> />

e adicionAndo a!itlUtu 1:alori=ada.l e atitlll!gUin~, <strong>de</strong> um<<strong>br</strong> />

upecto importante do texlo, o qual • encontn. bem etlI·<<strong>br</strong> />

t.n.do no indivíduo (d. .. hip{lteM do narcisim>o Ibon·<<strong>br</strong> />

jeado) e que orienta .,.rtu atitu<strong>de</strong>a II conduta predsas,<<strong>br</strong> />

valorlAndO-as 011. fruatrando-u.<<strong>br</strong> />

-tivu.. :.. dbscia ..., lerit'a ue<<strong>br</strong> />

.. nOll • D-__<<strong>br</strong> />

Báyejl: .. diplomacia e .. rt!l!e un .. -<<strong>br</strong> />

d4a PTÓJ1ria.7 capaci1gdg. pe1&.o ICllcão e boa VOn e.<<strong>br</strong> />

A . d... ne t;v : II I"IPulliv-".da<strong>de</strong>, o!


,<<strong>br</strong> />

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_buloDC>_.<<strong>br</strong> />

-.em. _ '1." 1_ ndm


<strong>de</strong> um ~ujeito médio, é, &proJ:lmadamente, <strong>de</strong> lS plllaVI'llll<<strong>br</strong> />

por frwse num texto elCrltO. Ol! lellore& <strong>de</strong> um hor6aeopo<<strong>br</strong> />

não <strong>de</strong>vem .ee o<strong>br</strong>lgadJII .. WOt'ÇOll (pelo menQII ao lÚwl<<strong>br</strong> />

da. !eit\U'&l) (").<<strong>br</strong> />

(lOque ImplUlliona ~1s nas frases <strong>de</strong>ste hol'Ó&COpo, é<<strong>br</strong> />

í. sua. regularlda4e quue matemátlca. Estu fr&lle'l &pre­<<strong>br</strong> />

..elltaffi-se <strong>com</strong>o um modo <strong>de</strong> empn!go (da vIda). S10 <strong>com</strong>pari.vels,<<strong>br</strong> />

nO flrn.lljo eatereotlpado e na lu.&. flllquente Drga_<<strong>br</strong> />

niza.ç!o "'" dUJlll oraQÕea <strong>com</strong>plementares. _ dit.&dool e<<strong>br</strong> />

pl'Ovérbloll da sabedori& popular (af"U'lIlação <strong>de</strong> um """­<<strong>br</strong> />

tido, seguido <strong>de</strong> ateuw.ção ou eontndlçiW através <strong>de</strong> um<<strong>br</strong> />

seguIldo aentido q\ll!, O1IlnOdula Oprimeiro, OUIlt lhe opõe:<<strong>br</strong> />

francamente). 01_ Inneo e logo a aeguu- dl_ preto<<strong>br</strong> />

011 cimento, gn.çu l translçlo operada por um cllWl» ou<<strong>br</strong> />

por um ce~ (a freqllêncta <strong>de</strong>s~ termOII é p&rt!cula.rmente<<strong>br</strong> />

elevada). A eou:olha e.be ao leitor... E • arte <strong>de</strong> m&Dejar<<strong>br</strong> />

ombtilmente QII eoa.tririos, que <strong>de</strong>ste modo, e HIll que disso<<strong>br</strong> />

lI t:OUi<strong>de</strong>rado CF. Giroud. DOlI __ escrito.:<<strong>br</strong> />

Orv = lS,82; guer&l De Gaulle ~ lIeUS ~: Orv<<strong>br</strong> />

... 11).<<strong>br</strong> />

bto lIigDlflca ~e o reportório <strong>de</strong> bue é, neste alls(,. <strong>de</strong><<strong>br</strong> />

f./~---._, ,. UDIO. _'- U 14.1 pala......, .. ele J_ J'en>It>t.<<strong>br</strong> />

P oDe. <<strong>br</strong> />

~.......__... __ ...._ 010 _ mais<<strong>br</strong> />

UceiS ~ ~


l'<<strong>br</strong> />

Os adjectivos mab f"'quentes sâo Bom, Novo e Favorecido,<<strong>br</strong> />

adjeettVOll eltell q~e eorrespao<strong>de</strong>m .. UDl.& projei:çio<<strong>br</strong> />

optimytll 110 lutU1'(/. O termo Problcm4 lItM<<strong>br</strong> />

do ~'OClIbuJdrio do 1wrl;SJ<<strong>br</strong> />

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A frequência dos pJ'OlXIlIlell ~IaV6s, Vc.ac., Vouo<<strong>br</strong> />

6 monDe (&pnWIlladan:ente 8% <strong>de</strong> ocorrênciaa). Eat&<<strong>br</strong> />

incidência COMtitul o aiDal <strong>de</strong> que o ho..e.oopo possui w:ua.<<strong>br</strong> />

função dw.:a... iJIto é. que procur&l' estahel= e JM'rlIO'<<strong>br</strong> />

l:Ia1iAr o contado «1m o leitor, dando .. iIa3io do ~Je.<<strong>br</strong> />

cimento <strong>de</strong> um diUogo.1!: .. collfl:l'maçio <strong>de</strong> UIJI& dlLIl no; ..<<strong>br</strong> />

.Il.lfl6t.e-: esta disctmIo é ellDc:ebldo pua elogi&r o ego.<<strong>br</strong> />

ceDtriamo do sujeito. AIiáa, eneoal:r'&-M frequeDWnellu o<<strong>br</strong> />

mesmo proeedimento no dlseul'8O publlclttrio, que, para<<strong>br</strong> />

lIIlduzir, um .. llecemida<strong>de</strong> <strong>de</strong> fazer e.queco"r o seu estatuto<<strong>br</strong> />

<strong>de</strong> eomWl!eaçio <strong>de</strong> ma.ua. llI:I6oima .. Uni ..I<<strong>br</strong> />

O apueclmento da~ o.f é re~·<<strong>br</strong> />

lador?<<strong>br</strong> />

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·<<strong>br</strong> />

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A diaUctica hlp6teu'/indicod


TERCEIRA PARTE<<strong>br</strong> />

MÉTODO


I .<<strong>br</strong> />

ORGluVIZAÇÃO DA 1u'lAusE<<strong>br</strong> />

Aa diferentes fasea da .n"i.... <strong>de</strong> oootrido, tal <strong>com</strong>o O<<strong>br</strong> />

illquérito lIOciol6gioo O\l .. ~l*~,orpniZ'lm_lle<<strong>br</strong> />

em torno <strong>de</strong> b'ê!I pólc. erot!olõgi"..;<<strong>br</strong> />

1) .. prH.ni.fuIe;<<strong>br</strong> />

Z) .. explo~ do material;<<strong>br</strong> />

3) o tnl.tam"Dto doe resultados, .. inferfncia e a interp",tação.<<strong>br</strong> />

I. A. PRll_ANAI.!lll':<<strong>br</strong> />

,<<strong>br</strong> />

E a rMe <strong>de</strong> organiw;io propriamente dita. Col'l'e.!!lpon<strong>de</strong><<strong>br</strong> />

a um periodo <strong>de</strong> lntui~,mu, tem por ob~tivo tornar<<strong>br</strong> />

OperadO""is e alsterutbar al!I i<strong>de</strong>ias inieiaUl, <strong>de</strong> maneira<<strong>br</strong> />

a eonduzir .. WD l'$qllellla pn!CÚIO do <strong>de</strong>wl~vimentodu<<strong>br</strong> />

oper-açõa; ~vu, IIWD pla.D.o <strong>de</strong> ·dU•• Recorrendo 011<<strong>br</strong> />

ll10 ao onJen,do~,<<strong>br</strong> />

ttata_ <strong>de</strong> ~r um pzognuna<<strong>br</strong> />

que, JXldI'ndo .... 1'1e:Id're1 ('Il>"f dizoer. que permita a iniroduçi.o<<strong>br</strong> />

