Travail de bachelor - Dejan SEO

Byrne, X. Yao, and E. Corchado, Eds. Lecture Notes In Computer Science. Springer-Verlag, Berlin, Heidelberg, 760-769.Ghose, A. and Yang, S. 2008. Comparing performance metrics in organic search withsponsored search advertising. In Proceedings of the 2nd international Workshop onData Mining and Audience intelligence For Advertising (Las Vegas, Nevada, August 24- 24, 2008). ADKDD '08. ACM, New York, NY, 18-26. DOI=http://doi.acm.org/10.1145/1517472.1517475You, G. and Hwang, S. 2007. Personalized ranking: a contextual ranking approach. InProceedings of the 2007 ACM Symposium on Applied Computing (Seoul, Korea,March 11 - 15, 2007). SAC '07. ACM, New York, NY, 506-510. DOI=http://doi.acm.org/10.1145/1244002.1244119Wang, Y., Ma, M., Niu, Y., and Chen, H. 2007. Spam double-funnel: connecting webspammers with advertisers. In Proceedings of the 16th international Conference onWorld Wide Web (Banff, Alberta, Canada, May 08 - 12, 2007). WWW '07. ACM, NewYork, NY, 291-300. DOI= http://doi.acm.org/10.1145/1242572.1242612Cahier de recherche (technical report)Höchstötter, N. and Lewandowski, D. What users see – Structures in search engineresults pages. In Information Sciences 179, 1796 – 1812. Elsevier.DOI:10.1016/j.ins.2009.01.028Skiera, B. et al. An analysis of the importance of the long tail in search enginemarketing. Electron. Comm. Res. Appl. (2010), DOI:10.1016/j.elerap.2010.05.001Zhang, J. and Dimitroff, A. 2005. The impact of webpage content characteristics onwebpage visibility in search engine results (Part 1). In Information Processing andManagement 41, 665 – 690. Elsevier. DOI:10.1016/j.ipm.2003.12.001Zhang, J. and Dimitroff, A. 2005. The impact of metadata implémentation on webpagevisibility in search engine results (Part II). In Information Processing and Management41, 691 – 715. Elsevier. DOI:10.1016/j.ipm.2003.13.002Documents audiovisuels (Podcasts)WebmasterRadio.FM, Ross Dunn et John Carcutt. SEO 101. http://bit.ly/wmr-101WebmasterRadioFM, Daron Babin. SEO Rockstars. http://bit.ly/wmr-rockstarsSearch Engine OptmizationNicolas MESSER 85/102