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Global Deodorant Market 2016-2020

Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products.


Deodorants and antiperspirants are in high demand in developed regions such as the Americas and Western Europe. With consumers there increasingly opting for products that contain natural ingredients, manufacturers have been reformulating their products to cater to this requirement. The growing implementation of daily grooming routines among teenagers and white collar professionals is also contributing to the sale of deodorant products.

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<strong>Global</strong> <strong>Deodorant</strong><br />

<strong>Market</strong> <strong>2016</strong>-<strong>2020</strong><br />

<strong>Market</strong> Research<br />

Report


About the <strong>Global</strong> <strong>Deodorant</strong> <strong>Market</strong><br />

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<strong>Deodorant</strong>s and antiperspirants are in high demand in developed regions such<br />

as the Americas and Western Europe. With consumers there increasingly<br />

opting for products that contain natural ingredients, manufacturers have been<br />

reformulating their products to cater to this requirement. The growing<br />

implementation of daily grooming routines among teenagers and white collar<br />

professionals is also contributing to the sale of deodorant products.<br />

To meet the growing consumer demand for multifunctional products, vendors<br />

are enhancing the basic functions of deodorants to include antiperspirant and<br />

skin lightening features. Dove Go Fresh and Dove Original Clean are examples<br />

of solid multifunctional deodorants.<br />

Technavio’s analysts forecast the global deodorant market to grow at a CAGR<br />

of 5.65% during the period <strong>2016</strong>-<strong>2020</strong>.<br />

http://www.researchbeam.com/global-deodorant-<strong>2016</strong>-<strong>2020</strong>-market


Covered in this report<br />

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The report covers the present scenario and the growth prospects of the global<br />

deodorant market for <strong>2016</strong>-<strong>2020</strong>. To calculate the market size, Technavio considers the<br />

revenue generated from the retail sales of deodorants and antiperspirants.<br />

The market is divided into the following segments based on geography:<br />

Americas<br />

APAC<br />

Europe<br />

MEA<br />

Technavio's report, <strong>Global</strong> <strong>Deodorant</strong> <strong>Market</strong> <strong>2016</strong>-<strong>2020</strong>, has been prepared based on<br />

an in-depth market analysis with inputs from industry experts. The report covers the<br />

market landscape and its growth prospects over the coming years. The report also<br />

includes a discussion of the key vendors operating in this market.


Key vendors<br />

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• Beiersdorf<br />

• Colgate-Palmolive<br />

• Henkel<br />

• P&G<br />

• Unilever<br />

Other prominent vendors<br />

• Adidas<br />

• CavinKare<br />

• Chanel<br />

• Christian Dior<br />

• Church & Dwight<br />

• Estee Lauder<br />

• Godrej Consumer<br />

Products<br />

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• Hypermarcas<br />

• Kao<br />

• Lion<br />

• L'Oreal<br />

• McNroe<br />

• Playboy<br />

• Raymond<br />

• Revlon<br />

• Shekofa Kish<br />

• Shiseido<br />

• Tom's of Maine<br />

• TTK Healthcare<br />

• Verdan Sarl<br />

• Vini Group<br />

• Yardley of London<br />

<strong>Market</strong> driver<br />

– Increasing concern about<br />

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hygiene among consumers<br />

– For a full, detailed list, view our<br />

report<br />

<strong>Market</strong> challenge<br />

– Concerns related to toxicity of<br />

chemicals<br />

– For a full, detailed list, view our<br />

report<br />

<strong>Market</strong> trend<br />

– Demand for organic and natural<br />

deodorant products<br />

– For a full, detailed list, view our<br />

report


Key questions answered in this report<br />

▪ What will the market size be in <strong>2020</strong> and what will the growth rate be?<br />

▪ What are the key market trends?<br />

▪ What is driving this market?<br />

▪ What are the challenges to market growth?<br />

▪ Who are the key vendors in this market space?<br />

▪ What are the market opportunities and threats faced by the key vendors?<br />

▪ What are the strengths and weaknesses of the key vendors?<br />

▪ You can request one free hour of our analyst’s time when you purchase this<br />

market report. Details are provided within the report.


Table Of Content<br />

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PART 01: Executive summary<br />

• Highlights<br />

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PART 02: Scope of the report<br />

• <strong>Market</strong> overview<br />

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• Top-vendor offerings<br />

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PART 03: <strong>Market</strong> research<br />

methodology<br />

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• Research methodology<br />

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• Economic indicators<br />

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PART 04: Introduction<br />

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• Key market highlights<br />

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PART 05: <strong>Market</strong> landscape<br />

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• <strong>Market</strong> overview<br />

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• <strong>Market</strong> size and forecast<br />

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• Five forces analysis<br />

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PART 06: <strong>Market</strong> segmentation by ▪<br />

product type<br />

• <strong>Global</strong> deodorant market by product ▪<br />

type 2015-<strong>2020</strong><br />

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• <strong>Global</strong> spray deodorant market<br />

• <strong>Global</strong> roll-on deodorant market ▪<br />

• <strong>Global</strong> stick and solid deodorant<br />

market<br />

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• <strong>Global</strong> other deodorants market ▪<br />

PART 07: <strong>Market</strong> segmentation by ▪<br />

distribution channel<br />

• Segmentation of market by<br />

distribution channel<br />

PART 08: Geographical segmentation<br />

• <strong>Global</strong> deodorant market by<br />

geography 2015-<strong>2020</strong><br />

• <strong>Deodorant</strong> market in Europe<br />

• <strong>Deodorant</strong> market in Americas<br />

• <strong>Deodorant</strong> market in APAC<br />

• <strong>Deodorant</strong> market in MEA<br />

PART 09: Key leading countries<br />

• US<br />

• Germany<br />

• Japan<br />

PART 10: <strong>Market</strong> drivers<br />

• Increasing concern about hygiene<br />

among consumers<br />

• Demand for antiperspirants<br />

• Increasing demand for male<br />

grooming products<br />

• Demand for multifunctional<br />

deodorants<br />

PART 11: Impact of drivers<br />

PART 12: <strong>Market</strong> challenges<br />

• Concerns related to toxicity of<br />

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chemicals<br />

• Threat from counterfeit deodorant<br />

products<br />

• Environmental impact of deodorants<br />

PART 13: Impact of drivers and<br />

challenges<br />

PART 14: <strong>Market</strong> trends<br />

• Demand for organic and natural<br />

deodorant products<br />

• Limited edition deodorant collections<br />

to boost sales<br />

• New deodorant product formulations<br />

PART 15: Vendor landscape<br />

• Competitor landscape<br />

• Key market vendors<br />

• Avon Products<br />

• Beiersdorf<br />

• Colgate-Palmolive<br />

• Henkel<br />

• P&G<br />

• Unilever<br />

• Other prominent vendors<br />

PART 16: Explore Technavio


Find More Details<br />

▪ http://www.researchbeam.com/global-deodorant-<strong>2016</strong>-<strong>2020</strong>-<br />

market/enquire-about-report<br />

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