<strong>de</strong> llOV


ElStes três faeto~, nio lIIe suce<strong>de</strong>m, o<strong>br</strong>lgatorillmente, 1IIe'<<strong>br</strong> />

gundo ~ or<strong>de</strong>m cronológica, embo.... fie ma.nten.h&m<<strong>br</strong> />

mreitamente lIgadoe llI1lI _ outroll: & escolha <strong>de</strong> documeotoe<<strong>br</strong> />

<strong>de</strong>pen<strong>de</strong> dos objectil"Oll. ou, iIlveraamecte, o<<strong>br</strong> />

objeethoo 8Ó ê polI3Ivel em funo:âo dos documcDto. dilIponlveill;<<strong>br</strong> />

0lI IlldIeadorelI Mrio eonstruidoll em fuDçio du<<strong>br</strong> />

hip6t0!:se8. 011, pelo contririo, ali hipóteses serio criIdaa na<<strong>br</strong> />

pnRDÇ& <strong>de</strong> llUtoe iadicea. A pré-'nil;v tem por objectivo<<strong>br</strong> />

& ozvniAtio, embo.... ela pmpria sep. <strong>com</strong>posta por Wi.<<strong>br</strong> />

vida<strong>de</strong>e ni.o e.tnItundu. uberlas~,por opolllçio i. expio­<<strong>br</strong> />

"-Çio IIlttetnátIea do. dDC:lmlento!l.<<strong>br</strong> />

a) A lritwrll c/1MltuUlÚi:..- A primeira aetiYldalX a;a.<<strong>br</strong> />

aiste em Illltabeleeer contado <strong>com</strong> os documento. & .plliAr<<strong>br</strong> />

"em eonb....r o telrto Mtrardc se inndir por impi õee<<strong>br</strong> />

e orietlt~ Esta fl.6e ~ chamada <strong>de</strong> leitura cflullWlw.<<strong>br</strong> />

por ualog1& <strong>com</strong> a atitu<strong>de</strong> do pUClInlljsta. Pouco. poueo,<<strong>br</strong> />

• leitura vai_ toma.ndc mais precia, em função <strong>de</strong> hipÓteses<<strong>br</strong> />

emergeot.e5, da projccçio <strong>de</strong> teorlu adaptadu aOOre<<strong>br</strong> />

o materi&l e da pOQh....J aplic:ação <strong>de</strong> I.llçojeq Ilttundu<<strong>br</strong> />

so<strong>br</strong>e materiaill tJ:lÜOp.<<strong>br</strong> />

b) A ueolM tloIJ àocllmentOll.-O uni...crao <strong>de</strong> doçument03<<strong>br</strong> />

<strong>de</strong> aniUae po<strong>de</strong> ser <strong>de</strong>terminado li priori:<<strong>br</strong> />

• por exemplo: uma empresa solicita" uma equipa <strong>de</strong><<strong>br</strong> />

..naUates " explo.....ão doo reoorte.ol <strong>de</strong> imprenu. reuni.<<strong>br</strong> />

dQS num ,p~M-book>, acerca. do novo produto lançll.dCl<<strong>br</strong> />

no mercado ll.lguns meses atr:i..!l.<<strong>br</strong> />

Ou então (I objectivo ~ <strong>de</strong>terminado, e, por cODugulnte,<<strong>br</strong> />

conv~m escolher o unlvel'8O <strong>de</strong> documentoa auaCllptlve~ <strong>de</strong><<strong>br</strong> />

fornecer iDforma~i5eII so<strong>br</strong>e o problema levantado:<<strong>br</strong> />

• por cxcmplo: o obje


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mo-!\OS" nduzir o próprio univ~no (~ port&.llto o al~d. pl'ç.lo,<<strong>br</strong> />

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_ on*ti_ eDqUIIlto TVUoola <strong>de</strong>pend"DtMl.<<strong>br</strong> />

No entanto. ~m muitos ...-, o tn.bIlho do analla.<<strong>br</strong> />

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e palitas à prova pelos lactos, posições efta8 _plh'cis<<strong>br</strong> />

<strong>de</strong> IntrodU%it <strong>de</strong>8vlce DOS proewlimentos " nOII relRlItadOll.<<strong>br</strong> />

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e precisar - e, por coIl3egulnte, em dominar -dimeD~ões<<strong>br</strong> />

II C1lrecções <strong>de</strong> análiae, que &PU.r <strong>de</strong> ludo funcionam no<<strong>br</strong> />

processo.<<strong>br</strong> />

d) .A reftrenclação .w. indicl:.r e G elaboração <strong>de</strong> inck<<strong>br</strong> />

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A ANIúJSE CATEGORIAL


-<<strong>br</strong> />

n<<strong>br</strong> />

A A.L~ÁUSE<<strong>br</strong> />

DE AVAUAÇÃO<<strong>br</strong> />

{'} C. E. ~ c'I'tlo ftlI......ta__


-<<strong>br</strong> />

menOl, e m8.lllfestan:ul-\a3 por jUiZ08 <strong>de</strong> valor. Uma at!­<<strong>br</strong> />

tu<strong>de</strong> ê um lIÍ1c1ro, \UII.I. matriz muitaa vez.es Inconsciente,<<strong>br</strong> />

que produz (e que SI!! traduz por) um conjunto <strong>de</strong> toln.du<<strong>br</strong> />

<strong>de</strong> posiçào. <strong>de</strong> qualit1c3çõe., <strong>de</strong> d""","iç6ea e <strong>de</strong> <strong>de</strong>signa.<<strong>br</strong> />

çõu <strong>de</strong> avalilçio mais ou =05 8 prncura JU'lt:l.mente <strong>de</strong>flnlr .. slgn"<<strong>br</strong> />

ílcaCiio pa.r? um dado locutor.<<strong>br</strong> />

Twrfeamente, entiio, a avaliação doa 014, num regiBto<<strong>br</strong> />

do tipo tavorâ'·ell<strong>de</strong>aravoI"lÍ.vcl, <strong>de</strong>veria ser simples e som<<strong>br</strong> />

ambiguida<strong>de</strong> per? os. eodjricadol'Cll, em virtu<strong>de</strong> <strong>de</strong>8te eoocenso<<strong>br</strong> />

lIe.lllLntleo. Entretanto se e",stem dúvldu, po<strong>de</strong>m­<<strong>br</strong> />

_se lIUbm<strong>de</strong>r 0Il 014 que são <strong>de</strong> significação IUnbigua a um<<strong>br</strong> />

pequeno teste <strong>de</strong>. congruêneia. Colocam-se 01 CM em l"~tI.o<<strong>br</strong> />

em alirmacÔCa eontendo os prots.gODIllt:l.s C(lm orte<<strong>br</strong> />

polarida<strong>de</strong>, tai, eomo, o Herói ou o Celerado, Santn ou<<strong>br</strong> />

Pecador (nemp1otl dados por ÜBgocd <strong>com</strong>o simbo1otl <strong>de</strong><<strong>br</strong> />

dlmenã.o do bom 8 do mau ('j, <strong>de</strong>&empenhalldo .. funCão<<strong>br</strong> />

<strong>de</strong> ob.feetoa em que .. signifleaçãn ê COIlhecida.


