2.6 Design Challenge: Brand Vision Books Revision

L O C A V O R E
R E S T A U R A N T

LOCAL
OMNIVORE
WHAT IS LOCAVORISM?
The world locavore is a combination words - local
and omnivore. This food philosophy can be defined as
a person who consumes seasonal food produced or
harvested within a 100-mile radius of one’s home.
MODERN

FRESH
There are several benefits to locavorism, such as health, environment, and community
awareness. Consumers have a certainsense of security when they consume locall produced food. Loca
non-industrial farmers are far more accountable for food security and have a higher level of control ove
the use of pesticides, animal treatment, and a lower ratio of disease outbreak due to smaller farming
practices.
SUSTAINABLE

AUTHENTIC
Authenticity stems from the ground. This brand is
associated with words sucha as organic, natural and real.
The Harvest Restaurant brand oozes authenticity
in all that it delivers: branding philosphy, food,
environment, and service.
LOCAL
HIGH - TECH

REFINED
The locavore restaurant concept breaks away from tradition while exploring the needs of new consumers.
It’s all about the food and the passion that comes from eating locally produced ingredients. The branding
will also communicate passioin in its design, keeping the core objective in mind. People who are passionate
about food and the environment will feel a connection with the brand.
ENGAGING

L O C A V O R E
R E S T A U R A N T