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L O C A V O R E<br />
R E S T A U R A N T
LOCAL<br />
OMNIVORE<br />
WHAT IS LOCAVORISM?<br />
The world locavore is a combination words - local<br />
and omnivore. This food philosophy can be defined as<br />
a person who consumes seasonal food produced or<br />
harvested within a 100-mile radius of one’s home.<br />
MODERN
FRESH<br />
There are several benefits to locavorism, such as health, environment, and community<br />
awareness. Consumers have a certainsense of security when they consume locall produced food. Loca<br />
non-industrial farmers are far more accountable for food security and have a higher level of control ove<br />
the use of pesticides, animal treatment, and a lower ratio of disease outbreak due to smaller farming<br />
practices.<br />
SUSTAINABLE
AUTHENTIC<br />
Authenticity stems from the ground. This brand is<br />
associated with words sucha as organic, natural and real.<br />
The Harvest Restaurant brand oozes authenticity<br />
in all that it delivers: branding philosphy, food,<br />
environment, and service.<br />
LOCAL<br />
HIGH - TECH
REFINED<br />
The locavore restaurant concept breaks away from tradition while exploring the needs of new consumers.<br />
It’s all about the food and the passion that comes from eating locally produced ingredients. The branding<br />
will also communicate passioin in its design, keeping the core objective in mind. People who are passionate<br />
about food and the environment will feel a connection with the brand.<br />
ENGAGING
L O C A V O R E<br />
R E S T A U R A N T