VeJIUD08 para o termo _paz.:<<strong>br</strong> />

11 CIlunclado 01 objee.<<strong>br</strong> />

tOI <strong>de</strong> atitu<strong>de</strong> e 01 têríihóóa.rqWilificaç;io.<<strong>br</strong> />

R.ewmiDdo. 01 objectas <strong>de</strong> atitu<strong>de</strong> das quab ee procura<<strong>br</strong> />

aVa1~ Rrio rodadoi!I por Uonn(ll anl1atlYOl <strong>de</strong><<strong>br</strong> />

lligrUtleaçio <strong>com</strong>um (Apondo que menv1am a ~ e.tá­<<strong>br</strong> />

VOOUl ou ltepUa&.) e as """"Ctom. nrb&ia aio tamb&n<<strong>br</strong> />

ava.1ii.vools.<<strong>br</strong> />

b) PROIEIRA El'APA: l<strong>de</strong>oúi/icaçiio e eztnrq'ÕO da.o<<strong>br</strong> />

objedOl cid 1I1itl O!I Rguintes:<<strong>br</strong> />

O joru&l X _ X<<strong>br</strong> />

O go\W'Oo ~ Y<<strong>br</strong> />

Oa eequerdiab. "" Z.<<strong>br</strong> />

Depola da. tranaformaçao isto dá:<<strong>br</strong> />

/XI contesta eternamente/.... dcci.7õe" repreuit'CU<<strong>br</strong> />

IYI toma/d6ci..roe" repTeMiVM<<strong>br</strong> />

IZI recuaa. IXI<<strong>br</strong> />

/XI :;:< (')<<strong>br</strong> />

/XI eetál<strong>com</strong>>mpido<<strong>br</strong> />

IZI é/talvtl~ lk>ma.riado si"lemdtioo<<strong>br</strong> />

IZI tem/llma atitu<strong>de</strong> /wnesta.<<strong>br</strong> />

d) TERCEIRA ETAPA: A Coditi


- Notação 00:' '1ualijicadore$ (cm): O~good parece<<strong>br</strong> />

consl<strong>de</strong>ru que eXISte pouca dUleulda<strong>de</strong> em codificar lXlrno<<strong>br</strong> />

favorivelrl ou <strong>de</strong>sfavoráveis 08 termOll ll.ValiatiVOI <strong>de</strong> slgnl.<<strong>br</strong> />

flatão <strong>com</strong>llm, .isto .,<strong>br</strong>e WIla escala <strong>de</strong> sete pontol em<<strong>br</strong> />

que 08 três níveIS pOlatlvOll ou negativo.. corTe:lpon<strong>de</strong>m I.<<strong>br</strong> />

a .muito" .bastante., .pouco•. Se é entretanto fiei! <strong>de</strong><<strong>br</strong> />

c1asllficar .muito honelltu por + 3, ou ..in!.er'ea:a.nle,<<strong>br</strong> />

por + 1. ou .atroz. por _ 3, po<strong>de</strong>_ perguntar, apelIaT<<strong>br</strong> />

00. trabw!bO'l <strong>de</strong> o.good. lIe diferençu indivtduais<<strong>br</strong> />

e culturais Da.o enviesam a DOtação da carga av-.llatlva<<strong>br</strong> />

<strong>de</strong> certoll te:mll6. NeIte u.IO o !elite <strong>de</strong> OOIlgrtlêrlel& reoomcDd&do<<strong>br</strong> />

pelo autor (cf. IUpn.) parece 5e1' bem anódiDo.<<strong>br</strong> />

1; verda<strong>de</strong>; que a difiQl!d&<strong>de</strong> ::;:A:~"'"<strong>de</strong>na tkoiee.<<strong>br</strong> />

e quc o codifIcador (ou. OIJ'<<strong>br</strong> />

,;e ela pl'tIvi!m<<strong>br</strong> />

do J:DealllO grupo <strong>de</strong> pertmç& eu1bmal) nunca estará _<<strong>br</strong> />

guro <strong>de</strong> .llia projectar (I seu prôprlo toque lingubtko e<<strong>br</strong> />

o seu .~ <strong>de</strong> V&!oreI; peal»ia so<strong>br</strong>e (I texto que alta<<strong>br</strong> />

• eutOm&r'.<<strong>br</strong> />

Como po<strong>de</strong>rá. avaliu- (I &djectiyo .lnuguês. 11& true<<strong>br</strong> />

.6 uma tamIlia burguos;u! A direcção é positi..., ou nega.<<strong>br</strong> />

Un, iato é. fan,ri.;"el 0lI <strong>de</strong>sfavorável? E .gentib é o<strong>br</strong>igatoriamente<<strong>br</strong> />

positivo! Ou alndl. .ateu. no exemplo do<<strong>br</strong> />

quadro seguinte?<<strong>br</strong> />

~.:......)<<strong>br</strong> />

I. (011,-<<strong>br</strong> />

-<<strong>br</strong> />

W<<strong>br</strong> />

--<<strong>br</strong> />

%. (001 .....--<<strong>br</strong> />

- •,<<strong>br</strong> />

•<<strong>br</strong> />

.- -<<strong>br</strong> />

• ,-o<<strong>br</strong> />

- ...... -<<strong>br</strong> />

,r...-_ o.<<strong>br</strong> />

--<<strong>br</strong> />

MO<<strong>br</strong> />

M-<<strong>br</strong> />

• , ...- -, -.<<strong>br</strong> />

• , ~.... -. -,<<strong>br</strong> />

• , -<<strong>br</strong> />

-, -.<<strong>br</strong> />

~<<strong>br</strong> />

-~<<strong>br</strong> />

'- (00) ....~- ~<<strong>br</strong> />

••<<strong>br</strong> />

t. lO.) -~<<strong>br</strong> />

-.<<strong>br</strong> />

clIr1rc.;:- pro".o.o:u1ro.", ., ~ -,<<strong>br</strong> />

~ffi_<<strong>br</strong> />

te. oo"rif,_ "" pau>~"<<strong>br</strong> />

3. (Do) 1!Irl.O;


N{~'II1<<strong>br</strong> />

---<<strong>br</strong> />

pu<<strong>br</strong> />

II.......rpro_<<strong>br</strong> />

jIm:o &00 otI.te


í<<strong>br</strong> />

- Te>Udo 1II1"noacioI!tuo. "",,­<<strong>br</strong> />

W",-14 Rouo" M""''''''.......


- A prepatllÇáo dos clMw; Para aprofundar as atitu<strong>de</strong>s<<strong>br</strong> />

do locutor do texto do ~ta I<strong>de</strong>ntificar ~ objeetQII (! a<<strong>br</strong> />

frequêneia da sua oeorr!Dela, li neee!l!lit.rio <strong>de</strong>tennlnar &li<<strong>br</strong> />

rel~ (tais oorno lU. expruaaa pelo emiuor) que existem<<strong>br</strong> />

entre eles 00 Interior <strong>de</strong> uma meama frue. !Bto Uopc3e<<strong>br</strong> />

uma oodiflcaç!o prévia dall unlda<strong>de</strong>a <strong>de</strong> <strong>de</strong> lIeDtidoo que<<strong>br</strong> />

,irvam <strong>de</strong> te.lltemunho da relação lógica lujelto.aeçiio-ilio.<<strong>br</strong> />

E feita uma diltlnc;lo num etema. (unIda<strong>de</strong> <strong>de</strong> JJe~tl.... elaI-<<strong>br</strong> />

I A acç&o ........ -.11_<<strong>br</strong> />

•<<strong>br</strong> />

o O objecto {__ .. a.lYt> • ,<<strong>br</strong> />

-..... obje«o h>AI 40l B aaeoça... '"<<strong>br</strong> />

pan é c:od1fk:ado do -auinte 1DOdo: U politieu/3 _agn&­<<strong>br</strong> />

q-.,.....-<<strong>br</strong> />

c) .... II.;Ao<<strong>br</strong> />

--- • ,<<strong>br</strong> />

a1va.a/3·<strong>de</strong> B/3 • .,neoÇlm/4..a puf7.<<strong>br</strong> />

Exemplo: .0 -.o ob}ectWo iluJewdt:r O -.o.,slido<<strong>br</strong> />

" r:ora;o.o a.liGdo_ li ecdlfIeado: O_/3. objeologIa,<<strong>br</strong> />

atitu<strong>de</strong>, al~ reacções emociolI.iI, au.r6ola (!QIlOtati'VlL<<strong>br</strong> />

acercada,.. ) <strong>de</strong> um produto<strong>de</strong> eomunlc:açlo! l!: pro&­<<strong>br</strong> />

seguir o .....Ibo lIO%lho que gera uma boi. pene da -.ctivIda<strong>de</strong><<strong>br</strong> />

<strong>de</strong> pellQuiu. em matéria <strong>de</strong> t6enieu <strong>de</strong> .o'Ii... o<<strong>br</strong> />

......1Il! rigo:roeo frente li. um material tell<strong>de</strong>ncitso,<<strong>br</strong> />

Ap8!I&r da moroaida<strong>de</strong> doe prooedimcntoa. a análise<<strong>br</strong> />

avaliativa-qua se vai ta1Te:I. a<strong>br</strong>evbDdo por elimio-çi\o<<strong>br</strong> />

<strong>de</strong> operações lD6.tel& e pelo encargo autom.ál:lco da oertu<<strong>br</strong> />

tardu por parte do or<strong>de</strong>nador _ provavelmente nlo diue<<strong>br</strong> />

a .... 6.ltima palavn.. Tendo por bue o EAA, Osgood IJUgeria<<strong>br</strong> />

outru pistu. li. que na sua p"n:peeth.. Ili.o falta...<<strong>br</strong> />

inten!ll!le:<<strong>br</strong> />

'"


• Medi~io<<strong>br</strong> />

da illCO'lgl'lll!ncla avallat!va <strong>de</strong> uma men·<<strong>br</strong> />

sagem. Qual ti coerência <strong>de</strong> um texto nos lIl!~ jui~",,?<<strong>br</strong> />

Uma pelI!I(lIl. Ou um jorlll.l alo sempre homogéneos nu sua..<<strong>br</strong> />

afirmações? O que revela um fndice <strong>de</strong> incongruência<<strong>br</strong> />

elevado (<strong>de</strong>terminado pelo nUmero <strong>de</strong> a!tnna.cQes <strong>de</strong>llvian.<<strong>br</strong> />

telI em reb.çlo ao eonjllnto)! Uma tibieza 0\1 uma ambi·<<strong>br</strong> />

val&!cia na atitu<strong>de</strong>! A )lI'elltnçll <strong>de</strong> juizo& voiunt&riamCllte<<strong>br</strong> />

não conforme oom as coo\·Icç.6es reais?<<strong>br</strong> />

• :>Iedição da ClIrga /waliGtit.lI <strong>de</strong>. uma menKagern.<<strong>br</strong> />

A carp. avaUatlva <strong>de</strong> uma coo...."" po<strong>de</strong> indleu a percentagem<<strong>br</strong> />

<strong>de</strong> emotlvid&<strong>de</strong> ou afectlvtda<strong>de</strong> du pelISOllS em<<strong>br</strong> />

pn!lllmça. Po<strong>de</strong> dar conta. do carteur ten<strong>de</strong>~IO'lO 011 I<strong>de</strong>ológico<<strong>br</strong> />

<strong>de</strong> um IU'tigo <strong>de</strong> jol'll.ll. ó&tennlnar II relllção iDfor·<<strong>br</strong> />

maçâojpcrsu.ulo <strong>de</strong> 1l:'D. I.l\(mcio publicitirlo. ete.<<strong>br</strong> />

m<<strong>br</strong> />

A ANÁLISE DA ENUNCIAÇÃO<<strong>br</strong> />

_.><<strong>br</strong> />

.1: .d.._" ,,_.u.­<<strong>br</strong> />

~.f11 u_am __<<strong>br</strong> />

poon. ~ _ """ria< ....<<strong>br</strong> />

A UliliM da enum:iação um dU&lll cn.n~ eanetm.<<strong>br</strong> />

ti


I. tIloU. CONC!>PÇAO !XI DIlIURSO<<strong>br</strong> />

COXO PAl.A.VRA. EM ACTO<<strong>br</strong> />

Cbt.ma.... gera1lneDte dÍSC1lr.JO na pritica daa &lI4l!lles<<strong>br</strong> />

lo toda a <strong>com</strong>unlcaçio .tudada nâ.o IIÓ ao nIvel dolI_ elemenw.<<strong>br</strong> />

ODIIatituin1ea ,,\ementares (a pa1ana por exemplo)<<strong>br</strong> />

mu tambêm " .ob....tudo li. um Dlvel l~ e 8llperior, t<<strong>br</strong> />

frue (propoaiç6es, enu.nciadol, .-equêaclu).<<strong>br</strong> />

A aniU., da enunciação usenta nWll& eoDCl!pçio do<<strong>br</strong> />

~ eomo pa1&vn. em acto. A -nl!!M <strong>de</strong> coate1l.do<<strong>br</strong> />

diDlc:a consl<strong>de</strong>.... o oatI'ri&l di! IlIItudo 00lIl0 um dado,<<strong>br</strong> />

Isto., <strong>com</strong>o um ainnri.dn imobiljzado. manipulbtol, fraglDI!lItbtol.<<strong>br</strong> />

Ora, UlIl.& p:uduçio <strong>de</strong> palavn. , um,.o ''O.<<strong>br</strong> />

A 'II'li... da enunei&çio eonsi<strong>de</strong>.... que na altura da pr0­<<strong>br</strong> />

dução da pala,,"- é f"I:o um trabalho,' elaborado um 8erttido<<strong>br</strong> />

e lião open.du ~=açõeo. O diaeIir.o n10 ,<<strong>br</strong> />

traDlIptllliçiio tranlparente <strong>de</strong> opiniões, <strong>de</strong> Iltl~ e <strong>de</strong><<strong>br</strong> />

reproellell~ que exisa.m <strong>de</strong> nwdo cabl.l antN da pp.<<strong>br</strong> />

Uf"m â forma. Ungua~ira. O disc:unIo do li um produto<<strong>br</strong> />

ac:abt.do mu um momento num proccuo <strong>de</strong> elaboraçio,<<strong>br</strong> />

ewn tudo O que llIlIo mmporta df! eontn.di~. <strong>de</strong> lDooerenelaa,<<strong>br</strong> />

<strong>de</strong> imperteicÕ"". Isto é particul&.rmente evi<strong>de</strong>nte<<strong>br</strong> />

lWl entreviatu ClD que a produ~o li ao lDe$lDO tempo eepoutlncI.<<strong>br</strong> />

e COnltrangilia. pela situaçiQ.<<strong>br</strong> />

Se o d~ for lft'Ipecüvado <strong>com</strong>o proceaao <strong>de</strong> elaboração<<strong>br</strong> />

on<strong>de</strong> ... confrontam ~ motivações, <strong>de</strong>lejoll e<<strong>br</strong> />

invelltimentoll do sujeito <strong>com</strong> ~ impo.olçõea do eódlgo Ungubtleo<<strong>br</strong> />

e <strong>com</strong> B.9 condições <strong>de</strong> produl;io, entio O <strong>de</strong>svio<<strong>br</strong> />

pela enunclaç&> é a melbor via para se alcançar o que le<<strong>br</strong> />

procura.<<strong>br</strong> />

a) .o condi,õe~ ik produção da palallTll.-Em qut.l·<<strong>br</strong> />

quer <strong>com</strong>unlcaçlo, e !!lo ap.mas na cura psice.nalitica ou<<strong>br</strong> />

na entrevista, um ~triá.ngulo~ estrutura a produção: ..<<strong>br</strong> />

três p6kw &10 o locuter, o seu objecto <strong>de</strong> disc\u$o ou <strong>de</strong><<strong>br</strong> />

....ferf,llcla, e um terceiro (paica.nali.st&, ent......lstador ou<<strong>br</strong> />

outrem). O locutor exprimi! <strong>com</strong> Ioda a tua amblvaléncla,<<strong>br</strong> />

oe RUI COI1fl.it05 <strong>de</strong> baR, a iJ:lcoel'êllcta do RlI .IlIeonecleote,<<strong>br</strong> />

mu lla prelIeIlÇ& tk UJ:I. terceiro a sua fa.ls <strong>de</strong>\-e respeitar<<strong>br</strong> />

a esJiêncls. da I~easocializada- cBem ou ll.Iab a lua fala<<strong>br</strong> />

torn&_<<strong>br</strong> />

--<<strong>br</strong> />

-...nament.e um discunso. :&:: pejo dol:nInio da<<strong>br</strong> />

palavra, palu suu Iacuna.s e dotrtriDs.a que o &DSJ1sta po<strong>de</strong><<strong>br</strong> />

reeomruir .. lnvestlnentlJll, "" atitu<strong>de</strong>ll., as repn!'lM!llta-<<strong>br</strong> />

PrMpect.lvado <strong>de</strong>lI.te modo, o dis


eferenciação e a lnterpreta.çJio dos coni''DIÇQES E ORG.L""IU.C.lO<<strong>br</strong> />

D~ 1!XA. .L"'


estrIto. DigamOll um llUmel'O <strong>de</strong> quinz.c .. trinta entrevistu.<<strong>br</strong> />

Deve Iler feita \ln:lII. "morl,...~ rigoroea. A difcnn.<<strong>br</strong> />

ciaçio du vari&vci.e: ROto, ida<strong>de</strong>, etc... ao nlvel do ruultado<<strong>br</strong> />

impõe um aumento <strong>de</strong>ste nUm"", m~o.<<strong>br</strong> />

Se .. aa6Jbe for COt>Iparati\:a (pelo melUlll DO lIm da<<strong>br</strong> />

tarefa), ê DeCudrlo que as eoJ:l.diçõea sejam 1t&DdartIzadas<<strong>br</strong> />

(<strong>com</strong> .. IlIftJILa problemática di! partida. e <strong>com</strong> as<<strong>br</strong> />

mesmas CO/Jdiçõee sib"cjonaj.j. Se contudo ...nili...<<strong>br</strong> />

estivu centrada n.a~ da~iAdil1idwal<<strong>br</strong> />

do cU.eunIo, .. re


T<<strong>br</strong> />

~_.<<strong>br</strong> />

oln!ervação do. SUc por), 1 ~ ,....,0 (2) • ".. '"'~ ....<<strong>br</strong> />

_""' •• qr«I H f!l('G _ dor.,..<<strong>br</strong> />

(podom """"nbu_ ..,." ....... difet'enluJ '"__lO .....<<strong>br</strong> />

x ,<<strong>br</strong> />

(2): .,.~<<strong>br</strong> />

II): t=o. do .. """,,",,".<<strong>br</strong> />

lt) uma. do .... e ~ li _ ""'P"-<<strong>br</strong> />

I EDtnI prtat_ ( ) = -.o~ .. 1IeWoooI... ao ilfer­<<strong>br</strong> />

I<<strong>br</strong> />

N" ......-pm__:<<strong>br</strong> />

,,-.lIII:rio, .....soc&elo.J:<<strong>br</strong> />

~a. can


•<<strong>br</strong> />

t. m""",,W!~,<<strong>br</strong> />

iI Sou ..IAU....m<<strong>br</strong> />

~) 1>10 teMo "" ~ _ mutt~ I:t..~ ...... (ftO/l"'J.<<strong>br</strong> />

.)<<strong>br</strong> />

8)<<strong>br</strong> />

..<<strong>br</strong> />

_<<strong>br</strong> />

~_.,..,.t_<<strong>br</strong> />

pot um pj '1.'" ~ ~ "'>prto.<<strong>br</strong> />

T) (De q\Ol.lq.... tonJ\O; 1_ p&-.I ni\~l d.a.a tria sequências a dizlintiea li & aegu1nt.e:<<strong>br</strong> />

o..mo.ÃO~t..:<<strong>br</strong> />

n. - Estilo linear,<<strong>br</strong> />

m - EatUo OOnfWlO, "",citante ~ ",petitlvo.<<strong>br</strong> />

IV. - EsU10 linear.<<strong>br</strong> />

TI, _ Afirmação,<<strong>br</strong> />

m, _ Problmati~.<<strong>br</strong> />

IV, _ Rtaf1rm~.<<strong>br</strong> />

o aeolltecimeuto oonflitual que perturba & progreui.o<<strong>br</strong> />

do dW:uI'110 e & lJU& eU~lIciação é a erupçio na ~quêDciam<<strong>br</strong> />

<strong>de</strong> uma ffoorda;lo (G!! oompl~>:06). A estruturaÇÜo geral<<strong>br</strong> />

é entlo:<<strong>br</strong> />

n. - Raeloclnio -domínio do diacul'$O _ eatilo lineu,<<strong>br</strong> />

m. - /'1terve'l'ao <strong>de</strong> uma reeardft1ão _ perda do dominlo<<strong>br</strong> />

IV. -<<strong>br</strong> />

do racioclnio e do estilo,<<strong>br</strong> />

Retomar d(> raciocinio e do domlnlo do dillCul'aO_<<strong>br</strong> />

restabelecimento do C5tilo.<<strong>br</strong> />

Na fue m o locutor é


Aqui a razão po<strong>de</strong> <strong>de</strong>sempenlur um papel <strong>de</strong> d~fen.<<strong>br</strong> />

A Inttl"pOlaçAo po<strong>de</strong> Sl'f do tipo .......tentaçdo (aUllpcUllãl)<<strong>br</strong> />

seguida da lIUIl'nlSa pela <strong>de</strong>mora) ou CQrTeC('l1o (~tn!.c,<<strong>br</strong> />

çio do uma afirma;:ão <strong>de</strong>vido a uma atirmaçio m.&b<<strong>br</strong> />

forte ou ma13 a<strong>de</strong>q1Wia, ou por reo::tllIeaç6es suceeaivu).<<strong>br</strong> />

cl o. e/cmcloto. ~ípico.l<<strong>br</strong> />

" .... lígwrdll <strong>de</strong> ret6ticd.<<strong>br</strong> />

_ A..f ruorT~. El!talI UO ~tiçõe.<strong>de</strong> um mclllIlO<<strong>br</strong> />

terna ou da m.....' pala\'l'a em contelttoo! dlferenteL Xo<<strong>br</strong> />

iD.ldo da entf'EVlata, • ~iu são tlll1& re&CÇio dln!Ct&<<strong>br</strong> />

.. pergtlllta estioulo que "" ~c& por um "preenchImento.<<strong>br</strong> />

eompuWvo do te:n:po <strong>de</strong> f.a.Ia por bloqueio til<<strong>br</strong> />

~ fl.lllili.ariAQõo pwg.....iva <strong>com</strong> um DOY'll tema. E O<<strong>br</strong> />

euo da t'Dtrovista citada 5Obn! • imagem do COfllO, em<<strong>br</strong> />

que o tema c


gUmo correspow:le & uma tentativa. <strong>de</strong> fa.cioelnio, a um<<strong>br</strong> />

<strong>de</strong>licjo <strong>de</strong> <strong>de</strong>lllonst...çã.o que encalha Il& arguDll'nu,ção.<<strong>br</strong> />

Nhu 16glcu ou llogkm"" são indlCl\.don!a <strong>de</strong> uma n_<<strong>br</strong> />

sida<strong>de</strong> <strong>de</strong> justlficaçlo <strong>de</strong> um <strong>com</strong>portamento ~ otI<<strong>br</strong> />

<strong>de</strong> um juizo em eontradição COm a aituaç10 re&I. Ou ntlo<<strong>br</strong> />

revelam mi fê.<<strong>br</strong> />

Corrcepoo<strong>de</strong>m & uma dclCSll do Super-cgo, mu cada<<strong>br</strong> />

knb.tin ae aimu1&çio pela rnclon_U""çio condu ao fa·<<strong>br</strong> />

Iha!Iço, aem que O 10000tor disso SÇ ap


- .. met6fO'J'IJ, l! m.s.iI precisamentê a C(ll


ali II«torns nOmWmtnte maw pl'Opieioa .. apliCAção<<strong>br</strong> />

<strong>de</strong> técnleu <strong>de</strong> .náli.... <strong>de</strong> txpreslio lião os seguinte.: II \n.<<strong>br</strong> />

"elItigaçlo da lIutentieida<strong>de</strong> <strong>de</strong> um documento (literatura.<<strong>br</strong> />

h1It6ria), II ps1ooJogil. elli1ie& (psleoterapia, psiquiatria),<<strong>br</strong> />

c. d~ politiCO!il 011 C. que são 5lISCeptivels <strong>de</strong> Yei·<<strong>br</strong> />

eu1ar uma i<strong>de</strong>ologia :retórica).<<strong>br</strong> />

Parece ....r poo!.!lÍV1!l. claait'icu 01 d.iversoa indl~<<strong>br</strong> />

!onn&ls d& seguinte lIWIeln.: 01 indi~lái_ li lo<<strong>br</strong> />

estll1stiea; as anili3ea do di-eurlPO ou da narratin. (eDe&­<<strong>br</strong> />

<strong>de</strong>amento lo\gioo. arn.njo <strong>de</strong> "'Quêntias, estnltura DaJ'.<<strong>br</strong> />

ratl\.... eIItruturall formais <strong>de</strong> base).<<strong>br</strong> />

1. os n:DICAOOft!:8<<strong>br</strong> />

A Il8t1Ustlca. quantitativa, que se basei.. na frequênela<<strong>br</strong> />

reJil.tiva das pa.!asraa, in.Ilpll'Ou certas medi.daa .. anillllC<<strong>br</strong> />

<strong>de</strong> conteúdo, A e.stilí.t1ca qualitativa tornou-se menos ln.<<strong>br</strong> />

tultiva li mais sistemática (<strong>de</strong>finição l.\:lI;ada dOIl parãmet!"(:I$<<strong>br</strong> />

utiliza.dOll) o que <strong>de</strong>u lupr à wIlIltrução <strong>de</strong> certOll<<strong>br</strong> />

Indlces. A neCes1lida<strong>de</strong> <strong>de</strong> um. lIborda.gan dlfereD.clal II<<strong>br</strong> />

<strong>com</strong>plU'ativa orientou as InVelItlpçõeB para li nt&bcleelmanto<<strong>br</strong> />

<strong>de</strong> t.a:u.a médW, caracterlatieu modais, normaa <strong>de</strong><<strong>br</strong> />

I'l!ferlDcla, a fim <strong>de</strong> .!!n ~lvel .. <strong>com</strong>paração das pro·<<strong>br</strong> />

duções &lWiaadlUI = OIItru produ~<<strong>br</strong> />

ElItze 011 indicad""", láicoe utllizou-se:<<strong>br</strong> />

- o TI'R (tJ/Pf' toIon .-alio). F.o5u indic:a.dor me<strong>de</strong> II<<strong>br</strong> />

Yllrieda<strong>de</strong> (ou II pobl"l!D.) do voeablJ1ário pelo cáleIlIo da<<strong>br</strong> />

ruão entre li número <strong>de</strong> p&l&wu difen>ntes. BO<strong>br</strong>e li nt:!.<<strong>br</strong> />

~ro toW <strong>de</strong> pala.vru. Ou dito <strong>de</strong> gutn fann.a:<<strong>br</strong> />

1l!:lrioo<<strong>br</strong> />

L<<strong>br</strong> />

-==;::=o<strong>com</strong>!neiu<<strong>br</strong> />

(r~ ""la -.<<strong>br</strong> />

O<<strong>br</strong> />

Quando llIllior for S + A) e <strong>de</strong>aerftioo "'" o quociente for in·<<strong>br</strong> />

ferlor a I(V - Ad < S + A).<<strong>br</strong> />

-O DRQ (di8coK/orl·relie/qllotient). - Construido<<strong>br</strong> />

por DoUard " Mo\O.-Tel' (") em mil no,."""ntos e quarenta<<strong>br</strong> />

" sete, o DRQ, <strong>de</strong>riv. da teoria da aprendizagem, " li um<<strong>br</strong> />

iIldicador <strong>de</strong> tensão. C&lcula..... dividindo o número <strong>de</strong> pa.­<<strong>br</strong> />

11l.vrUlque cxprimem


vlIr a consequência da In~nç.;l.o <strong>de</strong> ajuda a peatoa.<<strong>br</strong> />

nllma altulll:w dificil. .o.Jém <strong>de</strong> qua em certo!! c:uos, po<strong>de</strong><<strong>br</strong> />

Ktabelelk ~ Ko.ylo. J. S~.<<strong>br</strong> />

Ift't', em ArcA Gr>I<<strong>br</strong> />

P..,.dolUmlD. L'JoUGI~glo ..,..;,t••~... lo....." • ...,t••l,<<strong>br</strong> />

P....... IA lIu]"o, l4out, 1912.<<strong>br</strong> />

'"


• reUdnciaa, dcDcg&çio, afirrna~üa <strong>de</strong> boa fé. exactidões<<strong>br</strong> />

iIlutel3. qualificat;~ gt'nenlliaç6etl.<<strong>br</strong> />

&_P""""ra ma.s amo<<strong>br</strong> />

A .nílisc toma cm CODlli<strong>de</strong>~<<strong>br</strong> />

btm ..~ (omiMÕes JII o {fIIbOl to!~ a I'ad<<strong>br</strong> />

pd-. qual p' ... _.- -<<strong>br</strong> />

panci& tlII" lido .. __<<strong>br</strong> />

__ ... do _ -u.:o. __ T (flllllll.<<strong>br</strong> />

dtlnJltO .. """"_,~ ­<<strong>br</strong> />

cI& _ .-. ai ...._ ~ :.'"10<<strong>br</strong> />

..- 0lIIIIl ele, ~ 010 l.... _<<strong>br</strong> />

d. P _ eeteo'e ...". .".. au:D ...<<strong>br</strong> />

.,,'... Afora 6 ",II!\ ,.-uI. Se _<<strong>br</strong> />

que 2;) _ 'l."" ... tullbim<<strong>br</strong> />

-uprtmL M· n>do p"1o. q\IIJ<<strong>br</strong> />

dlgl> quo E ~..1 6 dorido .. 60\.0<<strong>br</strong> />

e~. <strong>de</strong> n·... tó' !~r1a>l, um.....<<strong>br</strong> />

,u,.... u"'" ",-"e1. <strong>de</strong> ...rordo~U<<strong>br</strong> />

qu=do .u-....<<strong>br</strong> />

T: mal.- U1l odm..<<strong>br</strong> />

l': ~.... I; (lMU.olo. e... maL, natu.-o.l p.orL<<strong>br</strong> />

.1. <strong>de</strong>·._. LtE to: tom_,· _ ",,",pl~L-


A<<strong>br</strong> />

•<<strong>br</strong> />

IS_ot~I_IlI_0 .<<strong>br</strong> />

o-c<<strong>br</strong> />

A_C<<strong>br</strong> />

Po<strong>de</strong> e;stabe1ecer:ac. medida do nlvel <strong>de</strong> perturba!;Õel!<<strong>br</strong> />

pelo quociente seguLllte:<<strong>br</strong> />

Quocil!llte <strong>de</strong> Ptrtu~d& f&1l.<<strong>br</strong> />

"úmcro <strong>de</strong> penurb&çõea <strong>de</strong> palavru<<strong>br</strong> />

Xúmero <strong>de</strong> .pala9I'U~ numa. ~ ("I.<<strong>br</strong> />

~ta. forma li poosóYl:!1 ob!;ervar a J~l:r«M tk •<<strong>br</strong> />

tllJi1a~ tk pa!GlTIJ' 001I kx:utorell t etll difernltes~<<strong>br</strong> />

CUnstlnCIU. Por exemplo:<<strong>br</strong> />

- 1 Jl"rturbaç~o ~e dnoo segundOll (tempo <strong>de</strong> palavra<<strong>br</strong> />

ruI) nas pz:,mclras entl'evistas <strong>de</strong> doentes.<<strong>br</strong> />

- 1. pert!U'baçao do quatro .egundOll nos C!tudantcs em<<strong>br</strong> />

~ltUa.Ç3.0 <strong>de</strong> <strong>de</strong>sempenho <strong>de</strong> papéis (atrc").<<strong>br</strong> />

1 J:I'l'rturba~o <strong>de</strong> einco eegundo. 11011 psic61ogo. e p!!i·<<strong>br</strong> />

qUIsi!,•• ~embl'QlS da Unhm'llida<strong>de</strong>, tomando parte<<strong>br</strong> />

~d~~b:ea"ião<strong>de</strong> ..eminiriOll llO<strong>br</strong>e li. vall-<<strong>br</strong> />

. As PMt:ur~da pL1avra são igualmente Utoolllllllin(I,,7<<strong>br</strong> />

e susc.taJ:n reuçõeI tortes se em -ruida sio <strong>de</strong>mor>$tradu.•os<<strong>br</strong> />

~torea (en!revistaa tran.erltu).<<strong>br</strong> />

~m difer'ellÇU lKItórias Rf:Il!ldo 0lI indivilhl<<strong>br</strong> />

quan~ à frcquMcia e nab;Ireza da perturbação. I:rto "'..::<<strong>br</strong> />

t.eoe Igualmente DO <strong>de</strong>lI famlli&·<<strong>br</strong> />

.. e aos lI!lIlgvsl. 0'11 COlll lU' rorfoa 4e tKlcíd'io aia ""'do<<strong>br</strong> />

(artu f'ent


Uma oompara!õâo = as cartaII <strong>de</strong> sucídlo aimuladaa<<strong>br</strong> />

.. o U&O <strong>de</strong> outl"aa técniea.. (medidu do léxloo. aDilboe da.I<<strong>br</strong> />


1<<strong>br</strong> />

_ "",'nç&o ... "'" _I_to 4« _NA.h (O" C4I _ ..... o. poIItl... fnD~."'...t.' _ paD!latoo ele ll(alo<<strong>br</strong> />

domU .... *. '''o!lJ>l:<<strong>br</strong> />

- ptl'f\l


l<<strong>br</strong> />

A IIJlilille da.lI OX>-OO:lrrêncllUl procUra. extmir d" text"<<strong>br</strong> />

"" rt!laçóe.l entl'l! (lfI elementos da menugem, Ou maill<<strong>br</strong> />

exaet.a.mente, <strong>de</strong>dlca·se I. asaln.a.l&r lI.8 presell~lIS &imultâ·<<strong>br</strong> />

neu (c:o-ocoITênel& ou l'l!laçio <strong>de</strong> a.uool.&r.1o) <strong>de</strong> do;. ou<<strong>br</strong> />

mala elemento&. 11& mesma lUlidadc <strong>de</strong> oontexto, ilIl.o é, num<<strong>br</strong> />

fnlgmento <strong>de</strong> mellllagcm prevíament.e <strong>de</strong>finido.<<strong>br</strong> />

Ú. =.lll8O "" """tlIIItBcb 0&0 .. O>loea o prot>Jo do. " ••<<strong>br</strong> />

queDeIo. "" ap:u1ç~ "" ..- dada formo. IlcIltleaate :emplc. põe-Ie em evl~ei& a Ulst6ncla<<strong>br</strong> />

<strong>de</strong> DlILIL rela.


T<<strong>br</strong> />

• Malria <strong>de</strong> dlldl» <strong>br</strong>ulOll: DenomlnamO$ A, a, C•..., N<<strong>br</strong> />

os elementos ou unida<strong>de</strong>s a. reginar e 1. 2. 3•..., ti, OS<<strong>br</strong> />

fragmentoa OU contntoll dc um Rgiato. ObUm-te um<<strong>br</strong> />

quadro <strong>de</strong> dupla entrada do tipo .seguinte:<<strong>br</strong> />

, ,<<strong>br</strong> />

llli-mAD!>s DE P..EOlSTO<<strong>br</strong> />

----'-:---'----1----1--<<strong>br</strong> />

•<<strong>br</strong> />

...­<<strong>br</strong> />

\ eolltlc·<<strong>br</strong> />

(.....)<<strong>br</strong> />

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=1 .tO I .20 I ))0<<strong>br</strong> />

Aainala·lJe aimples:nente & ~l5CIlÇa. (+) OU & aw;ênda<<strong>br</strong> />

(-)<strong>de</strong> um elemento ou <strong>de</strong> um fragmento. Maa po<strong>de</strong>m<<strong>br</strong> />

tambolm lJer referidas 8lI frequênciall <strong>de</strong> apariçõe. dOIS ele·<<strong>br</strong> />

mentos. Neste caso, Osgood sugere que se lS/llnalc <strong>com</strong><<strong>br</strong> />

(+) u frequêndu superiores à mediana e <strong>com</strong> (-) llJ!<<strong>br</strong> />

frequências Inferiores.<<strong>br</strong> />

Á<<strong>br</strong> />

-"-.J<<strong>br</strong> />

o I N<<strong>br</strong> />

Á -<<strong>br</strong> />

~. " ~<<strong>br</strong> />

•<<strong>br</strong> />

.~ - ."<<strong>br</strong> />

c c;;:- M<<strong>br</strong> />

--=--j<<strong>br</strong> />

N<<strong>br</strong> />

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I<<strong>br</strong> />

,<<strong>br</strong> />

• I • I<<strong>br</strong> />

...... -..<<strong>br</strong> />

• Matm d.c conHng,"""",: Repl'e$eotou'8


psicoterapêutica repete Com inaisténeia dU arno/gosto<<strong>br</strong> />

da minha mie>, amor ~ md~ aparecem <strong>de</strong> tacto. em co-ocorri..0. ... po.nlr d. polo....."I'6l...<<strong>br</strong> />

" A. utIJ_ elo 1""''' .... traso (~I''''''''Um mUl.....<<strong>br</strong> />

do dOI II<<strong>br</strong> />

..., ::sdIl~ "'1" OU '00;' ... pola v<<strong>br</strong> />

po6e h'" .. "".-.


l<<strong>br</strong> />

A tercel.l"l. eo


articulação, as leis rclaclau&ls. tomam ontio, &0$ olhos<<strong>br</strong> />

do analista, a dianteira .IIObl'll as unida<strong>de</strong>s minímu da<<strong>br</strong> />

co;nunicaç:io. aparentemente <strong>de</strong>sorganizadas e vll.nivcÍlI,<<strong>br</strong> />

e que escon<strong>de</strong>m estas lelll e regras profundas.<<strong>br</strong> />

De fado, cale termo <strong>de</strong> olU1il.!i.!!C eetrutura.b engloba<<strong>br</strong> />

um certo número <strong>de</strong> tétnicu que tentam pllMar do nível<<strong>br</strong> />

atómleo da I.n~, II um Ilivlll molecular, c


Contudo elite 'Últcma <strong>de</strong> relaÇÕC8 entre 11m ll!lWo objec_<<strong>br</strong> />

W e um pllUlo .imb4llc:>-ld~l6gleo. que aqullle torna particularmente<<strong>br</strong> />

pertInente e tooUlldo, Dio é generaliúvel a<<strong>br</strong> />

toda a relação Individuo melo; (I pr6prio H. Raymond reeonh~que<<strong>br</strong> />

este cuo éparticul&rmente favorivcl ii. exploração<<strong>br</strong> />

<strong>de</strong> pare. bináriot. E, apesar <strong>de</strong> H. Lefebvrt! escrever<<strong>br</strong> />

... pmpÓ!lito ell.:<<strong>br</strong> />

estam,,", bem loa&e <strong>de</strong> um dicionirio geral <strong>de</strong> COl'1'Npon'<<strong>br</strong> />

dênola entre o .i$tema <strong>de</strong> .ignifl~ simbólicas, e o<<strong>br</strong> />

in~-el'!lO material. Mellmo que o campo <strong>de</strong> estudos so<strong>br</strong>e o<<strong>br</strong> />

mundo materlal lIe multiplique, não hã 3. certeza <strong>de</strong> que<<strong>br</strong> />

um tal diclontrio <strong>de</strong> ",laçio entl'e re~taçõea individuais<<strong>br</strong> />

e -.labl por um lido, e o melo f&leo elo homem, pelo<<strong>br</strong> />

outro, po5Ila exisur. b:o porque, ... ' .....iaçõe:o homens!<<strong>br</strong> />

/objectos vivld:. pelo :'omem fazem parte dcstu liDguagens<<strong>br</strong> />

cxtn=arn


Configur~ ~ t'l'Iloru $1Igtlrid03<<strong>br</strong> />

por C\l'rtOll ~!Jftijl(:tJfttu llnguiortlcoll " icOn~o.!<<strong>br</strong> />

lIuma po


Eli:tmp!o 2: A anu....tia do" cittulinO.t.<<strong>br</strong> />

O texto é dramalWulo a partir <strong>de</strong> um simbolo, a &l"Yon'.<<strong>br</strong> />

Uma progreslllo dialb::tlca (apar;ção-<strong>de</strong>s&pulçio doe pr0­<<strong>br</strong> />

blemas) por dltjunçio .. em seguida por elllljunção, CO/lduz<<strong>br</strong> />

& 8OIuçio final.<<strong>br</strong> />

x. ...<<strong>br</strong> />

~ _ o.t:n a .......la para procunr a oIIlIueta "" .......<<strong>br</strong> />

~• ...., lIIe -'OC8 ....ur "'" <strong>de</strong> ~ ",""""<<strong>br</strong> />

~ '. qlWI do 'lO"'" ..,. III. a~ maI,a jUtt'W~ Qu:lMo ....,.<<strong>br</strong> />

_lbe_r~o.,_"_."""'"<<strong>br</strong> />

......_<<strong>br</strong> />

tapote ~ ..- o _ Il=' JmlIto, multo loIl,re ce hrtI ,.....-..<<strong>br</strong> />

1m .. _ _ \f1. _ .... maZI!II. aqulllte tIIeas entl'll a eltunçil.o<<strong>br</strong> />

(cond~ dlJ produção) na qual O eujeito.te eneontre.<<strong>br</strong> />

e as manlfestl;çlies semântiro-eintiietieu da superflel


ecoloearmo» a .u. teJl.tativa <strong>de</strong> coll!ltruçl0 <strong>de</strong> um íllatrumento<<strong>br</strong> />

<strong>de</strong> anillse n.. ~as orientaçõca eonceptul.i$ ..<<strong>br</strong> />

-~.<<strong>br</strong> />

\. A I:XPLlcrrAÇ.I.O m: U3LA. ESTRtlTtIR.A.·<<strong>br</strong> />

o~DE PP.oDú'çAO\"j<<strong>br</strong> />

A bip6tete geal é • RgUinte: um dlsc:uno (011 um coo·<<strong>br</strong> />

jullto ôe ~) IJ <strong>de</strong>termin.a.do por:<<strong>br</strong> />

• l:'OIIdlpX.r <strong>de</strong> pmcIlIÇÕO;<<strong>br</strong> />

• um sistem.. Ii.oguistlm;<<strong>br</strong> />

n-se que R<<strong>br</strong> />

conbe-;am as coodições <strong>de</strong> produçio e o<<strong>br</strong> />

sistema 1l.Dgu.bItlco. po:le-se <strong>de</strong>sco<strong>br</strong>ir • estrutura orpoi:u.dora<<strong>br</strong> />

ou~ <strong>de</strong> prorlolJotIo;o.. qut 106 pocIo ...<<strong>br</strong> />

lcl'><<strong>br</strong> />

Por outras palavrall, as condiçõe$ <strong>de</strong> produçlo <strong>de</strong> um<<strong>br</strong> />

di.acuno e o stRtemalinguí.stioo utllizado aio 0lI <strong>com</strong>po.<<strong>br</strong> />

nentes <strong>de</strong>sta ...trutu.... profllOd.!. e <strong>de</strong>sta matriz que tentarem""<<strong>br</strong> />

<strong>de</strong>teo<strong>br</strong>ir por <strong>de</strong>t:ri..a das vwiaçôes <strong>de</strong> auperf1cle.<<strong>br</strong> />

Com <strong>de</strong>ito. u<<strong>br</strong> />

condiÇÕes <strong>de</strong> produçio funeionam eomo um<<strong>br</strong> />

prineipio <strong>de</strong> RIe


.,<<strong>br</strong> />

I<<strong>br</strong> />

,<<strong>br</strong> />

I<<strong>br</strong> />

dcn,1nios ,semantiCOB oorreBpon<strong>de</strong>m ao listema <strong>de</strong> ligaçoo~<<strong>br</strong> />

Remântieaa. Um dos filla da anill!Be será portanto o <strong>de</strong><<strong>br</strong> />

<strong>de</strong>sco<strong>br</strong>lr estes dominl08e" BUM rclaç6ell atravéll <strong>de</strong> uma<<strong>br</strong> />

anilisc a.o mtsmo tempo stm4ntlea, Bintietleo e lógica.<<strong>br</strong> />

F.sta primeira. Ngn colTellpondo lnvarla.:at.e da liDgua (partieularmellte •<<strong>br</strong> />

BiDtue, que' uma foz:te IULiveral <strong>de</strong> coostn.ngimenlo).<<strong>br</strong> />

Mal num estado Ytabelecldo <strong>de</strong> conditões. 40 conjunto<<strong>br</strong> />

<strong>de</strong> m.:ur.oa suaceptlveil< <strong>de</strong> tertrll~ neJ/8BS<<strong>br</strong> />

eondiç6ea, manifesta in'.-aria.ntea $l!Il1lntieo-retóriClUl esti_<<strong>br</strong> />

veis num o::w.funto OOllSi<strong>de</strong>l'do e ea.raeteriBticu do proce:ssQ<<strong>br</strong> />

<strong>de</strong> produçlo que esti. em jogo., lato porque é <strong>de</strong><<strong>br</strong> />

factO, 4Q mB$lDO .Iateo.a <strong>de</strong> representaçio que til! reiasereve<<strong>br</strong> />

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